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PODCAST

Marketing Masterclasses

Engage Video Group

Welcome to Marketing Masterclasses, powered by Engage Video Group. This series features fireside chats from sessions with leading institutions like London Business School, Red & Yellow Creative School of Business, and Trinity College Dublin, designed to inspire future leaders for tomorrow. What better way than by learning from some of the most inspiring people in marketing? Join Jon Ratcliffe, CEO & Founder of EVG, and Declan Hollywood, Chief Growth Officer, as they chat with

business marketing

All Episodes

00:19:20

Curiosity, Courage & Compassion: Your Marketing...

Marketing Masterclasses ·

2025/09/25

Marketing isn’t about making ads anymore, it’s about being part of the culture.In this episode, we chat with Natasha Maharaj, Global Brands Director at The HEINEKEN Company, about her 20+ year journey in the industry and how she’s stayed ahead of the curve.Natasha shares why she believes we need AI along with human touch to create truly powerful marketing and how letting go of control can spark even greater creativity.

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01:11:49

Why Failure, Quirks, and Curiosity Drive...

Marketing Masterclasses ·

2025/09/23

“It’s not how fast you drive, it’s how late you brake.”That’s just one of the perspective-shifting insights Rory Sutherland, Vice Chairman of Ogilvy UK, drops in this Marketing Masterclass with Jon Ratcliffe.From the overlooked power of long-form copy to why YouTube has become the world’s customer support hotline, Rory unpacks the quirks of human behaviour, the role of creativity in an AI-driven world, and why occasional failure is proof you’re trying hard enough.In this episode, you’ll discover:Why

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00:48:14

Storytelling, Sport & Culture with Lay's Brand...

Marketing Masterclasses ·

2025/09/22

Lay’s Brand Manager Aboobaker Hassim joins Loren and Kele to unpack what marketing means in 2025, from sports partnerships to social media, and from career pivots to the future of AI.In this episode, you’ll hear:Why storytelling is the true power of marketingHow sport and food create shared cultural momentsThe career advice that shaped Aboo’s pathWhat’s working (and not working) in today’s digital landscapeAboo's curiosity about AI and what it means for brandsThe influence of culture in creating

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00:39:54

Marketing Masterclass with Growth Director of...

Marketing Masterclasses ·

2025/09/16

Part 3 of 3 from our Speaker Series, recorded live in partnership with Red & Yellow Creative School of Business.From Unilever to PepsiCo and now Growth Director at RCL, Le-Anne Bartman Engelbrecht has built brands, led categories, and broken the internet with some of South Africa’s most viral campaigns.In this episode, she shares lessons from running billion-rand businesses, why culture must be a lived experience, and the hard truths about ROI, innovation, and staying relevant in a two-second

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00:46:49

Marketing Masterclass with Revlon SA's Marketing...

Marketing Masterclasses ·

2025/09/15

Marketing in 2025 demands agility, authenticity, and impact.Revlon SA’s Heather Goate shares her insights on short-form video, the creator economy, AI in marketing, and the career mindset that will set you apart.Packed with global brand experience and practical takeaways, this is a must-listen for marketers who want to stay ahead.

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00:34:54

Marketing Masterclass with VodafoneThree's Senior...

Marketing Masterclasses ·

2025/09/10

Your brand isn’t the hero, your audience is.In this episode of Marketing Masterclass, we sit down with Tom Fenwick-Smith, Senior Conceptual Creative & Strategy Social Lead at VodafoneThree, to explore what it really means to be social-first in today’s world.From feature films to TikTok, Tom’s journey shows how bold ideas, creator partnerships, and a willingness to take risks can transform brands.He shares:Why creators are key to building brand authenticityHow to sell risky ideas to risk-averse

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00:29:10

Marketing Masterclass with Naked's Marketing Manager,...

Marketing Masterclasses ·

2025/09/08

In this episode of Marketing Masterclasses, Declan and Rebecca sit down with Liezel Swiegers, Marketing Manager at Naked, the AI-driven insurance disruptor.Liezel shares her journey from Takealot to Naked, the lessons she’s learned building a brand that stands out in a saturated industry, and why the Naked Difference is reshaping customer relationships in insurance.Expect insights on:How to create content people want to share on social mediaWhy building in-house creative capability can be a

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00:46:59

Marketing Masterclass with BOS Brands CEO, William...

Marketing Masterclasses ·

2025/09/05

Part 2 of 3 from our Speaker Series, recorded live in partnership with Red & Yellow Creative School of Business.William Battersby knows what it takes to turn a homegrown idea into a global success. As CEO of BOS Brands, he’s led the transformation of a proudly South African iced tea into an internationally recognised brand.In this conversation with Verusha Maharaj, MD at Red & Yellow, William shares the lessons he’s learned from building brands across London, Cape Town, and beyond. From

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00:38:36

Marketing Masterclass with Spur Corporation CMO,...

Marketing Masterclasses ·

2025/09/03

Part 1 of 3 from our Speaker Series, recorded live in partnership with Red & Yellow Creative School of Business.From Unilever to her current role as CMO of Spur Corporation, Vuyokazi Henda’s story is one of courage, care, and conscious leadership.In this episode, she shares her journey across global and local brands, the lessons she’s learned about resilience and purpose, and why she believes in leaving the world a little softer. We dive into the power of discovering your gifts, choosing your

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01:06:53

Marketing Masterclass with Sweepsouth's Head of...

