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PODCAST

Marketing & OPs for SMEs

Marketing and OPs for SMEs is a podcast for founders, owner-operators and key decision-makers running smaller businesses, from solopreneurs through to teams of around 20, typically generating $300k to $2m in annual owner profit.Hosted by Jeremy Yang, founder of Digital Goliath, each episode brings in an experienced operator or specialist to explore how they got to where they are, what they are seeing in practice, what is working, what is failing, and what small businesses are often getting wrong.The

business marketing

All Episodes

00:37:38

Dima Beseda on Where the Influencer Economy Is...

Marketing & OPs for SMEs ·

2026/10/05

Dima Beseda has been building businesses inside digital economies since he was a teenager.He went from making money inside World of Warcraft to co-founding Overgear, which grew to around $40M ARR. Along the way, he worked hands-on across marketing, product and growth, with influencer marketing becoming a major part of how several of those businesses grew.So when Dima started thinking about what he wanted to build next, the creator economy was a natural place to look.In this conversation, we get into

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00:37:45

Murray Smith on How EOS Actually Works in a Small...

Marketing & OPs for SMEs ·

2026/09/30

I’ve been using EOS in my business for years. The problem is, I eventually Frankensteined it with other systems and turned it into something completely different. Probably more fun, definitely less effective.So I got Murray Smith on the podcast to straighten me out.Murray has implemented EOS across 60+ businesses, and we go straight into the practical stuff: right people/right seats, processes, Level 10 meetings, execution vs vision, and where business owners tend to get EOS wrong.If you’ve ever

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00:46:35

Jay Bourgana on Building a Management Bench and...

Marketing & OPs for SMEs ·

2026/09/28

Jay Bourgana has worked across banking, manufacturing, business turnarounds, real estate and acquisitions. Jeremy Yang asks him how he assesses a business that has stopped moving, and what he does once he finds the problem.They discuss how Jay builds a management bench, why he starts earning employees’ trust through small visible improvements, and how the bottleneck limiting a business changes as other problems are solved.They also discuss:* Applying Theory of Constraints to a service business*

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00:35:41

Racheal Blackmore on the Three Stories Every Brand Needs

Marketing & OPs for SMEs ·

2026/09/25

Racheal Blackmore has built her career around understanding how people think, decide and take action.From psychology and interrogation to business ownership and marketing, Racheal shares how understanding human behaviour can help businesses communicate more clearly and build stronger relationships with customers.In this episode, Jeremy and Racheal discuss the psychology behind effective marketing, why trust matters in buying decisions and how businesses can create messaging that actually

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00:34:00

Jaryd Krause on Whether You Should Buy an Online...

Marketing & OPs for SMEs ·

2026/09/22

Jaryd Krause started buying online businesses in 2014 after several attempts to build his own. He went on to acquire three businesses in three years before helping others assess and purchase businesses themselves.In this episode, Jeremy and Jaryd discuss what makes an online business worth buying, the risks buyers often overlook and when buying may make more sense than starting from scratch.They also discuss:What to examine during due diligenceThe risk of relying on one traffic or acquisition

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00:29:34

Stephanie Smith on What a Bookkeeper Sees in Your...

Marketing & OPs for SMEs ·

2026/09/21

Marketing is one of the largest expenses in many businesses, but there is no universal percentage that every owner should spend.Jeremy Yang speaks with Stephanie Smith, financial strategist and co-owner of New Light Financial Solutions, about how marketing fits within the 16 drivers of revenue, profit and cash flow. They discuss why marketing spend needs to be considered alongside the business’s goals, available cash, sales process and expected return.Stephanie also explains the difference between

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00:40:53

Tanya Brody on Why Your Weekly Email Turns...

Marketing & OPs for SMEs ·

2026/09/17

Business owners can outsource their funnels, automation and most of their marketing, but Tanya Brody believes they should still write one email themselves every week.Jeremy Yang speaks with Tanya, a direct-response web copywriter and email marketing consultant, about why weekly nurture emails help potential customers get to know and trust the person behind a business.Tanya explains why asking for a sale too early is like proposing on the first date, and how useful, consistent emails can gradually

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00:49:27

Rachel Moore on Why Your Experience Has to Become the...

Marketing & OPs for SMEs ·

2026/09/11

Rachel Moore has worked in marketing for 18 years, which means she’s seen Facebook pages, organic social, paid media, outsourcing, startups and now AI all come through.The more interesting part of Rachel’s story is how she has continued adapting as the work itself has changed.She has worked in corporate roles, built businesses, moved into fractional work and now hosts and produces B2B podcasts for companies that need more than someone simply handling production behind the scenes.Her response to

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00:37:43

Kate Engler on How to Get Media Coverage Without a PR...

Marketing & OPs for SMEs ·

2026/09/10

Kate Engler has spent 30 years in PR and media, and these days she teaches business owners how to get media coverage without relying on a PR agency.I went into this conversation knowing very little about PR, so I wanted to understand what journalists actually look for and why some businesses manage to get coverage while others struggle.We get into:• How business owners can find media angles they may already be sitting on• Why you should never pitch a journalist the same way you pitch a customer• How

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00:30:43

John Suarez on How Businesses Should Actually Use AI...

Marketing & OPs for SMEs ·

2026/09/08

AI can produce a polished, plausible answer to a problem your business should never have been solving. John Suarez argues that this is where cognitive offloading becomes dangerous: not when AI helps with the work, but when people let it decide what the real problem is.Jeremy Yang speaks with John Suarez, Senior Director, Client Operations at SmartBug Media and co-author of The Marketer’s Manual on Generative AI. John has worked with AI since 2018 and now helps teams use it across marketing, HubSpot

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00:33:42

Dave Liong on Why Office-Based VAs from Indo is the...

