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PODCAST

Influencer Confidential

Sidewalker Daily

Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with

business entrepreneurship

All Episodes

13:48

How to Collab with Other...

Influencer Confidential ·

2026/04/16

If the idea of collaborating with other creators feels awkward, forced, or a little “what do I even say?” - then this episode is for you. Because the relationships you build with other creators can completely change your business. From new opportunities, referrals, and audience growth… to friendships that actually make this whole journey more fun! In this episode, I’m breaking down how to collaborate with YouTubers, Instagrammers, TikTokers (and more) in a way that feels natural, mutually

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12:38

Creator Pitching Strategy: Beyond Brand Deals #292

Influencer Confidential ·

2026/04/09

If you think pitching is just about brand deal… then this episode is going to change how you see your entire business!Because the truth is: most creators are pitching in the smallest way possible and pitching is actually so much bigger than that.In this episode, I’m breaking down the opportunity strategy no one is teaching - how pitching can open doors for growth, visibility, relationships, and revenue in your business (not just sponsorships).We’re diving into the 3 types of pitching every creator

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13:09

5 Ways to Grow Your Instagram Reach Directly From...

Influencer Confidential ·

2026/04/02

If you’ve been trying to grow on Instagram but feel like nothing is working… this is what Instagram actually wants you to do.Yup - straight from the Instagram team itself. No guessing, no trends, no opinions. In this episode, I’m breaking down the 5 ways to grow your reach based on what Instagram has directly told creators to focus on. AND more importantly, showing you exactly how to apply each one to your content strategy!✨ AI Prompt to Generate Instagram Hooks:

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13:34

Want To Hire An Influencer Manager For Brand Deals?...

Influencer Confidential ·

2026/03/26

Thinking about hiring an influencer manager to help you land brand deals? Before you sign anything… listen to this.In this episode, I’m breaking down what it actually looks like to work with a creator manager, when it does make sense to get one (and when it doesn’t), plus what managers are really looking for before they even say yes to working with you!This will help you make a smarter, more informed decision for your business. Because at the end of the day… this is your business. And how you choose

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10:00

Where To Find UGC & Paid Creator Jobs (It's Not What...

Influencer Confidential ·

2026/03/19

If you're trying to land UGC brand deals or paid creator opportunities, you can’t just sit around waiting for brands to magically show up in your inbox. You have to go find them!In this episode, I’m sharing some of my favorite places creators can look for UGC partnerships, paid creator jobs, and brand collaborations — including a few spots that many creators completely overlook. This will help you think more strategically about where opportunities actually live (and how to go after them).Because the

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8:48

If You Make $50k As A Creator Watch This #288

Influencer Confidential ·

2026/03/12

There’s a big difference between making money as a creator… and building a sustainable, scalable creator business.And once you hit that $50K mark, the strategy, mindset, and legal + financial structure need to shift - fast. In this episode, I’m breaking down what creators at this income level need to think about differently.How you position yourself and price your work, to the backend decisions that protect your growth as you scale.If you’re considering electing S-Corp status and need a simple

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41:54

From Micro Influencer to $500K+ | Kristen Bousquet on...

Influencer Confidential ·

2026/03/10

You Can Follow Kristen Here:Instagram: https://www.instagram.com/kbousq/TikTok: https://www.tiktok.com/@kbousqYouTube: https://www.youtube.com/c/KristenBousquetWebsite: https://www.yoursoulcialmate.com/Podcast: https://www.yoursoulcialmate.com/podcastJoin Soulcialmate: https://www.yoursoulcialmate.com/membershipIn this episode of Influence Confidential, I sat down with Kristen Bousquet — Creator Monetization Coach, founder of Your Soulcialmate, and Contributor at Forbes — to talk about what it

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14:14

What Brands Will and Will Not Pay Creators For #287

Influencer Confidential ·

2026/03/05

I’ve been on both sides of the creator economy - I’ve managed influencer budgets on the brand side and I’ve helped creators negotiate paid partnerships from the creator side. In this episode, I’m breaking down what brands will and will not pay creators for, and where I see negotiations get messy (or unnecessary) because expectations weren’t clear from the start. We’re talking about what’s typically fair to charge for in brand deals, sponsorships, UGC, and influencer partnerships, etc. My goal is

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11:48

Why Pitching Outside Your Niche Gets Creators Paid #286

Influencer Confidential ·

2026/02/26

Think you can only pitch brands in your niche? Think again!Limiting your pitches to one category might be the very thing capping your income as a creator.In this episode, I’m sharing why pitching outside your niche can actually help you land bigger (and better-paying) brand deals - plus real examples of creators getting paid when they expand their angles.Remember: brands care about ideas and storytelling just as much as they care about niche.💻 Free Brand Deals Training:

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56:13

Influencer Taxes Explained in 2026 | CPA Laura...

Influencer Confidential ·

2026/02/24

You Can Follow Laura Here:Instagram: https://www.instagram.com/ganacomobookkeeper/?hl=en LinkedIn: https://www.linkedin.com/in/laura-grajales-51b226152/ Website: https://www.paragonacct.com/ Portal del Cliente & Acceso a Recursos: https://www.paragonacct.com/recursos Client Portal & Access to Resources: https://www.paragonacct.com/en/recursos Tools Mentioned: Influencer Taxes 101 Masterclass: https://sidewalkerdaily.com/influencer-taxes-101/ Gusto: https://gusto.pxf.io/55XYOn Monarch Money:

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12:13

Five Things Creators Do That DESTROY Their Chances of...

