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PODCAST

All It Takes Is A Goal

Jon Acuff is the New York Times bestselling author of ten books, including his most recent, All it Takes is a Goal.Published in dozens of languages, his work is both critically acclaimed and adored by readers. When he"s not writing, Acuff can be found on a stage, as one of INC"s Top 100 Leadership Speakers. He"s spoken to hundreds of thousands of people at conferences, colleges and companies around the world including FedEx, Range Rover, Microsoft, Chick-fil-A, and Comedy Central. Known for his

education self-improvement

All Episodes

20:18

Gift Guide 2025: 11 Hidden Gems You Won't Find...

All It Takes Is A Goal ·

2025/12/01

Don't know what to get for that person who has it all? I've got you covered. This year's Try This Gift Guide features 11 items the Acuff house absolutely loved or made in 2025—from the card game that teaches you everything about a person (SkyJo) to the weighted backpack that's making me look ridiculously in shape (GoRuck), to the brand-new Soundtracks Card Decks that are the perfect stocking stuffer. You'll also discover the best calendar ever made (yes, I'm biased), customized luggage tags t...

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14:40

ATG 257: Politicians Are Temporary, Family Is...

All It Takes Is A Goal ·

2025/11/24

I am my niece and nephew's favorite uncle—mostly because I'm their only uncle, but a win is a win. Election years turn every family gathering into "squirrely uncle season," and Thanksgiving is ground zero. You've got relatives who think differently, believe differently, and this year, vote differently. Before you get into a political argument that could cost you a decades-long relationship, here's one soundtrack to remember: "Politicians are temporary, family is forever." In this episode, I'm...

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19:35

ATG 256: The 4 Books That Changed My Year (And Why I...

All It Takes Is A Goal ·

2025/11/17

Last year, I read more than 100 books. This year, I cut that goal down to 25—and actually got more out of them. After realizing I was flying through books without retaining much, I slowed down and found four that earned a permanent spot on my bookshelf. In this episode, I'm sharing my favorite reads of 2024: a cutthroat business memoir from the cofounder of CAA (with an amazing 10-minute meeting trick), a beautifully illustrated book about overthinking, a faith book that pulled me beyond my s...

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14:52

ATG 255: Stop Being a Success Voyeur

All It Takes Is A Goal ·

2025/11/10

Have you ever noticed how easy it is to binge on other people’s success stories? Podcasts, books, courses—it all feels productive, but sometimes it’s just procrastination in disguise. I call it being a success voyeur. You’re peering through the glass, watching other people build remarkable lives, while your own goals collect dust. I know, because I did it too. In 2024, I read 100 books and didn’t change my life one bit. It wasn’t learning—it was hiding. In this episode, I’ll share how I stopp...

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13:09

ATG 254: Throw Your Bottles: Why the World Needs What...

All It Takes Is A Goal ·

2025/11/03

I've written 11 books, but I didn't have a 10-year plan. I just got tired of my fearful mindset dictating my entire life. In my mid-30s, I threw my first bottle into the ocean—and it changed everything. In this episode, I'm sharing why you need to throw yours too. Here's the metaphor: You're on an island called "My Life," and the things you create are tiny notes you shove into bottles. When you throw them with courage and conviction, they float away to shores you've never seen—bookshelf, Spot...

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15:36

ATG 253: Be a Rebel: Why Hope is an Act of Open...

All It Takes Is A Goal ·

2025/10/27

A viral tweet recently claimed that 30-year-olds today can't afford what previous generations could—a house they like, a decent car, a $100K salary, and a stay-at-home spouse. Here's the truth: I was 30 in 2006 and only achieved half of that list. We had seafoam green carpet, a purple bedroom, squirrels living in our roof, a 2-door Camry with 150,000 miles, and a two-hour commute. But we were building something. In this episode, I'm breaking down why people procrastinate when they create impo...

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16:57

ATG 252: The One Word That Will Sextuple Your Success...

All It Takes Is A Goal ·

2025/10/20

81% of Americans want to write a book. Only 2% actually do. What's the difference between wanting and doing? One word: deadline. In this episode, I'm breaking down why deadlines are the secret weapon for finishing any goal—whether you're writing a book, getting in shape, or finally decluttering that garage. Your Peloton is collecting dust, your planner has cobwebs, and that Ninja Creami is just an expensive paperweight because you're missing this crucial element. I'll show you how to create r...

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18:40

ATG 251: Marriage, Kids, and Snacks: 3 Soundtracks...

All It Takes Is A Goal ·

2025/10/13

Building a business and building a family both require one thing: being brave enough to be bad at something new. In this episode, Jenny and I talk about the soundtracks that have helped us stay sane through marriage, parenting, and every learning curve in between. From why the honeymoon should come six months in, to how we’ve learned to “not buy tickets” for each other’s anxious train rides, to the soundtrack that reminds us we’re raising adults, not just kids. We also unpack the logic trap o...

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21:35

ATG 250: Hit the Squirrel: 4 More Marriage Secrets...

All It Takes Is A Goal ·

2025/10/06

Building a 7-figure business while staying married for 25 years doesn't happen by accident. In this follow-up episode, I'm sharing four more marriage secrets that have helped Jenny and me not just survive but thrive together. You'll discover why "I wouldn't bet against us" became our rallying cry when people doubted our dreams, how playing to our strengths means I handle parking while she handles money (and why we always go to bed at the same time), and what "hit the squirrel" really means wh...

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24:50

ATG 249: 4 Marriage Secrets That Actually Work (And...