Marketing & OPs for SMEs ·

2026/09/03

Hiring offshore staff can reduce employment costs, but the working arrangement around that person can determine whether the relationship succeeds.In this episode of Marketing for SMEs, Jeremy Yang speaks with Dave Liong from VA For Everyone about the problems businesses commonly encounter when outsourcing and how an office-based model can address some of them.Dave explains how VA For Everyone supports its Indonesian staff through local offices, equipment, supervision and a workplace community. He

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00:31:23

Keith Lauver on Escaping AI-Generated Mediocrity

Marketing & OPs for SMEs ·

2026/09/02

AI has made it easier for almost anyone to produce acceptable marketing. But when every business uses the same tools in the same way, acceptable quickly becomes forgettable.Jeremy Yang speaks with Keith Lauver, Founder and CEO of Ellavator AI, about what Keith calls the “Ministry of Mediocrity”: the pull towards safe, average marketing created by general AI tools.Keith explains why businesses risk losing their voice and point of distinction when they use AI purely to produce more content. They

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00:35:14

Solveig Petch on What Founders Misunderstand About...

Marketing & OPs for SMEs ·

2026/08/28

Many business owners approach branding expecting to hand everything over and receive a finished brand in return. But a branding expert cannot decide what your business stands for without your involvement.Jeremy Yang speaks with Solveig Petch, also known as Petchy, a strategic brandsmith with more than 20 years of experience working at the intersection of business, brand strategy and design.Solveig explains why branding goes far beyond choosing a logo, colour palette or font. The real work involves

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00:30:46

Dan Charles on Building an Event Marketing Pipeline...

Marketing & OPs for SMEs ·

2026/08/25

Being busy can hide a future sales problem.Many event businesses stop marketing when their teams are fully occupied with delivery. When the busy period ends, they discover that the pipeline has dried up and they need to start again from zero.Jeremy Yang speaks with Dan Charles, founder of Codarity, a growth partner built specifically for B2B event service businesses.Before moving into marketing, Dan spent nearly a decade in the events industry and scaled productions from small local gatherings to

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00:38:24

Tracy Brinkmann on Why AI Should Challenge Your...

Marketing & OPs for SMEs ·

2026/08/24

AI can help a small business research ideas, develop products and move faster, but handing over all your critical thinking produces generic work.In this episode of Marketing for SMEs, Jeremy Yang speaks with Tracy Brinkmann, host of The Dark Horse Entrepreneur podcast. Tracy draws on decades of experience across entrepreneurship, corporate marketing, coaching and podcasting to explain where AI genuinely helps smaller businesses and where human judgement still matters.They discuss how microbusiness

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00:54:27

Lydia Lee on Scaling Down a Business Without...

Marketing & OPs for SMEs ·

2026/08/20

A bigger business does not always create more freedom. Sometimes it creates more expenses, more offers to sell and more work that the founder never wanted.In this episode of Marketing for SMEs, Jeremy Yang speaks with Lydia Lee, creator of the Tiny Business Method and founder of Screw the Cubicle.After building a business with three full-time staff, eight offers and a constant cycle of launches, Lydia realised she had recreated many of the pressures she originally left corporate life to escape.Lydia

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00:41:00

Humaira Akhter on Finding the Red Thread Behind Your...

Marketing & OPs for SMEs ·

2026/08/19

Most advice about creating an offer starts with the target audience, their pain points and what keeps them awake at night.Humaira Akhter believes established business owners need to start somewhere deeper.In this episode of Marketing for SMEs, Jeremy Yang speaks with Humaira, creator of the Genius Offer Blueprint™, about finding the “red thread” that connects your experience, strongest work and personal history.Humaira explains why multi-skilled experts can struggle to choose one clear offer. Being

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00:33:14

Jenna Oberstein on the Social Media Mistake That...

Marketing & OPs for SMEs ·

2026/08/18

Feeling uncomfortable on camera is not something you can easily hide. Even a small amount of awkwardness becomes far more noticeable once the video is published.Jeremy Yang speaks with Jenna Oberstein, Founder and Director of ATAG Communication, about helping business owners create social media content that feels natural rather than rehearsed.Jenna explains why she avoids scripts during content shoots, how she helps clients become more confident on camera and why the business owner is usually the

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00:28:33

William “Billy” Sammons on His Unusual Approach to...

Marketing & OPs for SMEs ·

2026/08/13

Most businesses try to generate referrals by asking for them. William “Billy” Sammons builds them by helping local businesses first.In this episode of Marketing for SMEs, Jeremy Yang speaks with Billy, the creator of Live Local Warm Marketing and author of Warm Marketing: The New Currency. Billy explains how creating useful video content for local businesses helped him build trust, form referral partnerships and become more visible within his community.They also discuss:Why pitching immediately

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00:28:46

Jevon Le Roux on the E-Commerce Mistake Costing Millions

Marketing & OPs for SMEs ·

2026/08/10

On this episode of Marketing for SMEs, Jeremy Yang talks with Jevon Le Roux, founder of Keeyu, about why 1 in 5 online shoppers end up calling to ask "where is my order," and what that's costing Australian e-commerce businesses.They also cover:- How a disaster at a $100 million DTC business first exposed the gap between marketing and post-purchase support- The COVID warehouse sale that broke his team's systems and sparked the idea for Keeyu- Why customer service gets measured on fixing problems

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