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PODCAST

The Instructor

Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business

business entrepreneurship

All Episodes

02:06:10

Green Room #52: 2025 and Beyond

The Instructor ·

2025/12/31

Terry Cook is joined by Chris Bensted, Tom Stenson, and Stewart Lochrie to look back on 2025.Together they unpack the wins, the failures, and the frustrating feeling that change in the industry is happening… just not always where or how people want it.Topics include failure to change, CPD beyond “ticking boxes”, Part 3 heartbreaks, collaboration across the industry, the rise (and misuse) of AI, neurodiversity, road safety, events, and why many instructors still stop developing the moment they

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52:57

In Conversation With... Lee Jowett - Part Four: DVSA

The Instructor ·

2025/12/24

In the fourth and final instalment of In Conversation with Lee Jowett, Terry and Lee focus squarely on the DVSA, and a proposal that has sparked debate, frustration, and deep concern across parts of the industry.At the heart of this session is a simple but uncomfortable question:How can we assess driving instructors against standards that the assessment itself makes impossible to demonstrate?Lee explains in detail why KIT’s proposal calls for a return to full one-hour Standards Checks and Part 3s,

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44:18

In Conversation With... Lee Jowett - Part Three:...

The Instructor ·

2025/12/23

In the third instalment of In Conversation with Lee Jowett, Terry and Lee take a hard, honest look at where the driving instructor industry actually is right now.Lee opens by describing an industry at a crossroads: full of potential, but vulnerable if meaningful change doesn’t happen. While there are positives, particularly the mindset of newer instructors, there are also serious concerns about qualification processes, inconsistent training standards, and the absence of effective oversight.Together,

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01:02:29

In Conversation With... Lee Jowett - Part Two:...

The Instructor ·

2025/12/22

In this second In Conversation session, Terry and Lee Jowett step back from techniques, tests, and trends to ask a much bigger question:What actually matters in our industry?The discussion centres on outcomes, not instructor comfort, not box-ticking, and not social-media perfection, but what genuinely comes out the other end of driver training and onto the roads.Lee challenges some deeply ingrained habits within instructor training, particularly the industry’s historic focus on skills and knowledge

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01:29:49

In Conversation With... Lee Jowett - Part One: Evolution

The Instructor ·

2025/12/21

In this in-person conversation, Terry sits down with Lee Jowett to explore what really shapes a driving instructor, beyond passing tests, ticking boxes, and collecting certificates.Lee discusses his journey into the industry, why he never set out to be a trainer, and how discovering coaching fundamentally changed both his teaching approach and his personal identity. From early mentorship under Claire Wilmot, through formal coaching education and psychology-led training, to co-founding KIT

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01:08:03

What the ADI World Looks Like from the Outside In

The Instructor ·

2025/11/30

In this episode, Terry is joined by someone he’s been trying to pin down for years: Rachael Butler of Intelligent Instructor. And it was worth the wait.This is a conversation that goes well beyond the usual ADI chat. Rachel opens up about her journey, the realities of working within Intelligent Instructor, the thinking behind the events and awards, and the huge amount of unseen graft that powers the brand.She also talks candidly about menopause, brain fog, confidence, and the juggling act of life,

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51:55

Redefining Specialist Driving Instruction: What Comes...

The Instructor ·

2025/11/23

Terry is joined by Kieran Williams, Project Manager for the Driver Mobility ADI Project, to explore one of the most significant pieces of research released this year for driving instructors, the newly published report examining the challenges, barriers, and opportunities within disability driving training.Over 605 ADIs took part in the survey behind this report, offering detailed insights into how instructors view specialist tuition, access to disability driving support, and the changing needs of

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01:05:44

Emotional Depth, Loneliness & Letting Go of Old...

The Instructor ·

2025/11/19

Terry sits down with psychotherapist and podcast host Richard Nicholls for a conversation that goes far deeper than International Men’s Day soundbites.What starts as a lighthearted catch-up quickly opens into something honest, warm, and surprisingly relatable.Richard breaks down what a psychotherapist actually does, before the two dive into the messy, complicated reality of being a man today: expectations, identity, emotional depth, stereotypes, and why so many blokes still feel the pressure to

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01:13:51

250: Instructors Have More Influence Than They Think

The Instructor ·

2025/10/31

For the 250th episode of The Instructor Podcast, Terry Cook is joined by Kate Monk, creator of My Learner Driver, a resource designed to improve private practice between learners and parents. Together, they explore how instructors can use their influence to make a real difference beyond test day.Kate shares the personal stories and local tragedies that inspired her to act, explaining how My Learner Driver helps families build safer driving habits and stronger communication. The conversation goes

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48:51

Six 4 Sixty #7: Bob's Biggest Fan

The Instructor ·

2025/10/14

In this latest Six 4 Sixty, Terry Cook brings together a fresh team of ADI Avengers: Bob Morton, Kim Gibson, Emma Fonnaland, Tommy Sandhu, Stewart Lochrie, and Tom Stenson, for another rapid-fire round of six questions, each answered in 60 seconds.This episode dives into some of the biggest issues facing driving instructors today, from raising lesson prices with confidence to adapting communication styles, promoting your business as demand slows, and tracking the right metrics for success.There’s

