x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Marketing Masterclasses

Engage Video Group

Your fireside‑chat podcast powered by Engage Video Group, where data‑driven creativity meets human-centred storytelling 💪 Each episode features candid conversations with leading voices from global brands and top educational institutions. Hosted by Jon Ratcliffe (Founder, ex‑Google/YouTube) and Declan Hollywood (Chief Growth Officer), as well as EVG’s Business Development Executives, the series brings together inspiring guests from diverse backgrounds, from financial services to creative tech,

business marketing

All Episodes

00:33:52

Chicken Farms, Ultra-Trails & Adidas: Amy Beachy...

Marketing Masterclasses ·

2025/10/10

What do ultra-trail running and brand building have in common? For Amy Beachy Head, Adidas South Africa’s Brand Manager for Running & Outdoor, the answer is grit, authenticity, and putting people first.In this episode, Amy takes us from turning down her first marketing job at a chicken farm to leading culture-driven campaigns for one of the world’s most iconic sports brands.She shares:How running 100km through the mountains fuels her mindset and leadership styleWhy prioritising people over

en-za

00:29:28

Start Before You Are Ready with Bianca Liapis,...

Marketing Masterclasses ·

2025/10/08

Bianca Liapis packed her bags, moved to London without a plan, and built a global marketing career she truly loves.In this episode, she shares the leaps of faith, moments of self-doubt, and bold mindset shifts that shaped her journey, from startups at Uber Eats to leading digital marketing at Sainsbury’s.We talk about imposter syndrome, building trust, navigating massive change, and why her personal motto is simple: “Start before you’re ready.”

en-za

00:51:12

The Brave New World of Marketing with Danone's...

Marketing Masterclasses ·

2025/10/01

From bioengineering labs to leading global brand strategy at Danone, Nagehan Zülal Beypazar Şad has built a career shaped by purpose, creativity, and courage.In this episode, she shares her journey from agency life to global leadership, the lessons she’s learned launching innovative campaigns at Nestlé and Danone, and her take on the future of marketing, touching on everything from AI, to cultural agility, to building brands that are a force for good.Her message to all marketers? Be brave.

en-za

00:58:15

Design a Life You Actually Want to Live with Sherilyn...

Marketing Masterclasses ·

2025/09/30

Sherilyn Shackell’s journey is anything but ordinary. From running her family’s fashion store at 16, to a 20-year career in executive search, to surviving a life-threatening illness that sparked the creation of The Marketing Academy, she’s learned what it truly takes to lead a life full of joy and impact.In this episode, Sherilyn shares:The “112-hour rule” that reveals how you really spend your timeThe 10-second mindset shift that can transform your leadershipHow CMOs can, and should, step into the

en-za

00:58:41

Social Media is a Brand’s Bloodline: Lessons from...

Marketing Masterclasses ·

2025/09/29

Bronwyn Pretorius, CMO at Ackermans, believes that “social media is the bloodline of any brand”, and in this candid conversation, she unpacks what it really takes to build a brand that connects deeply with consumers in 2025.From her early career pivot from law into marketing, to leading campaigns at Shoprite, Capitec, Mukuru, and now Ackermans, Bronwyn’s journey is a masterclass in versatility, resilience, and people-first leadership.In this episode, we dive into:Why understanding your consumer’s

en-za

00:19:20

Curiosity, Courage & Compassion: Your Marketing...

Marketing Masterclasses ·

2025/09/25

Marketing isn’t about making ads anymore, it’s about being part of the culture.In this episode, we chat with Natasha Maharaj, Global Brands Director at The HEINEKEN Company, about her 20+ year journey in the industry and how she’s stayed ahead of the curve.Natasha shares why she believes we need AI along with human touch to create truly powerful marketing and how letting go of control can spark even greater creativity.

en-za

01:11:49

Why Failure, Quirks, and Curiosity Drive...

Marketing Masterclasses ·

2025/09/23

“It’s not how fast you drive, it’s how late you brake.”That’s just one of the perspective-shifting insights Rory Sutherland, Vice Chairman of Ogilvy UK, drops in this Marketing Masterclass with Jon Ratcliffe.From the overlooked power of long-form copy to why YouTube has become the world’s customer support hotline, Rory unpacks the quirks of human behaviour, the role of creativity in an AI-driven world, and why occasional failure is proof you’re trying hard enough.In this episode, you’ll discover:Why

en-za

00:48:14

Storytelling, Sport & Culture with Lay's Brand...

Marketing Masterclasses ·

2025/09/22

Lay’s Brand Manager Aboobaker Hassim joins Loren and Kele to unpack what marketing means in 2025, from sports partnerships to social media, and from career pivots to the future of AI.In this episode, you’ll hear:Why storytelling is the true power of marketingHow sport and food create shared cultural momentsThe career advice that shaped Aboo’s pathWhat’s working (and not working) in today’s digital landscapeAboo's curiosity about AI and what it means for brandsThe influence of culture in creating

en-za

00:39:54

Marketing Masterclass with Growth Director of...

Marketing Masterclasses ·

2025/09/16

Part 3 of 3 from our Speaker Series, recorded live in partnership with Red & Yellow Creative School of Business.From Unilever to PepsiCo and now Growth Director at RCL, Le-Anne Bartman Engelbrecht has built brands, led categories, and broken the internet with some of South Africa’s most viral campaigns.In this episode, she shares lessons from running billion-rand businesses, why culture must be a lived experience, and the hard truths about ROI, innovation, and staying relevant in a two-second

en-za

00:46:49

Marketing Masterclass with Revlon SA's Marketing...

