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PODCAST

That F*cking Marketing Podcast

Every F*cking Marketing Podcast sounds the same. But ours doesn"t. We want to talk about the things that are working and the things that just don"t … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they"re watching, and where you should be focusing your attention right now If you want the TLDR of what you should actually care about, you"re in the right place. Hit follow

business marketing

All Episodes

53:30

YouTube, AI, and The New Rules of Video Buying with...

That F*cking Marketing Podcast ·

2026/10/07

Want the exact framework Google uses to turn YouTube into a high-converting sales engine? Grab The Modern Video Playbook here - https://tfm.marketing/podcast/youtube-ai-and-the-new-rules-of-video-buying-with-googles-own-caroline-oates/.Ready to execute these frameworks and build a full-funnel video engine for your brand? Book a Call with us today! Think you know where your audience is actually watching video in 2026? Think again. In this episode, we sit down with Caroline Oates, Head of YouTube

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50:42

The Hidden Psychology Behind Great Advertising That...

That F*cking Marketing Podcast ·

2026/09/30

Is your latest campaign actually working, or are your dashboards lying to you?In this episode, we chat with Jonathan Rolley, agency founder and media strategist with more than 10,000 ad evaluations behind him. Jonathan explains how advertising moves through the brain, and why what impresses the boardroom often isn't what makes people buy. You'll learn the 12-second rule, a 4-step framework to create ads people notice, how to measure what's really driving results, and the hidden mistakes that

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51:39

From Empty Seats to $200M+: How Dynamic Pricing Is...

That F*cking Marketing Podcast ·

2026/09/23

What if discounting regularly was actually the secret to building a $200M+ hospitality empire?In this episode, I sit down with Pan Koutlakis, co-founder and CEO of EatClub, the tech platform powering dynamic pricing across thousands of restaurants. You'll learn how a subtle 5% pricing shift can double customer demand, why traditional menu pricing is flawed, and how to build a thriving two-sided marketplace. Mastering the real psychology of consumer behavior will show you how to drive massive

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49:17

1 Billion+ Views. The Organic Strategy That Actually...

That F*cking Marketing Podcast ·

2026/09/16

What happens when you throw out the traditional corporate hiring playbook and ask everyday people on the street what they earn?Get Ahead App founder Sam McNamara breaks down how a series of raw, unpolished street interviews went viral, driving 42,000 users in 24 hours, launching his startup past LinkedIn on the App Store, and scaling organic reach to nearly 1 billion views. He unpacks the operational reality behind producing 18 pieces of content daily across six platforms, how unexpected viral

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46:24

Franchise Growth, Creator Deals, and the Ryan...

That F*cking Marketing Podcast ·

2026/09/09

What happens when you trade doorstep sales and logistics for high-end fashion, luxury travel, and multi-figure brand deals?Former Franchisee of the Year turned full-time creator Shaun Birley joins the show to break down his journey from pitching logistics on the pavement to landing partnerships with giants like Porsche, Cathay Pacific, and Hugo Boss. He shares the real hustle behind building an authentic personal brand, content strategies that actually drive trust, and the wild story of going

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29:56

How Brands Waste Millions on Meta, Google and Bad...

That F*cking Marketing Podcast ·

2026/09/02

If your ad reports look great but your business isn't actually growing, your digital budget is leaking cash.In this episode, we break down the most common digital ad spend traps, from hidden tagging glitches and aggressive AI settings to flawed agency retainers, to show you how to audit your account and recover wasted money. Tune in to get the exact 4-step checklist that will stop Meta and Google from eating your profits and force your ad account to drive real growth. Key moments: 00:00: Why

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51:14

How Australia’s Biggest Brands Win on Radio &...

That F*cking Marketing Podcast ·

2026/08/26

Are you throwing away your campaign budget on audio ads that everyone skips?In this episode, we sit down with audio integration expert Andy Procopis, a seasoned media strategist with years of experience navigating the high-stakes world of radio, managing major talent and bridging the gap between editorial and commercial teams. From handling mid-campaign crises to winning over massive personalities like Kyle Sandilands, Andy shares the unfiltered truth on what actually drives ROI across radio,

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43:21

How to Influence What AI Says About Your Brand with...

That F*cking Marketing Podcast ·

2026/08/19

You can go from unranked to the first page of Google in one day now … if you use AI properly. But this is like the golden days of search, the tactics available now probably won’t last forever and there is a limited window where you can influence what AI tools share about your brand AND impact your ranking significantly … if you do the strategies in this episode.Because today I’m talking to Jeremy Cabral, co-founder of Finder to unpack the shift from traditional SEO to AI search and what the best

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61:22

Building a $600M Empire, Creating Demand & The Future...

That F*cking Marketing Podcast ·

2026/08/12

How do you go from sweating bullets in a market tin shed ready to quit, to handing Justin Bieber $10,000 cash and building a $600M+ street style retail empire?In this episode, Culture Kings founder Simon Beard tells us how he built high-energy, world-famous retail destinations while scaling to over $100M a year online. He breaks down the exact playbook Culture Kings used to engineer viral experiences, turn store floors into arcade gamification hubs, and rewrite the rules of modern customer

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58:01

Everything Marketers Get Wrong About Gen Z with The...

That F*cking Marketing Podcast ·

2026/08/05

Every brand wants to talk to young Australians … Almost none of them have asked one.Sam Koslowski co-founded The Daily Aus at 22 with Zara Seidler. It's now the most read independent news source in Australia, and for 70% of its audience it's the only news they read at all. So today I’m talking to him about what Gen Z actually want and are thinking right now, and what most brands get wrong when they start trying to talk to this audience. You’ll learn: The two ways brands destroy trust and how

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54:03

Inside the TikTok Strategy That Moved Billions for...

