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PODCAST

FutureCraft GTM

Erin Mills & Ken Roden

FutureCraft GTM, the essential podcast for B2B marketers, sales and CS seeking to harness the power of AI. Hosted by industry experts Erin Mills and Ken Roden, each episode explores the dynamic intersection of artificial intelligence, go-to-market, strategy, and emerging trends in the B2B space.

business marketing

All Episodes

42:37

Special Episode: Why Customer Success Can’t Be...

FutureCraft GTM ·

2025/12/18

Why Customer Success Can't Be Automated (And What AI Can Actually Do)In this special year-end episode of the FutureCraft GTM Podcast, hosts Ken Roden and Erin Mills sit down with Amanda Berger, Chief Customer Officer at Employ, to tackle the biggest question facing CS leaders in December 2026: What can AI actually do in customer success, and where do humans remain irreplaceable? Amanda brings 20+ years at the intersection of data and human decision-making—from AI-powered e-commerce personalization

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38:04

Why AI Rollouts Failed in 2025, And What's Actually...

FutureCraft GTM ·

2025/11/13

Join hosts Ken Roden and Erin Mills as they reflect on an incredible Season 2 of the FutureCraft GTM podcast. From pilot purgatory to agent swarms, they unpack how AI in go-to-market evolved throughout the year, share their biggest lessons learned, and make bold predictions for 2026.Key Topics Covered Season 2 Reflections [00:01:00] The slow start vs. strong finish of AI adoption Pilot purgatory and why 95% of AI rollouts struggled The accordion effect of AI tools throughout the year Guest

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50:54

Boring Problems, Big Wins, Community‑Driven AI Adoption

FutureCraft GTM ·

2025/11/06

Boring Problems, Big Wins, Community‑Driven AI AdoptionAI is not overhyped, it is under-implemented. Ken Roden and Erin Mills chat with Sheena Miles on how to move from tool obsession to behavior change, her three stage framework, and the practical KPIs that prove progress before revenue shows up. We also talk AI policy that unlocks safe experimentation, community as an accelerator, and Sheena demos how she spins up n8n workflows from a prompt. Chapter markers 00:00, Cold open and disclaimer

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51:40

From Funnels to Playgrounds: Atlassian's Ashley Faus...

FutureCraft GTM ·

2025/10/30

What happens when an Atlassian marketing veteran who decorates cakes and rides motorcycles decides the traditional marketing funnel is completely broken? You get Ashley Faus, Head of Lifecycle Marketing Portfolio at Atlassian, author of "Human-Centered Marketing," and today's guest on FutureCraft.Ashley has spent 8+ years at Atlassian revolutionizing how B2B marketers think about customer journeys, replacing linear funnels with her "content playground" framework where audiences can go up, down, and

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58:17

Acceptable Mistakes & Ruthless Prioritization: How...

FutureCraft GTM ·

2025/08/14

Episode Summary:Rebecca Shaddix joins Erin and Ken to blow up tired go-to-market tropes and rewrite what it means to lead with product marketing in an AI-native era. She shares the frameworks behind “acceptable mistakes,” why critical thinking is the superpower in a world of noisy AI outputs, and how to avoid chasing 80 experiments that go nowhere. If you’re a CMO, PMM, or founder trying to separate signal from AI hype, this is your roadmap. About Our Guest: Rebecca Shaddix is the Head of Product

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47:29

On AI: Replacing Recruiters, Scaling Agents, and...

FutureCraft GTM ·

2025/08/07

We talk with Lennard Kooy, CEO of Lleverage, about why nobody actually cares about AI—they care about outcomes. Lennard drops hard truths on why most companies are moving too slow, how to accelerate adoption by assisting before replacing, and where agentic workflows are creating real ROI. He also demos a live “gladiator challenge” of building a cold outreach AI agent from scratch, and outlines what every GTM leader needs to do right now to stay relevant. Whether you're a RevOps pro, a BDR sick of

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40:21

The AI Adoption Plateau: Why Change Management Still...

