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PODCAST

Referral Boss Podcast with Keith Goeringer

Keith Goeringer

Join Keith Goeringer on the Referral Boss podcast, where mastering referral strategies is the name of the game! Discover how to build authentic, high-value relationships that generate steady referrals, without feeling pushy or salesy. Using the proven CONNECT Framework, Keith delivers actionable insights and practical advice for loan officers and real estate professionals eager to create lasting partnerships. Whether you’re new to the industry or a seasoned pro, this podcast will help you unlock

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All Episodes

28:11

How To Unlock Equity Before The House Even Sells

Referral Boss Podcast with Keith Goeringer ·

2026/10/01

Send us Fan Mail Mark Madsen and I sat down with Bill Rogerson, President of Cash to Win, to talk about options Realtors should know when a client has substantial equity tied up in their current home but isn’t ready, or doesn’t want, to sell before buying the next one. We get into Cash to Win’s buy-before-sell approach, how it fits alongside options like HELOCs and bridge loans, downsizing and relocation situations, homes that need repairs before going on the market, and why the right answer...

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18:31

Your TC, VA, and AI Are Probably Doing the Wrong Jobs

Referral Boss Podcast with Keith Goeringer ·

2026/09/24

Send us Fan Mail Realtors have more ways than ever to delegate work. Transaction Coordinators, virtual assistants, AI agents, and normal AI tools all save time. The problem is figuring out which one should handle each job. After years of working with VAs, building SOPs, and now testing AI agents, I have started looking at delegation differently. Some work absolutely belongs with the Realtor. Other work should never be taking up the Realtor’s day. In this episode, I break down how I decide wha...

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19:15

My AI agent burned through 63,000 credits in four...

Referral Boss Podcast with Keith Goeringer ·

2026/09/17

The technology worked. The finished work looked impressive. The expense exposed a problem few business owners are measuring. In this episode, I break down the true cost of getting work done through AI agents, virtual assistants, employees, freelancers, automation, or your own time. I also explain why one listing landing page used about 9,000 credits, bringing its estimated cost to $47. The goal is not to automate everything. The goal is to protect your time, judgment, client relationsh...

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12:19

The fall slowdown isn't just about the market - it's...

Referral Boss Podcast with Keith Goeringer ·

2026/09/11

In this episode, Keith Goeringer breaks down the Conveyor Belt Strategy: a simple system for keeping your database moving through October, November, and December so your first quarter doesn't start from zero. You'll learn how to separate Close This Year from Build Q1, why "not ready" doesn't mean "not a client," how to book your next conversation before the current one ends, and what five daily conversations can do for your pipeline. If you've got waiting buyers, credit cleanup clients,...

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15:49

Your Real Estate Career Needs a Memory

Referral Boss Podcast with Keith Goeringer ·

2026/09/03

After 24 years in real estate and mortgage, I realized something. I’ve forgotten a lot of deals. Not the biggest ones. Not the disasters. The everyday transactions where something went wrong, someone needed help, and we figured it out. This episode is about fixing that. I break down how Realtors can build a simple Deal Journal to document transactions, preserve lessons, create future content, train team members, and build a searchable record of the work they have done. Your deals are alrea...

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17:22

Build a Real Estate AI System You Actually Own

Referral Boss Podcast with Keith Goeringer ·

2026/08/28

Build a Real Estate AI System You Actually Own If your best AI work is buried inside old ChatGPT conversations, this episode is for you. I break down a simple way to start saving your best prompts, scripts, workflows, listing strategies, follow-up systems, and business instructions as Markdown files. The goal is simple. Stop rebuilding the same work. Start creating a private AI knowledge base for your real estate business. You’ll learn how to organize files for listings, buyers, sell...

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9:36

Realtors: Warn Your Clients About Student Loans...

Referral Boss Podcast with Keith Goeringer ·

2026/08/21

If you are a Realtor, this is one warning worth sending to your database. We are seeing buyers with solid credit suddenly show new student loan late payments because they did not realize a payment was due. Some missed an email. Some thought their loans were still deferred. Some had not made a payment in years. In this episode, I break down what Realtors need to know, what to tell clients, and how to spot the issue before it affects mortgage qualification. You do not need to become a student...

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20:00

How to Own a Neighborhood Without Overspending on...

Referral Boss Podcast with Keith Goeringer ·

2026/08/13

Geographic farming still works. The problem is relying on postcards to do all the work. In this episode, I break down a three-channel system built around postcards, Meta ads, and email. You’ll learn which five postcards are still worth sending, how to use Meta ads for repeated local visibility, where email fits into the relationship, and how to structure the whole system around a realistic monthly budget. I also walk through a simple 90-day rollout for picking the right neighborhood, buildi...

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17:58

Most AI real estate videos look fake for one simple...

Referral Boss Podcast with Keith Goeringer ·

2026/07/31

In this episode, Keith breaks down how realtors can direct camera movement inside their AI video prompts, so listing videos, social posts, and educational clips feel planned instead of generated. The trick isn't fancier prompting. It's giving every shot a job: a clear starting point, a trigger, a specific movement, a reveal, an ending frame, and a speed. Keith walks through the camera moves that actually work for real estate, a simple six-shot structure for listing videos, the before-a...

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15:47

How to Get New Clients When They Ask ChatGPT, Google...

Referral Boss Podcast with Keith Goeringer ·

2026/07/22

Google search has changed. If you’re still trying to rank number one with yesterday’s SEO strategies, you’re already falling behind. Today’s buyers aren’t just searching Google anymore. They’re asking AI tools like Google AI, ChatGPT, Claude, and Gemini detailed questions about who they should work with. The agents who consistently show up aren’t necessarily the ones with the biggest marketing budget. They’re the ones AI understands the best. In this episode, we break down how Google’s AI is ...

