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PODCAST

Digital Marketing for Contractors

FatCat Strategies

A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.

business marketing

All Episodes

36:53

Speed to Lead & Beyond: How Smith.ai Helps...

Digital Marketing for Contractors ·

2025/09/24

Send us a text In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Maddy Martin, SVP of Growth at Smith.ai, to tackle one of the biggest challenges contractors face: missed opportunities from slow lead response. Maddy shares why speed-to-lead is critical, how Smith.ai helps contractors answer every call, chat, and text, and how better lead handling drives ROI. From practical tips to real-world success stories, this conversation is packed with strategies to he...

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36:11

Summer 2025 News Roundup: Remodeling Trends, Surveys...

Digital Marketing for Contractors ·

2025/09/17

Send us a text In this special summer roundup episode, Janet and Caitlyn break down the latest news and research shaping the home improvement and remodeling industry. From builder confidence reports and Harvard’s remodeling forecasts to surveys from Qualified Remodeler, AIA, and Houzz, we connect the dots on what these shifts mean for your business. We also dive into the latest platform updates from Meta, Google, and AI-driven search—and how they’re already affecting contractors’ lead generat...

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32:26

The Power of the Pitch: Featuring Dean Curtis of...

Digital Marketing for Contractors ·

2025/09/10

Send us a text In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Dean Curtis, CEO of Ingage, to talk about transforming the in-home sales presentation. Dean shares how Ingage helps contractors close more deals with polished, interactive, and data-driven presentations that boost professionalism and consistency across sales teams. You’ll hear real success stories, tips for overcoming adoption challenges, and a sneak peek at what’s next for the platform. Plus,...

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25:04

The Power of Customer Reviews for Home Improvement...

Digital Marketing for Contractors ·

2025/09/03

Send us a text Customer reviews aren’t just “nice-to-haves” anymore—they’re one of the most powerful tools in your marketing toolbox. In this episode of Digital Marketing for Contractors, Janet sits down with Arden, FatCat account manager, to talk about: Why 88% of people trust online reviews as much as personal recommendationsHow reviews boost your SEO and even impact Local Service AdsThe role AI is playing in shaping how reviews show up online in 2025Practical tips to actually get more revi...

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42:25

SPECIAL GUEST: Chris Edelen

Digital Marketing for Contractors ·

2025/08/27

Send us a text Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

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2:16

Plan My Exit Strategy Series Teaser

Digital Marketing for Contractors ·

2025/08/25

Send us a text Home Improvement Business Owners, are you interested in planning your exit strategy? We're kicking off a NEW series with Chris Edelen this Wednesday on our Digital Marketing for Contractors podcast. Listen to the teaser below and submit your questions to be featured on the podcast by following this link: https://fatcatstrategies.com/planmyexit/ Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcat...

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28:46

Staying Human in the Age of AI: Trust, Authenticity &...

Digital Marketing for Contractors ·

2025/08/20

Send us a text In this episode of Digital Marketing for Contractors, Janet and Sasha wrap up our three-part AI series with a conversation about staying human in an AI-driven world. From chatbots and CRMs to automated reviews and follow-ups, AI is now built into nearly every tool contractors use. But instead of replacing people, it should be seen as a partner—freeing up time for the authentic, personal connections homeowners really value. The hosts dive into why trust signals, reviews, team bi...

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21:11

Tactics Rewired – What Still Works, What Doesn’t

Digital Marketing for Contractors ·

2025/08/13

Send us a text In this episode of Digital Marketing for Contractors, Janet and Arden tackle a big question for 2025: How can home improvement contractors protect their lead flow in an AI-driven marketing world? From SEO to paid ads to CRM follow-up, the tools you’ve always used still matter—but the way you use them has changed. You’ll learn: How to create content that Google’s new AI Overviews will actually quote (and why it matters for your traffic)How to let AI help with ad targeting—withou...

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21:25

The Shift Has Begun: How AI is Changing the Online Game

Digital Marketing for Contractors ·

2025/08/06

Send us a text In this first installment of a three-part mini-series, hosts Janet and Meredith explore how AI is fundamentally transforming the way homeowners search for services online and what that means for home improvement contractors trying to generate leads. The conversation centers around the shift from traditional keyword-based SEO to AI-generated answers in search engines like Google, and the rise of “answer engines” like ChatGPT and Siri. These tools provide immediate, conversationa...

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37:35

SPECIAL GUEST: Aging in Place - Tapping into the Home...

Digital Marketing for Contractors ·

2025/07/30

Send us a text In this episode, Janet Mobley and Meredith Medlin chat with Ross Gaskin, VP of Sales at Health at Home, about the fast-growing “aging in place” market and how contractors can seize this opportunity. Ross shares insights into home accessibility trends, common contractor mistakes in barrier-free bathroom installs, and why selling grab bars could be your ticket into larger remodel projects. If you're a contractor looking to diversify your services or add meaningful value to ...

