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PODCAST

Business of Apps Podcast

Business of Apps

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also help our listeners to get to know our

business marketing

All Episodes

12:22

#261: How AI is reshaping app store search with Dave...

Business of Apps Podcast ·

2026/03/02

Search inside the app stores is changing — and AI is accelerating that shift.In this episode, we speak with Dave Bell, CEO at Gummicube, about how artificial intelligence is transforming the way users discover apps. Dave explains why search is becoming more conversational and intent-driven, how natural language queries are reshaping rankings, and why the era of optimizing for a single dominant keyword is fading. As users ask longer, more specific questions — both inside the App Store and through

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40:30

#260: Your mobile app strategy is backward with Matt...

Business of Apps Podcast ·

2026/02/23

What if your mobile app strategy was holding back your entire company's growth?In this episode, Amanda and Adam of Branch welcome back Matt Hudson, founder of BILDIT, to discuss why mobile-first thinking isn't just about technology—it's an organizational imperative. From breaking down the real ROI of app investment and the myth of channel cannibalization, to preparing your ecommerce business for AI discovery optimization, Matt shares hard-won lessons on aligning teams, personalizing customer

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13:32

#259: Measuring real-world impact in app marketing...

Business of Apps Podcast ·

2026/02/16

How do you know if your app marketing is actually driving growth — or just generating activity? In this episode, we speak with Dane Buchanan, Global Chief Data & Analytics Officer at M+C Saatchi Performance, about one of the most misunderstood topics in app growth: measurement. Dane explains why clicks and impressions don’t tell the full story, why incrementality matters more than correlation, and how brands often underestimate their real ROI by ignoring offline impact. He also shares a case

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18:14

#258: From installs to outcomes in app growth with...

Business of Apps Podcast ·

2026/02/09

Scaling user acquisition has become harder to justify and even harder to predict. App teams are under pressure to grow faster while proving, with real data, that every dollar spent delivers meaningful results beyond the install.In this episode, we’re sharing an App Talk interview where David Murphy speaks with Lee Aho, Chief Revenue Officer at Perform[cb]. Lee explains how outcome-based user acquisition models help brands move past surface-level metrics like CPI and focus instead on the downstream

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31:03

#257: Why saying “no” Is key to long-term success...

Business of Apps Podcast ·

2026/02/02

Welcome to another episode of How I Grew This podcast from our partner Branch – mobile attribution platform and app analytics solutions for enterprises. It covers building a sustainable agency through values-driven leadership and specialist focus. In this episode, hosts Amanda and Adam speak with Mick Rigby, founder and CEO of Yodel Mobile, about his 20-year journey building a specialist mobile app marketing agency. From launching just before the iPhone's debut to being recently acquired by NP

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25:30

#256: Ad quality is hurting retention & app revenue...

Business of Apps Podcast ·

2026/01/26

For many app teams, ads are treated as a necessary tradeoff — something you accept in exchange for revenue. But ad quality isn’t just an ad ops issue. It directly shapes user experience, retention, and how people perceive your app.In this episode, we’re sharing an App Talks interview where David Murphy speaks with Alex Yerukhimovich, General Manager at AppHarbr. Alex breaks down what ad quality really means in practice, why the problem is getting worse, and how bad ads can quietly undermine

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25:38

#255: ChatGPT and the future of app discovery with...

Business of Apps Podcast ·

2026/01/19

The way app users discover, evaluate, and even build apps is starting to shift — and large language models are at the center of that change. As AI platforms evolve beyond chat and into full ecosystems, app growth teams are facing a new set of questions around discovery, distribution, and long-term strategy. In this episode, we’re sharing an App Talks interview with Dan Shabtay, Co-Founder of Z2A Digital. Dan explores how the emerging app ecosystem inside ChatGPT is opening the door to a new wave of

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34:32

#254: Subscription App Growth: Insights from the...

Business of Apps Podcast ·

2026/01/08

Happy 2026, everybody!We're kicking off this year with an episode from our partner Branch - mobile attribution platform and app analytics solutions for enterprises. Join Adam and Amanda of Branch as they sit down with Shumel Lais, a mobile growth expert with over a decade of experience, to explore the essential strategies for launching and scaling subscription apps. From setting up proper analytics and understanding payback periods to navigating iOS challenges and leveraging AI, this episode

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22:34

#253: How paid campaigns boost your ASO with David...

Business of Apps Podcast ·

2025/12/18

App Store optimization is often treated as a checklist item — update keywords, run a few tests, maybe layer on some paid traffic. But when those pieces operate in isolation, teams miss the real opportunity: using paid and organic together as a single, feedback-driven system.In this episode, we’re sharing an App Talks interview with David Quinn, VP of Strategy and Partnerships at Gummicube. David reframes ASO not as a standalone discipline, but as a full-funnel acquisition and conversion engine —

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12:50

#252: Fixing app store funnel drop-offs with Vivian...

Business of Apps Podcast ·

2025/12/15

In today’s episode, we’re digging into one of the most overlooked levers in mobile growth: the App Store page itself.Developers obsess over UA budgets, creative variations, and dashboards — yet leave untapped conversion sitting on the table simply because the storefront experience isn’t aligned with how users actually arrive. To get clarity on what really moves the needle, we’re sharing with you our App Talks interview with Vivian Dang, Senior Director of Accounts & Client Services at

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23:27

#251: Solving app growth complexity with AI with Eoin...

