PODCAST

The Truth About Ag

Kristjan Hebert, Evan Shout

A raw, off-the-cuff discussion on the real time issues in agriculture today.

business management

All Episodes

01:03:36

The Truth About Family Offices and the New Farm Legacy

The Truth About Ag ·

2025/12/10

It’s a catch-up Christmas special on The Truth About Ag. With nearly 50 episodes behind them, Evan and Kristjan look back at the conversations that shaped the show. From CEOs who started on the ground floor to guests who opened up about health, mindset, and the realities of modern farming. They revisit the moments that stuck, the one-liners they still use, and the guests who shifted how they think about leadership and life.The conversation moves into the big issues farmers are facing now: grain

01:14:44

The Truth About Turning Volatility into Opportunity...

The Truth About Ag ·

2025/11/26

Evan and Kristjan sit down with Ken Seitz, CEO of Nutrien, whose journey from a Saskatchewan dairy farm to leading one of the world’s largest ag companies is a story rooted in humility, hard work, and curiosity. Ken shares how growing up on the farm shaped his leadership approach, the mentors who taught him the value of truth, discipline, and community, and how those early experiences continue to influence his perspective on business and community.The conversation covers everything from global

01:25:06

The Truth About Leading with Purpose with Bryce Eger

The Truth About Ag ·

2025/11/12

In this episode of The Truth About Ag, Kristjan and Evan are joined by longtime friend and Canadian agriculture executive Bryce Eger. They get into how their small-town roots shaped the people and professionals they’ve become, despite all three of them ending up in careers they were once told not to pursue.Bryce’s leadership has guided teams through mergers, cultural shifts, and major innovations in seed technology and commercialization. Today, Bryce continues to bring his trademark people-first

01:16:48

The Truth About Generations in Ag Business with John...

The Truth About Ag ·

2025/10/29

John Heimbecker of Parrish & Heimbecker joins Kristjan and Evan to share what four decades in Canadian agriculture have taught him about leadership, diversification, and long-term thinking. From his start in a Toronto trading office to leading one of the country’s largest family-owned agribusinesses, John talks about how P&H develops people from the ground up, why family members start at the bottom, and how empowering non-family managers has kept the company moving forward.The conversation dives

01:00:20

The Truth About Producers, Policy, and Trade with...

The Truth About Ag ·

2025/10/15

Evan and Kristjan welcome Warren Kaeding, third-generation farmer and MLA for Melville-Saltcoats, for a conversation that ties farm life to global trade. Warren shares how his roots in pedigreed seed and recognition through Outstanding Young Farmers shaped his path into politics, and why “engagement, engagement, engagement” is the thread running through both farming and government.The discussion ranges from recent trade missions in Asia to the role of Saskatchewan’s trade offices and STEP in opening

01:08:44

The Truth About Why Fear Sells and Exactly Who's Buying

The Truth About Ag ·

2025/10/01

This week on The Truth About Ag, we’re tackling the theme “Fear Sells—Who’s Buying?” Evan is joined by Todd Andries, repeat guest Dean Klippenstein, and U.S. farmer Rich Bronec for a wide-ranging roundtable on what’s really happening in agriculture as 2025 winds down.From land transitions and rental opportunities to rising fertilizer costs, shifting rotations, and the reality of cash flow crunches, the group dives into where the opportunities are even in a margin-tight environment. They cover

01:00:34

The Truth About Ag Careers and Opportunities with...

The Truth About Ag ·

2025/09/17

In this episode, Evan and Kristjan welcome Leta LaRush, Vice President of Business Management for BASF Canada Agricultural Solutions. What follows is a conversation that weaves together agriculture, leadership, innovation, and the realities of life outside of work.Leta explains why it takes as long as twelve years to bring a new agricultural product to market, how regulation and red tape impact innovation, and what Canada needs to do to stay competitive. She talks about the importance of spending

01:08:19

The Truth About Building a Legacy with Jace Young

The Truth About Ag ·

2025/09/03

Kristjan and Evan sit down with Jace Young, Founder and CEO of Legacy Farmer, to take a hard look at the financial side of agriculture and why it’s so often misunderstood.They talk about why so few people are giving farmers solid financial advice, and how easy it is to misread just how long the rope is when working with the bank. They share their perspective on a big industry problem: banks chasing new customers while letting existing ones drift without real, up-to-date support.The conversation goes

00:56:23

The Truth About Fulfillment Beyond the Farm with...

The Truth About Ag ·

2025/08/27

In this episode, Evan sits down with Dallas Simmonds of Raptor Enterprises for his second appearance on the podcast. This time, the conversation goes deeper.Dallas opens up about what it really means to find fulfilment after farming. He reflects on the coaching programs he's taken, the leadership skills he's built, and how his personal definition of success has shifted over time. Together, Evan and Dallas talk about the emotional toll of generational succession, the pressure to conform to old-school

01:08:25

The Truth About Investing $2 Billion in Ag with Farm...

