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PODCAST

The Pete Primeau Show

Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s

business marketing

All Episodes

59:54

Is High Point The Next Big Mattress Market? - Alex...

The Pete Primeau Show ·

2026/04/13

In this episode, we’re joined by Alex Milstein, Editor-in-Chief at Bedding News Now, a trusted source for bedding industry updates. With a strong commitment to uncovering stories often missed by mainstream outlets, Alex brings attention to important developments and viewpoints that might otherwise go unheard. Beyond his editorial work, he also spotlights smaller retailers through interviews, ensuring their perspectives are represented alongside larger industry players.Tune in as we explore Alex’s

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63:26

The DreamFit Playbook with Chealen Martin: Episode 271

The Pete Primeau Show ·

2026/04/06

In this episode, we’re joined by Chealen Martin, President of DreamFit, a leading manufacturer of performance bedding and specialty sleep products. With over 17 years of experience in the mattress industry, Chealen shares his insights on driving strategic growth, advancing product innovation, and expanding brand presence in a competitive market. He also discusses how DreamFit continues to build on its reputation for quality and precision fit, while strengthening retail partnerships and elevating the

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64:04

ASK PETE: Episode 270

The Pete Primeau Show ·

2026/03/30

In this episode, Pete reconnects with seasoned podcast producer Chris Stone for another honest, no-holds-barred conversation tackling the real questions surfacing in the mattress and furniture retail industry. Backed by over 40 years of hands-on experience, Pete shares grounded, practical advice for retailers dealing with sluggish sales, mounting pressure, and the difficult choice between staying the course or making a change.With Chris steering the conversation through insightful and well-placed

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61:45

WHAT’S NXT IN MATTRESS RETAIL- Sheila Long O'Mara &...

The Pete Primeau Show ·

2026/03/23

In this episode, Sheila Long O’Mara, Executive Editor of Furniture Today, and RJ Williams, owner of Jacksonville Bedding Mattresses & More, discuss what’s next in mattress retail and the evolving sleep industry. They highlight the upcoming SleepNXT Conference in Florida, an industry event bringing together retailers, manufacturers, and innovators to explore new trends in sleep products, retail strategy, and customer experience. Sheila shares insights from the industry media perspective, while RJ

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61:21

AS THE MATTRESS TURNS 2026 with Nick Lucarell:...

The Pete Primeau Show ·

2026/03/16

In this episode, Nick Lucarell, Vice President of Sales at White Dove Mattress Company in Cleveland, Ohio, joins the conversation to share insights from his extensive experience in the mattress and bedding industry. He discusses how he leads national sales strategy, builds strong retail partnerships, and develops key accounts for the family-owned manufacturer. Nick also talks about the importance of dealer relationships, navigating competitive markets, and the strategies behind expanding the

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57:25

Keys to Accountability without Micromanaging! - Joe...

The Pete Primeau Show ·

2026/03/09

In this episode, we’re honored to welcome Joe Pici, a globally recognized sales strategist, coach, author, and keynote speaker whose influence spans over three decades in high-impact sales training. Joe is the co-founder and COO of Pici & Pici, Inc., where he specializes in results-driven sales performance, leveraging his proprietary Rapport Mastery™ system to help individuals and teams sharpen their skills in booking appointments, closing deals, and elevating professional

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59:07

Is AI a Friend or Foe of Your Business? - Joe...

The Pete Primeau Show ·

2026/03/02

In this episode, we’re joined by Joe Mulcahy, President of Sonic Digital Marketing and Digital Director of Bedding Industries of America. With more than 25 years of experience in the furniture and mattress industry, Joe shares how retailers and brands can strengthen their digital presence to drive measurable growth both online and in-store.Joe explains why no two companies are positioned the same online and how his team takes a strategic, step-by-step approach to identify gaps, optimize

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60:07

Inside Our Customer's Buying Decisions -Jeff...

The Pete Primeau Show ·

2026/02/23

In this episode, we’re joined by Jeff Giagnocavo and Brent Batterman to explore leadership, innovation, and the evolution of the mattress industry. Brent Batterman of Beadhead Marketing shares insights from his 20+ years in the business, including his role in transforming sales strategies and introducing the industry’s first waterfall finance system to improve approvals and the in-store customer experience. Jeff Giagnocavo, co-owner of Gardner’s Mattress & More draws from his entrepreneurial

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60:45

Don't Sleep on Leadership With Steve Goble: Episode 264

The Pete Primeau Show ·

2026/02/16

In this episode, we sit down with Steve Goble, Owner and Chief People Builder of The Goble Group, a seasoned leader with over 30 years of leadership experience. As a Founding Partner of the Maxwell Leadership Certified Team, Steve was personally trained by John Maxwell and his team to deliver world-class leadership development for individuals and organizations. We explore what it truly means to grow as a leader, build strong teams, and scale a business without going it alone. Whether you’re a small

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62:12

Integrity First Selling With Mark Hunter: Episode 263

The Pete Primeau Show ·

2026/02/09

In this episode, we’re joined by Mark Hunter, CSP—known as “The Sales Hunter”—owner of The Sales Hunter and a leading expert in consultative selling. Mark shares how custom-tailored sales programs help businesses gain a competitive edge and win in today’s evolving marketplace. Since founding his company in 1998, Mark’s mission has been to help individuals and organizations grow their top line, improve their bottom line, and drive sustainable sales success. Tune in for practical insights, proven