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01:12:16

Influencing Learners for Life, Not Just Test Day

The Instructor ·

2025/09/30

Terry Cook is joined by Terry Lefteri to explore the difference between teaching for the driving test and preparing learners for real-life driving.Drawing on years of experience and a background in coaching, Lefteri shares how his journey from instruction to coaching reshaped the way he works with learners. The discussion covers why focusing too much on the test can create pressure, how instructors can positively influence learners long after the test, and practical ways to bring coaching into

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52:33

In Conversation With... Diana Todd - Part Four: Social

The Instructor ·

2025/09/21

In this fourth and final In Conversation With episode, Terry is joined once again by Diana Todd to explore the pitfalls and positives of social media in the world of driving instructors.Together they debate whether social platforms are more toxic than helpful, and how responsibility lies not only with those posting but also those consuming content. Diana reflects on how supportive communities can nurture instructors while toxic groups can chip away at confidence. The pair discuss addictive

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53:06

In Conversation With... Diana Todd - Part Three: Women

The Instructor ·

2025/09/20

Terry is joined once again by Diana Todd to tackle an important topic: women in the driving instructor industry.Diana shares her perspective on why women remain an undervalued resource in what is still a male-dominated profession, and how qualities like compassion, empathy, and balance can bring huge value to both learners and instructors.Together, Terry and Diana explore why fewer women put themselves forward for opportunities, the impact of extra responsibilities like childcare, and the role

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51:52

In Conversation With... Diana Todd - Part Two: Support

The Instructor ·

2025/09/19

Terry continues his chat with Diana Todd, this time focusing on driving schools and the realities of running one.Diana explains why she initially resisted the idea of managing a school, and how partnering with Phil eventually led to launching Support Driving School. She opens up about the challenges of balancing fair franchise fees with meaningful training, the importance of genuine care in building a team, and how to create a culture where instructors feel supported rather than pressured.The

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01:02:51

In Conversation With... Diana Todd - Part One: Evolution

The Instructor ·

2025/09/18

Terry sits down with Diana Todd to explore her journey into the driving instructor world.Diana shares how the search for a better work-life balance led her from a high-pressure career into ADI training, just before the pandemic reshaped everything. She speaks openly about the challenges of qualifying, the reality of juggling family and work, and the lessons she learned along the way.The conversation also dives into blended training, why trust matters in the industry, and the importance of staying

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01:44:43

The Ultimate Standards Check Podcast

The Instructor ·

2025/08/31

In this episode of The Instructor Podcast, Terry is joined by Bob Morton and Chris Bensted for a full conversation about the Standards Check and Part 3.Together, they break down what the DVSA is really looking for, how the SC has developed from the old PST system, and why instructors often overcomplicate things.The discussion covers risk management, goal setting, common myths (like failing if you use the dual controls), and why preparation should come from everyday lessons rather than special “test

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08:20

Short Lessons #34 - Copywriting and SEO Explained for...

The Instructor ·

2025/08/17

In this short lesson, we're diving back to my 2022 conversation with the brilliant Nik Oakes to demystify two often misunderstood marketing terms: copywriting and SEO.Nik breaks down what they really mean, why they matter for driving instructors, and how to use them effectively without getting lost in jargon. From understanding the difference between chatter and intention, to how using the right terms (like "ADI") can massively boost your visibility online, this bite-sized lesson is packed with

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27:24

5 Big Lessons From July (Plus a Peek Inside Premium)

The Instructor ·

2025/08/01

July was packed with ideas, insights, and “aha” moments — and in this episode I’m sharing my 5 biggest takeaways so you can skip the noise and head straight to the good stuff.To give you an extra taste, I’ve included a few short clips from our Premium‑exclusive shows so you can hear exactly the kind of deeper conversations and training our members get access to every week.We’ll cover:How to cut through the noise and teach in a way that’s authentically youWhy attracting the right pupils matters more

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01:00:40

Thinking Time: The Secret Sauce for Successful...

The Instructor ·

2025/07/31

Today, we're diving into a fun episode dissection with business guru, Dino Tartaglia! We're all about asking better questions and figuring out how to charge what we're truly worth. You know, it’s not just about knowing the clutch from the brake pedal; it’s about understanding what our students really want: confidence, freedom, and maybe a little less stalling at traffic lights! So, whether you're a driving instructor or just someone looking to level up in business, we’re here to help you break it

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01:32:20

Why Men Struggle, and What We Can Do About It

The Instructor ·

2025/06/30

In this special episode for Men’s Mental Health Awareness Month, Terry Cook is joined by returning guest Jono Poon for an honest and wide-ranging conversation about the struggles many men face.They discuss why so many men find it hard to open up, the impact of cultural expectations, and how loneliness and comparison affect mental wellbeing. Jono shares personal stories and insights from his work with the Man Cave, offering practical tools for managing mental health and building real

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