FutureCraft GTM ·

2025/07/31

In this episode of the FutureCraft GTM Podcast, hosts Ken Roden and Erin Mills reunite with returning favorite Liza Adams to discuss the current state of AI adoption in marketing teams. Liza shares insights on why organizations are still struggling with the same human change management challenges from a year ago, despite significant advances in AI technology. The conversation covers practical frameworks for AI implementation, the power of digital twins, and Liza's approach to building hybrid

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47:52

AI, AEO, and GTM Engineering: How to Build a B2B...

FutureCraft GTM ·

2025/07/24

Episode Summary:In this packed episode, Lacey Miller joins Erin and Ken to demystify what it means to be a "Go-to-Market Engineer" in today’s AI-fueled marketing landscape. She breaks down how she uses agentic AI workflows to build repeatable, high-output growth systems without the team bloat. If you’ve ever wondered how AI changes content strategy, brand building, or TikTok for B2B... this is your playbook. 🎧 What You’ll Learn: Why the first 100 days in a marketing role now demands a full

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51:45

No More Slop: AI That Actually Works for GTM

FutureCraft GTM ·

2025/07/17

In this high-velocity, truth-telling episode, Erin and Ken sit down with data scientist, author, and newsletter legend Christopher Penn to cut through the noise and the slop around AI and go-to-market.Chris breaks down how today’s AI isn’t solely about scale or speed it’s about whether your thinking actually changes how people lead. From RAGs and reporting frameworks to the future of SaaS, software, and your own job, this conversation pulls zero punches. 🔹 Why most AI content (and dashboards)

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48:00

Inside the AI Agent Workflow: What n8n Makes Possible...

FutureCraft GTM ·

2025/07/10

What do military aviation and AI workflows have in common? According to Chase Hannegan. founder of Chase AI, TikTok viral sensation and today’s guest on Future Craft, it’s all about precision, systems thinking, and being willing to suck at something new.Chase went from Marine Corps Osprey pilot to TikTok-famous agent builder. He’s now helping thousands of creators and founders move from prompt experiments to real agent-powered execution—no coding required. In this episode, we get into: Why n8n is

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44:21

Unearthing AI's Potential: Unlocking AI’s Hidden...

FutureCraft GTM ·

2025/07/03

In this episode of Future Craft GTM, Ken Roden and Erin Mills explore how AI is reshaping every layer of go-to-market, from automating rote tasks to powering deep research. They kick off with Ken’s wild DMV robo-caller story and Erin’s bespoke AI-curated newsletter. Returning guest Tahnee Perry shares hard-won lessons on driving revenue with AI, upskilling non-technical marketers, and building scalable AI workflows. You’ll learn how to:Measure true AI impact (hint: tie it to closed deals) Adopt

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01:03:26

Pressure Tested: Paradox Leadership and AI Execution

FutureCraft GTM ·

2025/06/26

In this episode of The FutureCraft Go To Market podcast, co-hosts Ken Roden and Erin Mills talk to speaker Mike Sweeney, a strategic executive coach, shares his expertise on leadership, emotional intelligence, and managing paradoxes during times of rapid change. Mike emphasizes the importance of adopting a mindset that balances competing truths, managing stress, and fostering team dynamics in high-pressure environments. The duo also discusses creating ICP profiles, leveraging ICP insights for

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36:51

GTM 2.0: Coach K on Winning with AI-Driven Strategy

FutureCraft GTM ·

2025/06/19

This episode covers the transformational impact of AI on go-to-market strategies. The episode kicks off with Ken sharing about his custom baking assistant, Idiot Proof Bake Buddy, which organizes baking recipes and grocery lists using GPT. The main highlight of the episode is the interview with Jonathan Kvarfordt a.k.a. Coach K. He is the Head of Growth at Momentum.io and CEO of GTM AI Academy. Coach K discusses the current state and future trends of AI in go-to-market functions. He emphasizes

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57:12

How to Scale GTM with AI SDRs, Digital Twins & a...

