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PODCAST

Business Casual

Matt Giovanisci

Matt Giovanisci shares his real-world experience growing an online education business to a million dollars in annual revenue.

business entrepreneurship

All Episodes

44:56

Focus 10 (Turning Pro)

Business Casual ·

2026/03/30

This is the final episode. I'm shutting down the podcast and I want to tell you the real reasons why. It all comes back to one word I keep coming back to: focus.

en

29:24

Building a Business From Scratch

Business Casual ·

2026/03/27

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. In this episode I take on a listener challenge and map out how I'd build a home brewing business from scratch. From picking what to sell on day one to using content marketing to grow without ads.

en

30:09

My B2B Plan

Business Casual ·

2026/03/25

Get my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I'm exploring B2B sales for Swim University's books and app. Pool builders and realtors already buy our books in bulk so the demand exists. Now I need to build the system.

en

40:56

Developing an Article Updating Process

Business Casual ·

2026/03/23

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. This episode covers how I decide which blog posts are worth updating for SEO and why the real work isn't technical tricks but putting in genuine effort to create something great for the reader.

en

30:18

My Entire Asana Workflow

Business Casual ·

2026/03/20

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I break down exactly how I use Asana to run my entire content operation. From board views to recurring tasks to editorial calendars for articles, videos, and emails.

en

23:14

My 2026 Keyword Research Process

Business Casual ·

2026/03/18

Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I'm doing a massive keyword research deep dive using Semrush to find every keyword worth ranking for in my niche. I'll walk you through how I cluster keywords and decide what content to create or update.

en

28:43

Video Is King

Business Casual ·

2026/03/16

Get my newsletter 👉 https://giovanisci.com. I share videos showing things I can't in audio. Video is king right now and I think it's AI-proof because no matter how good the tech gets, people still want to learn from a real human voice.

en

29:29

Should I Break My Business Into Pieces?

Business Casual ·

2026/03/13

Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. When you inherit a business, your first instinct is to rebrand it and make it yours. But is that actually the right move, or is the real opportunity already hiding in the data?

en

29:50

SEO for Dummies

Business Casual ·

2026/03/12

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. SEO isn't complicated, it's just hard to do at scale. I walk through how to find keywords, structure posts, and why writing for humans is the only strategy that actually works.

en

27:36

Chatbots, Sales, and Mini Courses

Business Casual ·

2026/03/11

Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I answer listener questions about ManyChat for email growth, off-season discount sales, and whether mini courses or a subscription model is the better long-term product strategy.

en

17:35

Uncomfortable Tasks to Grow My Business

Business Casual ·

2026/03/10

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I revisited a journal entry from 2023 and the uncomfortable truth is still the same: the boring stuff is the needle mover and it's just more content.

en

24:45

My Favorite Actionable Business Books of All Time

Business Casual ·

2026/03/09

Get my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I revisit my all-time favorite business books and why each one actually changed how I work, from managing money to cutting distractions to just doing the one thing that matters.

en

52:15

My Entire Marketing Strategy for 2026

Business Casual ·

2026/03/06

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I'm breaking down my entire 2026 marketing strategy including why I went back to old school SEO and how articles still convert better than YouTube videos.

en

21:06

I’m Struggling

Business Casual ·

2026/03/05

Get my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I've been off social media and out of ideas so I'm asking for your help and sharing what's been keeping me busy including some new YouTube format ideas I'm testing this season.

en

30:30

What's Really Slowing The Business Down?

Business Casual ·

2026/03/04

Sign up for my FREE newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I talk about the things I stopped doing that looked impressive from the outside but were actually slowing down my business and killing my margins.

en

29:26

My Approach to Affiliate Marketing in 2026

Business Casual ·

2026/03/03

Get my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. Affiliate marketing isn't dead but listicle sites are. I break down how to build a real review brand that earns trust and affiliate income by actually using the products you recommend.

en

41:13

How Much Is AI Killing Traditional SEO?

Business Casual ·

2026/03/02

Get my newsletter 👉 https://giovanisci.com. I sometimes include exclusive videos where I can show you what I'm talking about. AI isn't killing SEO and I'll tell you exactly why the noisiest brands are the ones who win.

en

32:00

A Big Pivot

Business Casual ·

2026/02/27

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. We hit pause on rebuilding our pool care course and I want to tell you exactly why we made that call.

en

26:16

Building a Content Marketing Plan From Scratch

Business Casual ·

2026/02/26

Get my newsletter 👉 https://giovanisci.com. I sometimes include exclusive videos where I can show you what I'm talking about. I break down how to build a content strategy from scratch and why audio only might be the wrong move for your niche.

en

23:34

Let’s Go!

Business Casual ·

2026/02/25

Sign up for my FREE newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. This year has thrown curveballs but I keep coming back to one word that changed everything for me: builder.

en

740 results

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