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PODCAST

The Executive Brand Podcast

In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder Branding and Executive Thought Leadership strategies & playbooks. Prior guests include Jason Fried, David Heinemeier Hansson, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder

business marketing

All Episodes

57:01

How Vector Uses Content, Signals & Taste to Do Great...

The Executive Brand Podcast ·

2026/02/18

Jess Cook and Joshua Perk are the VP of Marketing and CEO of Vector respectively, which is a marketing signal platform. They also host “This Meeting Could Have Been a Podcast”, have a combined 50,000 LinkedIn followers, and actually have fun with their marketing.In this episode, we talk about how they built one of the most entertaining podcasts in B2B marketing, how they’re using LinkedIn holistically as a growth channel, and why the things that work best in marketing are always the hardest to

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50:06

Clio CEO ($400m ARR) on Moving from “classic” SaaS to...

The Executive Brand Podcast ·

2026/02/11

Jack Newton is the founder and CEO of Clio. He started the company in 2008 in Canada, and has since grown it to over 400,000 customers, 2,000 employees, and $400M+ in ARR. They raised a $500M Series G in 2025.In this episode, we talk about applying lessons from having navigated the Cloud Era to the AI Era, why the best SaaS companies are moving from selling software to selling work, what 17 years of building in legal tech teaches you about selling technology to skeptical buyers, and much more.---We

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52:32

Lessons from the ex-CIO of Microsoft, Disney and the...

The Executive Brand Podcast ·

2026/02/04

Tony Scott is the CEO of Intrusion, a publicly traded cybersecurity company. Before joining Intrusion in 2021, he served as the Federal CIO of the United States under President Obama, as CIO at VMWare, CIO at Microsoft, CIO at Disney, and as CTO at General Motors. Yes, let that sink in.In this episode, we talk about what Tony learned from working with Bill Gates, Obama, and other world leaders, what it actually takes to land a C-level role at a Fortune 5 company, and why he predicts a major AI

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56:28

Claude Code's new Head of Marketing on Founder...

The Executive Brand Podcast ·

2026/01/28

Kacie Jenkins is the new Head of Marketing for Claude Code (she joined a couple weeks after this recording). Before joining Anthropic, she was SVP Marketing at Sendoso, VP Marketing at Sourcegraph, and VP Marketing at Fastly, where she helped take the company from Series A to $200M ARR and an IPO.In this episode, we talk about how she built executive brand programs before it was a thing, what actually drives pipeline from LinkedIn, and why anything that sounds corporate is dead on arrival.We

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52:03

Marketing Lessons from the CMO of G2, Salesloft & Drata

The Executive Brand Podcast ·

2026/01/21

Sydney Sloan was previously the CMO at G2, Drata, and Salesloft, prior to which she spent 16 years at Adobe in a variety of marketing leadership roles. She is currently an advisor at G2 and Executive in Residence at Scale Venture Partners, working with early-stage founders on go-to-market strategy.In this episode, we talk about her biggest lessons, how buyer behavior has fundamentally changed, why brand matters more than ever, and what the 2026 marketing playbook actually looks like.---We discuss:*

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54:52

How the CMO Role is Changing w/ ex-CMO of Calendly...

The Executive Brand Podcast ·

2026/01/14

Jessica Gilmartin was previously the CMO and CRO at Calendly, Head of Revenue Marketing at Asana, and Head of Product Marketing for Wildfire at Google. Today, she works closely with founders and first-time CMOs from pre-revenue through $100M ARR, advising them on everything from hiring, org design to GTM focus and executive communication.In this episode, we talk about how AI is changing the CMO role and marketing org, where it’s wildly overhyped vs working, and many other topics.Listen on: YouTube,

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59:14

The 4 Pillars of LinkedIn Thought Leadership (w/...