That F*cking Marketing Podcast ·

2026/07/29

Brands can burn hundreds of thousands of dollars on polished content that does absolutely nothing for their bottom line.In this episode, we sit down with Arielle Thomas, the powerhouse director behind Cinema Thom who operates in the ultimate high-low mix. One day she’s shooting luxury campaigns for Vogue, Cartier, and YSL; the next, she’s building commercial creative engines for retail giants like Kmart and Anko Global. Arielle breaks down how a problem-solving TikTok framework drove a staggering

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36:15

What The Future of Marketing Looks Like with IMAA...

That F*cking Marketing Podcast ·

2026/07/22

Sam Buchanan probably has one of the clearest views of what’s happening inside Australia’s independent media agency sector right now.As CEO of the IMAA, he’s across more than 175 indie agencies, which means he’s seeing first hand what consumers and businesses want from marketing right now in 2026. In this episode, I’m sitting down with Sam to get an honest read on where the market is heading and what the best agencies are doing right. Key moments: 0:00 - Where Australian media is sitting right

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57:43

How CMO’s Should Choose An Agency From The Woman Who...

That F*cking Marketing Podcast ·

2026/07/15

Most agencies know how to pitch. Far fewer know how to win the right work, keep the right clients and build something people want to be a part of. I sat down with Virginia Hyland, who previously led Havas Media Group and is now co-founder of Squad M&A, to talk about what really makes an agency valuable. Virginia has worked with huge brands - we’re talking Red Bull, Gucci, Tiffany, Rimmel, Bumble and Tourism Fiji, and has sat on almost every side of the agency world from founder, CEO, pitch

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19:19

5 Reasons your business isn’t converting leads into...

That F*cking Marketing Podcast ·

2026/07/08

“Our leads are terrible.” Said every business ever. But what if the leads aren’t the problem? In today’s episode, Matt and Taylor dig into one of the most common problems in business, and why marketing almost always gets blamed. From the moment a lead drops into your CRM, to the point of sale there are a lot of opportunities for things to go wrong. We will break down why your leads are getting lost in your funnel and how to fix it. Key moments: 0:48 The real reason your leads aren’t

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54:52

Nathan McCallum on Creator Marketing, Trust and...

That F*cking Marketing Podcast ·

2026/07/01

Creator marketing is one of the fastest growing channels, but so many brands are using outdated strategies that just don’t work anymore. Nathan McCallum has over 750K followers on Instagram, 180K subscribers on Youtube and has been doing this long before “creator” was a job title. He’s built an audience, a coaching business, a clothing brand and long-term brand partnerships by doing things his own way. In this episode, I’m chatting with Nathan to find out what brands get wrong with creators, why

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48:46

Getting into The Kardashians Hands, Neiman Marcus &...

That F*cking Marketing Podcast ·

2026/06/24

1,000 new customers a month. And most of them never came back. Not because the product wasn't good. Because the trust wasn't deep enough yet. Kristy Morris built KAILO, a wellness brand stocked in Neiman Marcus, Bloomingdale's, and Kourtney Kardashian's gift guide, by learning that lesson the hard way. A $159,000 event loss, an accidental Dubai expansion, and a complete rebuild of her retention strategy later, she's got a playbook worth hearing. This episode is about what actually builds a brand

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43:04

Stop Buying Attention. How TEAMM8 built a community...

That F*cking Marketing Podcast ·

2026/06/17

Most brands are still paying to rent attention. TEAMM8 built a community that hands it over for free.Tommy Laurens has been Marketing Director at TEAMM8 for six years. In that time the brand has grown 500%. They doubled revenue two years running. 90% up this year alone. With a team of six. No agency. No Google ads. No influencer budget. Just a community that became their biggest media channel. Tommy breaks down exactly how TEAMM8's UGC strategy replaced influencers, the free beer activation that

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38:34

AI in Marketing: What’s Useful and Where You’re Being...

That F*cking Marketing Podcast ·

2026/06/10

Every marketer is being told they need to “get on AI” right now. But most businesses don’t actually know what they’re buying.Is it AI? Is it automation? Is it just a GPT in a pretty dress? And more importantly, is it going to save your team time… or become another expensive subscription that doesn’t deliver… Today Matt is sitting down with Zaine, our Head of Investment to talk about where AI is genuinely useful right now, where you’re being sold a dream, and what businesses need to sort out

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58:13

He Built a $47M Coffee Brand With One Marketing Rule...

That F*cking Marketing Podcast ·

2026/06/03

Phil DeBella started a coffee company with $5,000 in a market with 2,000 competitors and sold it for $47 million. In this episode, he gives away the marketing playbook that built it and explains why most marketing “strategies” don’t actually work. We talk about how did it and why the same principles apply whether you're running a cafe, a national franchise, or trying to crack the US market. He also gets into why the four Ps of marketing are dead (and what replaces them), how to tell your

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38:24

Where Does This Leave Brands? (The State of Marketing...

That F*cking Marketing Podcast ·

2026/05/27

It feels like everything in Australian media is consolidating right now.The same platforms, the same media owners, the same publishers. So where does that actually leave brands? And what happens to local media? This is just one of the things that Taylor is talking about with Adam Hickey, co-founder of Orand who has worked across agencies, client side and now consults with some of the biggest brands in the country, including Subway. He’s been involved in major pitch processes, worked

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29 results

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