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PODCAST

(WIP) Podcast

Ways Into Practice

Ways Into Practice is a podcast by Bielke&Yang that gives students and young designers real insight into the design industry. It is created and produced by students, for students — a space where the next generation asks the questions that matter most to them. In each episode, a student host talks with an established designer from a different field. Through honest, personal conversations, our guests share their own journeys, and offer advice on what to expect — and what to demand — from a career

arts design

All Episodes

00:26:11

Should the Interface Adapt, or the User? (Hazel Zhu,...

(WIP) Podcast ·

2026/09/17

Should the Interface Adapt, or the User? What ADHD Research Says About Customising Interfaces.In the second episode, Emily and Ida talk to Hazel Zhu. Hazel is a third-year PhD student at the madAbility Lab, University of Wisconsin-Madison, where she researches assistive technologies for neurodiverse users across HCI, accessibility and AI.She built FocusView, a tool that lets viewers with ADHD reshape a video's layout, background, captions and audio to cut distraction. Then she found the tool had

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00:43:08

What ADHD Teaches Us About Design (Kristin Leer, MD,...

(WIP) Podcast ·

2026/09/03

In the first episode of (WIP) Podcast Season 4, Emily and Ida speak to Kristin Leer (@kristinleeradhd), an MD and specialist in psychiatry. She is also the author of ADHD: 7 veier til ny forståelse. Kristin brings a clinical perspective to questions designers rarely get to ask a doctor: how does ADHD actually present, and why are so many more people being diagnosed now?Adults treated for ADHD in Norway have grown by 148% between 2015 and 2024 (PwC/Helsedirektoratet, 2025). Kristin explains that this

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00:00:56

Design for the Edges (TRAILER)

(WIP) Podcast ·

2026/08/07

S 04 (TRAILER): Design for the EdgesHow do we design for cognitive load through the lens of ADHD, and improve digital experiences for everyone?This season of Ways Into Practice is about cognitive load: the mental effort it takes to use an app or a website. (WIP) Institute interns and researchers Emily Tvervåg and Ida Holmen Skjervold look at how small design choices add up, and how they can quietly wear people down.Their starting point is their own research into how people with ADHD experience the

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00:47:46

What Does Design Education and Collaboration Look...

(WIP) Podcast ·

2025/08/01

In this episode of Ways Into Practice, Jade and Estella sit down with Anthony Sheret and Edd Harrington, the duo who spent the last 15 years building Colophon Foundry, rising from a partnership to the number two type foundry by revenue in EMEA. Colophon was responsible for some of the most recognisable creative work in the last decade, helping to define brands for Google, Meta, Johnson & Johnson, Burger King, Roblox, Canva and many more. An estimated 2 billion people continue to see its output

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01:04:22

How Do You Build a Creative Partnership Without...

(WIP) Podcast ·

2025/07/24

Lizy Gershenzon and Travis Kochel share their journey navigating the niche world of type design — from co-founding Future Fonts (@futurefonts), a community-driven marketplace for experimental, in-progress typefaces, to learning how to grow individually while building something together. In this conversation, they reflect on nearly two decades of collaboration, offering two distinct perspectives on how they’ve defined their roles, stayed creatively aligned, and sustained a long-term

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01:04:09

Why Voicing Your Interests Early in Your Career...

(WIP) Podcast ·

2025/07/17

In this episode, Jade and Estella discuss facing imposter syndrome with Louise (@louisegrosjean). From how she built her confidence during the various roles she had to take on so far in her career to affirming what worked for her and lead her in the current professional position she’s occupying at Dazed studio (@dazedstudio ) in London. We’re excited for you to hear about Louise’s fresh perspective on the topic since she only graduated 3 years ago but has already taken on various roles.…Ways Into

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00:59:19

How Do You Balance Ambition With a Critical Eye on...

(WIP) Podcast ·

2025/07/10

How Do You Balance Ambition With a Critical Eye on the Systems You Work In? With Kaave Pour (21st Europe)In this episode, Jade and Estella talk with Kaave Pour — Co-Founder of Space 10 and Founder of the recently launched 21st Europe — about what it means to choose not just your craft, but your context. Kaave shares why he's dedicated his career to reimagining the home as a space for social and environmental change, and how he balances big-picture ambition with grounded, long-term goals.They

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00:36:27

How Can Design Education Work Hand-in-Hand with the...

(WIP) Podcast ·

2025/07/02

In this episode, Jade and Estella sit down with Paula (@paulalopeznuno ) a strategist and Master’s Program Director who simultaneously works at the intersection of design education and industry. From studying at Elisava (@elisava.school ), school of design and engineering to teaching and co-directing the Master’s Beyond Branding (@thisisbeyondbranding ) program collaborating with Folch studio (@folchstudio ). Her multifaceted role is a great example of the possibilities of bridging visual design,

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00:31:27

How Do You Build a Career Around What You’re Actually...

(WIP) Podcast ·

2025/06/25

In this episode, Jade and Estella sit down with Elliott Panam-Moody, founder of The Brand Identity, to explore what it means to build a creative career while still discovering what you’re best at.Elliott shares the story behind The Brand Identity — how it evolved from a meticulously curated Instagram feed into a, if not the, leading platform for the global graphic design community. Launched in 2015, it now serves over 1 million creatives worldwide, showcasing the top 1% of graphic design and

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00:42:38

How does cross-disciplinary thinking shape design...