All It Takes Is A Goal ·

2025/09/29

After almost 25 years of marriage, my wife Jenny and I have learned a few things that actually work—not just the clichés you hear everywhere. In this episode, I'm sharing four practical "soundtracks" we use in our marriage and parenting that have made all the difference. From knowing when to pause an argument (hint: we do better with coffee) to understanding that winners actually quit all the time—just the wrong things—these aren't your typical relationship tips. You'll also discover why "eve...

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22:56

ATG 248: I Did That! The Confidence-Building Exercise...

All It Takes Is A Goal ·

2025/09/22

Feeling overwhelmed by all your goals? You're not alone—and that's exactly why we're starting with something different. Instead of brainstorming more things to do, let's celebrate what you've already accomplished. In this episode, I'm sharing the opening lesson from my Greatest Year Ever program, including the simple "I Did That!" exercise that builds the confidence you need for your biggest goals. You've already done hard things—you just haven't given yourself enough credit. Whether you grad...

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13:54

ATG 247: Big Life, Small Worries: The 8 Words That...

All It Takes Is A Goal ·

2025/09/15

I recently told someone they should print out these 8 words and carry them in their wallet (which makes me sound ancient because who has a printer anymore?) But seriously, if you only remember 8 words from me in 2025, let it be these: "Big life, small worries. Small life, big worries." Here's the thing—if you want small worries, live a life so big you don't have time to stress over the little stuff. Stress grows in the big open chunks of unclaimed time. When I'm writing a book or planning an ...

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20:35

ATG 246: Mindset Reboot: The First Step to a...

All It Takes Is A Goal ·

2025/09/08

What if the formula for a remarkable life was so simple you could write it on a sticky note? In this episode, I share the exact mindset shift that took me from stuck in Atlanta traffic to building a life I love. You’ll hear the story of how I stopped blaming my commute, my boss, and my circumstances, and discovered that the cavalry I'd been waiting for was actually myself. The truth? Your thoughts create your actions, and your actions create your results. Remarkable or average... it’s your ch...

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14:00

ATG 245: Hope Hard, Work Hard: Why Hope Has Become...

All It Takes Is A Goal ·

2025/09/01

Apparently, hope is controversial now. Who knew? I've been posting about hope lately, and people have been telling me I'm tone deaf because the supply chain is broken and the economy is terrible. One of my friends literally can't be happy until the supply chain is fixed (even though he doesn't work in supply chain). When did we start tying our personal lives to global numbers we don't control? I spent nearly 20 years as an excuse factory—blaming my parents, my boss, the economy, my background...

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12:24

ATG 244: Try Again: The Two Words That Stand Between...

All It Takes Is A Goal ·

2025/08/25

There are only two words standing between you and the book you've always wanted to write, the business you want to start, and yes, even millions of dollars. Just two words. According to the University of Scranton, 92% of New Year's resolutions fail—and it's because nobody knows about these two powerful words. Here's the thing: nothing is successful on the first attempt. Nothing. Fear isn't afraid of your first try (we're a single-serve culture), but it's terrified you'll take that secon...

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10:26

ATG 243: Today Is An Adventure

All It Takes Is A Goal ·

2025/08/18

I'm going old school today—70s and 80s motivational guru style. You know those thick plastic binders with cassette tapes that made you want to run through walls? That's the energy I'm bringing. This episode is different. It's a short, highly motivational boost designed to be replayed whenever you're discouraged and need that little bit of juice. Because today isn't just another average Monday—there's no such thing as average days when we're guaranteed none and given this one. Today is an adve...

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17:48

ATG 242: Summer Soundtracks Part 6: Throw Shorter...

All It Takes Is A Goal ·

2025/08/11

Let’s end this series with one of the most powerful mindset shifts I’ve learned: Throw shorter pity parties. In the final episode of my Summer Soundtracks Series, I’m sharing why it’s okay to feel the sting of failure—but not okay to camp out in it forever. I’ll unpack the difference between processing and pity, and challenge you to stop RSVPing to every pity party you throw for yourself. Let’s talk about what it looks like to feel it, process it, and then move forward. In This Episode: Grab ...

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17:02

ATG 241: Summer Soundtracks Part 5: Growth Is the...

All It Takes Is A Goal ·

2025/08/04

This one hit me right between the eyes. In Part 5 of my Summer Soundtracks Series, I’m talking about a mindset I’m still learning to believe: Growth is the goal, not comfort. It’s easy to quit when things get awkward, inconvenient, or uncomfortable. I’ve done it with goals like YouTube, and I’ve pushed through it with goals like writing my first book. Today I’ll show you why discomfort isn’t a sign something’s going wrong—it’s a sign something’s going right. In This Episode: Grab a Soundtrack...

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18:57

ATG 240: Summer Soundtracks Part 4: Win the Way...

All It Takes Is A Goal ·

2025/07/28

In Part 4 of my Summer Soundtracks Series, I’m unpacking a simple but powerful mindset shift: Win the way you’ve won before. You’ve already succeeded at something in your life—and that win left clues. Today I’ll show you how to find them, repeat them, and bring that momentum into your next goal. Whether it’s a health goal, a career goal, or a personal one, you don’t need to reinvent the wheel. You just need to remember what worked—and do it again. In This Episode: Grab a Soundtrack Conversati...

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19:35

ATG 239: Summer Soundtracks Part 3: Be Your...

All It Takes Is A Goal ·

2025/07/21

In Part 3 of my Summer Soundtracks Series, I’m talking about one of the most important mindset shifts I’ve ever made: Be your bodyguard, not your bully. How you talk to yourself matters. A lot. In this episode, I’ll walk you through why being kind to yourself isn’t soft—it’s actually one of the strongest things you can do. We’ll talk about hidden ways you might be beating yourself up, what positive aggression looks like, and how to finally have your own back this summer. In This Episode: Grab...

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