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PODCAST

Digital Marketing Expert

Ilaria Digital School

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and

education courses

All Episodes

00:15:00

Summary mini-project: building the complete SEO plan...

Digital Marketing Expert ·

2026/09/23

## Project overview This mini-project brings together everything you have covered in the SEO chapter: technical crawlability, on-page optimization, off-page strategy (netlinking and backlinks), and performance monitoring with KPIs and Google Search C...

en-US

00:15:00

Workshop: Setting up Search Console and reading its...

Digital Marketing Expert ·

2026/09/23

THEORETICAL RECAP Google Search Console (GSC) is a free tool from Google that reports how a website performs in organic search. Unlike Google Analytics, which tracks user behavior once someone lands on your site, GSC focuses on the acquisition side: ...

en-US

00:15:00

Workshop: correcting a redirection plan

Digital Marketing Expert ·

2026/09/18

THEORETICAL RECAP A redirection plan is the structured mapping of old URLs to new URLs during a site migration, restructuring, or cleanup. The two most common HTTP status codes you must master are the 301 (permanent redirect, which transfers most of ...

en-US

00:15:00

Management of 404 errors and 301 redirects

Digital Marketing Expert ·

2026/09/18

Managing 404 errors and 301 redirects is a core part of technical search engine optimization. After studying site architecture, internal linking, and Core Web Vitals, you now need to understand what happens when a page changes address, disappears, or...

en-US

00:15:00

Workshop: testing speed with PageSpeed Insights

Digital Marketing Expert ·

2026/09/15

THEORETICAL RECAP Google PageSpeed Insights (PSI) is a free tool that evaluates the loading performance of a web page on both mobile and desktop, then returns a score from 0 to 100 along with actionable recommendations. The key concept behind it is t...

en-US

00:15:00

Introduction to Technical Optimization & Core Web Vitals

Digital Marketing Expert ·

2026/09/15

Technical optimization is the branch of search engine optimization that focuses on the infrastructure of a website rather than on its content or its popularity. While content optimization deals with titles, meta descriptions, heading tags, and intern...

en-US

00:15:00

Workshop: optimizing the internal links of a mini-site

Digital Marketing Expert ·

2026/09/14

THEORETICAL RECAP Internal linking (internal mesh) refers to the network of hyperlinks that connect the pages of a single website to one another. Its two main goals are to help users navigate logically and to distribute 'link equity' (often called Pa...

en-US

00:15:00

Internal mesh and anchor text

Digital Marketing Expert ·

2026/09/14

Internal linking, often called internal mesh, is the network of hyperlinks that connect the pages of a single website to one another. It is one of the most powerful yet underused levers in search engine optimization. After studying keywords, titles, ...

en-US

00:15:00

SEO-friendly content and E-E-A-T principles

Digital Marketing Expert ·

2026/09/10

SEO-friendly content is content designed to satisfy both the human reader and the search engine. It must answer the user's search intent, be well structured, credible, and easy to read. In the previous chapters, you learned how to find and prioritize...

en-US

00:15:00

Workshop: structuring an article with H1-H3

Digital Marketing Expert ·

2026/09/10

THEORETICAL RECAP Heading tags (H1 to H6) define the hierarchical structure of a web page. The H1 is the main title of the page: there must be exactly one, and it should contain the primary keyword while clearly announcing the topic. H2 tags divide t...

en-US

00:15:00

Workshop: rewriting a Title and a Meta Description

Digital Marketing Expert ·

2026/09/09

THEORETICAL RECAP The Title tag (or 'title') is the clickable headline displayed in search engine results (SERP) and in the browser tab. It is one of the strongest on-page ranking signals and the first thing a user reads. The Meta Description is the ...

en-US

00:15:00

Hn tags and semantic structure of a page

Digital Marketing Expert ·

2026/09/09

Introduction: why the semantic structure of a page matters After working on keyword research, keyword intent, prioritization, and the fundamentals of on-page optimization, the next essential building block is understanding how a web page is organized...

en-US

00:15:00

Workshop: grouping keywords by intent

Digital Marketing Expert ·

2026/09/03

THEORETICAL RECAP Search intent is the underlying goal a user has when typing a query into a search engine. Grouping keywords by intent means organizing a raw keyword list into coherent clusters based on what the user actually wants, not just on surf...

en-US

00:15:00

Workshop: classify 5 fictional pages according to...

Digital Marketing Expert ·

2026/08/27

THEORETICAL RECAP Relevance is the degree to which a page answers the intent behind a user's query. A search engine ranks pages by combining several signals: keyword alignment with the query, quality and depth of content, page structure (titles, head...

en-US

00:15:00

Principles of ranking a page (basic ranking factors)

Digital Marketing Expert ·

2026/08/26

In the previous activities, you learned how a search engine crawls the web to discover pages, how indexing decides what is stored in the search engine's database, and how a results page (the Search Engine Results Page, often abbreviated as SERP) is s...

en-US

00:15:00

Indexing: what does the Google index keep (or not)?

Digital Marketing Expert ·

2026/08/25

In the previous activities you discovered how a search engine crawls the web, and you observed that crawl in practice with a tool such as Screaming Frog. Crawling is only the first step. Once a page has been discovered and downloaded, the search engi...

en-US

00:15:00

Workshop: observe the crawl with Screaming Frog

Digital Marketing Expert ·

2026/08/24

THEORETICAL RECAP In the previous lesson you learned how a search engine crawls the web: a bot (like Googlebot) starts from known URLs, reads the HTML, follows the links it finds, and repeats the process to discover new pages. Crawling is the discove...

en-US

00:15:00

How a search engine crawls the web

Digital Marketing Expert ·

2026/08/24

Understanding how a search engine crawls the web is the foundation of all search engine optimization work. Before a web page can appear in search results, it must first be discovered, read, and understood by the search engine. This process happens in...

en-US

00:15:00

Welcome and goals of the SEO chapter

Digital Marketing Expert ·

2026/08/21

Welcome to the chapter dedicated to Search Engine Optimization, commonly referred to by the abbreviation SEO. In this chapter, you will learn how to improve the natural, unpaid visibility of a website on search engines such as Google, Bing, and other...

en-US

00:15:00

Peer review: cross-feedback on content plans

Digital Marketing Expert ·

2026/08/19

THEORETICAL RECAP A content plan is the operational document that translates a content strategy into concrete deliverables: topics, formats, channels, publication dates, editorial angles, targeted personas, and the KPIs used to measure success. A str...

en-US

67 results

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