(WIP) Podcast ·

2024/10/25

In this episode of Ways into Practice, Kristine and Rasmus sit down with Kristoffer Eidsnes, the Design Director at ANTI, to discuss his unconventional path into design, his work with cultural and commercial clients, and how real-world experience can shape a designer’s perspective on what is good design. Kristoffer shares insights on collaboration, staying original, and how his work in music and festivals continues to inspire his creative process.

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00:56:14

What Does It Mean to Belong in Today’s Professional...

(WIP) Podcast ·

2024/10/03

In this episode, we dive into the complexities of transitioning from academic life to the professional world with our guest, Guro Røberg. Alongside hosts Rasmus and Kristine, we explore themes of belonging, power dynamics, and the importance of continuous learning in the workplace. Guro shares invaluable insights from her diverse background in music, economics, and design, offering guidance on navigating the early stages of one’s career.Guro is an experienced design leader and executive advisor

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00:41:07

How Can We Curate Inspiration in the Digital Age?...

(WIP) Podcast ·

2024/09/26

In this episode, Rasmus and Kristine sit down with Richard Baird, a designer, writer, and publisher who has taken a unique path into the world of graphic design. From his beginnings in furniture design to creating platforms like BP&O and Logo Archive, Richard shares his journey of finding his true calling. We explore the importance of understanding design history, the challenges of maintaining creativity in a trend-driven world, and the value of spontaneity and experimentation in building a

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00:41:48

How can we challenge biases in creative spaces? With...

(WIP) Podcast ·

2024/09/12

In this episode of Ways into Practice, we dive into the multifaceted concept of diversity in the design world with guest Sun Helen Isdahl Kalvenes. From her experiences across different countries and cultures, Sun Helen discusses the various dimensions of diversity, the importance of representation, and how to address biases in creative spaces. She shares her insights on the role of empathy, the significance of diverse leadership, and how we can make design truly inclusive.

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00:52:27

What does it take to succeed in the creative industry...

(WIP) Podcast ·

2024/09/05

In this episode, Sanda Zahirovic, Managing Director at Heydays, joins Rasmus and Kristine to explore; the challenges and opportunities in the current creative job market, focusing on how to navigate the industry during economic downturns, the importance of standing out as a candidate, and the ethical considerations around education and job preparation. Sanda shares insights from her 16 years in the industry, including advice on overcoming imposter syndrome, the evolving role of designers, and the

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00:39:34

How does place impact design processes and outcomes?...

(WIP) Podcast ·

2024/08/28

In Episode One of Season Two, Kristine and Rasmus talk to Erik Berger Vaage, co-founder of the design studio Walk of Thought. Erik shares his fascinating journey from his roots in Oslo to his experiences in the early days of Collins in San Francisco and setting up his own practice in Paris. The discussion delves into the influence of place on design processes and outcomes, particularly universal design, the challenges of building a cohesive brand across different markets, and the importance of

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00:01:07

Ways Into Practice (Season 2)

(WIP) Podcast ·

2024/08/27

A podcast created and produced by students as part of the Bielke&Yang internship programme. Providing students and young designers with valuable insights into the design industry. Each episode features in-depth interviews with established professionals from various disciplines. By sharing their personal journeys and experiences, the guests provide valuable insights and advice on what to expect and demand from the industry. The podcast also addresses important aspects such as work-life balance,

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00:38:14

Ida Louise Andresen (SDG)

(WIP) Podcast ·

2023/08/01

Ida Louise Andersen is a Senior Designer continuously searching to find new ways to bend, stretch, feed and grow new ideas. Currently working at Scandinavian Design Group (SDG). She takes us on her journey from studying in Oslo and Milan to how she started in the industry. Ida shares her experiences in branding the nation branding of Norway, a once-in-a-lifetime opportunity, and the challenges of designing for a diverse international audience.Ida talks us through the concept behind her personal

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00:44:32

Even Suseg (Also Known As)

(WIP) Podcast ·

2023/07/25

Even Suseg, is an award-winning graphic designer, art director, and co-founder of the Oslo-based creative collective, Also Known As. With a wealth of experience in diverse disciplines and sectors, Even creates unique concepts that surprise and challenge, working with major commercial clients and some of Norway's most prominent artists. Even takes Linn and Kristoffer through his journey from studying in Trondheim to becoming a graphic designer in Oslo. He shares the process of finding his first

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00:35:20

Juliane Stensrud (Mos)

(WIP) Podcast ·

2023/07/18

Juliane Stensrud, the co-founder of Mos, is an experienced Art Director whose work centres around human insight, connecting target audiences to brands and making them relevant in people's lives. She believes in the power of visual expression and storytelling, emphasising that both disciplines are vital for creating standout brands with a strong impact. In this episode, Juliane discusses her journey in the field of art direction and the inspiration she gained from collaborating with others. She

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00:45:47

Jelsen Lee Innocent (Freelance)

(WIP) Podcast ·

2023/07/12

Jelsen is a Haitian-American creative from New York – moving to Norway in 2018. His non-linear design journey has dotted several industries and countries. He graduated from the art direction program at Miami Ad School (Miami & Hamburg), soon after gravitating to graphic design within advertising, then broadened to studying industrial design at CSM (London) before re-entering the ad and graphic design world. He balances his commercial work with an art practice. Through this body of work, he

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22 results

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