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20:06

The Future of Real Estate Marketing: Using AI to Stop...

Referral Boss Podcast with Keith Goeringer ·

2026/06/18

Are your listings sitting on the MLS with zero traction? In today’s episode, we are pulling back the curtain on the evolution of real estate and mortgage marketing. We’re moving beyond traditional virtual tours and diving into the high-sophistication strategies that top producers are using to survive and thrive during the recent market lull. My guest, Nancy Miller, and I break down how the game has changed. We discuss why you can’t just "let it fly" on the MLS anymore, and how we are using AI...

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31:54

How to Buy a Home With Bad Credit | Lease-to-Own...

Referral Boss Podcast with Keith Goeringer ·

2026/05/28

Can you really buy a home right after bankruptcy, collections, or bad credit? In this episode of the Referral Boss Podcast, Keith sits down with real estate and mortgage expert Nicole from My Rent Solution to reveal one of the most powerful lease-to-own and credit recovery programs available today. They break down how buyers with a 580 credit score, recent bankruptcy, repossessions, or collections may still qualify for homeownership — often easier than renting. Nicole shares insider strategie...

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23:52

ChatGPT Ads Just Opened: The Early-Mover Advantage...

Referral Boss Podcast with Keith Goeringer ·

2026/05/20

Every time a new ad channel shows up, the same story plays out. A small group jumps in early. Everyone else hangs back. Two years later, the people who waited are the ones saying, "It's too expensive, it's too competitive, it doesn't work anymore." We've watched that happen with Google PPC. We've watched it happen with Meta. We've watched it happen with Zillow Premier Agent and Google Local Service Ads. We're back at that point again. This time, the platform is ChatGPT, and the self-serve Ads...

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9:48

The Free Tool That Drops Your Buyer's First-Year...

Referral Boss Podcast with Keith Goeringer ·

2026/05/13

If you've got buyers who got pre-approved and then went quiet, this episode is the conversation you need to have with them this week. There's a tool sitting on the table that drops your buyer's first-year payment by a full percentage point. And through June 30, Keith's company is covering the cost themselves. That means zero cost to your buyer. Zero cost to the seller. Just gone. In this episode, Keith Goeringer breaks down the 1-0 buydown for real estate agents. Twenty-four years in the mort...

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9:53

Link Vault for Realtors: Stop Losing the Links You...

Referral Boss Podcast with Keith Goeringer ·

2026/04/29

Realtors send more links than ever. Your website. Your calendar. Your buyer intake form. Your seller intake form. Your listing pages. Your open house form. Your home valuation page. Your lender application. Your Google review link. Your buyer guide. Your seller guide. Your lead magnets. Your custom AI presentations. The problem is not having the links. The problem is finding the right link fast. In this episode, Keith shares Link Vault for Realtors — a free tool built to help agents store,...

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11:14

Stop Ghosting Your Goldmine: Why "Bad Credit" Buyers...

Referral Boss Podcast with Keith Goeringer ·

2026/03/18

Are you literally throwing away thousands of dollars in commissions every time your lender tells you a buyer has a 500 credit score? Most agents ghost these leads or give them the brush-off. Big mistake. In this episode, Keith Goeringer reveals why "bad credit" leads are actually a GOLDMINE for real estate agents willing to play the long game, and how the game just got a whole lot easier. We break down the massive 2025 changes to credit reporting and collection laws, including how medical deb...

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15:49

CRM as Long-Term Memory: Scaling Your "Short-Term...

Referral Boss Podcast with Keith Goeringer ·

2026/02/24

If I deleted your CRM today, how much of your business would disappear completely? In this episode, Keith Goeringer breaks down a revolutionary shift in how we think about our databases. Most people treat a CRM like a glorified contact list, but the top-producing professionals treat it as their Long-Term Memory. Keith shares his personal journey—from implementing "Dragon Naturally Speaking" in insurance offices 20 years ago to using cutting-edge AI like Whisper Flow and Gemini today t...

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44:32

The Relationship Specialist. How Loan Officers and...

Referral Boss Podcast with Keith Goeringer ·

2026/01/22

Loan officers and realtors are not losing deals because of rates, inventory, or leads. Deals fall apart when the relationship fades during hard transactions. Student loans. Self-employed income. Appraisal issues. Underwriting delays. Long buying timelines. In this episode, Keith Goeringer sits down with Scott Nicholson, founder of Housing.link, to break down a new model for modern mortgage and real estate teams. The loan officer or agent builds the strategy. A relationship specialist ...

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6:25

The $5,000 Workshop System That Got One Realtor Zero...

Referral Boss Podcast with Keith Goeringer ·

2025/11/21

Summary In this episode of the Referral Boss Podcast, Keith uncovers why most real estate workshop systems fail and what Realtors should be doing instead. After watching a weak $2,500 training and hearing from a Realtor who paid $5,000 for zero results, Keith breaks down the real structure behind workshops that convert. A Realtor bought a $5,000 workshop system and didn’t get a single lead. That moment exposed a major problem in the real estate industry: agents are being sold weak, outdated...

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13:43

How a 9-Second TikTok Clip Built a $300M Mortgage...

Referral Boss Podcast with Keith Goeringer ·

2025/11/13

Scott Betley reveals how one 9-second TikTok video pulled 300,000 views, thousands of comments, and dozens of live mortgage applications overnight. In this episode, he breaks down how short-form content became the foundation of a $300M mortgage pipeline, why authenticity beats polish, and why live content is the next big wave for real estate and lending.

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46 results

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