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PODCAST

After The Routine Podcast

Rachelle Provost, TTB Media & Consulting Inc.

What happens when the music stops and the routine ends? Hosted by Rachelle Provost, After The Routine dives into the real-world of professionals in cheerleading, dance, and gymnastics who have transformed their passion for the sport into meaningful careers - both on and off the floor. From coaches and choreographers to event producers, judges, and creative entrepreneurs, each episode explores how industry professionals got their start, the lessons they’ve learned, and what advice they’d give to the

business careers

All Episodes

01:12:24

The Future of All Star Cheer - How Jibreel Rayam...

After The Routine Podcast ·

2026/10/06

In this episode, we sit down with Jibreel Rayam, coach, choreographer, gym owner, leader, and President of the Association of International All Star (AIA) to talk about where All Star cheer is headed. In this episode, Jibreel shares what he's learned from every level of the sport, and why community, education, and standardization are the foundations it needs to keep growing. We get into the strategy and identity behind successful worlds programs, and why grassroots and beginner programs matter just

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00:50:22

Choreographing Around The World with Kyle Nicholas -...

After The Routine Podcast ·

2026/09/29

What separates a choreographer that just gets though the routine from one that earns trust, builds routines that score well, and invites repeat clients year after year?In this episode, we sit down with Kyle Nicholas, choreographer and founder of Spirit FX, whose routines have taken him to gyms around the world. Kyle's path started as a backyard tumbler and grew into the owner of an international choreography business.In this episode, Kyle breaks down why quality, consistency, and professionalism are

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00:54:29

More Than Cheer with Brianne Kocken and Tianna Hill -...

After The Routine Podcast ·

2026/09/15

What does it actually take for a small cheer gym to build athletes and a community that you never want to leave?In this episode, we sit down with Brianne and Tianna, the leadership team at Cheer Core Jags, to talk about what over two decades in the sport have taught them about coaching, culture, and what makes a small gym thrive. From their own early days in cheer to running a program built on strong foundations, strength training, and genuine community, Brianne and Tiana bring a coach's-eye view of

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00:49:51

The Goldfish Method: Blake Mattan on Building...

After The Routine Podcast ·

2026/09/09

What actually happens in an athlete's head as they practice and why does it decide whether they stick the next skill or spiral?In this episode, we sit down with Blake Mattan, a mental performance coach who's worked with youth athletes across elite sports, to unpack what's really going on behind performance anxiety in cheerleading.From cheer athlete to coach and entrepreneur, Blake's own path through the sport shapes everything he now teaches gyms, coaches, and parents about building resilient,

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01:14:47

Building a Cheer Program From Scratch: Culture,...

After The Routine Podcast ·

2026/08/25

What does it actually take to build a thriving cheerleading program, and a team culture coaches and families don't want to leave?In this episode, Anne-Marie Joyce takes us through her journey from a cheer-obsessed kid in 1980s Nova Scotia to founder of Beach Cheer Athletics, and one of Ontario's leading voices in sport governance.Anne Marie breaks down how she built her gym's culture on accountability, consistency, and effort over outcomes, and why the standards a leader tolerates are the standards

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00:33:13

Perfectionism, Pressure & Mental Blocks: How Cait...

After The Routine Podcast ·

2026/08/18

From the gymnastics floor to the Toronto Blue Jays organization, Cait Nelson has spent her career at the intersection of elite sport and mental health.In this episode of After The Routine, she's pulling back the curtain on what's really happening inside cheerleading, gymnastics, and youth sports culture for athletes and coaches, and the pressure they're experiencing to get results.She shares her journey from competitive gymnast turned cheerleader to psychotherapist, and explains how she's built her

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00:34:27

All About Cheer Daily - Shane James on Marketing,...

After The Routine Podcast ·

2026/08/04

Shane James went from growing up on a Mississippi chicken farm to running one of the largest media outlets in the cheerleading industry. In this interview, Shane James - founder of Cheer Daily and the Cheer Awards - shares how he built a career across cheer media, magazine publishing, and live event production.Shane is a cheer industry entrepreneur, publisher, and founder of Cheer Daily and Stunt Daily. His career spans college cheerleading, Olympics media coverage, print magazine publishing, and

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01:01:48

What It Takes To Turn Cheer Into A Career: Sam &...

After The Routine Podcast ·

2026/07/28

What It Takes To Turn Cheer Into A Career - Sam & Rolton Edwards on coaching, choreography, business & communitySam and Rolton Edwards went from passionate cheerleading athletes to industry leaders and, in this episode of After The Routine, they share exactly how they did it. We talk about building a career in cheer, launching businesses like Spirit FX Canada and Sharp Performance, their business philosophy, and where careers in the sport are headed. You'll learn more about developing great

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00:38:43

Building A Business - Dominique Longpre on Uniforms,...

After The Routine Podcast ·

2026/07/21

What does it actually take to turn a lifelong love of cheerleading into a global career?In this episode of After The Routine, athlete turned entrepreneur, Dominique Longpre, breaks down what it looks like to build a career and a business around the sport you love.From competing internationally to founding a cheer uniform and gear company, Dominique has spent her career finding new ways to stay connected to cheerleading long after her competition days ended.In this episode, Dominique talks about her

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00:57:07

How to Build a Growth Mindset in Cheerleading: Jeff...

After The Routine Podcast ·

2026/07/14

What do growth mindset, team culture, and coaching strategy all have in common? In this episode of After The Routine, Sports Performance Consultant,, Jeff Benson, breaks down what actually separates athletes, coaches, and gyms who improve from those who plateau.From athlete and teacher to therapist, and now, Sports Performance Consultant - Jeff Benson has spent his career figuring out what actually makes athletes better: not just skills, but mindset.In this episode, Jeff joins us to unpack how

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00:29:52

Conference 101: A Survival & Success Guide for...