FutureCraft GTM ·

2025/06/12

AI, BDRs & Building a GTM Team of the Future – with Rachel Truair, CMO at Simpro GroupEpisode Title: How to Scale GTM with AI Agents, Digital Twins & a Growth Mindset Still wondering how AI fits into go-to-market? This episode delivers a masterclass in what actually works—from real AI SDR deployments to digital twins for execs. If you’re leading a GTM team, Rachel Truair's playbook is required listening. What We Talk About: AI SDRs that actually convert: Rachel shares how Simpro's AI BDRs

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53:49

How AI Is Rewriting Go-To-Market Playbooks

FutureCraft GTM ·

2025/06/05

We're back. In the first episode of Season 2 of the FutureCraft Podcast, Ken Roden and Erin Mills dig into how AI is shifting the entire go-to-market motion. Not just content, but sales enablement, market strategy, and execution.They share how they're using tools like ChatGPT, Gamma, and structured research to build battle cards that actually move deals. They also break down what’s working—and what’s not—when it comes to driving adoption on lean teams. This episode covers practical ways AI can

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43:49

Using AI to Drive Sales and Marketing Performance:...

FutureCraft GTM ·

2024/08/09

“Assume AI does everything..." In this episode of the FutureCraft Marketing podcast, hosts Ken Roden and Erin Mills discuss prompt refinement with ChatGPT and Claude and how AI can be used for personal health goals. Special guest Matt Hines shares his expertise on leveraging AI for personalization, customer journey mapping, and segmentation. The conversation explores strategic planning, innovation, and the future of AI-driven marketing, highlighting practical tips and ethical considerations. The

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49:11

Moving beyond the Gen AI use case frenzy and driving...

FutureCraft GTM ·

2024/07/25

Episode Summary:In this week’s episode of the Futurecraft Marketing podcast, hosts Ken Roden and Erin Mills interview guest Lara Shackelford, a prominent AI strategist and thought leader, about moving beyond use case frenzy and getting strategic with AI-first and focused strategies. Throughout the discussion, they explore the nuances of implementing AI in marketing beyond basic use cases. 00:00 Introduction and Podcast Disclaimer 00:27 Meet Your Hosts: Ken and Erin 00:52 Exploring AI in

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47:47

Pledge Allegiance to AI?: Content & SEO with Andy...

FutureCraft GTM ·

2024/07/04

Episode Summary: Hosts Ken Roden and Erin Mills interview Andy Crestodina, co-founder and CMO of Orbit Media. They discuss the impact of AI on search and SEO, the future of AI in marketing, and how marketers can leverage AI tools to improve their content strategy. Andy shares insights on using AI for on-page optimization, link building, and gaining deeper insights from analytics data. He emphasizes the importance of maintaining a human touch in content creation and offers tips for validating and

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45:16

Brand Survival Guide: Adapting to the AI Era,...

FutureCraft GTM ·

2024/06/27

Episode Summary: In this episode, hosts Ken Roden and Erin Mills talk AI and brand marketing with guest Karrie Sanderson. They discuss how AI is reshaping marketing and the importance of leveraging AI for customer research and deeper insights. Karrie emphasizes the need for brands to maintain authenticity and build trust with customers in the age of AI. She also shares strategies for safeguarding brand reputation, handling PR and crisis management, and educating customers about AI ethics. The

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49:51

Marketing Is in Its AI Era: Strategies, Tools, and...

FutureCraft GTM ·

2024/06/20

Episode 4: Marketing Is in Its AI Era: Strategies, Tools, and Insights with Tahnee PerryInterview: Tahnee Perry Episode Summary: In this episode, hosts Ken Roden and Erin Mills explore the ways AI is reshaping marketing strategies with Tahnee Perry, an expert in AI-powered marketing. They discuss the accessibility of AI tools for marketers, the benefits of using AI in content creation and distribution, and the importance of maintaining a human touch in marketing. Tahnee shares practical tips for

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24 results

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