PODCAST

Creator Upload

Tubefilter

Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

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All Episodes

00:41:37

He Built a Network to Make Content Creation More...

Creator Upload ·

2026/04/10

OpenAI just bought a creator company (TBPN) for reportedly over $100M. What does this mean for the future of the creator economy?Guest co-host Avi Gandhi, founder of Creator Access Network (CAN), joins Josh to break down the biggest news of the week.Also: we dive into how NASA is streaming the Artemis II moon mission like a top-tier creator, and YouTube's aggressive push into living room TVs.Plus, Avi shares the story behind his Creator Access Network, which is designed to save creators money on

00:22:14

YouTube Takes the Gloves Off | The Renaissance of...

Creator Upload ·

2026/04/03

In this episode, Lauren and Josh break down YouTube's unprecedented move at their NewFronts presentation, where executives directly called out competitors like TikTok and Meta by name.We also explore TikTok’s brilliant new in-app integration with Cameo. Plus, we dive into Instagram’s new premium subscription and discuss whether brands funding their own web series is the next major wave of the creator economy.What you’ll learn:-- Why YouTube is urging advertisers to shift their social media

00:43:48

Tubi Teams Up with Tiktok, feat. Rich Bloom & The...

Creator Upload ·

2026/03/27

This week: we sit down with Tubi's Rich Bloom to break down their massive new partnership with TikTok. We dive into how they identify short-form talent like Kelon Campbell to create feature films, and how creators retain ownership of their IP.Plus, Josh gives us the inside scoop from the NewFronts in NYC. From LinkedIn's swanky party to YouTube's AI search announcements and the rise of shoppable TV.Finally, we discuss the monumental legal verdicts against Meta regarding algorithmic harm to youth and

00:23:40

We Went to SXSW (creator edition)

Creator Upload ·

2026/03/20

In this episode of Creator Upload, Lauren and Josh break down the biggest trends straight out of SXSW 2026. We explore Phil Rosenthal moving his hit show from Netflix to YouTube, iHeartMedia's launch of TikTok Radio, and Google's new push into the micro-drama space.What you’ll learn:-- Inside Jon Youshaei’s creator "masterclass" approach-- Why creator communities are becoming the new "third space"-- How big Hollywood names are capitalizing on YouTube's growth00:00

00:31:40

Kidslop, Creator TV, and the Woes of the Creator...

Creator Upload ·

2026/03/06

Today: a new era of "creator TV" and the rising trend of short-form "kidslop" content. Lauren and Josh Cohen break down Spotter's new pitch to media buyers, and dive into a new report from the Influencer Marketing Factory revealing the harsh realities of the creator middle class. Plus, Tubefilter's Sam Gutelle joins the show to explain the wild world of "kidslop" content -- IP soup, Roblox inspiration, and why Brazilian funk music is dominating the Gen Alpha

00:46:40

We Went to SoCom 2026 (and Saw the Future of Social...

Creator Upload ·

2026/02/27

Discover the future of social commerce directly from the experts at LTK, YouTube Shopping, and Gap Inc. Live from SoCom in sunny Venice, Lauren and Josh break down the shift from relevance to revenue in the creator economy. In this episode, we explore why follower counts are losing their weight, how affiliate marketing is evolving, and the ways legacy brands integrate social platforms into retail experiences.What you'll learn:-- Why social followers and subscribers don't matter anymore.--

00:41:27

The $22 Billion Live Shopping Spree (feat. Armand...

Creator Upload ·

2026/02/20

Is live shopping the future of e-commerce? We sit down with Whatnot's VP of Categories and Expansion, Armand Wilson, to find out.You can see Whatnot's 2026 State of Live Selling Report here.We dive into the $10 billion live shopping phenomenon, exploring how the app generated over $8 billion in gross merchandise value in 2025.Plus, we break down the watershed social media addiction trial involving Meta and Google, and discuss Apple's huge move into video podcasts.What you’ll learn:-- How

00:19:55

This YouTube Channel just bought a Cable Network |...

Creator Upload ·

2026/02/13

In a historic creator economy move, a digital-first company has acquired a legacy cable network. We sit down with Rachel Stockman, President of Law & Crime, to break down their massive acquisition of Court TV and what it means for the future of media.What we cover in this episode:-- Why Law & Crime bought their biggest rival (and how they buried the hatchet).-- The strategy behind unlocking 3,000+ trials from the archives.-- Adam Mosseri’s testimony on social media addiction and his “TV

00:27:29

YouTube's $60 Billion Haul and Iron Lung's Hollywood...

Creator Upload ·

2026/02/06

In this episode, we break down YouTube’s massive $60 billion revenue reveal and what it signals for the future of the creator economy. Plus, we dive into Markiplier’s Iron Lung shocking the box office. Plus, why Google and certain TV measurement agencies are quarreling.Tune in for:-- The $60 Billion Stat: Breaking down YouTube’s first-ever total revenue report.-- Markiplier vs. Hollywood: How Iron Lung pulled $18M+ on a $3M budget.-- TV Ratings Drama: Why Google sent a cease-and-desist to a major

00:37:36

Dhar Mann had a Crazy Week (feat. his Chief Strategy...

