Pattern Shift

24:14

#115 - Stop Treating Your Website Like Your Magnum Opus

Pattern Shift ·

2026/06/06

Send us Fan MailWe talk about how high standards and perfectionism can freeze momentum, especially when you are building something big like a new website. We share a practical way to choose a deadline, define a baseline, and ship a first version that helps people find you and pay you. • why big ideas turn into start stop progress • how Parkinson’s law makes long deadlines drag • choosing a baseline so version one can go live • simple website essentials for artists, makers and shop owners • taking

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14:44

#113 - The honest truth about what's waiting on the...

Pattern Shift ·

2026/04/25

Send us Fan MailYou’ve seen the button. “Book a free discovery call.” And something about it feels a little prickly — like clicking it means you’re walking into a lion’s den with no way out. I used to feel exactly the same way. Now I’m on the other side of it, and I want to invite you in properly.In this short episode I walk through what a discovery call actually is — and what it isn’t. It’s not a sales pitch. It’s not a test you can fail. It’s not a free coaching session. And you won’t leave owing

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27:24

#111 - Building From the Roots Up: PDA, Curiosity,...

Pattern Shift ·

2026/03/14

Send me a Text Message. I'm getting personal in this episode of Pattern Shift — recorded from my brand new praktijk in Rotterdam. I trace why I bootstrapped from 300 euros, refused investors, never built a conventional team, and kept rebuilding the brand. I name Pathological Demand Avoidance directly and connect it to my lifelong distrust of the ready-made — in business, fashion, and a painting I found on the side of the road last week. From sour puss to happy kitty: on curiosity as the

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33:08

#110 - Your Audience Didn’t Ignore You; They Just...

Pattern Shift ·

2026/02/28

Send me a Text Message. We share a clear, kinder way to do marketing: repeat your message with integrity so the right people can finally hear it. From the mere exposure effect to mini campaigns across platforms, we turn silence into timing and boredom into a positive signal.• owning the creative life and business coach identity• why one-off posts fail to reach people• the wedding metaphor for attention and delivery• silence meaning timing, not disinterest• mere exposure effect and the rule of seven•

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27:18

#109 - Using Intentions as your Creative Compass for...

Pattern Shift ·

2025/12/06

Send me a Text Message. In this cozy year-end episode, I guide you through a gentle intention-setting practice inspired by wishes shared inside the Business Circle. This isn’t about goals or productivity — it’s about creating an inner compass for 2026 that feels supportive, spacious, and doable. If you’re craving more ease, courage, stillness, or time to create, this episode will help you clarify what you truly want for the year ahead. You know me as a guide, mentor and teacher, but I've also set

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41:38

#108 - Branding Isn’t A Logo; It’s How People Decide...

Pattern Shift ·

2025/11/22

Send me a Text Message. Am I my brand? And does branding even matter when I’m a tiny, one-person creative business?In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore branding as direction – a compass for how you show up, what you say yes to, and how people experience your work.I share examples from the knitting world, some brands that randomply popped up in my head and that's saying much in itself (think

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38:38

#107 - Planning Doesn’t Kill Creativity — It Protects It

Pattern Shift ·

2025/11/08

Send me a Text Message. - How I separate ideas from tasks, plan by energy, and keep marketing simple - Planning doesn’t have to kill creativity. In this episode, I share how I plan with a neurodivergent, creative brain—lightly. Using examples from some of my clients, I separate ideas from tasks, choose one daily priority, and use soft time blocks guided by energy instead of the clock. I talk about how Bullet Journaling® supports me (without needing pretty pages), how I turned my phone into a tool,

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34:27

#106 - Why Smart, Creative People Avoid Coaching —...

Pattern Shift ·

2025/10/25

Send me a Text Message. I’ve noticed that many smart, creative people avoid coaching because they think it’s only for people who are lost, unsure or corporate CEO's. In this episode of Pattern Shift, I challenge that idea. I share my own stories as both a coach and a client, from working with ADHD and lifestyle coaches on my weightloss journey to helping my clients rediscover joy in their creative work.With humor, honesty, and a healthy dose of Dutch pragmatism, I explain how coaching differs

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34:47

#105 - New Season, New Chapter: Weaving a Creative...

Pattern Shift ·

2025/10/11

Send me a Text Message. SUMMARYSeason 2 kicks off with a fresh perspective: I’m reflecting on how my work has evolved from selling yarn to coaching creative business owners—and how all the different parts of my ecosystem now align. This episode introduces the Business Clarity Quiz, YouTube expansion, and what’s next for the Pattern Shift podcast.FULL SHOW NOTES WITH TAKEAWAYS + LINKS🔗 patternshift.fmBEST QUOTE FROM THE EPISODE“I’m not starting over—I’m building on everything I’ve already made. It’s

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6:35

#104 - BuJo by the Sea – A 6-Week Summer Journal...

Pattern Shift ·

2025/07/19

Send me a Text Message. Clarity, confidence, and calm… one bullet at a time. Summer tends to shake things up — especially if you’ve got kids at home, your routine is out the window, or you’re simply craving a break from the usual hustle. That’s why I’m hosting a gentle 6-week journaling challenge, right inside the Ja, Wol Community. BuJo by the Sea is a relaxed, Bullet Journal–inspired journey. Each day, from July 19 to August 30, you’ll get one simple prompt to help you: Set an intentionRef...