After The Routine Podcast ·

2026/07/11

Ever felt overwhelmed walking into your first cheer or tumbling conference? Here's your game plan!In this episode of After The Routine, host Rachelle Provost breaks down exactly how to prepare for, survive, and get the most out of cheerleading and tumbling conferences.From what to pack to how to turn what you learn into actual real life change back at the gym, this episode covers it all.They talk pacing yourself through long conference days, finding a note-taking system that actually works for you,

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00:47:37

Raise The Athlete, Not The Pressure - Becky Acra's...

After The Routine Podcast ·

2026/06/30

"The goal isn't to avoid hard moments, but to handle them"In this episode of After The Routine, Becky Acra shares her journey from cheerleader to coach, director, author, and sports psychology student, emphasizing the importance of mental toughness, communication, and maintaining a healthy athlete identity. Throughout the episode, you’ll discover practical insights for coaches, parents, and athletes to foster growth, resilience, and positive relationships in youth sports. We cover: Becky's journey

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00:20:52

Top 10 Tips For New Cheer and Tumbling Coaches - Ep. 09

After The Routine Podcast ·

2026/06/24

What makes a good coach?In this episode of After The Routine, host Rachelle Provost shares their top 10 tips for building a coaching career you genuinely love. Whether you're a coach in training, junior coach, or new to coaching, this conversation is filled with practical advice for becoming a better coach.Rachelle covers the importance of passion, professionalism, communication, continuous learning, and creating a fun, engaging environment where athletes can thrive.From showing up with enthusiasm

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00:46:58

Finding Purpose Beyond The Mats - Corey Rickett's...

After The Routine Podcast ·

2026/06/09

"Attitude and mindset are key to success." - Corey Rickett In this episode of After The Routine, our host, Rachelle Provost, sits down with the 6-time World Champion coach and over 10-time podium finisher at the Cheerleading World Championships, Corey Rickett. Corey shares his journey from gymnast to cheerleading coach and entrepreneur. He discusses the importance of multi-sport athletes, coaching philosophy, and innovative resources like Fab Cheer and HQ Cheer to elevate the sport.Whether you’re an

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00:39:50

Oh, Canada - Kaitlyn Harvey’s Journey from Gymnastics...

After The Routine Podcast ·

2026/05/26

In this episode of After The Routine, Kaitlyn Harvey shares her incredible journey from gymnastics to becoming an 11-year Team Canada cheerleading veteran.Kaitlyn opens up about her transition from gymnast to elite cheerleader, what it was like to represent Canada on the world stage, and how the sport of cheerleading has evolved across the country. She also shares insight into Team Canada training camps, athlete development, Level 7 skills, and what it takes to support athletes at the highest

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00:49:38

Beyond The Riser - Gabby Mauro's Journey: After The...

After The Routine Podcast ·

2026/05/12

Have you walked past the judges riser and wondered how they became a judge or why there are so many of them?In this episode of After The Routine, Gabby Mauro, a seasoned cheerleading judge and coach, shares her journey from competitive figure skating to becoming a leading scorer and judge in cheerleading. She discusses the intricacies of scoring, the importance of understanding the judging process, and how her social media and podcast efforts aim to demystify cheerleading judging for coaches,

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01:09:44

The Story Behind The Voice - Nadia Belzy's Journey:...

After The Routine Podcast ·

2026/04/28

Ever wondered how the emcee and voice of the competition started their career? In this episode of After The Routine, Nadia Belzy shares her journey from cheerleading athlete to international emcee, highlighting the importance of energy, passion, and diversity in the sport. Discover her tips for success, behind-the-scenes insights from cheerleading competitions, and her impactful Black History Month project that promotes inclusion.Key topics include:- Nadia's journey from athlete to MC- Tips for

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00:52:19

From Graphic Designer to Mental Performance Coach:...

After The Routine Podcast ·

2026/04/14

What does it take to turn your passion for tumbling into a successful career? In this episode of After The Routine, we sit down with Coach Lain as he shares his journey from graphic design to becoming a mental performance coach specializing in tumbling. He discusses the importance of understanding fear as a survival signal, the power of micro-dosing discomfort, and practical strategies for coaches, athletes, and parents to improve communication and performance.Key topics include:- Understanding fear

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00:46:11

Swimming With The Sharks on Social Media: Sara...

After The Routine Podcast ·

2026/03/31

What does it take to turn a passion for marketing into a powerful career? In this episode of After The Routine, we sit down with Sara Walsh to explore her journey from athlete to marketing professional, owner of SW Marketing and Creative Designs, and Marketing Manager for Cheer Sport Sharks. She shares her lessons and stresses the importance of passion, relationship-building, and continuous learning in the cheer industry. ABOUT AFTER THE ROUTINEAfter The Routine dives into the career paths available

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00:32:38

From Cheerleader to Judge and Entrepreneur: Judge...

After The Routine Podcast ·

2026/03/17

What does it take to turn a passion for cheerleading into a meaningful career?In this episode of After The Routine, we sit down with Judge Mimi to explore her journey from cheerleader to coach, judge, entrepreneur, and creator of Cheer Starter. She shares how the lessons learned through cheer - leadership, discipline, and resilience - can translate into real opportunities beyond competition.We also dive into how Mimi built her brand, how she used TikTok and social media to grow her influence in the

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21 results

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