Marketing Masterclasses ·

2025/09/01

"When one of our campaigns performs well, it’s not just numbers on a graph, it’s jobs being created and food on the table.”In this Marketing Masterclass, Caterina Toffoli-Metcalfe (Head of Design at Sweepsouth) shares how purpose-driven creativity and people-first leadership shaped her journey from Yuppiechef to Pernod Ricard, and why authentic impact matters more than ever.🎧 Listen for insights on:Why culture is built in small daily actions, not one-off eventsHow to lead with energy and

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00:49:03

Marketing Masterclass with Nestlé Category Marketing...

Marketing Masterclasses ·

2025/08/28

From Estee Lauder to PepsiCo to Nestlé, Zakithi Mncwango has built some of South Africa’s most loved brands. In this episode of Marketing Masterclasses, Lara chats to Zakithi all about her journey as an “accidental marketer” and the lessons she’s learned along the way.We dive into:Why creators are the gateway to authenticity and relevanceHow consumers can spot an ad a mile awayThe role of AI in building always-on, empathetic brand enginesLeadership lessons on balancing empathy with toughnessWhether

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00:33:30

Marketing Masterclass with Senior Product Marketing...

Marketing Masterclasses ·

2025/08/26

South African-born product marketing expert Katy Carter shares her unconventional journey from yachting to leading growth at one of the UK’s fastest-growing digital banks, Tide.In this episode, Katy opens up about:Navigating competitive global marketsTurning complex financial solutions into simple, compelling storiesThe role great leadership has played in her careerExpect insights on product launches vs. adoption, working across cultures, using AI for smarter marketing, and why taking your shot

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00:46:49

Marketing Masterclass with Marketing Director for...

Marketing Masterclasses ·

2025/08/25

Marketing in 2025 demands agility, authenticity, and impact.Revlon SA’s Heather Goate shares her insights on:Short-form videoThe creator economyAI in marketingThe career mindset that will set you apartPacked with global brand experience and practical takeaways, this is a must-listen for marketers who want to stay ahead.

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00:52:09

Marketing Masterclass with Google DeepMind Director,...

Marketing Masterclasses ·

2025/08/22

From anthropology to AI at DeepMind, Rupert Kemp’s journey is anything but typical.In this episode, Jon unpacks how curiosity, kindness, and nonlinear thinking led Rupert to one of the most advanced AI teams in the world.We dive into the future of AI, why prompt engineering matters more than you think, and how tools like Gemini are reshaping everything from productivity to creativity.

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00:28:26

Marketing Masterclass with PepsiCo Senior Brand...

Marketing Masterclasses ·

2025/08/21

People can spot inauthenticity instantly and brands are no exception.In this episode, Sibongile Mndebele shares how to build brands that truly resonate, drawing on her experience shaping iconic flavours at Simba and leading with values in a fast-paced digital world.We explore:Why authenticity is your brand’s most valuable currencyHow AI can enhance, not replace, creative thinkingThe one quality Sibo prioritizes above experience when hiringWhy “I care” is the message she wants the world to know about

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00:57:28

Marketing Masterclass with the CMO of Clicks Group,...

Marketing Masterclasses ·

2025/08/19

From academia to entrepreneurship to leading marketing for South Africa’s largest health, wellness and beauty retailer, Melanie Van Rooy’s career is a masterclass in reinvention.In this episode, the Clicks Group CMO shares her journey and the lessons she’s learned about leadership, brand building, and staying relevant in 2025.We cover:Moving from selling to solving and delivering joyBuilding trust, empathy, and value for customers and teamsWhy digital marketing is a science, not guessworkThe role of

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00:59:23

Marketing Masterclass with the Head of Marketing at...

Marketing Masterclasses ·

2025/08/18

Marketing isn’t about playing it safe. It’s about experimenting boldly and learning faster than your competitors.Giulio Beltramo, Head of Marketing at One Retail Group (one of the UK’s fastest-growing consumer goods and lifestyle brands), shares how creativity, curiosity, and South African grit shaped his career.From rethinking segmentation to building brands that people feel (not just buy), this episode is packed with insights for marketers ready to break the mould.

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00:49:09

Marketing Masterclass with Google's Head of UK...

Marketing Masterclasses ·

2025/08/14

What’s the story? And how do we bring it to life in a way that truly connects with people?It’s the question that’s guided Laurian Clemence through 17+ years at Google, drawing on her journalism roots and passion for leadership to shape the narratives behind some of its most iconic products, from Pixel to Gemini, Search to Android.In this episode, we dive into:How Google’s culture has evolved and what makes it workLessons in leadership and developing qualities to support teamsThe art of crafting

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00:56:25

Marketing Masterclass with the Head of Brand at Urban...

Marketing Masterclasses ·

2025/08/11

“Just be lekker, and the world will be lekker.”Urban Gym Group's Head of Brand, Ryk Benade, shares his career journey, lessons in creativity, and how brands can stay relevant in a digital-first world.Tune in for insights on building culture, leading with impact, and thriving in the modern marketing era.

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00:43:03

Marketing Masterclass with Sofia Hernandez, TikTok’s...

Marketing Masterclasses ·

2025/08/07

Jon sits down with Sofia Hernandez, TikTok’s Global Head of Business Marketing, at Cannes to talk about creativity, leadership, and how brands can thrive in the creator economy.Sofia thinks brands need to think like marketers and act like creators. Do you agree?

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