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40:01

#103 - "Freedom Within the Structure: How I Use My...

Pattern Shift ·

2025/07/05

Send me a Text Message. SUMMARYIn this episode, I share how I uses the Bullet Journal Method to run my creative business with more clarity, focus, and freedom. I explains how daily logs, weekly spreads, and project collections help me stay grounded, intentional, and flexible—without pressure or perfectionism. If you're curious about using your journal to support your business, this episode offers my honest perspective. FULL SHOW NOTES WITH TAKEAWAYS + LINKS🔗 patternshift.fmBEST QUOTE FROM THE

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40:55

#102 - "Paper, Pen, and Possibility: My Bullet...

Pattern Shift ·

2025/06/21

Send me a Text Message. SUMMARYIn this mostly unscripted episode, I share how Bullet Journaling helped me move from burnout to clarity. Before it became a tool in my business, it was a lifeline in my personal life. This is not a tutorial—it’s a story of how I found my footing again, and why I still use this method today. And I announce an exciting challenge I'm working on! FULL SHOW NOTES WITH TAKEAWAYS + LINKSpatternshift.fmBEST QUOTE FROM THE EPISODE“The bullet journal method is about mindful

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15:45

#101 - “My Deepest, Darkest Limiting Belief: I Can’t...

Pattern Shift ·

2025/06/09

Send me a Text Message. In this super honest solo episode, I unpack a limiting belief that’s followed me for years: “I can’t help others with their business if mine isn’t thriving.” As I deepen my coaching journey and reflect on what true success means, I’m realizing how deeply ingrained this belief is—and how untrue it actually is. I share the honest behind-the-scenes of my work, money mindset, slow growth, and how I’m redefining success to align with values over volume. If you’ve ever felt like

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50:34

#100 - This is how one person, a mic, and a messy...

Pattern Shift ·

2025/05/24

Send me a Text Message. SUMMARYIt’s a special one—episode 100! In this celebratory and cozy episode, I take you behind the scenes of how Pattern Shift came to be, how it has evolved, and what I’ve learned over five years of podcasting. From awkward beginnings and unexpected pivots to heartfelt listener stories and slow growth reflections, this episode is full of gratitude, reflection, and a few eclairs.If you’ve ever wondered how a small podcast like this gets made—and what keeps it going—this one’s

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28:23

#99 - Launch - Sharing your work with connection, not...

Pattern Shift ·

2025/05/10

Send me a Text Message. SUMMARYIn this episode, we dive into the final step of the Ja, Wol framework—Launch. Sharing your work with the world can feel scary, vulnerable, and overwhelming, but it doesn’t have to be. Launching isn’t about hype or hustle; it’s about connection and care. I talk about why launching feels so hard (especially for neurodivergent brains), how to rethink launching as a slow rhythm instead of a one-time event, and ways to share your work more gently and joyfully. If you’ve

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14:38

#98- Organize – Making Space for What Matters

Pattern Shift ·

2025/04/26

Send me a Text Message. This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.Support the show☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small

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27:33

#97 - Wayfinding – Rediscovering Your Why – How to...

Pattern Shift ·

2025/04/17

Send me a Text Message. SUMMARYWhen your business starts to feel off, it’s often a sign that you’ve drifted from your “why.” In this thoughtful and gently playful episode, I talk about reconnecting with your purpose—what lights you up, what matters to you, and why you started in the first place.Whether you’re feeling stuck in the daily swirl or just getting started with your business, this episode is your invitation to pause, reflect, and get back in touch with what makes your work feel meaningful

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19:06

#96 - Big Life Changes, Small Business Shifts

Pattern Shift ·

2025/03/29

Send me a Text Message. SUMMARYWhen big life changes come along—like, say, getting a new puppy—our business rhythm often needs to shift too. In this warm and reflective episode, I talk about how I’m preparing for a new season that will require more flexibility and care.I share what went into the decision to welcome a Finnish Lapphund puppy into our home, and how I’ve been mentally and practically adjusting my business in advance. From revisiting my priorities to simplifying email strategies, I’m

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72:10

#95 - Road Trip Diaries: Weaving Linen, Slow...

Pattern Shift ·

2025/03/15

Send me a Text Message. In this episode, recorded on the go, I take you through a fiber-filled weekend, exploring the world of weaving with linen, learning about its rich history, and navigating the craft of slow marketing at a creative fair. From her experience in a weaving workshop with Eva Klee at Clay Handwoven to networking with fellow business owners at Crea Weekend, she shares insights on learning curves, personal growth, and the power of understanding your brand identity. Whether you’re a

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39:52

#94 - Navigate Around the Creeps - Why Your Business...

Pattern Shift ·

2025/03/01

Send me a Text Message. SUMMARYSocial media keeps shifting, but email? It’s still one of the most reliable ways to connect with your audience—without fighting algorithms or creepy tech billionaires. In this episode, I talk about how I’m simplifying my own email strategy and how you can make email work for you. From essential sequences to making email feel fun instead of overwhelming, this is your permission slip to ditch the stress and start using email in a way that fits your business and your

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