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PODCAST

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt

How do I grow my business on social media?What’s the best type of content to post on Instagram, YouTube and LinkedIn?How frequently do I post on social media and how do I even know if what I’m doing is working?Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.Heidi shares all the best tips to help you

business marketing

All Episodes

20:03

Followers Aren’t Clients: Why Vanity Metrics Don’t...

Stop the Scroll: A social Media podcast with Heidi... ·

2026/03/09

What if the numbers you’ve been obsessing over are the ones that matter the least?In this episode of Stop the Scroll, I’m breaking down the truth about vanity metrics and why more followers, more likes, and more comments do not automatically mean more leads or more revenue. We’re taking a candid look at the comparison trap that so many business owners fall into and explains why follower count is often a misleading measure of success, especially for service-based businesses. This conversation is a

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23:05

Why Going Viral isn’t a Social Media Strategy (Fan...

Stop the Scroll: A social Media podcast with Heidi... ·

2026/02/23

Everyone wants more views, and more followers in the social media space. So many business owners have said to me, “I want to go viral.”Hard stop y’all. Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy. In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a primary goal in your social media strategy. Simply put, virality does not equal success. Instead, we’re sharing about the importance of sustainable

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21:32

How to Keep Marketing When the World Feels Heavy (A...

Stop the Scroll: A social Media podcast with Heidi... ·

2026/02/09

If you’ve been staring at your content calendar like… “I literally cannot today,” this episode is for you.Because sometimes the world feels heavy, routines fall apart, motivation disappears, and marketing starts to feel pointless…or impossible. In this honest, real-time conversation, I’m sharing what I’m navigating too: the pressure to keep showing up, the exhaustion of trying to separate “Business Heidi” from the rest of me, and the reminder that you don’t have to be perfectly consistent to be

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24:44

The 2026 Reset: Building Consistency Without Burnout

Stop the Scroll: A social Media podcast with Heidi... ·

2026/01/19

Happy 2026! Heidi’s kicking off the year a little later than planned (because the end of 2025 was, in her words, a “complete and utter Schmidt show”)—but with a message every overwhelmed business owner needs to hear:You don’t need to do more this year. You need to do what you can repeat.In this episode, we’re breaking down the three anchors guiding our year: consistency, courage, and balance and we’re sharing how we’re simplifying our marketing (and life) while shifting her business more toward

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25:22

CEO Debrief: 2025 Wins, Lessons and Reflections

Stop the Scroll: A social Media podcast with Heidi... ·

2025/12/22

This year stretched me—in the best and hardest ways. And, if you know what’s to come, this is only the beginning, right?In this unfiltered end of year recap, I’m pulling back the curtain on the wins I didn’t expect, the misses I’d repeat differently, and the pivots that changed our momentum in Q4.You’ll hear why “diversify” became my lifeline, how I navigated client churn and capacity without burning out my team (or myself), and the surprising offers that worked when the “sure things” didn’t. If

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26:01

2026 Social Media Trends You Can’t Ignore

Stop the Scroll: A social Media podcast with Heidi... ·

2025/12/08

Can you believe we’re less than a month away from 2026? We’ve talked a lot about marketing strategy going into the new year – but today, we’re talking about what to expect in the year ahead from social media marketing.We’ve all felt a bit like we’re screaming into the void on social media and well, it’s not just you. You’re not imagining it. But what do we do about it? We’re breaking down the big shifts that are going to shape the social media landscape in 2026 so you as a small business owner can

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20:30

How to Plan Your End-of-Year Marketing (Without...

Stop the Scroll: A social Media podcast with Heidi... ·

2025/11/17

Feeling stretched thin as the year wraps up? You are NOT alone. In this life-and-business update, we’re talking about why Stop the Scroll is moving to a biweekly cadence and how I’m simplifying my own marketing to finish the year strong. You’ll hear real talk about bandwidth, capacity, and what to do when your pipeline needs love because you’ve been head-down serving clients.Then we get practical. I walk through a simple end-of-year planning process you can use right now. You’ll learn how to

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27:47

You Don’t Need Social Media to Win. What to do instead…

Stop the Scroll: A social Media podcast with Heidi... ·

2025/11/03

Feeling chained to the algorithm? You’re not alone, and it’s not just in your head. This is a challenge I face every day and every week with my clients. Algorithms are increasingly challenging, and the competition to stay ahead and keep up with app features can be exhausting. In this episode, Heidi makes a bold case: your business can grow without social media, and sometimes, it’ll grow faster when you stop forcing it.Instead of chasing trends, we’re discussing some smarter, saner alternatives:

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26:49

Instagram Reels Made Easy: Easy Video Ideas You Can...

Stop the Scroll: A social Media podcast with Heidi... ·

2025/10/27

If you’ve got 10 seconds, you’ve got a clip: the door opening, a notebook flip, keys on the desk, a client thank-you email.String a few together, add a “how I” voiceover or a strong on-screen hook, and you’ve got a reel…without blocking your calendar or your creativity.In this podcast episode, If you’ve been overthinking reels, try this: film life as it’s happening—eight 3–5 second clips—and tell one specific story. That’s it. In this episode, I break down five easy reels you can batch in about half

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20:22

The Toxic Social Media Habit Crushing Your Confidence...