Business of Apps Podcast ·

2025/12/08

For years, mobile marketers have been navigating a storm of signal loss, rising UA costs, siloed data, and an explosion of tools that promise growth but rarely deliver clarity.Now, with 2026 on the horizon — and budgets tightening even further — one question keeps resurfacing: How do you drive confident, profitable app growth in the year ahead? In this App Talk special of the Business of Apps Podcast, David Murphy speaks with Eoin Hallahan, Chief Revenue Officer at SplitMetrics, about what the

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15:02

#250: CTV powering mobile conversion with Kaitlin...

Business of Apps Podcast ·

2025/12/01

As mobile marketers head into another year of rising costs, shrinking signal, and fiercer competition across search and social, one performance channel keeps gaining momentum where few expected it: connected TV. What used to be dismissed as “just a brand play” is now becoming a measurable, high-intent driver of installs and in-app actions — especially when powered by OEM data. In this App Talk special of the Business of Apps Podcast, David Murphy sits down with Kaitlin Stebbins, Mobile Growth &

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22:47

#249: "The Modern UA Funnel: From Acquisition to...

Business of Apps Podcast ·

2025/11/10

You know it better than us - acquiring users is no longer the finish line. It’s barely the starting line.In 2025, growth happens in the layers after the click — where segmentation, onboarding, product activation and value messaging determine whether a user becomes a one-and-done trial or a compounding revenue cohort. In this special episode, we’re syndicating the App Promotion Summit NYC 2025 panel The Modern UA Funnel — from Acquisition to Unstoppable Retention. It’s a real-world look at how UA

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13:55

#248: Beyond walled gardens: Unlocking new paths for...

Business of Apps Podcast ·

2025/11/03

As app marketers navigate rising costs and tightening privacy rules, one truth is becoming clear — relying solely on Meta, Google, and TikTok is no longer sustainable. Beyond those walled gardens lies a vast, often overlooked landscape — the open internet — where opportunities for user acquisition remain untapped. In this App Talks special of the Business of Apps Podcast, David Murphy sits down with Omri Argaman, Co-Founder and CMO of Zoomd, to unpack how brands can scale efficiently outside the

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31:14

#247: "AI & App Engagement" App Promotion Summit NYC...

Business of Apps Podcast ·

2025/10/27

What happens when AI meets lifecycle marketing? In this special episode, we’re bringing you a panel discussion from App Promotion Summit NYC 2025, featuring leaders from WHOOP, theCut, and Grohaus.They unpack how AI is transforming app engagement — from personalization at scale to the rise of 100,000-message permutations. You’ll hear where AI makes a real impact, where it still stumbles, and what it takes to maintain brand voice when your intern is… ChatGPT. 🎧 Tune in for tactical insights, candid

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29:21

#246: How D2C is reshaping game monetization with...

Business of Apps Podcast ·

2025/10/20

Building a sustainable game business has never been more complex—or more full of opportunity. As platforms evolve and user acquisition costs rise, developers are rethinking how they monetize and engage their players directly.In this episode, Chris Hewish, President of Xsolla, breaks down the rise of Direct-to-Consumer (D2C) transactions and how Xsolla’s Web Shop is helping game studios reclaim ownership over their player relationships. We explore how going D2C opens new revenue streams, what

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33:07

#245: The future of web-to-app funnels for app growth...

Business of Apps Podcast ·

2025/09/22

September rolls on—Apple’s big reveal is behind us, and the tech world is still catching its breath. With the unveiling of the iPhone Air, Apple has once again raised the bar in mobile innovation.But while hardware dominates headlines, we’re zooming in on a quieter, yet equally game-changing shift: the migration of payments from app stores to the web. This week’s episode of The Business of Apps Podcast features another App Talk special—conducted by David Murphy with Andrey Shakhtin, Founder &

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32:13

#244: Boost app revenue: intelligent pricing &...

Business of Apps Podcast ·

2025/09/15

September is in full swing - Apple is about to host its highly anticipated event - fingers crossed the new iPhone will be awesome! “Back to School” theme is everywhere you look; one of the things that kids need to learn about is obviously finance. OK, not for kids but for app brands and developers, we want to share yet another App Talk interviewconducted by Peggy Anne Salz with Andrew Davies, Chief Innovation Officer at Paddle.Yes - you will hear about innovation in the app pricing and payment;

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21:03

#243: Acquiring quality mobile users programatically...

Business of Apps Podcast ·

2025/09/01

Yet another summer is wizzed by with a jet speed. With a few days left, we want to signify this moment by sharing with you yet another App Talk interview from App Promotion Summit London 2025, this time with Rui Mateus, CTO of Mobrand.At the interview, Rui brilliantly laid out the state of programmatic advertising for mobile apps. He touched on the need for control and transparency in programmatic, the performance-based model, scaling and rebranding, ad fraud challenges, the role of AI in

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22:59

#242: Turning AI into real app business value with...

Business of Apps Podcast ·

2025/08/25

We’re certain you’re experiencing this feeling as well - it’s as if we’re finally living in the world that was promised to us by science fiction movies. To be fair, AI has evolved into Artificial Intelligence that is indeed intelligent. While it lacks consciousness, the distinction between the two would be a topic for a separate conversation on another podcast.Today, I’ve invited Steve to assist app brands in understanding this complex landscape of Generative AI. Our goal is to empower you to make

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261 results

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