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PODCAST

The Education Biz Podcast

Are you an educator or former educator ready to be the one giving the PD instead of sitting in it? The Education Biz Podcast gives tips, tools and ideas for starting, building and marketing your education consulting company!

business entrepreneurship

All Episodes

18:47

Ep 29- The Pre-Selling Season Checklist Every...

The Education Biz Podcast ·

2026/01/29

Selling season is not the time to be building your backend — it’s the time to leverage it.In this episode, you’ll learn:Why your email list is the backbone of selling season (and why social media can’t replace it)What makes an administrator-facing opt-in actually workWhy a named, visual framework increases credibility and confidence with decision-makersWhat a high-converting landing page needs to include (and what it should not)How your LinkedIn profile functions as a verification tool, not

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14:54

Ep 28: The Authority Mistake Costing You PD Contracts

The Education Biz Podcast ·

2026/01/14

In today’s episode, we’re breaking down one of the most overlooked drivers of a profitable education consulting business: authority. If you’re not getting responses from administrators, not booking multi-day contracts, or not seeing consistent growth, the issue isn’t your expertise—it's how you're positioned.You’ll learn what authority really looks like in the consulting space, why frameworks and evidence matter more than ever, and the key shifts that separate booked-out consultants from

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14:31

Episode 27: Planning Your 2026 with the Campus...

The Education Biz Podcast ·

2026/01/01

If you haven’t noticed by now, if you’re following other marketing gurus and influencers on social media, you may have figured out that an education consulting business runs a little differently than a normal direct to consumer business. In this episode, we’re going to set a revenue goal and then talk through the plan that can make it happen! Links:2026 Planning WorksheetsEducation Consultant Accelerator

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12:55

Episode 26: Start Smart: The 4 Steps to Launching...

The Education Biz Podcast ·

2025/11/12

If you’re just getting started with your education consulting business—or if you’ve been dabbling and you’re ready to finally treat it like a real business—this episode is for you.Jenn breaks down the four foundational steps every new consultant should take to set up their business the right way—from legal and financial logistics to market research and framework development. Plus, she shares the essential mindset shift every educator must make when stepping into entrepreneurship.You’ll

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11:50

Episode 25: Positioning Yourself for Sales, Not Likes

The Education Biz Podcast ·

2025/10/30

Shownotes:Positioning is all about how you define yourself in the market. It’s the intersection of who you help, what problem you solve, and how you communicate that.When your positioning is off—when your messaging doesn’t match the right audience—you end up spinning your wheels. You can have the best workshop or the best framework in the world, but if the people you’re speaking to aren’t the decision-makers, you won’t book contracts.LinksFree Masterclass - 4-Step Framework to Build and

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15:43

Episode 24: Want growth? You Need a Business System

The Education Biz Podcast ·

2025/10/12

Your business systems will be the key to your education consulting business making it or falling apart. The problem is that most of us, myself included, started our businesses out of our passion for a field in education. We had all the expertise and experience in education - perhaps we even have experience in the coaching or presenting field - maybe we had the opportunity to do it while we were still working for a district - and we were good at it, so we thought - surely I can step out and

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13:03

Episode 23: The Fail-Proof Formula for a Profitable...

The Education Biz Podcast ·

2025/09/18

I get asked all the time “How do I know if my education business is going to work? Is it going to be profitable and predictable?”In this episode, I’m going to give you the fail-proof formula for creating this business. We went over this in our last webinar: The Education Biz Growth Gameplan, but I wanted to share it here as well.There are 3 parts to this formula:Pressing Pain Points + Framework Solution + School Budget = Booked Out BusinessLinks4-Step Framework to Build and Sell Profitable

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21:11

Episode: 22 - If You’ve Said, “It’s My Last Year in a...

The Education Biz Podcast ·

2025/08/28

This episode is for the educator who has decided that this is your last year working in a school district and you are ready to go full time with your business next school year! You may be a teacher, administrator, instructional coach, district administrator - but you know that this is your last year working in a school district - listen up!There are so many things that you can be doing right now to lay the solid foundation of your business - from setting up tech, to building content and

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30:56

Episode 21: Let’s Talk About Funding (and why we’re...

The Education Biz Podcast ·

2025/07/22

Shownotes:Hey friends. I want to talk about a very pressing issue that is happening right now in our industry. To say that the funding for education is a bit wonky right now is the understatement of the YEAR- especially for education consultants. I know this can shake our confidence in our business, especially if you’ve had contracts that have been put on hold. So, in this episode, we going to talk about why I’m not panicking and also what pivots you may want to make moving forward. I am

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15:44

Episode 20: “But I’m Not Good At Selling”

The Education Biz Podcast ·

2025/07/01

Of course there are some sales strategies that people who are in that industry know and learn…however, I’m making this stat up but 90% of sales is mindset. So if you go into conversations with the wrong mindset, feeling uncomfortable, your business is going to be affected. None of us want to sabotage our business, so lets change this!Here’s a sales strategy:Ask questions and listen - here are 3 questions I love to ask administrators - especially if they are new to me or I’m reconnecting

