PODCAST

Creator Upload

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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

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All Episodes

00:34:58

Reels $50 Billion Run Rate and the Netflix Podcast...

Creator Upload ·

2025/11/07

AUDIENCE SURVEY: bit.ly/creatoruploadsurveyMeta's Reels just hit a $50 BILLION annual run rate, but where is the creator's cut? Meanwhile, YouTube just revealed that Shorts now make MORE money per watch hour than long-form videos.This week, Josh and Lauren break down the massive creator economy earnings reports from Meta and YouTube and debate what it means for creator monetization. Josh also takes us inside the opening of Whaler's new "Lighthouse" creator hub in Brooklyn , and

00:54:54

Mark Rober and Cleo Abram Tell All at Adobe Max |...

Creator Upload ·

2025/10/31

We're in Los Angeles at Adobe MAX 2025 to break down the announcements that will change how creators work, including Adobe's game-changing partnership with YouTube. We're joined by a legendary lineup of guests to discuss the future of creativity. Mark Rober reveals his $55 million secret project for the first time ever, Cleo Abram (Huge If True) shares her POV on editorial freedom and advancements in tech, and Adobe's GM of Creators Mike Polner, explains the new AI tools that will

00:41:22

SoCom Founder Max Benator Explains Why We Should Care...

Creator Upload ·

2025/10/24

Is the creator economy's future in micro-dramas and social commerce? This week, we're unpacking the billion-dollar rise of short-form dramas and whether they're just a smarter version of Quibi.In this episode, Lauren reports from Trilith Studios, the new home of the DC Universe, on the explosion of production in Georgia. Then, Josh unveils his new platform, Gospel Stats, and shares exclusive data on the YouTube sponsorship landscape that no one has seen before. We also sit down with Orca CEO and

00:33:13

How Creators Can Turn Influence Into Equity | Creator...

Creator Upload ·

2025/10/17

Stealth Talent CEO Phil Ranta joins the show to discuss the future of creator IP, the rise of the "clipping" economy, and why brand deals are drying up. From AI's unstoppable impact to new companies turning influence into equity, this episode covers the seismic shifts happening right now.Also: Is MrBeast launching a bank? Why are streamers suddenly getting paid to watch old game shows? In this episode, you'll learn:- How creators are now monetizing classic TV shows.- The secret

00:30:57

Is AI Coming For Your Creator Job? | Creator Upload

Creator Upload ·

2025/10/10

Is AI a threat to creators? With OpenAI's new video creation app Sora soaring in popularity, creators like MrBeast are starting to wonder what the future will hold.In this episode, hosts Lauren Schnipper and Joshua Cohen are live from VidSummit in Dallas to break down the biggest news in the creator economy. They discuss Instagram's exclusive new "Rings" awards, major algorithm updates from Facebook and X that give users more control, and a powerful new AI-driven podcasting tool from the creator of

00:27:06

Will Trump's New Algorithm Fix TikTok? | Creator Upload

Creator Upload ·

2025/10/03

Today's big focus: the White House has greenlit a $14B deal for a U.S. version of TikTok. We unpack what this means for the app, who is involved (hello, Larry Ellison's media empire), and what President Trump wants to do with the algorithm.But first: the cringey, confusing, and absolutely wild "TikTok Night" on Dancing with the Stars. Was it a brilliant marketing move or a two-hour infomercial we were forced to watch? Plus: OpenAI just launched a new app that lets you deepfake your friends. Is this

00:39:01

The Rise of Creator Storefronts | Creator Upload

Creator Upload ·

2025/09/26

Lauren and Josh explore the incredible turnaround of Dancing With the Stars (which is seeing a huge ratings spike thanks to TikTok). Related: TikTok continues its will-they, won't-they journey into US spinoff territory. We have to ask: will the rest of the world follow? Then, a turn to creator commerce as Sephora, Condé Nast, and Best Buy are all launching their own "creator storefronts," giving creators a direct way to curate and sell products. Is this the next evolution of affiliate

00:51:37

How This Creator Drew 87,000 Fans to a Mall | Jordan...

Creator Upload ·

2025/09/19

We sit down with YouTube superstar Jordan Matter for an incredible conversation about the launch of Sincerely Yours, the skincare brand he created with his daughter, Salish. Jordan walks us through the entire journey, from the initial idea to their "Sephora or Bust" retail strategy. He shares the unbelievable story of their launch event, where an expected crowd of a few thousand turned into an unprecedented 87,000 fans, shutting down one of America's largest malls.Also: we go in depth

00:24:58

MrBeast's Leaked Plan to Start a Mobile Network |...

Creator Upload ·

2025/09/12

Is MrBeast starting a mobile phone company? In this episode, we break down a leaked pitch deck that reveals Jimmy Donaldson's next potential business venture and what it tells us about his plan for profitability.Plus, YouTube's first exclusive NFL broadcast set a new livestreaming record, but traditional sports fans are NOT happy about creators like IShowSpeed and Deestroying taking over the commentary. Did YouTube fumble the ball or score a touchdown with a new generation of fans?We also

00:33:33

YouTube's New Plan to Make Small Creators Famous

Creator Upload ·

2025/08/29

Lauren and Josh dive into a wild week that saw Roblox shatter concurrent user records thanks to a viral developer beef over a game called "Italian Brainrot." The duo unpacks how this grassroots event, which supported MrBeast and Mark Rober's Team Water initiative, amassed 47 million simultaneous players...and what it means for youth culture and platform safety. Next: YouTube's new Hype feature, a discovery tool designed to spotlight channels with under 500,000 subscribers. They discuss the

00:36:35

Is an Adpocalypse Coming for Roblox?

