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PODCAST

Connected Communications

Proactive International PR

Connected Communications brings you all the latest trends and tactics from leading thinkers in the B2B technology space. Join your hosts from across the Proactive International PR team to hear their insights, learnings, and recommendations for those looking to enhance their communications strategy. Plus, get the latest lay of the B2B technology industry landscape from a handpicked selection of esteemed expert guests. Connected Communications podcast features full episodes, interviews, event

technology marketing

All Episodes

09:58

Analysing the 'State of PR' Report: What's Next for...

Connected Communications ·

2025/10/29

In this episode of Connected Communications, Conor and Cal unpack Muck Rack's State of PR 2025 report - exploring how earned media, AI, and measurement are redefining success in B2B communications. From the challenge of reaching journalists to the power of data-driven strategy, this episode breaks down what matters most for PR professionals today.

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13:46

Connected Britain 2025

Connected Communications ·

2025/09/26

What did #ConnectedBritain tell us about the state of the UK's digital economy? This week, Connected Communications took to the show floor again to gain insights from key players and discuss the future of UK connectivity. In order of appearance, a special thanks to all our guest speakers: Bradford Randall from Total Telecom and host of the Beyond the Cable podcast. Lee Spicer from Acome Group Stuart Smith from Xantaro

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10:42

Connected Insights: Our expert voices

Connected Communications ·

2025/08/20

Explore the wealth of expertise from inside Proactive PR. In this special episode, Head of Digital PR, Conor, speaks to our experts about their latest blogs, tackling some of the biggest topics in tech right now. Hear from: · Josh Wright – Matter, a smart home connectivity standard · Callum Dunnington – post-quantum cryptography · Josh Addison - AI in data centres · Will Rayment - convergence in telecoms To read all our latest Connected Insights blogs, head over to:

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26:12

Behind the numbers: What's fuelling broadband market...

Connected Communications ·

2025/07/23

Technology advances and growing demand for high-speed internet are driving a wave of optimism among independent broadband providers, according to the newly published Altnet Confidence Index 2025. In this special episode of Connected Communications, your hosts James Page, CEO, and James Curry, Senior PR Consultant at Proactive International PR, dive into the key findings of the report - exploring the growth potential of the alternative broadband sector, where investment is being directed, and what

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08:05

The Future of AI and Search

Connected Communications ·

2025/06/18

In this episode of Connected Communications, we explore the future of search in an AI-driven world. With the recent launch of Google’s new AI mode, we dive into how this and other AI developments are reshaping search engines and what it all means for marketers assessing the business impact of AI on website traffic. Featuring our very own Senior PR Consultant, Callum Dunnington and Head of Digital PR, Conor Woodhall. This podcast is produced by Proactive International PR.

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16:44

Marketing sustainability

Connected Communications ·

2025/05/28

In this episode of Connected Communications, we explore how sustainability is shaping the world of PR. With growing pressure on companies to act and talk responsibly, how can marketing and comms professionals share their green credentials without falling into the trap of greenwashing or even greenhushing? We examine the role of PR in driving meaningful change, why sustainability is rising up the agenda, and how to deliver effective messaging, as well as the importance of measurement and proving that

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12:27

Proactive International PR: The 15th Anniversary Special

Connected Communications ·

2025/04/23

Proactive International PR is celebrating 15 years of delivering connected communications. In this special anniversary episode, go behind the scenes as we revisit milestone moments from our journey. Hear the founding story firsthand from Brian Dolby, and join CEO Jayne Brooks as she shares her vision for the future of Proactive PR Visit www.proactivepr.com

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15:41

Satellite 2025: Trends and insights – in partnership...

Connected Communications ·

2025/03/19

In this episode brought to you in partnership with Satellite Evolution, we’re in Washington, DC for Satellite 2025. You will hear excerpts from conversations we had throughout the event for SatTV, discussing some of the biggest trends shaping the industry and driving the next generation of satellite capabilities. Full-length video interviews will be available at https://www.satelliteevolution.com/video-news Featuring interviews from: Brian Jakins, VP of Global Sales at ST Engineering iDirect

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14:32

MWC 2025 | Event Special

Connected Communications ·

2025/03/07

From AI and drones to robots and the journey to ubiquitous 5G, Agency Director James Page takes us on a tour of Mobile World Congress 2025. Featuring insights from Harry Baldock, Editor at Total Telecom, and Arnaud Bensaid, Vice President of Marketing at SoftAtHome. For more information about Proactive PR, click here

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09:34

Space and Satellite: Navigating the future | River...