Marketing Masterclasses ·

2025/09/15

Marketing in 2025 demands agility, authenticity, and impact.Revlon SA’s Heather Goate shares her insights on short-form video, the creator economy, AI in marketing, and the career mindset that will set you apart.Packed with global brand experience and practical takeaways, this is a must-listen for marketers who want to stay ahead.

en-za

00:34:54

Marketing Masterclass with VodafoneThree's Senior...

Marketing Masterclasses ·

2025/09/10

Your brand isn’t the hero, your audience is.In this episode of Marketing Masterclass, we sit down with Tom Fenwick-Smith, Senior Conceptual Creative & Strategy Social Lead at VodafoneThree, to explore what it really means to be social-first in today’s world.From feature films to TikTok, Tom’s journey shows how bold ideas, creator partnerships, and a willingness to take risks can transform brands.He shares:Why creators are key to building brand authenticityHow to sell risky ideas to risk-averse

en-za

00:29:10

Marketing Masterclass with Naked's Marketing Manager,...

Marketing Masterclasses ·

2025/09/08

In this episode of Marketing Masterclasses, Declan and Rebecca sit down with Liezel Swiegers, Marketing Manager at Naked, the AI-driven insurance disruptor.Liezel shares her journey from Takealot to Naked, the lessons she’s learned building a brand that stands out in a saturated industry, and why the Naked Difference is reshaping customer relationships in insurance.Expect insights on:How to create content people want to share on social mediaWhy building in-house creative capability can be a

en-za

00:46:59

Marketing Masterclass with BOS Brands CEO, William...

Marketing Masterclasses ·

2025/09/05

Part 2 of 3 from our Speaker Series, recorded live in partnership with Red & Yellow Creative School of Business.William Battersby knows what it takes to turn a homegrown idea into a global success. As CEO of BOS Brands, he’s led the transformation of a proudly South African iced tea into an internationally recognised brand.In this conversation with Verusha Maharaj, MD at Red & Yellow, William shares the lessons he’s learned from building brands across London, Cape Town, and beyond. From

en-za

00:38:36

Marketing Masterclass with Spur Corporation CMO,...

Marketing Masterclasses ·

2025/09/03

Part 1 of 3 from our Speaker Series, recorded live in partnership with Red & Yellow Creative School of Business.From Unilever to her current role as CMO of Spur Corporation, Vuyokazi Henda’s story is one of courage, care, and conscious leadership.In this episode, she shares her journey across global and local brands, the lessons she’s learned about resilience and purpose, and why she believes in leaving the world a little softer. We dive into the power of discovering your gifts, choosing your

en-za

01:06:53

Marketing Masterclass with Sweepsouth's Head of...

Marketing Masterclasses ·

2025/09/01

"When one of our campaigns performs well, it’s not just numbers on a graph, it’s jobs being created and food on the table.”In this Marketing Masterclass, Caterina Toffoli-Metcalfe (Head of Design at Sweepsouth) shares how purpose-driven creativity and people-first leadership shaped her journey from Yuppiechef to Pernod Ricard, and why authentic impact matters more than ever.🎧 Listen for insights on:Why culture is built in small daily actions, not one-off eventsHow to lead with energy and

en-za

00:49:03

Marketing Masterclass with Nestlé Category Marketing...

Marketing Masterclasses ·

2025/08/28

From Estee Lauder to PepsiCo to Nestlé, Zakithi Mncwango has built some of South Africa’s most loved brands. In this episode of Marketing Masterclasses, Lara chats to Zakithi all about her journey as an “accidental marketer” and the lessons she’s learned along the way.We dive into:Why creators are the gateway to authenticity and relevanceHow consumers can spot an ad a mile awayThe role of AI in building always-on, empathetic brand enginesLeadership lessons on balancing empathy with toughnessWhether

en-za

00:33:30

Marketing Masterclass with Senior Product Marketing...

Marketing Masterclasses ·

2025/08/26

South African-born product marketing expert Katy Carter shares her unconventional journey from yachting to leading growth at one of the UK’s fastest-growing digital banks, Tide.In this episode, Katy opens up about:Navigating competitive global marketsTurning complex financial solutions into simple, compelling storiesThe role great leadership has played in her careerExpect insights on product launches vs. adoption, working across cultures, using AI for smarter marketing, and why taking your shot

en-za

00:46:49

Marketing Masterclass with Marketing Director for...

Marketing Masterclasses ·

2025/08/25

Marketing in 2025 demands agility, authenticity, and impact.Revlon SA’s Heather Goate shares her insights on:Short-form videoThe creator economyAI in marketingThe career mindset that will set you apartPacked with global brand experience and practical takeaways, this is a must-listen for marketers who want to stay ahead.

en-za

00:52:09

Marketing Masterclass with Google DeepMind Director,...

Marketing Masterclasses ·

2025/08/22

From anthropology to AI at DeepMind, Rupert Kemp’s journey is anything but typical.In this episode, Jon unpacks how curiosity, kindness, and nonlinear thinking led Rupert to one of the most advanced AI teams in the world.We dive into the future of AI, why prompt engineering matters more than you think, and how tools like Gemini are reshaping everything from productivity to creativity.

en-za

00:28:26

Marketing Masterclass with PepsiCo Senior Brand...

Marketing Masterclasses ·

2025/08/21

People can spot inauthenticity instantly and brands are no exception.In this episode, Sibongile Mndebele shares how to build brands that truly resonate, drawing on her experience shaping iconic flavours at Simba and leading with values in a fast-paced digital world.We explore:Why authenticity is your brand’s most valuable currencyHow AI can enhance, not replace, creative thinkingThe one quality Sibo prioritizes above experience when hiringWhy “I care” is the message she wants the world to know about

en-za

102 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Nomad Capitalist Audio Experience

Nomad Capitalist

Supply Shock

Blockworks

RadioBorsa - La tua guida controcorrente per investire bene nella Borsa e nella Vita

SoldiExpert SCF