Creator Upload ·

2026/01/30

It might be the biggest week in Dhar Mann’s history.From signing a massive 40-film deal with Fox to partnering with the NFL as their Chief Kindness Officer, Dhar Mann is rewriting the rules of the creator economy. In this episode, we sit down with Ross Habif, Chief Strategy Officer at Dhar Mann Studios, to break down exactly how these deals happened and what they mean for the future of vertical cinema.We also cover the other massive headlines from the week including the sale of TikTok’s US

00:47:36

Fixated’s $50 Million Creator Management Masterplan...

Creator Upload ·

2026/01/23

Lauren and Josh sit down with Fixated co-founders Zach Katz and Jason Wilhelm to break down their massive $50 million raise from Eldridge. They discuss why the traditional management model is broken, how they are applying music industry tactics to creator content, and their recent acquisition of Ellify.Plus, we look at the latest earnings from Netflix and why they finally admit YouTube is their biggest competitor.What you’ll learn:-- The Netflix vs. YouTube War: Why Ted Sarandos is finally taking

00:35:51

Meet the CEO Closing the Billion Dollar Creator Money...

Creator Upload ·

2026/01/16

Interview starts at 10:48.Check out The Ultimate 2026 YouTube Creator Marketing Playbook here.In this episode, Lauren and Josh break down the "carcinization" of media (why Disney and others are turning into TikTok) and discuss YouTube’s strict new parental controls. Then, Arthur Leopold, CEO of Agentio, joins us to reveal The Ultimate 2026 YouTube Creator Marketing Playbook. He explains how they are automating creator integrations to finally unlock massive paid media budgets.What you’ll

00:40:28

Spotify Creators Get Paid More | Jordan Newman (Head...

Creator Upload ·

2026/01/09

In this episode, we sit down with Jordan Newman, Spotify’s Head of Content Partnerships, to break down the massive updates to the Spotify Partner Program. From lowered eligibility thresholds to video consumption payments that are beating advertising rates, Jordan explains how creators can stabilize their income in 2026.Plus, we dive into Adam Mosseri’s controversial take on why the "aesthetic" Instagram feed is dead and how AI is forcing a return to raw authenticity.It's 2026, so lean

00:27:14

The Oscars are Headed to YouTube

Creator Upload ·

2025/12/19

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyThe Oscars are leaving ABC for YouTube. Here is what that means for the future of Hollywood and the creator economy.In our final episode of 2025, Lauren and Josh break down the massive news that the Academy Awards are moving to YouTube in 2029. We analyze why this shift is happening, the history of the broadcast, and whether creators will finally get their moment on the red carpet.We discuss:-- Why the Oscars left ABC for YouTube -- Instagram Reels

00:40:26

Jon Youshaei is Making the Boring Stuff Simple for...

Creator Upload ·

2025/12/12

Take the Creator Upload Survey: https://www.research.net/r/creatoruploadsurveyCheck out Jon’s new venture: https://www.boring-stuff.com/In this episode, we break down the $82 billion battle for Warner Bros. Discovery and the controversial new law in Australia banning social media for everyone under 16. Plus, creator legend Jon Youshaei joins us to reveal his new company, "Boring Stuff," and why he’s solving the biggest headache for pro creators: taxes.What you’ll learn:Netflix vs. Paramount: Inside

00:35:30

Athletes Go Streaming and Creators Go Dancing, feat....

Creator Upload ·

2025/12/05

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyToday we begin with the massive success of Dancing With the Stars, specifically highlighting ABC's strategic partnership with Call Her Daddy’s Alex Cooper for the finale and the inclusion of creator talent like Whitney Leavitt. In a finding fit for "No Duh" Magazine, traditional media embracing digital creators is expanding viewership, evidenced by the finale drawing over 9 million viewers.The episode also covers the "Recap

00:50:04

How Tubi is Winning with Creators, feat. GM & EVP...

Creator Upload ·

2025/11/21

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyIs Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37B ad spend projection for 2025.What you’ll learn:-- Tubi’s "Rabbit Hole" Strategy: How they keep viewers watching longer.-- The Ad Spend

00:24:52

The Podcast Gold Rush | Creator Upload

Creator Upload ·

2025/11/14

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyIs TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim.In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why this move, along with new initiatives from Netflix and Threads, signals a major shift from "scale" to "curation." Plus, we

00:34:58

Reels $50 Billion Run Rate and the Netflix Podcast...

Creator Upload ·

2025/11/07

AUDIENCE SURVEY: bit.ly/creatoruploadsurveyMeta's Reels just hit a $50 BILLION annual run rate, but where is the creator's cut? Meanwhile, YouTube just revealed that Shorts now make MORE money per watch hour than long-form videos.This week, Josh and Lauren break down the massive creator economy earnings reports from Meta and YouTube and debate what it means for creator monetization. Josh also takes us inside the opening of Whaler's new "Lighthouse" creator hub in Brooklyn , and

00:54:54

Mark Rober and Cleo Abram Tell All at Adobe Max |...

Creator Upload ·

2025/10/31

We're in Los Angeles at Adobe MAX 2025 to break down the announcements that will change how creators work, including Adobe's game-changing partnership with YouTube. We're joined by a legendary lineup of guests to discuss the future of creativity. Mark Rober reveals his $55 million secret project for the first time ever, Cleo Abram (Huge If True) shares her POV on editorial freedom and advancements in tech, and Adobe's GM of Creators Mike Polner, explains the new AI tools that will

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