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PODCAST

The Practice of Therapy Podcast

Gordon Brewer, MEd, LMFT: Therapist | Consultant | Writer | Speaker

This podcast is here for therapists, counselors, social workers, psychotherapists, and mental health clinicians in their practice journeys. I"m Gordon Brewer and the person behind The Practice of Therapy Blog and Website that provides tools, resources and advice for people starting, growing or expanding their private practices. The podcast will help you learn from other experts in the field to move your private practice forward to success. The Practice of Therapy Podcast is part of the PsychCraft

business careers

All Episodes

40:59

How Therapists Can Practice What We Preach About...

The Practice of Therapy Podcast ·

2026/10/05

Therapists spend a lot of time encouraging clients to slow down, practice mindfulness, and become more aware of what they need—but practicing those same things in our own lives can be much harder. In this episode, Gordon talks with Debi Trent Brown about mindfulness beyond meditation, the importance of creating small moments of joy, and what it means to live more authentically. They explore how the "rules" we pick up from family, culture, and society can quietly shape our choices, why pausing before

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42:16

How to Make More Impact Without Adding More Clients |...

The Practice of Therapy Podcast ·

2026/09/28

What happens when being "successful" in private practice starts to look a lot like burnout? In this episode, Gordon talks with James Marland about the three traps that can keep therapists stuck in one-on-one work: the clock trap, calendar trap, and couch trap. They unpack why being fully booked isn't always the same as being free, and how tying your income, time, and impact entirely to client hours can eventually become exhausting. James also shares practical ways therapists can begin thinking

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31:58

Supporting Postpartum Moms Through Private Practice |...

The Practice of Therapy Podcast ·

2026/09/21

One of the things I've learned over the years is that the work we feel most drawn to often has some connection to our own experiences. That doesn't mean our story becomes the center of the therapy room, but it can absolutely shape the populations we care about, the problems we notice, and the kind of practice we want to build. In this episode, I talk with Hannah Short about how her own experiences with eating disorder recovery and postpartum helped shape her clinical niche. We also get into

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38:08

Branding Your Private Practice: How to Stand Out and...

The Practice of Therapy Podcast ·

2026/09/14

When therapists think about branding, it's easy to immediately think about logos, fonts, colors, and websites. But your brand is so much more than what your practice looks like online. It is also the feeling people get when they encounter you, the story they associate with you, and ultimately, whether they feel like they can trust you. In this episode of The Practice of Therapy Podcast, I had the pleasure of talking with Ritu Riedweg about personal branding, marketing, and what therapists can do to

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34:06

Working With High-Risk Teens in Private Practice |...

The Practice of Therapy Podcast ·

2026/09/07

Working with high-risk teens can feel overwhelming, especially when self-harm, suicidal thoughts, emotional dysregulation, or repeated hospitalizations are part of the picture. So how can therapists provide both compassion and structure without letting fear drive the treatment? In this episode, Gordon talks with Katie K. May about working effectively with high-risk teens and their families. Katie shares why validation matters, how therapists can provide strong clinical leadership, and why caregiver

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40:54

Why Rapport Matters More Than Ever in Private...

The Practice of Therapy Podcast ·

2026/08/31

Building rapport isn't just about helping clients feel comfortable. It can play a major role in whether they trust you, open up, and keep coming back. In this episode, I sit down with Nora Anger, LPC, to talk about building stronger therapeutic relationships in private practice. We discuss what clients really want from their therapists, common reasons they leave therapy, thoughtful self-disclosure, creating safety and trust, and how to balance compassion with challenging clients when they need it

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33:21

Is Your Private Practice Too Dependent on You? |...

The Practice of Therapy Podcast ·

2026/08/24

What happens to your private practice when you step away? In this episode, Gordon talks with TaVona Denise about what her Private Practice Vitality Report revealed about owner dependency, burnout, delegation, and the systems that keep a practice running. They explore why hiring more staff doesn't always create more freedom, how to tell if your practice still depends too heavily on you, and the simple 30-day question that can uncover exactly where your systems need work. If you want to build a

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30:17

The Systems Your Private Practice Needs to Run...

The Practice of Therapy Podcast ·

2026/08/17

A private practice can look successful on the outside and still feel exhausting behind the scenes. Clients are showing up, revenue is coming in, and everything appears to be working, but the owner may still be answering every question, fixing every exception, following up on loose ends, and carrying far too much of the practice in their own head. In this episode, Gordon talks with Lisa Permar about the small, repeated friction points that quietly drain a practice owner's time, attention, and energy

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35:44

Private Practice Money Mistakes That Could Be Costing...

The Practice of Therapy Podcast ·

2026/08/10

Your private practice may look profitable on paper, but does the money actually feel available? In this episode, Gordon talks with Margo Masri, founder of Heartfelt CFO and Tax Services, about the financial decisions that can quietly create cash flow problems for private practice owners. They explore the risks of over-hiring, ignoring taxes, taking on office space too soon, and trying to grow without fully understanding the costs involved. Margo also shares why practice owners need to know what they

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33:48

The Neurodivergent Therapist's Guide to Private...

