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PODCAST

The Instructor

Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business

business entrepreneurship

All Episodes

01:13:51

250: Instructors Have More Influence Than They Think

The Instructor ·

2025/10/31

For the 250th episode of The Instructor Podcast, Terry Cook is joined by Kate Monk, creator of My Learner Driver, a resource designed to improve private practice between learners and parents. Together, they explore how instructors can use their influence to make a real difference beyond test day.Kate shares the personal stories and local tragedies that inspired her to act, explaining how My Learner Driver helps families build safer driving habits and stronger communication. The conversation goes

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48:51

Six 4 Sixty #7: Bob's Biggest Fan

The Instructor ·

2025/10/14

In this latest Six 4 Sixty, Terry Cook brings together a fresh team of ADI Avengers: Bob Morton, Kim Gibson, Emma Fonnaland, Tommy Sandhu, Stewart Lochrie, and Tom Stenson, for another rapid-fire round of six questions, each answered in 60 seconds.This episode dives into some of the biggest issues facing driving instructors today, from raising lesson prices with confidence to adapting communication styles, promoting your business as demand slows, and tracking the right metrics for success.There’s

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01:12:16

Influencing Learners for Life, Not Just Test Day

The Instructor ·

2025/09/30

Terry Cook is joined by Terry Lefteri to explore the difference between teaching for the driving test and preparing learners for real-life driving.Drawing on years of experience and a background in coaching, Lefteri shares how his journey from instruction to coaching reshaped the way he works with learners. The discussion covers why focusing too much on the test can create pressure, how instructors can positively influence learners long after the test, and practical ways to bring coaching into

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52:33

In Conversation With... Diana Todd - Part Four: Social

The Instructor ·

2025/09/21

In this fourth and final In Conversation With episode, Terry is joined once again by Diana Todd to explore the pitfalls and positives of social media in the world of driving instructors.Together they debate whether social platforms are more toxic than helpful, and how responsibility lies not only with those posting but also those consuming content. Diana reflects on how supportive communities can nurture instructors while toxic groups can chip away at confidence. The pair discuss addictive

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53:06

In Conversation With... Diana Todd - Part Three: Women

The Instructor ·

2025/09/20

Terry is joined once again by Diana Todd to tackle an important topic: women in the driving instructor industry.Diana shares her perspective on why women remain an undervalued resource in what is still a male-dominated profession, and how qualities like compassion, empathy, and balance can bring huge value to both learners and instructors.Together, Terry and Diana explore why fewer women put themselves forward for opportunities, the impact of extra responsibilities like childcare, and the role

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51:52

In Conversation With... Diana Todd - Part Two: Support

The Instructor ·

2025/09/19

Terry continues his chat with Diana Todd, this time focusing on driving schools and the realities of running one.Diana explains why she initially resisted the idea of managing a school, and how partnering with Phil eventually led to launching Support Driving School. She opens up about the challenges of balancing fair franchise fees with meaningful training, the importance of genuine care in building a team, and how to create a culture where instructors feel supported rather than pressured.The

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01:02:51

In Conversation With... Diana Todd - Part One: Evolution

The Instructor ·

2025/09/18

Terry sits down with Diana Todd to explore her journey into the driving instructor world.Diana shares how the search for a better work-life balance led her from a high-pressure career into ADI training, just before the pandemic reshaped everything. She speaks openly about the challenges of qualifying, the reality of juggling family and work, and the lessons she learned along the way.The conversation also dives into blended training, why trust matters in the industry, and the importance of staying

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01:44:43

The Ultimate Standards Check Podcast

The Instructor ·

2025/08/31

In this episode of The Instructor Podcast, Terry is joined by Bob Morton and Chris Bensted for a full conversation about the Standards Check and Part 3.Together, they break down what the DVSA is really looking for, how the SC has developed from the old PST system, and why instructors often overcomplicate things.The discussion covers risk management, goal setting, common myths (like failing if you use the dual controls), and why preparation should come from everyday lessons rather than special “test

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08:20

Short Lessons #34 - Copywriting and SEO Explained for...

The Instructor ·

2025/08/17

In this short lesson, we're diving back to my 2022 conversation with the brilliant Nik Oakes to demystify two often misunderstood marketing terms: copywriting and SEO.Nik breaks down what they really mean, why they matter for driving instructors, and how to use them effectively without getting lost in jargon. From understanding the difference between chatter and intention, to how using the right terms (like "ADI") can massively boost your visibility online, this bite-sized lesson is packed with

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27:24

5 Big Lessons From July (Plus a Peek Inside Premium)

The Instructor ·

2025/08/01

July was packed with ideas, insights, and “aha” moments — and in this episode I’m sharing my 5 biggest takeaways so you can skip the noise and head straight to the good stuff.To give you an extra taste, I’ve included a few short clips from our Premium‑exclusive shows so you can hear exactly the kind of deeper conversations and training our members get access to every week.We’ll cover:How to cut through the noise and teach in a way that’s authentically youWhy attracting the right pupils matters more

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01:00:40

Thinking Time: The Secret Sauce for Successful...

