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PODCAST

NC F&B Podcast

North Carolina Food & Beverage

Hospitality industry veteran Max Trujillo goes behind the scenes of North Carolina"s thriving food and beverage culture. On the NC F&B Podcast, you"ll hear from local chefs, sommeliers, distillers, farmers, brewers, and the whole colorful cast that makes up the state"s culinary scene.

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All Episodes

48:37

The Rise of Chef Isaac Duque: Fusing Music and...

NC F&B Podcast ·

2025/11/13

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo sits down with Chef Isaac Duque to discuss his unique dining concept, 'Whet,' which stands for 'We Here Eat Together.' After a spontaneous yet successful pop-up dinner experience in Wake Forest, Chef Isaac reveals his vision of merging food and music to trigger nostalgia and create unforgettable dining experiences. The chef shares his journey from an audio engineer in South Florida to becoming an innovative pop-up

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01:07:50

Inside the Michelin Guide with Max Trujillo and...

NC F&B Podcast ·

2025/11/06

The North Carolina Food and Beverage Podcast, host Max Trujillo welcomes back co-creator and longtime co-host Matthew Weiss as they delve into the recent Michelin Guide announcements for the American South that have stirred quite a buzz in the North Carolina culinary scene. We kick off with a lighthearted debate about Michelin's surprising decisions, revealing a mix of excitement and skepticism. Max shares his rich experience working with notable chefs while Matt provides insights from the wine

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01:18:05

Crafting the Perfect Cut:Inside Prime Brothers...

NC F&B Podcast ·

2025/10/16

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54:01

Better Choices, Better Life: Tyler Helikson's Roadmap...

NC F&B Podcast ·

2025/09/25

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo welcomes back restaurateur Tyler Helikson for an inspiring conversation. The pair catch up on Tyler’s latest ventures, including his successful restaurants, Happy Inhale and Madre, and dive deep into their shared journey of self-improvement. Tyler shares his recent commitment to health and wellness, describing how he’s transformed his life by focusing on nutrition, physical fitness, and mental well-being. Max,

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01:34:14

Sideline Snacks and the Revival of Concession Stands...

NC F&B Podcast ·

2025/09/18

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo dives into the world of sports, food, and entrepreneurship with Gio Mantovani, the owner of Sideline Snacks. Joined by Kyle Sutton of Bestow Baked Goods, they discuss the innovative approach Gio is taking to revitalize dormant concession stands in Holly Springs. The conversation spans from Gio's entrepreneurial journey, starting from vending machines to concession stands, to the importance of convenience and

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36:46

Shuck Yeah: The Rawleigh Oyster Fest Preview

NC F&B Podcast ·

2025/09/11

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo welcomes back Eduardo Mera of the Mera Brothers Oysters. The main event discussed is the upcoming Rawleigh Oyster Fest, set for November 8th at Smoky Hollow. The festival will feature oysters from various farms, dishes prepared by local chefs, live music, and a charity component benefitting NC Coastal Federation and the Frankie Lemon Foundation. They also discuss Eduardo's pop-up events, the historical significance

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01:17:54

From Alcohol to THC: Embracing a Healthier Beverage...

NC F&B Podcast ·

2025/08/28

Ready to explore the buzz around THC-infused beverages? 🎧 Tune in to the latest North Carolina Food and Beverage Podcast episode where we chat with Jennifer Wilson, the founder of Tail Chaser, about their new line of sangrias. 🎙️🍇 #HempRevolution #PodcastLife #drinklocal Host Max Trujillo explores the realm of THC-infused sangria alongside Ian Brown, the District Manager of Nature's Relief, and Casey Taylor, the brand’s operations assistant. We get into the inspiration behind Tail Chaser, the

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59:03

Unleashing Potential: A Woman's Story of...

NC F&B Podcast ·

2025/08/21

Join Max Trujillo, host of the North Carolina Food and Beverage Podcast, as he chats with his coworker from PFG, Jillian Whitlow. Jillian, an impressive culinary school graduate, has lived in North Carolina for over two decades but will always be a New Yorker. Her story takes us from her early days of culinary training in Arizona to her current passion for horses and fitness. Having undergone a significant weight loss journey, Jillian has transformed her life through discipline and hard work. She is

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47:37

Meatballs and Mixology: An Adventure in Angier, NC...

NC F&B Podcast ·

2025/08/14

Join host Max Trujillo on the North Carolina Food and Beverage Podcast as he dives into the vibrant culinary world of Angier, North Carolina. Let’s chat with Giuseppe's Corner, an Italian deli renowned for its authentic New York-style sandwiches. Max is joined by deli owners John and Mike Canepa, and famous local bartender, Zachariah Williams. Listen in as they discuss everything from sourcing bread directly from New York, experimenting with cocktail recipes, firing employees, and their recent

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01:32:18

Max & Anthony's Culinary Adventures: A Foodie Podcast...

NC F&B Podcast ·

2025/08/06

In this lively and impromptu episode of the North Carolina Food and Beverage Podcast, host Max Trujillo welcomes the incredibly positive and quintessentially Italian Anthony Rapillo. They laugh about Anthony's Italian aura and share anecdotes about getting back into the podcast groove. Anthony discusses his spontaneous appearance on the show, attributed to his upcoming TED-style talk at Horologe Studios. He shares insights on setting short-term goals and his involvement with La Taqueria, V Pizza,

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34:05

Sri Lanka Meets Carolina: Spice, Flavor, and a Dash...