The Executive Brand Podcast ·

2026/01/07

Ashley Faus is the Head of Lifecycle Marketing at Atlassian and author of Human-Centered Marketing. Besides helping build Atlassian’s thought leadership playbook, over the last year, she built her own executive presence on LinkedIn with now over 22,000 followers.In this podcast, we cover her thought leadership framework.We discuss:1. Ashley’s approach to LinkedIn2. The 4 pillars of thought leadership3. SMEs vs. influencers vs. thought leaders4. The “Internal Influencer” strategy5. How to

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42:59

How Clay grew their LinkedIn page to 100k followers

The Executive Brand Podcast ·

2025/12/17

Peter Kang runs social at Clay, the GTM Engineering Platform valued at $3.1B. Peter turned LinkedIn into one of Clay’s strongest growth channels, without paid ads, without corporate content, and with a team of one. In 69 weeks, he posted 961 times and grew the Clay company page from ~14K to 120K+ followers.This episode is a deep, tactical breakdown of what actually works on LinkedIn in 2025, and why most B2B advice completely misses the point.What we cover: - Why company pages still matter and what

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53:47

How Semrush’s ex-VP of Brand Builds a Founder Brand...

The Executive Brand Podcast ·

2025/12/11

Olga Andrienko spent 12 years helping build Semrush from $5M in revenue to IPO. She led social, brand, global marketing, and eventually operations at scale. Now she’s joining a pre-seed startup as CMO to build everything from scratch:- A new product category (AI-driven corporate learning)- A founder brand- An employee advocacy system- A modern AI-powered marketing engineWe discuss:* Why Olga left Semrush after 12 years* Why enterprise marketers feel stuck right now and how AI restrictions slow

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00:59:24

How ZoomInfo Scaled their Creator Program to 40+...

The Executive Brand Podcast ·

2025/12/04

Justin Levy is the Director of Social Media & Influencer Marketing at ZoomInfo, a $1.2B ARR company with 4,000+ employees. He built their first executive social program, scaled employee advocacy from 100 to 1,800 people, and grew ZoomInfo’s creator program to 40+ creators across LinkedIn, TikTok, YouTube, Substack, newsletters, and podcasts.That program alone drove thousands of webinar registrants and millions influenced in revenue.We break it all down in this episode.What You’ll Learn• The real

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00:55:00

An Introduction to B2B Influencer Marketing w/...

The Executive Brand Podcast ·

2025/11/27

David Walsh, Founder & CEO of Limelight, is one of the few people who actually knows how B2B influencer marketing actually works. His marketplace powers creator campaigns for Clay, Webflow, HubSpot, ZoomInfo, Bill.com, and dozens of high-growth B2B companies.In this episode, we break down exactly how to collaborate with creators as a repeatable growth channel and not a one-off experiment.What You’ll Learn- The stage where influencer marketing actually works- Creator-Market Fit: the only metric

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00:51:24

How This B2B Tech CMO grew to 60,000 LinkedIn...

The Executive Brand Podcast ·

2025/11/20

Kyle Lacy is the CMO of Docebo, a publicly traded enterprise learning platform used by companies like Zoom, OpenTable, Dior, and Denny’s. Before Docebo, he led marketing at Lessonly, Seismic, Salesforce, and Jellyfish, and he’s been publishing online since MySpace.In this episode, Kyle breaks down what’s still true about personal branding in 2025, how executives should think about posting online, the mistakes leaders make when they worry too much about reach, and why story is the only thing that

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00:48:55

How to Turn a B2B Tech Brand into the #1 News Source...

The Executive Brand Podcast ·

2025/11/13

Melissa Rosenthal is the Co-Founder of Outlever, the company helping B2B brands build their own media properties, full newsrooms, daily publishing, real interviews, and journalism that companies actually own.Before Outlever, Melissa scaled BuzzFeed’s creative team, helped build Cheddar into a modern media brand, and later became Chief Creative Officer at ClickUp, where she helped turn the company into one of the most recognizable names in SaaS.In this episode, Melissa gives a behind-the-scenes look

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00:49:44

LinkedIn's VP of Brand & Content Strategy on How the...

