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Jaffe Juice

Jaffe Juice is industry thought leader and author of ?Life after the 30-second spot?, Joseph Jaffe?s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity.

business management & marketing

All Episodes

Sunshine, Magic and the Value of Optimism

Jaffe Juice ·

2022/11/22

Welcome back to another tl;dr of "Joseph Jaffe is Not Famous", with your host, the not famous Joseph Jaffe! In the show, we talk to some pretty interesting and sometimes famous people about how they tackle their day-to-day, why they...

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Mean People Suck

Jaffe Juice ·

2022/11/20

This soliloquy (transcribed from an off the cuff and conversational delivery) preceded my guest, Michael Brenner on Joseph Jaffe is not Famous on November 9th, 2022. You can watch it here. Please subscribe to the show here. -------------------------------------------------------------------------------------------------------------- I don't...

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Understanding a New Side of Marketing with Pepsi CMO,...

Jaffe Juice ·

2022/11/20

Todd Kaplan, PepsiCo's CMO, recently joined Joseph Jaffe on his business talk show, Joseph Jaffe is Not Famous, for an in-depth marketing conversation concerning community, brand building, and so much more! This incredible interview highlights why we need to avoid...

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Second Chances (...but what if we never got a first...

Jaffe Juice ·

2022/11/11

This soliloquy (transcribed from an off the cuff delivery and thus, informal and conversational) preceded my guest, Louis L. Reed on Joseph Jaffe is not Famous on October 31st, 2022. You can watch it here. Please subscribe to the show...

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Is your mindset the problem? Expert advice on Time,...

Jaffe Juice ·

2022/11/07

You've heard the mantras. You've seen inspired moments from athletes, entrepreneurs, and stories of personal triumph. This conversation between CEO, author, and coach Ray Higdon and host Joseph Jaffe hits on points that take you way beyond quick-fix motivation. The...

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10 Strategies for Companies Coping with COVID-19

Jaffe Juice ·

2020/03/16

I'm not going to sugar coat this at all. We have to be strong and vigilant now, more than ever before. Our livelihoods are at stake. We are looking at the very real possibility of companies being wiped out...hell, even...

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Ay! Corona!

Jaffe Juice ·

2020/03/02

Have you ever heard of the VUCA acronym? With gratitude to Wikipedia: VUCA is an acronym – first used in 1987, drawing on the leadership theories of Warren Bennis and Burt Nanus – to describe or to reflect on the...

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Truth Is Stranger Than Truth

Jaffe Juice ·

2020/02/10

I recently returned from an “iMedia” reunion in New Orleans and in-between Hurricanes, dueling pianists, Beignets, Crawfish, Jello syringes, riverboat cruises and beads, there was actually some content! Part of gathering together after almost 20 years was to figure out...

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Unpopular Brooklyn Half

Jaffe Juice ·

2020/01/27

First of all, let me thank New York Roadrunners for giving me this week's column. Yes, that was a bit snarky, but genuinely I appreciate the content inspiration. Secondly, I expect (in fact I hope) some fans to defend @nyrr....

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People don’t care how much you know because they know...

Jaffe Juice ·

2020/01/22

Years ago in my professional career, I was introduced to one of the oldest and most well-known axioms in the business – and certainly when it comes to sales: people don’t care how much you know until they know how...

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The Chief Consistent Officer

Jaffe Juice ·

2019/12/16

I recently sat down with a Chief Marketing Officer of a very well known brand in the cosmetics and skincare space and we were chatting about everyone's favorite topic...the death of the CMO (see Marketoonist below) ...or at least the...

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Pelot-on or Pelot-off?

Jaffe Juice ·

2019/12/10

So unless you’ve been living underneath a media-free rock for the past week, you should be aware of the kerfuffle in a kettle or tempest in a teapot about the holiday Peloton commercial. The backlash has been pretty unanimous with...

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Sharenting Shmarenting

Jaffe Juice ·

2019/12/03

The New York Times posted a fake news video about a new buzzword that is sure to give “woke” and “ok boomer” a run for their money as candidates for Merriam-Webster’s’ word of the year. It’s “sharenting” and before I...

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If the Founding Fathers were the Founder Fathers

Jaffe Juice ·

2019/11/04

We are living in a highly polarized society where you are either a Republican or Democrat. In this world, if the donkey says up, the elephant says down. If the elephant says white, the donkey says black. I chose those...

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The Hypocrisy of Brands

Jaffe Juice ·

2019/06/20

My latest Ad Age column is here. Look at any definition of the words "brand" or "brands" or "branding" and you’ll get a seemingly consistent triangulation of words and phrases along the lines of: The process involved in creating a...

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Built to Suck: The Inevitable Demise of College…and...

Jaffe Juice ·

2019/05/20

I’ve just gone through the college admissions process for the first time. Both my wife and I are immigrants and so this was the first time we had experienced this incredibly complex new world. Turns out you need a college...

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Quotes from Built to Suck

Jaffe Juice ·

2019/05/20

After a bit of a hiatus, I've switched on the e-mail newsletter digest which will aggregate daily posts into a single newsletter - of which I will send out once a week max (twice at a push.) I'll be focusing...

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Byte Sized Wisdom from Built to Suck

Jaffe Juice ·

2019/04/24

As you probably know, my 5th (and if I may say so, my best yet) book, "Built to Suck: The Inevitable Demise of the Corporation...and how to save it?" was published last month. You can purchase it here. I'll be...

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Jaffe Juice #190 - Built to Suck Q&A with Serial...

Jaffe Juice ·

2019/04/11

I recently sat down with David Berkowitz AKA @seriamarketer. David has set up a Serial Marketers Slack Channel - you can request access here. I was the first of his Zoom video interviews in collaboration with the community talking about...

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Jaffe Juice #189 - Walk, Climb, Or Fly with Leigh Durst

Jaffe Juice ·

2019/03/21

Congrats to Leigh Durst on publishing her first book!!! In this episode, Leigh and I sit down and discuss SxSW, similarities between Built to Suck and Walk, Climb, Or Fly and Spirit Animals. Buy the book here. You can become...

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Jaffe Juice

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