Connected Communications ·

2025/02/19

In this episode, newly-appointed River Advisers CEO Alexis Martin shares his perspective on key trends shaping the future. From regulatory developments to operator priorities and the impact of Starlink, the industry is navigating change and looking ahead to SATELLITE 2025. For more information on the River Advisers, head over to their site: www.riveradvisers.com Speakers Alexis Martin, CEO at River Advisers Callum Dunnington, Senior PR Consultant at Proactive International PR

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15:45

Copper Switch-Off Tracker, 2025 Trends, and Insights...

Connected Communications ·

2025/01/22

In this episode, we dive into the Fibre to the Home Council Europe's new ‘Copper Switch Off Tracker,’ exploring how it provides policymakers with critical insights into their nation's progress. Join us for an in-depth discussion on the challenges, opportunities, and the future of full-fibre infrastructure in Europe ahead of FTTH Conference 2025. [01:18] Moving from Copper to a full fibre future [04:10] – Fibre Roll-out across Europe [06:05] – Copper switch off policy [07:04] – Copper switch

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14:27

2025 Digital Marketing Trend Predictions

Connected Communications ·

2024/12/22

In this episode, Angecy Director James and Digital Lead Conor breakdown our top digital trends to watch out for in 2025 and beyond. This podcast is produced by Proactive International PR. Vist us at https://proactivepr.com

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23:38

Securing the Utilities Sector

Connected Communications ·

2024/11/18

In this episode, Cal Dunnington looks at the way IoT technologies and connected devices are transforming the utilities sector and the growing threat landscape resulting from the use of these. We'll also consider the measures and standards businesses can use to increase resilience against attacks. Today we're joined by Phil Beecher, CEO and President of the Wi-SUN Alliance, and Thorsten Stremlau of the Trusted Computing Group. This podcast is produced by Proactive International PR. Vist us at

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10:29

The Power of Podcasting in B2B Tech

Connected Communications ·

2024/10/21

In this episode of Connected Communications, James and Conor explore how podcasting can transform your marketing strategy. Discover how this audio trend could be the key to connecting with your audience in new ways! Get involved with the show via: hello@proactive-pr.com This podcast is produced by Proactive International PR. Vist us at https://proactivepr.com

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16:44

Connected Britain 2024 Special

Connected Communications ·

2024/09/16

What did #ConnectedBritain tell us about the state of the UK's digital economy? Last week, Connected Communications took to the show floor to gain insights from key players and discuss the future of UK connectivity. Listen now for the latest news and views on: Hybrid connectivity Ofcom's Telecoms Access Review Overbuild and under-used fibre Wholesale standards Industry amalgamation and collaboration In order of appearance, a special thanks to all our guest speakers: Rob Chambers from Total

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12:28

Connected Britain 2024 | Event Preview

Connected Communications ·

2024/08/27

In this episode, Josh Addison, PR Consultant at Proactive International PR, and Harry Baldock, Editor at Total Telecom take an early look at this year’s Connected Britain event. For more information on Connected Britain, visit Connected Britain 2024 Make sure you’re following us on Linkedin Get involved with the show via hello@proactive-pr.com This podcast is produced by Proactive International PR

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16:41

Using Competitor Analysis to build a standout...

Connected Communications ·

2024/08/20

In this episode, Jade Hush, Marketing Director, and Conor Woodhall, Digital PR and Business Development Manager at Proactive International PR, dive into competitor analysis. They discuss how companies can leverage data to create a winning communication strategy that stands out in a crowded market. Unlock your free competitor analysis here Make sure you’re following us on Linkedin Get involved with the show via: hello@proactive-pr.com This podcast is produced by Proactive International PR

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19:08

Behind the Brand: Expert Insights from Award-Winning...

Connected Communications ·

2024/07/22

In this episode, James Page, Agency Director at Proactive PR, talks with Jennie Bennett, Brand Strategist from award-winning design agency Threerooms, about all things branding. For more information on the Threerooms, head over to their site: https://www.threerooms.com/ Make sure you’re following us on Linkedin Get involved with the show via: hello@proactive-pr.com This podcast is produced by Proactive International PR

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14:19

Setting the Standard: PR Strategies for Standards and...

Connected Communications ·

2024/06/17

In this episode, Jade Hush, Marketing Director and Callum Dunnington, Senior PR Consultant at Proactive International PR talk about the varying tactics standards and membership organisations use to elevate their communications. Make sure you’re following us on Linkedin Get involved with the show via: hello@proactive-pr.com This podcast is produced by Proactive International PR

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23:29

Mastering Event Marketing: Top Tactics for B2B Marketers

Connected Communications ·

2024/05/20

In this episode, Jade Hush, Marketing Director and Conor Woodhall, Digital PR and Business Development Manager at Proactive International PR talk about the best tactics to take when approaching your events marketing. Make sure you’re following us on Linkedin Get involved with the show via: hello@proactive-pr.com This podcast is produced by Proactive International PR

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26 results

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