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63:32

What’s New With BedTech, Tariffs and More!: Episode 262

The Pete Primeau Show ·

2026/02/02

Pete sits down with Justin Trumbo and Darren Sparks of BedTech to unpack the innovations reshaping sleep retail and the economic headwinds no one in the mattress industry can ignore. Justin and Darren pull back the curtain on BedTech's newest product developments - technology and design moves that could shift how independent retailers compete in a crowded marketplace. They share actionable insights on navigating pricing pressure, communicating value to shoppers, and leveraging partnerships to stay

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60:14

Mattress Lux with Matt Wolf: Episode 261

The Pete Primeau Show ·

2026/01/26

In this episode, we sit down with Matt Wolf, Owner of Mattress Lux, to explore the story behind his Kennesaw, Georgia–based mattress store and what sets it apart in a crowded market. Matt shares how Mattress Lux was built around giving customers a hands-on, in-store experience, offering a wide selection of mattresses to try before you buy—including adjustable and natural/organic options. We also dive into their use of advanced pressure-sensing technology in adjustable mattresses and how it helps

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61:11

Vegas Market with Tambra Jones: Episode 260

The Pete Primeau Show ·

2026/01/19

In this episode, we’re joined by Tambra Jones, Executive Director of the Specialty Sleep Association (SSA), who shares how she supports more than 30 companies exhibiting in the Vegas market at Space Number C1565. Tambra discusses SSA’s mission to help member brands grow their business and visibility through education, strategic publicity, and good old-fashioned hospitality. With a legacy dating back to 1995, SSA continues to create awareness for its members while educating both the industry and the

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60:54

Pixels To Performance: a Developer's Journey - Kevin...

The Pete Primeau Show ·

2026/01/12

In this episode, we sit down with Kevin Kappenman, an independent bedding component and product developer at SCANFIT.ai and NXTbed Studio. Kevin is a bedding-obsessed professional whose career began in retail sales and evolved into deep expertise in product development, with a focus on innovative bedding components and emerging sleep technologies. He brings a unique blend of market insight and technical creativity, and currently holds numerous bedding-related component designs and intellectual

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60:55

Happy New Year with Pete Primeau and Friends! -...

The Pete Primeau Show ·

2026/01/05

In this episode, Pete Primeau rings in the New Year with a lively roundtable of friends and familiar voices from the show. Joined by Gordon Hecht, Brent Batterman, RJ Williams, Tim Klanke, Kelly Charles and Scott Vaughn, the conversation covers reflections on the year that was, lessons learned in business and life, and what’s ahead for the year to come. Expect candid insights, thoughtful perspectives, and plenty of laughs as this group shares experiences, challenges, and optimism for a strong start

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62:50

From a Sales Rep’s Perspective - Mike Root: Episode 257

The Pete Primeau Show ·

2025/12/29

In this episode, we sit down with Mike Root—an award-winning sales representative who has raised the bar across the furniture industry. Known for continually sharpening his marketing expertise, Mike is endorsed by some of the most elite retailers in the country and widely regarded as an indispensable partner to his dealers. Passionate about lifting up fellow reps and helping retailers grow, he has become a trusted resource for business development and strategy. We also dive into his book, From a

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64:08

ASK SCOTT - Scott Vaughn: Episode 256

The Pete Primeau Show ·

2025/12/22

In this episode, Pete welcomes Scott Vaughn, owner of Wingo Coaching, for a special “Ask Scott” conversation focused on real-world challenges faced by store owners. Scott brings his deep expertise in coaching, leadership development, and strategic business operations to answer questions directly from business owners. From building a strong company culture to leading with clarity and purpose, this episode delivers practical insights and actionable advice for creating a thriving, sustainable

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61:29

How To Transition Your Retail Business with Jordan &...

The Pete Primeau Show ·

2025/12/15

In this episode, we’re joined by Jordan Vaughn, President and CEO of Happy Zzz’s Sit n’ Sleep in Paducah, Kentucky, and Scott Vaughn, owner of Wingo Coaching and owner of Happy Zzz’s Sit n’ Sleep. Jordan shares how, in just five years, he has established himself as a rising leader in building high-performance teams and driving business growth. Scott brings his deep expertise in coaching, leadership development, and strategic business operations, offering insights into what it takes to create a

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59:37

The LinkedIn Edge with Jeb Blount: Episode 254

The Pete Primeau Show ·

2025/12/11

In this episode, we’re joined by Jeb Blount, Founder and CEO of Sales Gravy and one of the most influential voices in modern sales. Jeb is the bestselling author of seventeen books—including Fanatical Prospecting, Sales EQ, People Follow You, The AI Edge, and his newest release, The LinkedIn Edge.With decades of experience advising top global organizations and their executive teams, Jeb breaks down how emotional intelligence and interpersonal skills shape every customer-facing interaction. Widely

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66:33

ASK PETE: Episode 253

The Pete Primeau Show ·

2025/12/08

In this episode, Pete reunites with veteran podcast producer Chris Stone for another candid deep dive into the real, unfiltered questions coming out of the mattress and furniture retail world. Drawing on more than four decades of industry expertise, Pete delivers practical, experience-driven guidance for retailers facing slow sales, personal stress, and the tough decision of whether to push forward or pivot.With Chris guiding the discussion through sharp, thoughtful questions, the conversation

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309 results

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