The Executive Brand Podcast ·

2025/11/06

Alex Josephson is the VP of Brand and Content Strategy for Advertisers at LinkedIn, helping brands tell better stories and run smarter campaigns on the world’s largest B2B platform.In this episode, Alex gives a behind-the-scenes look at how LinkedIn thinks about vertical video, thought-leader ads, creative strategy, and what’s next for the platform.We also talk about B2B storytelling that actually entertains, why executives should stop over-engineering their content, and how brands like Ramp and

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00:40:09

Exec Comms Lessons from Salesforce, Toast and Wellhub...

The Executive Brand Podcast ·

2025/10/30

Joe Ciarallo led comms at Salesforce, Toast (through IPO), and now Wellhub (formerly Gympass), a $2.4 billion corporate-wellness company.He’s seen what happens when scrappy startup PR turns into an IPO-ready machine.In this episode, Joe breaks down exactly how to build that engine. From category creation at Salesforce to crisis playbooks at Toast, and how to make your founder’s voice a real strategic asset. What you’ll learn: - How Salesforce invented the “Marketing Cloud.”- The shift from scrappy

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00:57:02

Gong's Executive Content & LinkedIn Thought...

The Executive Brand Podcast ·

2025/10/23

Udi Ledergor joined Gong as their first marketer in 2016, back when “revenue intelligence” wasn’t even a thing.Nine years later, Gong is one of the most recognizable B2B brands in the world, doing well over $300M ARR and followed by 300,000+ people on LinkedIn.In this episode, Udi breaks down the marketing playbook that made that possible, and why best practices are just boring practices. We talk about: Why best practices are boring practices and how to replace them with a sharp POVThe 3 levels of

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00:49:25

How SentinelOne’s ($1B ARR) CMO Uses LinkedIn to...

The Executive Brand Podcast ·

2025/10/16

Being distinct is more important than being different.That’s the marketing philosophy guiding Bryan Law, CMO at SentinelOne an AI-powered cybersecurity company that just crossed $1B ARR.Before joining SentinelOne, Bryan led marketing at Salesforce and ZoomInfo, where he learned the power of distinctive brands and founder-led storytelling.In this episode, Bryan breaks down how he helped SentinelOne become the fastest-growing cybersecurity brand on LinkedIn (up 61% YoY) — and how he’s rethinking

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00:53:52

Sales, Life, and Career Lessons from Owner.com CRO...

The Executive Brand Podcast ·

2025/10/09

Owner.com powers 10,000+ restaurants with tools to grow sales, from online ordering and loyalty programs, to marketing automation.Behind that growth is Kyle Norton, CRO and former Shopify revenue leader, who’s helped rebuild the business from zero to multi-millions ARR, twice.In this episode, Kyle opens up about the habits, frameworks, and trade-offs that drive long-term success as a leader, parent, and athlete.From rebuilding after failure to finding balance with two kids and a hyper-intense

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00:55:14

lemlist CEO’s LinkedIn Playbook ($33M ARR, 10:1 LTV/CAC)

The Executive Brand Podcast ·

2025/10/07

Charles Tenot is the CEO of Lemlist, the $33M bootstrapped B2B SaaS company behind LinkedIn favorites like Lemwarm, Taplio, and TweetHunter. In this episode, he walks us through the transition from COO to CEO, what it’s like to follow a founder like Guillaume Moubeche, and how Lemlist builds brand without performance marketing.He also unpacks his personal LinkedIn writing system (including how he gets post ideas on his motorbike), why repurposing content is underrated, and why shipping features

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00:58:36

DHH: How to Make F*ck You Money, Writing, US vs EU,...

The Executive Brand Podcast ·

2025/10/02

David Heinemeier Hansson (DHH) is the co-founder & CTO of 37signals (Basecamp, HEY) and the creator of Ruby on Rails.In this episode, DHH breaks down how he built real wealth without playing the Silicon Valley game, why “fuck you money” is misunderstood, and what it really takes to stay independent for 20+ years.We talk about effort, writing, grit, parenting, and how the most meaningful success doesn’t always look like a unicorn.Topics we cover in this episode:- How Basecamp started as a side

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154 results

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