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27:24

SPECIAL GUEST: Ryan Cohn from Blazeo

Digital Marketing for Contractors ·

2025/07/23

Send us a text In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Ryan Cohn, Content Marketing Manager at Blazeo, to dive into the massive impact of speed to lead and how automated, real-human follow-up can supercharge your sales pipeline. Formerly known as Apex Chat, Blazeo has evolved into a powerful suite of tools for contractors—offering live chat staffed by trained U.S.-based agents, 24/7 call center support, AI-powered voice and chat features, and seam...

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36:11

SPECIAL GUEST: HeavySet Tech with Scott Berman

Digital Marketing for Contractors ·

2025/07/16

Send us a text In this episode, we’re joined by Scott Berman, veteran home improvement leader and the founder of HeavySet Forms. Scott shares how his 30+ years in the industry — and the challenges he faced at Florida Window & Door — inspired him to create a powerful lead automation tool. HeavySet Forms helps contractors automate appointment scheduling, follow-up, and confirmation using AI — converting more web leads (even after hours) without relying solely on call centers. You’ll hear re...

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20:00

41. TV and OTT Advertising in Digital Strategies

Digital Marketing for Contractors ·

2025/07/09

Send us a text In the final episode of the Build, Grow, Dominate series, Janet and Caitlyn dive into how home improvement contractors can leverage TV and OTT (Over-the-Top) advertising to supercharge their brand presence. From the basics of how these platforms differ to tactical tips on creative production, tracking ROI, and real-world success stories—this episode breaks down how traditional and streaming ads fit into a modern, high-performing digital marketing strategy. Whether you're ...

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29:48

SPECIAL GUEST: Why Your Sales Team Needs a CRM Built...

Digital Marketing for Contractors ·

2025/07/04

Send us a text In this episode of Digital Marketing for Contractors, we’re joined by Erik Vargas, co-founder of FollowUp CRM. Built from inside a commercial roofing company, FollowUp CRM is tailor-made for construction contractors with a commercial and residential division. Erik dives into why traditional CRMs fall short in this industry, how poor follow-up is killing your close rate, and what separates high-performing contractors from the rest. We talk about: The origin of FollowUp CRM (and ...

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23:50

40. Multi-Channel Marketing: Integrating Digital...

Digital Marketing for Contractors ·

2025/07/02

Send us a text In this episode of Digital Marketing for Contractors, Janet and Caitlyn explore how to unlock the full potential of your marketing strategy by blending digital tactics with traditional media. Whether you're running TV and radio ads or building out Google PPC and social campaigns, this episode explains how to ensure your messaging is cohesive, your channels are aligned, and your results are trackable. They break down real-world tactics, share a powerful case study, and introduce...

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21:13

Field Marketing Meets Digital: A Hybrid Approach

Digital Marketing for Contractors ·

2025/06/25

Send us a text In this episode of Digital Marketing for Contractors, Janet and Caitlyn dive into one of their favorite strategies—hybrid marketing. Designed for contractors who are beyond the startup phase and actively scaling, this episode explores how to integrate field marketing tactics (like home shows, canvassing, and signage) with digital marketing strategies (like SEO, PPC, and email nurturing). Listeners will learn: What hybrid marketing really means for home improvement businesses.Ho...

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31:26

SPECIAL GUEST: How to Use Project Map It to Build...

Digital Marketing for Contractors ·

2025/06/20

Send us a text Special Guest: Steve Spence, Managing Director of Project Map It In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Steve Spence, the managing director of Project Map It—a powerful tool that helps contractors showcase completed projects, collect reviews, and ultimately close more deals. Steve shares the story behind the software, how it’s helping contractors build trust, and why it works for both new and established companies. From interactive...

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26:08

Maximizing Manufacturer Leads Through Digital Campaigns

Digital Marketing for Contractors ·

2025/06/18

Send us a text In this episode, Janet and Caitlyn break down a powerful yet underutilized strategy for lead generation: integrating manufacturer leads into your digital marketing campaigns. Perfect for home improvement businesses in growth or scale mode, this episode outlines how to go beyond word-of-mouth and aggregator leads by partnering more effectively with product manufacturers. Key Takeaways: What manufacturer leads are and why they’re so valuable.How to build meaningful relationships ...

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25:40

Choosing the Right Digital Marketing Agency for Growth

Digital Marketing for Contractors ·

2025/06/11

Send us a text In this episode, Caitlyn and Janet dive into what growing home improvement contractors should consider when choosing a digital marketing agency—especially if you're outgrowing that set-it-and-forget-it vendor relationship. If your business is scaling past the $5M mark and you're looking for a strategic partner (not just a task-taker), this episode will show you exactly what to look for. They outline: The 3 qualities of a growth-focused agency: process, industry expertise, and s...

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32:32

Creative Ways Contractors Can Use Gift Cards to Drive...

Digital Marketing for Contractors ·

2025/06/06

Send us a text Using Gift Cards to Boost Leads and Loyalty with Evan Crum from PerfectGift.com In this episode, we’re talking with Evan Crum from PerfectGift.com about how home improvement companies can use gift cards to: Drive more leads through incentivesImprove review generationMotivate and reward employeesCreate smarter canvassing campaignsAvoid one-leg appointments with strategic incentivesPerfectGift.com offers customizable Visa/Mastercard and retail gift cards with powerful tracking an...

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44 results

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