Digital Counsel

00:32:27

Google Is Moving LSAs Into a New Era

Digital Counsel ·

2026/10/08

Jamie and Michael sit down with Caitlin DiPillo, Scorpion's director of advertising product for LSAs, to unpack Google's shift away from the legacy LSA portal and into Google Ads as a Performance Max pay-per-lead campaign type. The ad may look the same to consumers, but the management layer is changing.It is built for law firm owners who depend on Local Services Ads and need to know what to prepare for now. You will hear why GBP becomes the source of truth, why photos and verification

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00:23:47

ChatGPT Ads Are Not Google Ads With a New Skin

Digital Counsel ·

2026/09/24

Jamie talks with Mick Kurian from OpenAI about what ChatGPT Ads mean for small and mid-size law firms. The episode frames ChatGPT as a new, full-funnel environment where prospective clients ask richer questions than a three-word Google search and where ads must be relevant to the whole conversation, not just a keyword.It is built for firm owners who want to understand where legal advertising is going next. You will hear why ChatGPT Ads exist, how consumer search behavior changes inside a

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00:31:44

The Firms Spending 8–12% on Marketing Are the Ones...

Digital Counsel ·

2026/09/10

Some of the highest-leverage marketing moves are the ones attorneys avoid most. In this episode of Digital Counsel, hosts Jamie and Michael tackle three of them head-on: whether social media is actually worth your time, why so many firms refuse to implement technology and AI, and how the firms that grow fastest budget for marketing.It’s a practical playbook for firm owners. You’ll hear how to use social as a trust signal (without becoming an influencer), why ‘I’m not big enough for technology’ is

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00:36:10

You Have 4 Days, and 80% of Clients Are Calling Your...

Digital Counsel ·

2026/08/27

When someone decides they need a lawyer, you have about four days — and you’re not the only call they’re making. In this episode of Digital Counsel, hosts Jamie and Michael walk through new legal-industry research on how clients actually choose a firm: the roughly four-day decision window, the 80% who now contact multiple attorneys, and why the firm that answers the phone (and answers it well) usually wins the case.It’s built for firm owners who want marketing that produces signed cases, not just

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00:31:13

Google Says Stop Buying ‘AI Website’ Snake Oil

Digital Counsel ·

2026/08/13

Minutes before recording, Google published an article that said the quiet part out loud: good SEO is good GEO. In this episode of Digital Counsel, a fired-up Jamie and Michael break down that article point by point for law firms — and use it to dismantle the ‘AI optimization’ snake oil being sold to firms right now.This is the episode to send any attorney who’s been pitched a special ‘AI website,’ an llms.txt file, or bot-written content. You’ll get a plain-English read of Google’s five points: the

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00:38:33

78% of Legal Searches Now Get an AI Answer First

Digital Counsel ·

2026/07/30

Google has had a very busy year — and for law firms, the ground under local search has shifted. In this episode of Digital Counsel, hosts Jamie and Michael break down what actually changed: back-to-back core algorithm updates, the rise of AI Overviews on legal queries, the snake-oil ‘AI optimization’ being sold to attorneys, and why your first-party data and your LSA response time now decide who gets the case.It’s built for firm owners who want signed cases, not vanity metrics. You’ll hear why 78%

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00:31:15

What 3,000 Consumers Said About Choosing a Lawyer

Digital Counsel ·

2026/07/16

In this episode of Digital Counsel, Jamie Adams and Michael Bunn cover three stories that reframe what it takes to win as a law firm in 2026 — why 'personal injury' and 'family law' aren't specific enough niches anymore, how scammers built six fully operational fake law firms using ChatGPT, and what 3,000 real legal consumers revealed about how they actually choose an attorney.Backed by an article from Attorney at Law Magazine, an OpenAI threat report on Operation False Witness,

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00:35:15

Stop Billing Hourly Before AI Decides for You

Digital Counsel ·

2026/07/02

In this Episode of Digital Counsel, Jamie Adams and Michael Bunn tackle three forces hitting law firm operators at once — AI-primed clients who arrive at intake already armed with questions, a billing model quietly bleeding revenue, and a marketing playbook set by Morgan & Morgan that most firms are still trying to decode.From real stories about intake teams getting stumped by ChatGPT-educated callers, to the data showing law firm attorneys bill just 2.9 hours of every 8-hour day, to what Morgan

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00:01:09

Welcome To Digital Counsel

Digital Counsel ·

2026/06/18

Most law firms can't answer one question: which marketing efforts are actually driving signed cases and revenue? This show, hosted by Jamie Adams and Michael Bunn, cuts through the noise of leads and rankings to reveal what's truly misunderstood about legal marketing, intake, and case outcomes. If you lead a law firm, get the perspective you need to build a practice that proves its results and drives real growth.Follow Scorpion on social media:Facebook:

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00:42:39

The AI Data Every Law Firm Partner Needs to See

Digital Counsel ·

2026/06/18

In the first episode of Digital Counsel, Jamie Adams and Michael Bunn break down the three biggest forces reshaping law firm marketing right now — and why the firms that move first have a structural advantage that will be nearly impossible to close later.Drawing from Clio's 2026 Legal Trends Report, real client conversations, and years of experience across legal and home services, Jamie and Michael give firm leaders a clear, actionable picture of where the industry is going — and what to do

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00:01:09

Welcome To Digital Counsel

Digital Counsel ·

2026/06/10

Most law firms can't answer one question: which marketing efforts are actually driving signed cases and revenue? This show, hosted by Jamie Adams and Michael Bunn, cuts through the noise of leads and rankings to reveal what's truly misunderstood about legal marketing, intake, and case outcomes. If you lead a law firm, get the perspective you need to build a practice that proves its results and drives real growth.

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00:01:06

Digital Counsel Teaser

Digital Counsel ·

2026/05/15

The legal industry has no shortage of marketing. But most firms still can’t answer a simple question:Which efforts are actually driving cases and revenue?Law firms are told to focus on leads, rankings, and cost per click. But those metrics don’t reflect signed cases, case value, or firm growth.This show calls that out.Hosted by Jamie Adams and Michael Bunn, each episode breaks down the conversations happening across the legal industry. From Reddit threads and LinkedIn posts to case studies and

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