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PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

23:25

The Difference Between Media and Attention with Paul...

PR 360 ·

2025/10/22

Paul Cohen is the founder of Attention Comms, an agency that helps mission-driven organizations fight for the attention they deserve and make a meaningful impact. As a trusted communications advisor, he has guided executives and teams across three continents, representing multinational corporations, startups, industry associations, sovereign governments, and nonprofits. In this episode of PR360, Paul explores the power of purpose-driven communication and what it looks like in the current cultural

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25:13

How to Optimize Your Brand for AI Search with Julie...

PR 360 ·

2025/10/15

Julie Wright is the Founder and CEO of (W)right On Communications, an award-winning strategic communications agency based in San Diego. Since launching the firm in 1998, she has grown it into one of Newsweek’s Best PR Agencies in America. In this episode, Julie shares insights on the difference between organic and AI search, how to optimize brands for AI-driven discovery, and the profound ways AI is reshaping journalism.- Unique advantage that PR has in AI search- The difference between AI and

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23:32

Turning Lawyers into Popular Thought Leaders Bridget...

PR 360 ·

2025/10/08

Bridget Mercuri is the PR and Earned Media Director at AMPLIFY, a revolutionary boutique legal marketing and PR agency. She specializes in getting lawyers and law firms into the conversations and spaces that matter most—positioning them as thought leaders in an increasingly crowded legal landscape. On this episode, she shares the significance of earned media in the legal field, the importance of humanizing lawyers, and how to prepare clients for media appearances.Key Takeaways:- Amplify specializes

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27:32

Creating a Cultural Conversation Around Books with...

PR 360 ·

2025/10/01

Julia Drake is the co-founder of Wildbound PR, a boutique literary PR and marketing firm that has led successful campaigns for high-profile and indie authors alike, partnering with major publishers, indie presses, and literary organizations. In this episode, Julia explores the distinct aspects of publishing PR versus traditional PR, how to foster cultural conversations around books, and the impact of social media, particularly TikTok, on book promotion.Key Takeaways:- How to prep authors for

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28:59

How to Build a Luxury Brand in 2025 with Jennifer...

PR 360 ·

2025/09/24

Jennifer Adler is the founder and CEO of Adler Public Relations. With more than 20 years of experience, she has represented high-profile clients across industries ranging from real estate and hospitality to healthcare, finance, and nonprofits. In this episode, she shares how luxury brands are adapting to shifting consumer expectations, the importance of crisis preparedness, and what it’s like working with Medieval Times.Key Takeaways:- The state of luxury brands in 2025- How Jennifer started her own

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26:53

Breaking PR Misconceptions with Lexie Smith of Growth...

PR 360 ·

2025/09/17

Lexie Smith, founder and CEO of Growth Mode, discusses misconceptions about the industry and the increasing demands from clients. Lexie emphasizes the importance of education in managing client expectations and the need for a strategic approach to building personal brands. She shares insights from her podcast, "Pitchin' and Sippin,'" and her work with the nonprofit Everyday Action, which addresses food waste and hunger in Los Angeles. Key Takeaways:- How PR people can do more with less- Clearing up

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28:06

Getting PR at a Great Value, Media Training, and more...

PR 360 ·

2025/09/10

Alexandra Zendrian, a former reporter and founder of A to Z Communications, brings a unique perspective to public relations thanks to her journalism background. On this episode, she reflects on her time reporting on the front lines of the COVID-19 pandemic and her transition into PR, where she believes in delivering exceptional PR services at a competitive price. Alexandra also shares her approach to educating clients about common PR misconceptions, the importance of strong media training, and the

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30:25

Transforming Content into Credibility with...

PR 360 ·

2025/09/03

Brian Hart is the founder of Flackable, a PR firm known for delivering “unstoppable impact,” and AuthorPrime, its newly launched sister company that helps industry experts become published authors. In this conversation, he shares how his agency has navigated a volatile economy, the pros and cons of today’s climate, and how content creators can transform their work into credibility-boosting books through AuthorPrime.Key Takeaways:- Why credibility is crucial- How AuthorPrime helps creators turn their

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27:49

How to Talk About Healthcare Like a Human with...

PR 360 ·

2025/08/27

Lindsey Unterberger, VP of Marketing at SureCo, leads marketing and education initiatives aimed at making healthcare more accessible. Here, she and host Tod Perry discuss SureCo’s Individual Coverage Health Reimbursement Arrangement (ICHRA), which gives employees greater control over their healthcare. Lindsay also discusses the importance of clear communication in healthcare marketing, the role of AI, and the future of innovation.Key Takeaways:- Lindsey's transition from beauty editing to healthcare

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30:59

How to Connect Authentically with Fandoms with Kat Jones

PR 360 ·

2025/08/20

Kat Jones is the founder of Motiv, a California-based global communications company that has represented major names in entertainment and gaming, including Critical Role, Felicia Day, E3 and the ESA, Blind Squirrel Games, and more. In this conversation, she shares her journey in PR, from launching Motiv to shaping it into a trusted partner for some of the industry’s most influential creators and brands. She highlights how the principles of improv—adaptability, listening, and authenticity—translate

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29:33

The Enduring Power of Earned Media with Doug Simon

PR 360 ·

2025/08/13

Doug Simon is the CEO and founder of DS Simon Media, an award-winning PR agency that serves top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits, and more. In this interview, he shares his insights on the importance of authenticity in media appearances, the evolving role of AI in public relations, and the lessons he’s learned from stand-up comedy.Key Takeaways:- PR lessons from stand-up comedy- The enduring power of local media- Why AI

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25:29

'Ingest Once, Deliver Everywhere': Mitch Askenas on...

