The Social Party | Social Media Marketing & Entrepreneurship

Send me a Text What happens when you build the business you dreamed about… and realize you don’t want to run it that way anymore? In this episode of The Social Party Podcast, I’m giving you the full, unfiltered brain dump about where I’ve been, what happened behind the scenes as The Social Party grew, and why I’m completely changing the way I want to do business. I’m talking about the side of a multi-six-figure business nobody saw: payroll stress, underpricing my services, growing before my o...

Send me a Text What if the thing that grows your business online isn’t another trend, viral sound, or perfectly polished video… but a story from your life you never thought anyone would care about? In this episode, I’m breaking down why storytelling has been one of the biggest reasons I’ve been able to grow businesses and communities online — from growing The Social Party to 50 clients within the first few months, to building a personal brand that reached thousands of women around the world. ...

Send me a Text Plot twist: Ali isn’t hosting this episode. Courtney is officially hijacking the podcast — and she has a few things to say. After getting a front-row seat to the late-night ideas, big dreams, scary decisions, exciting wins, disappointing days, and approximately 47 new business ideas before dinner is over, Courtney is sharing 5 things she’s learned from loving an entrepreneur. In this episode, we’re talking about the side of entrepreneurship people don’t always see online:...

Send me a Text Social media will have you questioning EVERYTHING. Post three times a day. Don’t post too much. Use hashtags. Hashtags are dead. Jump on trends. Be original. Add more editing. Keep it simple. AHHHH. In this quickie episode of The Social Party Podcast, Ali is giving you permission to put your freaking blinders on. Because the truth is, you do NOT have to follow every social media rule, trend, guru, or strategy you see online. What works for someone else might not work for ...

Send me a Text What if the advice that changes your business… is something you’ve already heard 100 times? In this Thursday entrepreneurship episode of The Social Party Podcast, I’m dissecting a real consultation call I had this week with a business owner who has been in business for 20 years. After the call, I took the AI-generated transcript, put it into ChatGPT, and asked it to pull every moment where he said things like, “I love that,” “You’re so right,” and “That just hit me.” And THAT i...

Send me a Text What happens when a VP in tech sales—who never wanted to be the face of her social media—decides to start showing up online? In this episode of The Social Party Podcast, I’m sitting down with my client Courtney Letema, VP of Inside Sales at Winslow Technology Group, to talk about why she decided to invest in building her personal brand even though she doesn’t own the company. And it’s doing a whole lot more than getting likes on LinkedIn. Courtney shares how she went from wanti...

Send me a Text What happens when the business growth you’ve been praying for actually happens… and you’re completely unprepared for it? I’ve built two six-figure businesses, and both times, I grew FAST. I went from crying to my mom because I couldn’t pay my bills to signing up 1,500 members for my online fitness business. Then, years later, The Social Party went from 18 clients to 50 clients in 30 days—and I went from having no team to managing 10 employees. From the outside, it looked like s...

Send me a Text “I can just do social media myself.” Okay… let’s talk about it. In the very first episode of The Social Party Podcast, Ali is breaking down one of the biggest things she hears from business owners: Why would I pay someone to do my social media when I can just do it myself? And plot twist—you absolutely CAN. Ali built her first six-figure business doing her own social media, so this episode isn’t about convincing you that you’re incapable of marketing your business. It’s a...