x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Toucan Talks

Kickstart Collective

Toucan Talks is a podcast for Wilmington-area business owners and entrepreneurs who are eager to learn from those on a similar journey. Each week, we talk with an area business owner about their successes, challenges, and experiences in business. Don’t worry – we keep it fun as we bounce from topic to topic.

business marketing

All Episodes

12:38

Why Customer Experience IS Marketing

Toucan Talks ·

2025/10/20

What if the most effective marketing you’ll run this quarter isn’t an ad at all? We make the case that customer experience is your strongest growth channel, and we break down exactly how to design it so referrals, reviews, and repeat purchases happen on purpose. In this episode, we start by defining customer experience as every interaction across your website, social, chat, store, and support. Then we connect the dots: fast replies, a clear return policy, and an easy booking or checkout flow...

en-us

9:10

What We’re Watching: 3 Marketing Trends Heading Into...

Toucan Talks ·

2025/10/13

The future of marketing is rapidly evolving, and this week's conversation dives into the trends shaping 2026's digital landscape. Did you know videos under 90 seconds achieve 50% higher retention rates? This statistic sets the stage for our discussion on why short-form content continues to dominate—not as a replacement for comprehensive messaging, but as a strategic gateway driving audiences toward deeper engagement. Email marketing emerges as a powerful counterpoint to algorithm-depen...

en-us

8:45

Holiday Marketing Starts Now: Why Waiting Until...

Toucan Talks ·

2025/10/06

Timing is everything in holiday marketing, and waiting until November might be your biggest mistake this season. Our latest Kickstart Your Week episode dives into why October is the critical month for launching your holiday campaigns and how this simple strategy shift can dramatically improve your results. Ad costs skyrocket during the Black Friday to Christmas window as competition intensifies across all platforms. Companies that rarely advertise suddenly appear, while regular advertisers i...

en-us

8:40

Maximizing Video Content: How to Turn One Video into...

Toucan Talks ·

2025/09/29

Ever feel like content creation never ends, or it's too overwhelming to even begin? You're not alone. In this practical conversation with our videographer and podcast producer Joshua, we unlock the secrets to making your video content work harder for your business. Creating high-quality video is an investment, whether that's time, money, or both. As a business owner, you need to understand how to extract maximum value from every minute of footage. In this episode, we break down exactly...

en-us

8:50

How to Prep Your Marketing for Q4 Without Burning...

Toucan Talks ·

2025/09/22

Feeling the pressure of year-end marketing goals while watching ad costs climb? You're not alone. The holiday season brings opportunities but also challenges as advertising platforms become increasingly competitive and expensive. In this return of our "Kickstart Your Week" series, we're tackling Q4 marketing strategies that won't deplete your budget. Digital advertising costs, especially on platforms like Meta, see significant increases as brands compete for consumer attention around Black F...

en-us

22:38

Video Trends for 2025

Toucan Talks ·

2025/04/15

Video marketing has evolved beyond trends to become an essential business tool, with specific approaches that capture audience attention and drive meaningful engagement in today's digital landscape. • Short-form content remains dominant, requiring hooks that capture attention in the first 3-5 seconds • Effective videos combine compelling visuals, catchy music, and on-screen text – the "three-headed monster" approach • Authentic slow-paced content offers viewers a break from high-energy video...

en-us

17:47

Marketing in 2025: What's Already Working

Toucan Talks ·

2025/03/17

Marketing never stands still, and as we move through 2025, several key trends are already reshaping how successful brands connect with their audiences. In this episode of Toucan Talks, we unpack the strategies that are delivering real results right now. Short-form video leads the charge, with platforms like Instagram Reels and TikTok continuing to offer exceptional reach potential. We break down what makes these videos work - from capturing attention in those crucial first three seconds to d...

en-us

26:41

Super Bowl Commercials: Hits and Misses from 2025

Toucan Talks ·

2025/02/18

Season 3 is here! We’re kicking off the new season of Toucan Talks with one of our favorite topics—Super Bowl ads! In this episode, we break down the biggest marketing moments from the 2025 Super Bowl, sharing which ads we loved, which ones missed the mark, and a few that left us scratching our heads. Super Bowl Ads We Loved: ✅ Uber Eats – A Century of Cravings: Star power featuring Matthew McConaughey and a clever script made this a standout. ✅ Doritos – Abduction Commercial: A mix of humor ...

en-us

13:49

EP28 Minisode - Harnessing Humor and Nostalgia:...

Toucan Talks ·

2024/03/12

en-us

31:47

EP27 - Will Hardison: Marketing Mastery and the...

Toucan Talks ·

2024/03/05

en-us

30:26

EP26 - Jacob Tippett: Business and Strategy with a...

Toucan Talks ·

2024/02/27

en-us

40:34

EP25 - Minisode: Breaking Down This Year's Super Bowl...

Toucan Talks ·

2024/02/20

en-us

75:11

EP24 - Sherry and Carmin Black: Business Ventures,...

Toucan Talks ·

2024/02/13

en-us

31:11

EP23 Minisode: Marketing Ins and Outs for 2024

Toucan Talks ·

2024/01/30

en-us

55:24

Ep22 - Wes Barefoot: Franchise Opportunities and...

Toucan Talks ·

2024/01/23

en-us

76:33

EP21 - Coach Reggie: Growth Strategies for Small...

Toucan Talks ·

2024/01/16

en-us

23:02

EP20 - Steering your Business to Success with Q4...

Toucan Talks ·

2023/10/24

en-us

28:17

EP19 - Laurel Senick author of Foam: Navigating the...

Toucan Talks ·

2023/10/17

en-us

42:20

EP 18 - Brittany Fountain on Scaling Businesses,...

Toucan Talks ·

2023/10/10

en-us

43:47

EP17 - Bill Simpson: The Art of Custom Shower Renovation

Toucan Talks ·

2023/10/03

en-us

36 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...