NC F&B Podcast ·

2025/07/17

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo visits Aromaa, a new Sri Lankan restaurant in Raleigh. Max speaks with the owner Sherwin, his daughters Stephanie and Jennifer, and Chef Kalpa about the culinary delights of Sri Lankan cuisine. They discuss the restaurant's origins, the distinctive flavors and spices used in Sri Lankan cooking, and the differences between Sri Lankan and South Indian food. The conversation also covers Aromaa's unique blend of

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44:28

Tacos and Tariffs: A Capitol Encounter with...

NC F&B Podcast ·

2025/06/19

Host Max Trujillo welcomes Congresswoman Deborah Ross for an insightful discussion. We explore topics such as North Carolina's vibrant food scene, the significance of Juneteenth, and the intersection between politics and the food and beverage industry. Congresswoman Ross shares her culinary favorites in the Raleigh Triangle area and details her legislative efforts to support the local food industry. The conversation also delves into broader issues like tariffs, the importance of a strong food

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01:19:03

Bubbles, Brisket, and the Business of Being Mo

NC F&B Podcast ·

2025/06/12

Host Max Trujillo and his co-host, Hershey the dog, welcome the talented and outspoken chef, Mo (Modega). The conversation traverses Mo's eclectic background, from her roots in Philadelphia to her pivotal role as head chef at LA Dive Bar in downtown Raleigh. They bounce back and forth from recapping the 5th Annual Bubbles & Brisket, some personal details in Max’s life, and the similarities to other events happening around town. They delve into Mo's controversial past involving a heated incident at

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40:03

Behind The Stick: Matt Coleman's Mixology Meets...

NC F&B Podcast ·

2025/05/22

'Bubbles and Brisket' is in its fifth year, on Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full-strength drinks. Get Tickets HERE In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo interviews Matt Coleman, owner of The Davie in Raleigh. They discuss Matt's journey from being a bartender at various high-end cocktail bars like Fox Liquor Bar, to

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01:02:40

Holy Cow! 150 Years of Shipley Farms with Gray Shipley

NC F&B Podcast ·

2025/05/15

This episode of the North Carolina Food and Beverage Podcast, hosted by Max Trujillo, highlights the return of the 'Bubbles and Brisket' event for its fifth year, scheduled for Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full-strength drinks. Get Tickets HERE Today we speak with Gray Shipley, a fifth-generation owner of Shipley Farms. They discuss the history and operations

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46:46

Bartender Banter: Mixing Humor with Spirits at Wolfe...

NC F&B Podcast ·

2025/05/08

This episode of the North Carolina Food and Beverage Podcast, hosted by Max Trujillo, highlights the return of the 'Bubbles and Brisket' event for its fifth year, scheduled for Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full-strength drinks. Get Tickets HERE Let's chat bartending and bar culture with Jacob Gallant and Ritchie Reno of Raleigh's Wolfe & Porter, a bar

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01:07:56

The Ideal episode about Ideal's Sandwiches... Get in...

NC F&B Podcast ·

2025/05/01

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo is excited to talk about delis, sandwiches, and the story behind Ideals Deli Market Gourmet. Featuring business partners Ian Bracken and Paul Chirico, Max dives into their backgrounds, their inspirations from New York-style delis, and the journey of creating Ideals in Durham, North Carolina. With nostalgic anecdotes, they discuss the growth of their business, their unique approach to making fresh sandwiches, and

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45:49

Go Rae Soju and a Recap of Dreamville

NC F&B Podcast ·

2025/04/17

This episode of the North Carolina Food and Beverage Podcast, hosted by Max Trujillo, highlights the return of the 'Bubbles and Brisket' event for its fifth year, scheduled for Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full-strength drinks. Get Tickets HERE Welcome Hoon Lee, the president and co-owner of @goraesoju, and Shane Calder, a liquor broker for @dorado.rock, to

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01:03:41

Coastal Culinary Conversations: Behind the Feast of...

NC F&B Podcast ·

2025/04/10

In this episode of the North Carolina Food and Beverage Podcast, hosts Max Trujillo and Chef Savannah Miller dive into a rich conversation that spans from Savannah's Top Chef journey to the intricacies of the North Carolina culinary scene. They discuss Savannah's experience on Top Chef, highlighting her development and the final challenge of cooking the best meal ever. While at the 2nd Annual Feast of Wilmington, the duo explore the roles of various chefs detailing the collaborative efforts of local

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47:24

Hurricane Helene Impact and Project Skyline's Mission

NC F&B Podcast ·

2025/03/06

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo chats with John Seelbinder, of Local Icon Hospitality and owner of multiple establishments, including the newly relocated Merchant and the Architect's speakeasy, Green Light. The conversation covers Seelbinder's unexpected role in disaster relief following Hurricane Helene, where he transformed his Spruce Pine hotel, The Skyline Village Inn into a critical hub for rescue and relief efforts. Despite his new nonprofit

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