The Practice of Therapy Podcast ·

2026/08/04

Have you ever wondered how much easier private practice could feel if you stopped fighting the way your brain works? In this episode, I'm talking with Martin Altman, LPC, about his experience as a therapist with ADHD and how understanding his own neurodivergence helped him find a niche that genuinely fit. We get into the strengths and challenges that can come with ADHD, how Martin stays present with clients, and why building the right systems can make private practice feel a whole lot more

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33:24

The Emotional Weight of Private Practice | Lindsay...

The Practice of Therapy Podcast ·

2026/07/27

Therapists are great at taking care of everyone else, but we are not always so good at noticing what the work is doing to us. In this episode, I'm talking with Lindsay Benson about the hidden toll private practice can take on our nervous systems. We get into therapist burnout, the stress that builds up from sitting with difficult stories all day, and the small practices that can help us reset between sessions. Lindsay also shares her experience moving from insurance to private pay, offering therapy

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32:14

The Mindset Shifts That Make Private Practice Feel...

The Practice of Therapy Podcast ·

2026/07/20

What if the biggest thing holding your private practice back isn't your marketing strategy but your mindset? In this episode, I'm joined by Tyana Tavakol to talk about the beliefs that shape the way we build our practices. We explore scarcity versus abundance, the value of finding your niche, and why trying to appeal to everyone often keeps you from connecting with the clients who need you most. We also dive into building an online practice, creating meaningful professional relationships, and

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35:18

Private Practice Stress: What's Filling Your Bucket?...

The Practice of Therapy Podcast ·

2026/07/13

Are you burning out in private practice without realizing it? In this episode of The Practice of Therapy Podcast, Gordon talks with Kristin Oja, DNP, founder of STAT Wellness, about optimizing stress resilience and preventing burnout. Kristin shares a functional medicine perspective on why burnout is not always caused by work alone. Often, it is the buildup of stressors outside of work, including sleep, caffeine, exercise, relationships, technology, self-talk, and lack of recovery. Kristin explains

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53:07

How AI Search Is Changing Private Practice Marketing...

The Practice of Therapy Podcast ·

2026/07/06

Is SEO dead, or is it just changing? In this episode, I'm joined again by Natalie Moore, a licensed marriage and family therapist and SEO coach for therapists in private practice. Natalie breaks down the difference between SEO and AIO, or artificial intelligence optimization, and explains why therapists don't need to panic about AI search replacing traditional SEO. We talk about how private practice owners can make their websites easier to find on Google, ChatGPT, Perplexity, and other AI search

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30:06

How to Protect Your Private Practice From the...

The Practice of Therapy Podcast ·

2026/06/29

What happens when the therapist is the one who needs support? In this episode, I'm talking about the very real challenges therapists face when life disrupts their ability to work. Private practice can offer freedom and flexibility, but it can also leave clinicians vulnerable when illness, grief, natural disasters, burnout, or unexpected emergencies come up. We'll look at why therapists need a safety net, how financial stress impacts clinicians, and what it means to prepare your practice for the

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44:46

Building a Private Practice Right Out of Grad School...

The Practice of Therapy Podcast ·

2026/06/22

Can you really build a successful private practice right out of grad school? In this episode of The Practice of Therapy Podcast, I talk with Jarrod Hoffman about building a private practice right out of grad school and the lessons he has learned in those early years of practice ownership. Jarrod shares his experience of stepping into private practice, navigating pricing, working through imposter syndrome, and learning how to communicate the value of the work he does. We also talk about why niching

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45:28

What I'd Do Differently If I Started Private Practice...

The Practice of Therapy Podcast ·

2026/06/15

When I started my private practice nearly 20 years ago, there were not nearly as many resources available for therapists as there are today. I learned a lot by trial and error, and looking back, there are definitely some things I would do differently. In this episode, I'm sharing what I wish I had known when I first started private practice. One of the biggest lessons I learned is that I made things more complicated than they needed to be. From keeping paper records to waiting too long to outsource,

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33:43

From Imposter Syndrome to Confident Private Practice...

The Practice of Therapy Podcast ·

2026/06/08

Are you charging enough in private practice, or does guilt keep getting in the way? In this episode, Gordon is joined by Bianca Hughes, LPC, therapist, speaker, mentor, and founder of Authentically BU and the Soulful Clinician Collective. Bianca shares how she moved from hospital work into private practice and the mindset shifts that helped her build a career that feels aligned, sustainable, and authentic. Gordon and Bianca talk about money mindset, imposter syndrome, marketing, confidence, and why

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44:16

How to Make Therapy More Culturally Responsive | Dr....

The Practice of Therapy Podcast ·

2026/05/25

In this episode, I'm joined by Dr. Phebe Brako for a really thoughtful conversation about what it means to make therapy more culturally responsive. So many of the clinical theories we learn were developed through a Western lens, and while those theories can be helpful, they don't always fit every client, every family system, or every cultural background. Dr. Phebe talks about why therapists need to examine their own worldview, stay curious about their clients' lived experiences, and be willing to

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38:42

Why Private Practice Looks So Different Now | Lex E...

The Practice of Therapy Podcast ·

2026/05/18

Private practice has changed a LOT over the last few years… and therapists are still trying to figure out what comes next. In this episode, Gordon talks with Lex E. Santi about the evolution of therapy after telehealth, online platforms, insurance shifts, and changing client expectations. They dive into why more clinicians are entering private practice, why clients still crave in-person connection, and how companies like BetterHelp, Alma, and Headway are reshaping the profession. They also explore

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133 results

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