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19:08

Episode 19: The Power of Coaching

The Education Biz Podcast ·

2025/05/29

Good coaching is such an impactful practice, and I can honestly say that in my education consulting business, coaching teachers has had the single biggest impact both on my business and on school results, and having a coach has had the single biggest impact on my own business growth.Links:Free LIVE Webinar: Education Biz Growth Game Plan- https://www.jennkleiber.com/gameplanIG: www.instagram.com/jenn_kleiberEducation Consultant Accelerator 1:1 Coaching

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17:43

Episode 18: 3 Phases of Building a Biz

The Education Biz Podcast ·

2025/05/15

Links:Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registrationIG: www.instagram.com/jenn_kleiberEducation Consultant Accelerator: https://www.jennkleiber.com/ECAThe 4 Steps to Profitable PD (PD meaning professional Development)FOCUS - (Phase 1) I would say that easily ½ of the clients I’ve worked with the ECA Blueprint members that I’ve brainstormed with have this as their biggest problem. They are great problem solvers and have been

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18:01

Episode 17: How to Book High-Ticket Contracts

The Education Biz Podcast ·

2025/05/01

Links:Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registrationIG: www.instagram.com/jenn_kleiberEducation Consultant Accelerator: https://www.jennkleiber.com/ECAOne of the great parts about being an entrepreneur is the fact that you can build your business in a model that works best for you. You get to lean into your strengths and your super power and operate within that wheelhouse. Within the education consultant space, there are a lot

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17:03

Episode 16: The Key to Building Fast: Relationships

The Education Biz Podcast ·

2025/04/20

Links:Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registrationIG: www.instagram.com/jenn_kleiberEducation Consultant Accelerator: https://www.jennkleiber.com/ECAShownotes:The vast majority of your business the first 5 years (and maybe longer - depending on how you want to build your business model) will be from your warm market - people you already know. People that don’t care about your brand. People that will respond to a text message

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25:28

Episode 15: Why I Don’t Use Social Media (and what I...

The Education Biz Podcast ·

2025/04/03

Links:Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registrationIG: www.instagram.com/jenn_kleiberEducation Consultant Accelerator: https://www.jennkleiber.com/ECAShownotes:There are so many ways to market your business, and it can be easy to get overwhelmed by all of the options. Between social media, email marketing, word of mouth, cold calling, dropping by schools, events, conferences…literally it’s enough to stop you in your tracks -

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20:51

Episode 14: Start Your Back-To-School Campaign NOW!...

The Education Biz Podcast ·

2025/03/20

SHOWNOTESIt’s “selling season”! Maybe I should better call it “booking season”. Now is the time when administrators want to start thinking about summer and back to school training. Many of them like to have those PD dates booked by the time school is out. And as a consultant, my goal is to have about 75% of dates booked out before the next school year even starts. Here are the 3 things to be prioritizing during this season:Email listA landing pageAutomated email sequenceLinks:Free

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22:24

Episode 13: How to Build and Use an Email List

The Education Biz Podcast ·

2025/03/06

Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registrationIG: www.instagram.com/jenn_kleiberEducation Consultant Accelerator: https://www.jennkleiber.com/ecaShownotes:As you try to prioritize your never-ending to-do list, put what we’re talking about today as one of those 3 main things if you haven’t already - and that’s building your email list.Let’s start with why - You don’t own social media. So while the “trend” is to put content on

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22:06

Episode 12: Conference Season: Book Conference...

The Education Biz Podcast ·

2025/02/21

This episode is for you if…You’re wanting to start presenting at conferences but you’re unsure of how to do that.You’ve been presenting at conferences but you’re not getting your return on the investment of going to conferences, so you want to learn how to make them work better for your business.Conference Checklist FreebieFree Masterclass: 4-Step Framework to Build and Sell Profitable PDEducation Consultant Accelerator

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16:10

Ep 11: It's Testing Season: Here's What Your Should Do

The Education Biz Podcast ·

2025/02/06

Whether you are seasoned in your business or just getting started, if you have been in the education world for any length of time, you are aware that there are cycles throughout the school year. Although I want to help you get to 10K months, and I know you can get there fairly quickly, I do not want you to sell month by month. Why? Find out in this episode!Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registrationIG:

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14:22

#10 -How To Set Yourself Apart as the Expert

The Education Biz Podcast ·

2025/01/23

Hi friend! I hope this month has found you feeling excited and hopeful about the rest of the year. I recently got a question from someone going through the free training: 4-Step Framework to Build and Sell Profitable PD (shameless plug- you can still pick a time that works for you and go through that free training using the link in the shownotes)Ok - so here’s the question:How do I know if I’m an expert?What a great question- and I’ve been asked it before, so let’s talk about it.Free

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