PR 360 ·

2025/08/06

Mitch Askenas, Executive Director and Head of Commercial for the Americas at Comcast Technology Solutions, shares how the company's "Ingest once, deliver everywhere" strategy is reshaping the way streaming content reaches audiences. You'll also learn how Comcast is streamlining media delivery across TV, mobile, and streaming platforms, and what it means for the future of media and technology.Key Takeaways:- The future of streaming- The future of content modernization- Challengers in providing

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23:09

Best of PR 360: Gini Dietrich of Spin Sucks

PR 360 ·

2025/07/30

On this special edition of PR 360, we’re revisiting a standout episode that perfectly captures what we aim to do with the show. It’s a March 2024 interview with Gini Dietrich, founder of the influential Spin Sucks blog and author of Spin Sucks: Communication and Reputation Management in the Digital Age. This episode checks all the boxes—it’s fun, insightful, and packed with valuable takeaways on thought leadership, the evolution of Spin Sucks from a blog into a movement, and even Gini’s take on why

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28:59

Optimizing PR for AI Search with Jackson Wightman of...

PR 360 ·

2025/07/23

Jackson Wightman is the founder of the consumer tech PR firm Proper Propaganda and author of the bestselling book, "The Tech PR Playbook." Here, he shares the unique benefits of performance-based billing, the importance of adapting to AI in search engine optimization, the value of staying open-minded when targeting media outlets, and why thought leadership is essential for clarifying ideas and strategies.Key Takeaways:- PR strategies for AI search- Performance-based billing in PR- The importance for

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26:06

Adapting to the New Cybersecurity Paradigm with GRC's...

PR 360 ·

2025/07/16

Karen Sorensen is an award-winning account director at Global Results Communications with a strong track record of securing top-tier media placements in outlets such as USA Today, The New York Times, Forbes, and more. Here, she discusses her upbringing in a large family, the importance of teamwork in both personal and professional life, and the evolving landscape of cybersecurity and AI. Key Takeaways:- Why teamwork is essential for success - The importance of continuous learning- The convergence of

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33:34

The Importance of Diverse AI Ecosystems with Bob...

PR 360 ·

2025/07/09

Bob Bilbruck, founder of Captjur, is an accomplished and visionary CEO with nearly 30 years of experience in emerging markets and technology. In his third appearance on PR 360, he discusses his role in bringing flag football to the 2028 Olympics, the importance of diverse AI ecosystems, and the need for the U.S. to stay competitive in the global AI arms race.Key Takeaways:- The growing world of flag football- The future of the gig economy- The AI arms raceEpisode Timeline:1:50 Captjur Sports'

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27:54

Effective Environmental Communications in a Changing...

PR 360 ·

2025/07/02

Jennifer Avril, a communications professional specializing in strategic and effective change for both corporations and nonprofits, is a Senior Account Manager at Warner Communications. In this interview, she discusses the importance of effective communication in addressing climate change, how regulations can create opportunities, and the role of thought leadership in PR. She also shares stories from the summer she spent working on feminist activist Kate Millett’s farm, as well as her contributions

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23:39

Breaking Tech Clients into Mainstream Publications...

PR 360 ·

2025/06/25

Mike Atkinson, an account director at Sage Communications, discusses the evolving landscape of cybersecurity and the role of public relations in managing crises and media coverage. He highlights current trends, including the impact of AI on cybersecurity threats, the importance of crisis communication plans, and strategies for breaking into mainstream media. Mike also shares insights on effective pitching and the significance of building relationships with reporters to enhance thought leadership in

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28:20

The Power of Peer-to-Peer Giving with Extra Life's...

PR 360 ·

2025/06/18

Jeff Montegut is the director of Extra Life, a peer-to-peer fundraising program that empowers gamers to support Children's Miracle Network hospitals. Jeff shares Extra Life's inspiring origin story, its impact on children's healthcare, and how the gaming community has rallied to raise over $132 million since its inception. The conversation also delves into the mechanics of peer-to-peer fundraising, the significance of Game Day, and Jeff's personal journey in the nonprofit sector.Key Takeaways:- The

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30:50

Simplifying the Internet of Things with Mark Westlake

PR 360 ·

2025/06/11

Mark Westlake is the founder and CEO of GearBrain, a tech company focused on simplifying the Internet of Things (IoT). With over 25 years of experience in digital media and technology, his career includes executive roles at prominent companies such as About.com, HowStuffWorks, and Purch. A former member of the 1980s NYC band The Modulators, Westlake shares his journey from music to innovation, offering insights on smart home tech, AI integration, consumer education, and how GearBrain bridges the gap

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298 results

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