Creator Upload ·

2025/08/22

Is Hollywood's most prestigious night coming to YouTube? This week, we break down the news that YouTube has inquired about the broadcast rights for The Oscars and what it means for the future of entertainment. As the lines continue to blur, Mark Rober and Jimmy Kimmel are teaming up for a new show on Netflix, and Fox's Tubi is bringing on creators like MrBeast.Then, we dive into the serious lawsuit facing Roblox, as the state of Louisiana sues the platform over child safety concerns, leading

00:46:30

Why Slow Ventures Gave This Woodworking Creator $2...

Creator Upload ·

2025/08/15

Today: Lauren and Josh Cohen fangirl over Taylor Swift's first-ever podcast appearance on New Heights and assess the massive impact it had on the show's viewership and subscriber numbers.Then, they are joined by Evan Britton, the founder of Famous Birthdays, to discuss their new partnership with Pixability, a data and media solutions company. Britton explains how Famous Birthdays' platform-agnostic data on rising creators can lead to more effective advertising campaigns, citing a 58%

00:43:17

From Creator to VC: Caspar Lee’s Playbook for the...

Creator Upload ·

2025/08/08

Today we are joined by creator, entrepreneur, and investor Caspar Lee for an in-depth interview. Caspar shares his unique perspective on transitioning from a top YouTube creator to a business leader, discussing the current phase of the creator economy and how brands can succeed by learning to "think like a creator." He also dives into the significant growth of influencer marketing budgets and the investment thesis behind his venture capital firm, Creator Ventures. In addition: a deep dive into

00:29:14

Why Did Social Media Wait So Long To Protect Kids?

Creator Upload ·

2025/08/01

YouTube, Meta, and TikTok are suddenly rolling out a slate of new teen safety features. Is this a genuine effort to protect young users, or a reaction to massive regulatory pressure and potential fines? (That's not stopping YouTube from reversing a controversial policy on profanity, trusting its AI to keep advertisers happy.)And: MrBeast expands his empire, launching an animated series to create a modern-day cartoon-for-toys franchise reminiscent of 80s classics like He-Man and G.I. Joe

00:26:40

How YouTube's Top Trial Channel Covered the Diddy Case

Creator Upload ·

2025/07/25

Rachel Stockman, President of Law & Crime , the top trial channel on YouTube, joins today's pod! She shares insights from their extensive coverage of the Diddy trial, highlighting their innovative use of AI to recreate courtroom scenes from real transcripts due to cameras being disallowed. She also explains their "YouTube-first" strategy, especially how focusing on in-depth, long-form content for their engaged audience differentiates them from other media outlets. Finally, she touches on the

00:31:01

Warning: The Creator Middle Class is Disappearing

Creator Upload ·

2025/07/18

Is the creator dream a lie?With over 50% of creators earning less than $15,000 a year, the creator economy's monetization gap is wider than ever.In this episode, Josh and Lauren explore the harsh realities of creator earnings revealed in a new NeoReach study. They discuss the threshold that separates struggling creators from those who accelerate their earnings, why only 5% of creators make over $200k a year, and how factors like having representation or your own brand can triple your income.Also

00:42:25

Dhar Mann's Plan to Buy Your Favorite YouTuber

Creator Upload ·

2025/07/11

Dhar Mann, just named a Titan on the TIME100 Creators List for 2025, joins Creator Upload to reveal the strategy behind his global media empire. In a candid conversation, Dhar shares why he stepped down as CEO, his playbook for acquiring other creators, and his vision for why brands need to start thinking like creators.Plus, hosts Lauren Schnipper and Joshua Cohen break down the massive news of TikTok's plan to launch a US-only app this fall and discuss how Amazon is doubling creator commissions

00:29:44

The Creator Economy's Next Chapter | Cannes & VidCon...

Creator Upload ·

2025/06/27

We're back from a whirlwind week of travel to cover the biggest events in the creator economy. Fresh off the plane from France, we share our key takeaways from Cannes Lions. We discuss why the world's biggest advertising festival, while having a much louder conversation around creators than last year, still feels like an "old school advertising convention" that has yet to fully embrace creator-led campaigns. Plus, Josh shares a powerful insight from the StreamTV conference in

00:53:51

We went to Cannes (and learned a ton about creators)

Creator Upload ·

2025/06/20

In this special episode of Creator Upload, recorded live from the 72nd annual Cannes Lions International Festival of Creativity, hosts Lauren Schnipper and Joshua Cohen feature a fantastic lineup of guests across the creator economy, including:Ed Davidson, Chief Growth Officer for Cannes Lions International Festival: Davidson discusses the growth of the creator track at Cannes Lions, now in its second year, highlighting the increasing integration of creators into the advertising industry and the

00:42:00

YouTube's Impact on the Economy is Even Bigger Than...

Creator Upload ·

2025/06/13

Josh and special guest Monica Khan, Partner & Head of Digital at Strand, tackle everything that's fit to discuss in the creator economy this week. They discuss the increasing presence and influence of creators at major industry events like VivaTech and Cannes Lions. The conversation also covers a significant forecast from WPP, predicting that creator platforms will surpass traditional media in ad revenue by 2025. We also explore YouTube's substantial economic impact, contributing $55 billion to

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