Influencer Confidential ·

2026/02/19

After years on the brand side managing influencer budgets (and plenty of honest conversations with friends who still run campaigns today), I’m sharing five things creators do that quietly destroy their chances of getting a paid partnership - often without even realizing it.We’re talking about the small habits, wording, and positioning choices that can either build trust with brands… or quietly hurt your credibility.If you’re trying to land more paid opportunities this year, this episode is a helpful

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11:24

NEW Instagram Features Every Creator Should Be Using!...

Influencer Confidential ·

2026/02/12

It seems like Instagram drops a new feature every five minutes 😅And if you feel like you can't keep up with all the new updates lately... I got you! In this episode, I'm breaking down the latest Instagram updates every creator should actually know about (and how to use them with intention).These are the tools we’re seeing right now on the platform and how creators are using them to stay visible, test content, and work smarter inside the app.Get the full presentation here:

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41:43

Is Travel Blogging Still Profitable in 2026? Jessie...

Influencer Confidential ·

2026/02/10

You Can Follow Jessie Here:YouTube: https://www.youtube.com/@makemoneytravelbloggingInstagram: https://www.instagram.com/jessieonajourneyFacebook: https://www.facebook.com/jessieonajourney/Threads: https://www.threads.com/@jessieonajourneyTikTok: https://www.tiktok.com/@jessieonajourneyTwitter/X: https://x.com/JessonaJourneyWebsite: https://jessieonajourney.com/Free Blogger Resource Library: 75+ Cheat Sheets, Templates & Tutorials To Grow Your Traffic, Email List & Income:

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2:57

We have a SPECIAL ANNOUNCEMENT! #283

Influencer Confidential ·

2026/02/05

⚡️ Want to know more about Paid Creator? Click here! https://thepaidcreator.substack.com/ 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/👀 Want to get brands to

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16:48

10+ HABITS OF HIGHLY SUCCESSFUL TRAVEL INFLUENCERS #282

Influencer Confidential ·

2026/01/29

I’ve worked behind the scenes with top travel influencers - and once you’re close enough to watch how the pros move? You start noticing patterns.I’m walking you through the habits I consistently see among successful travel creators, and one of the first habits I talk about is a big one: if you want to be taken seriously as a creator, you can’t afford to be unreachable.That’s why we partnered with GigSky, an eSIM that keeps you connected in 120+ countries - without airport SIM swaps, unreliable

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43:48

How Influencer Marketing Really Works in 2026 | Brand...

Influencer Confidential ·

2026/01/27

You Can Follow Megan here:Website: https://grin.co/LinkedIn: https://www.linkedin.com/company/grin-inc- Personal LinkedIn: https://www.linkedin.com/in/megvas/Today on Influencer Confidential, I’m sitting down with Megan Vasquez from GRIN, a true OG in the creator economy who’s worked brand-side, agency-side, talent-side, and now in tech. We talk about how brands actually discover creators, what’s happening behind the scenes when brands are scrolling Instagram on desktop, and why things like

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11:32

AI Is About to Change Brand Deals FOREVER (Creators,...

Influencer Confidential ·

2026/01/22

Whether you love AI or hate it, one thing is clear: IT’S HERE TO STAY. We’ve all seen the AI and deepfake videos floating around the internet lately and they’re equal parts fascinating and terrifying! And no, the creator industry is not exempt from this shift. In fact… it’s already showing up inside brand deal contracts! In this episode, I’m walking you through what I’m actually seeing right now when it comes to AI and brand partnerships from both the brand side and the creator side so you can think

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14:02

The Creator Economy Report 2026 & Beyond — What...

Influencer Confidential ·

2026/01/15

I know… reading industry reports isn’t exactly a fun time for us Creators 😅But if you want to get paid like a business owner, understanding what’s happening behind the scenes really matters. In this episode, I’m walking you through a CreatorIQ industry report and pulling out the exact insights YOU need right now. This report includes data from 1,700+ brands, agencies, and creators, which means we’re getting a real look at: - Where creator marketing budgets are actually goingWhat matters most when

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14:49

Media Kit vs UGC Portfolio: What Creators Don’t...

Influencer Confidential ·

2026/01/08

One of the most asked questions I get every year is: “Do I need a media kit or a UGC portfolio?”If I had a dollar every time that question pops up, I'd be in Bora Bora 😅But seriously - this question comes up all the time for creators who know they need pitching tools… but aren’t sure which asset to use, when, or why.After spending 10+ years on the brand side reviewing media kits and portfolios, I can tell you this: guessing here can cost you real opportunities.→ Do I need a media kit, a portfolio…

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13:49

The Ultimate Creator Guide to Usage Rights, Boosting,...

Influencer Confidential ·

2025/12/30

If usage rights, whitelisting, boosting, and exclusivity still feel confusing, overwhelming, or low-key terrifying… you are NOT alone 😅After 10+ years in this industry, I can confidently say most Creators are unsure about these terms, and that lack of clarity is exactly what causes them to lose money, undervalue their work, or sign contracts they regret later! If you want to understand how brand deals work beyond just posting, this episode is your guide.This episode helps you understand how brands

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