The Truth About Ag ·

2025/08/20

In this episode of The Truth About Ag, Evan and Kristjan are joined by two key leaders in Canadian agriculture - Justine Hendricks, CEO of FCC, and Darren Baccus, EVP of Agri-Food, Agribusiness Alliances and FCC Capital.The conversation is anchored in one of the most ambitious investment announcements in Canadian ag history: FCC Capital’s $2 billion commitment to accelerate innovation in agriculture and food. It’s about what this funding makes possible and how it’s already being deployed. In just 18

00:53:22

The Truth About Pre-Harvest with Hebert Grain Ventures

The Truth About Ag ·

2025/08/06

In this episode, Evan sits down with Kristjan and Jeff to talk about the lead-up to harvest, a time filled with anticipation, preparation, and pressure. They start by comparing planning the night before versus the morning of, and how that small difference can shape the tone of the entire day. The conversation quickly broadens into how harvest has evolved over the last decade, largely due to advances in technology. They get into how to train effectively, especially when every hour counts. They

01:04:57

The Truth About Farmland Values with Trent Klarenbach

The Truth About Ag ·

2025/07/23

In this episode, Evan sits down with Trent Klarenbach, Special Crops and Grain Marketing Analyst, to dig into one of the most emotionally charged and financially complex topics in agriculture: land. They unpack a century of Saskatchewan farmland values and debate whether a market correction is overdue. How farmers think, how they’ve evolved, and how the human desire to own land has stayed surprisingly constant, even as economics, policy, and risk have shifted dramatically over the decades.Trent

01:05:18

The Truth About Farm and Business Leadership with Ben...

The Truth About Ag ·

2025/07/09

Ben Voss has lived many lives in one: engineer, CEO, global ag-tech leader, and farmer. In this episode, he shares how his career has taken him around the world—everything from orange juice farms in Brazil to dairy operations in Europe—only to circle back to his roots in Saskatchewan. Now splitting his time between leading sales at Raven Industries and working on his family farm, Ben brings a rare perspective that blends international ag-tech with day-to-day farm realities.We get into how leadership

01:05:08

The Truth About Budgeting, Banks, and Big Decisions...

The Truth About Ag ·

2025/06/25

In this episode of The Truth About Ag, we’re joined by Todd Andries, newly minted Chief Operating Officer of Maverick Ag and a long-time leader in ag finance. With more than 25 years in the financial industry and roots in his family’s 2,600-acre farm, Todd brings a blend of boardroom insight and boots-on-the-ground understanding.We talk about what’s really happening in the farm equipment market, the role of personal tax and budgeting in strategic planning, and how fear and stress show up when you’re

00:57:28

The Truth About How the Food Professor Sees Canadian Ag

The Truth About Ag ·

2025/06/11

In this episode of The Truth About Ag, Kristjan and Evan are joined by Dr. Sylvain Charlebois, Senior Director of the Agri-Food Analytics Lab at Dalhousie University and widely known as The Food Professor. They discuss the complex dynamics shaping Canadian agriculture—from the persistent misunderstandings about farmers and food production, to the political realities of how ag policy actually gets set.They talk about the pecking order in Ottawa, the gap between policy conversations and execution, and

00:55:39

The Truth About Life in Politics with Dustin Duncan

The Truth About Ag ·

2025/05/28

In this episode of The Truth About Ag, Evan and Kristjan sit down with Dustin Duncan, former Saskatchewan MLA and cabinet minister, to talk about what it’s really like behind the scenes of provincial politics. Elected at just 26 and serving under both Brad Wall and Scott Moe, Dustin reflects on nearly two decades in public service, shares his thoughts on the current government, and talks candidly about what he’ll miss as he transitions back to private life.They cover everything from dealing with

00:57:03

The Truth About Canadian Agriculture’s Political...

The Truth About Ag ·

2025/05/14

In this episode of The Truth About Ag, Evan Shout sits down with Tyler McCann, Managing Director of the Canadian Agri-Food Policy Institute (CAPI), for a candid conversation about the state of ag policy in Canada. They start with the role CAPI plays in shaping agri-food dialogue, including the value of its regular newsletter, before diving into the aftermath of Canada’s recent federal election.They examine how policies around capital gains, tax incentives, and trade disputes are shaped, not always

00:49:12

The Truth About Canadian Ag’s Financial Future with...

The Truth About Ag ·

2025/04/30

In this episode of The Truth About Ag, Evan and Kristjan sit down with their first repeat guest, Dean Klippenstine, CPA, CA — a Partner and Business Advisor with MNP’s Agriculture team — for a wide-ranging and candid conversation about the financial realities shaping Canadian agriculture today.They explore how national economic trends are influencing farm-level decisions, what the Canadian election could mean for fiscal policy, and why interprovincial trade barriers continue to hold producers back

01:10:02

The Truth About What Farmers Really Think with Kent...

The Truth About Ag ·

2025/04/16

What are 417 farmers—each with operations generating over $1 million in revenue—thinking as they head into the 2025 crop year?In this episode of The Truth About Ag, Evan Shout and Kristjan Hebert sit down with Kent Fraser, VP at Stratus Ag Research, to unpack the results of a collaborative survey between the Hebert Group and Stratus. This episode is all about turning data into insight. Evan, Kristjan, and Kent dig into what producers are most concerned about, what they say the next generation

01:08:27

The Truth About Real Agriculture with Shaun Haney

The Truth About Ag ·

2025/04/02

In this episode of The Truth About Ag, Evan Shout sits down with Shaun Haney, founder of Real Agriculture, to talk about the journey that took him from small-town Alberta to becoming one of the most trusted voices in Canadian ag media.Shaun opens up about his early days growing up in Picture Butte, how being more comfortable in the office than in the cab shaped his path, and why he believes talking about real issues in agriculture—not just headlines—matters more than ever. From starting out writing

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The Truth About Ag

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