The Instructor ·

2025/07/31

Today, we're diving into a fun episode dissection with business guru, Dino Tartaglia! We're all about asking better questions and figuring out how to charge what we're truly worth. You know, it’s not just about knowing the clutch from the brake pedal; it’s about understanding what our students really want: confidence, freedom, and maybe a little less stalling at traffic lights! So, whether you're a driving instructor or just someone looking to level up in business, we’re here to help you break it

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01:32:20

Why Men Struggle, and What We Can Do About It

The Instructor ·

2025/06/30

In this special episode for Men’s Mental Health Awareness Month, Terry Cook is joined by returning guest Jono Poon for an honest and wide-ranging conversation about the struggles many men face.They discuss why so many men find it hard to open up, the impact of cultural expectations, and how loneliness and comparison affect mental wellbeing. Jono shares personal stories and insights from his work with the Man Cave, offering practical tools for managing mental health and building real

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10:18

Short Lesson #33 - Handling the opinions of others

The Instructor ·

2025/06/17

In this powerful Short Lesson, we revisit a conversation from April 2022 with the inspiring Jono Poon.This bite-sized episode dives into the all-too-common fear of other people’s opinions, and how that fear can hold us back from living the life we actually want. Jono shares blunt but uplifting truths about why you don’t need anyone’s validation to chase your goals, try new things, or simply do what makes you happy.Whether you’re a driving instructor questioning your career path or someone afraid to

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01:29:20

The Green Room #51 - Contraflow Conversations

The Instructor ·

2025/06/12

In this Green Room episode, Terry Cook is joined by Chris Benstead and Stewart Lochrie for a lively and thought-provoking discussion about the latest developments in the driver training world.They reflect on upcoming events like the Intelligent Instructor Expo and the Meginar, before diving into the DVSA’s recent consultation on test booking changes - a topic that’s sparked plenty of debate. Chris and Stewart share differing views but demonstrate how disagreement can be handled with respect and

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52:41

The Emergency Stop Campaign: Why It Matters to...

The Instructor ·

2025/05/31

In this episode of The Instructor Podcast, host Terry Cook kicks off the brand new monthly format with a powerful and timely discussion. He’s joined by Debbie Beadle, CEO of Fear Free, to explore the urgent need for safeguarding in the driver training industry.Debbie shares the story behind the “Emergency Stop” campaign, which calls for driving instructors to be legally recognised as being in a position of trust under the Sexual Offences Act. They discuss why this matters, what safeguarding really

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17:54

Time to hit reset

The Instructor ·

2025/05/04

The Instructor Podcast is getting an overhaul, and Terry explains why and how in this episode. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive

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02:15:30

The Green Room #50 - Changes

The Instructor ·

2025/04/30

For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live

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48:24

Six 4 Sixty #6 - The new batch

The Instructor ·

2025/04/20

Get ready to dive into a whirlwind of wisdom with Terry Cook and our fabulous lineup of ADI Avengers! Today, we’re shaking things up with six incredible driving instructors:Chris BenstedStewart LochrieEmma CottingtonLaura MorrisEmma FonnalandKev FieldThey're here to tackle some burning questions in our signature “Six 4 Sixty” style. We’re kicking things off by finding out why each of these awesome folks does what they do. Spoiler alert: it’s all about passion, connection, and making a difference on

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29:32

Unlocking the Secrets of Client-Centred Learning: A...

The Instructor ·

2025/04/17

Today’s guest is Ray Seagrave, and we’re diving deep into his brand new book, "The Driving Instructor's Ultimate Guide to Client Centred Lessons." This episode is all about how to elevate your game as a driving instructor by focusing on client-centred learning and the importance of understanding your pupils as individuals. Ray shares how he’s crafted this book as a companion for both newly qualified and experienced instructors, ensuring they have the tools they need for continuous personal

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01:10:00

What can driving instructors do?

The Instructor ·

2025/04/10

Today’s chat is all about taking a good, hard look at what’s going wrong in our driving instructor world—and guess what? We're not pointing fingers at everyone else! We’re diving into three big issues: road deaths, the driving test backlog, and the importance of continuing professional development (CPD). Instead of playing the blame game, we’re putting the spotlight on what *we* can do to make our industry better. From sharing insights on reducing road deaths to practical steps for improving test

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250 results

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