Stop the Scroll: A social Media podcast with Heidi... ·

2025/10/20

If checking your follower count is the first thing you do when you open Instagram… we need to talk.Obsessing over followers and unfollows isn’t “staying on top of your metrics”, it’s a toxic habit that triggers anxiety, imposter syndrome, emotional exhaustion, and desperate content. Even worse? It pulls your focus away from the metrics that actually grow your business.In this episode, I’m sharing why your follower count is not a true indicator of success, how this habit quietly sabotages your

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22:40

Q3 Social Media Updates That You Need to Know

Stop the Scroll: A social Media podcast with Heidi... ·

2025/10/13

If it feels like the rules of social media change the moment you find your groove, you’re not wrong. Social media is ALWAYS changing. In this Quarterly Updates episode, I’m pulling together what actually shifted on Facebook, Instagram, Threads, and LinkedIn, what it means for small businesses, and translating those changes into simple actions you can try this week. No panic, just perspective and a reminder to keep your strategy diversified so your content keeps connecting wherever your audience

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20:37

Why Business Owners Need a Creator Mindset When...

Stop the Scroll: A social Media podcast with Heidi... ·

2025/10/06

Are you treating social media like another task on your to-do list? Do you treat it as a tool to genuinely connect with your audience? For many small business owners, the difference between feeling overwhelmed and seizing an opportunity comes down to one thing: mindset.This week, I’m exploring what it means to adopt a creator mindset in your marketing. This shift isn’t about becoming an influencer or oversharing. It’s about weaving in stories, values, and moments of connection so your audience feels

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18:30

How to Write Instagram Hooks That Stop The Scroll

Stop the Scroll: A social Media podcast with Heidi... ·

2025/09/29

Ever feel like your Instagram content deserves way more views than it gets? The truth is, it might not be your content at all…it’s your hook(s). Without a scroll-stopping first impression, even your most valuable posts will get ignored.In this episode of Stop the Scroll, we’re breaking down the three types of hooks —visual, verbal, and caption —and why they’re key to grabbing attention and keeping your audience engaged. We’ll talk about why vague hooks fall flat, how storytelling creates stronger

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15:52

Q4 Marketing Strategy: Small Business Holiday...

Stop the Scroll: A social Media podcast with Heidi... ·

2025/09/22

Scrambling to pull together holiday promotions at the last minute? Let’s fix that.Marketing during this time of year can feel incredibly overwhelming, but with the right plan in place, it can also be your most profitable season. In this episode of Stop the Scroll, we’re walking you through a practical approach to small business marketing strategy for the final 90 days of the year. From tying your revenue goals directly to your marketing goals to breaking down a tactical plan that balances

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16:47

I Tried 30 Days of Reels and Here’s What Really Happened

Stop the Scroll: A social Media podcast with Heidi... ·

2025/09/15

What really happens when you commit to 30 days of Reels?I tested it for myself, and while I didn’t hit all 30, I still walked away with higher reach, more engagement, and some surprising takeaways about what actually works on Instagram.In this episode of Stop the Scroll, I’m talking about my 30-day Reels experiment – from what I posted, what the analytics showed, and the lessons I’ll carry into my strategy moving forward. From the boost in non-follower reach to the power of repurposing and

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19:37

How to Identify Your Ideal Audience (and Why Broad...

Stop the Scroll: A social Media podcast with Heidi... ·

2025/09/08

If your answer to “Who’s your audience?” is something broad like “women” or “business owners,” it’s time to dig deeper. If you’re marketing to everyone generally, you’re really marketing to no one. In this episode of Stop the Scroll, we’re breaking down the questions you need to ask yourself to get clear on who you really serve; and how that clarity can transform your content, messaging, and offers.Clarity isn’t limiting…it’s empowering. The more specific you are about your audience, the easier it

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20:52

Why Authenticity Beats Perfection in Marketing (and...

Stop the Scroll: A social Media podcast with Heidi... ·

2025/09/01

What’s really holding you back from showing up online? For most business owners, it isn’t lack of strategy—it’s mindset. In this episode of Stop the Scroll, we’re getting real about the fear of rejection, imposter syndrome, and the pressure to “look perfect” that keeps so many of us from sharing our stories.We’re talking about how authenticity and resilience go hand-in-hand, and why letting go of perfection is the key to connection. If you’ve ever hesitated to hit “post,” this episode will give you

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18:44

What Instagram’s Latest Updates Mean for Your...

Stop the Scroll: A social Media podcast with Heidi... ·

2025/08/25

Instagram just dropped a wave of new updates, and if you’re feeling a little overwhelmed (or wondering which ones are actually worth your time), this episode is for you.From three-minute Reels to reposting, new editing tools, location tracking (yikes), and DM upgrades, you’ll walk away knowing exactly which features to test, which to skip, and how to use them strategically without burning out.As always, we’re breaking down what’s new, how it impacts your reach and engagement, and sharing our

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22:10

Proven Marketing Strategies to Attract More Local...

Stop the Scroll: A social Media podcast with Heidi... ·

2025/08/18

Running a local business means your marketing needs to do more than just “look good” online. It has to bring real people through the door.In this episode of Stop the Scroll, we’re sharing strategies that actually work for small, local businesses that want to stand out in their communities, connect with the right audience, and turn online followers into loyal, in-person customers.Whether you’re a boutique owner, a coffee shop, a service-based business, or a nonprofit, you’ll learn how to make your

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19:05

Why Content Batching Isn’t Working for You, and What...

Stop the Scroll: A social Media podcast with Heidi... ·

2025/08/11

Feel like content batching is supposed to save time, but instead, it just leaves you overwhelmed, uninspired, and burned out?You’re not alone.In this episode of Stop the Scroll, I’m challenging the traditional advice around batching your content and sharing my alternative: idea batching.I’ll walk you through how this more flexible and sustainable system works for my energy and creative flow, how I use Notion and Airtable to organize ideas and inspirations, and why the pressure to batch a month of

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