I Want That Too - Disney History and Merchandise - Podcasts

33:21

When Disney Took Toontown to the Mall (Ep. 119)

I Want That Too - Disney History and Merchandise ·

2026/10/01

Jim Hill and Lauren Hersey kick off October with a look at Toys "R" Us and the surprising return of large-scale pop-up retail, including a connection to Disney's own limited-time stores. Then Jim digs into Disney's history of taking theme park promotion on the road, from the enormous Ear Force One hot-air balloon and the Lim Mouse Zine to Mickey's Mouse-O-Rail and an eight-story inflatable Maleficent. The main event is the 1993 Mickey's Toontown mall tour, which brought Disney characters and

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31:03

Cars Keeps Rolling: 20 Years of Lightning McQueen,...

I Want That Too - Disney History and Merchandise ·

2026/09/24

Disney’s Cars is turning 20, and Lightning McQueen and Mater are still racing through Disney’s merchandise machine with new Loungefly releases, Formula 1 collaborations, and more on the horizon. Jim Hill and Lauren Hersey also explore the merchandise inside the newly opened Magic of Disney Animation at Disney’s Hollywood Studios, including its animation-inspired Ink & Paint collection. Plus, they look at Disney’s latest experiment in collectible cast member dolls and wonder which theme park roles

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38:37

Disney Grows Up: Kidulting, Collectibles, and the...

I Want That Too - Disney History and Merchandise ·

2026/09/17

Disney is leaning harder than ever into adult collectors, and Jim Hill and Lauren Hersey look at how "kidulting" is reshaping the company's merchandise strategy. They also dig into Disney's upcoming anniversary-driven retail plans, the unusual merchandising challenge surrounding Walt Disney Animation Studios' Hexed, and the growing importance of collectibles aimed squarely at grown-up fans. Then Jim heads back to the earliest days of Disney toys for the story of Marx, Disney Kins, a massive West

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32:10

Disney World Turns 55 as Disney Rethinks the Future...

I Want That Too - Disney History and Merchandise ·

2026/09/10

Disney World is getting ready to celebrate its 55th anniversary with a retro-inspired merchandise collection, and Jim Hill and Lauren Hersey dig into why this milestone may be getting more attention than expected. They also look at Disney's decision to close several international online stores and what that move could signal about the company's evolving retail and licensing strategy. Plus, Lauren breaks down Disney's push into premium athleisure and a new mash-up of two popular merchandise trends:

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30:58

Disney Merch Goes Quiet Luxury - and D23 Exclusives...

I Want That Too - Disney History and Merchandise ·

2026/09/03

Disney merchandise is changing fast, and this week Jim Hill and Lauren Hersey dig into the trends coming out of D23, from bag charms and high-end collectibles to the rise of "quiet luxury" fandom. They also look at the frustration surrounding supposedly special D23 merchandise appearing on DisneyStore.com almost immediately after the event. Then the conversation shifts to World Princess Week, where Disney is pushing its princess brands into fitness, jewelry, fashion, and other lifestyle categories

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30:04

The Dolly Parton Disney Movie That Almost Was (Ep. 114)

I Want That Too - Disney History and Merchandise ·

2026/08/27

Jim Hill and Lauren Hersey remember Dolly Parton by exploring her long and surprisingly deep connection to Disney. Jim recounts the ambitious Feature Animation Florida project that nearly gave Dolly a starring role in a hand-drawn/CG hybrid set in Appalachia, variously known as My Peoples, Angel and Her No Good Sister, and A Few Good Ghosts. They also look back at Dolly's appearances with Disney, her relationship with Miley Cyrus, the growth of Dollywood and the Imagination Library, and Jim's own

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43:00

D23 Shopping, Popcorn Bucket Chaos, and Joe Rohde’s...

I Want That Too - Disney History and Merchandise ·

2026/08/20

Fresh from D23 in Anaheim, Jim Hill and Lauren Hersey unpack what it was really like to shop the show floor, from virtual queues and coveted merchandise to fans finding creative ways around the reservation system. Lauren shares what surprised her about D23 Day at Disneyland, the new Imagineering apparel collection, and Disney’s increasingly social-media-driven activations. Then Jim and Lauren turn to legendary Imagineer Joe Rohde and his new book, Floating Mountains: The Art of Imagining the

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52:01

D23 Merch, Park Surprises, and the Return of Atari...

I Want That Too - Disney History and Merchandise ·

2026/08/13

Jim Hill and Lauren Hersey are packing their bags for Anaheim and previewing what Disney fans can expect from D23 Day and the 2026 D23 Ultimate Fan Event. They dig into Disneyland exclusives, anniversary merchandise, rare character appearances, and some unexpected collectibles hitting the show floor. Along the way, Jim explains the history behind the Disneylandia name, Lauren investigates Disney's growing interest in repurposing park materials, and both try to make sense of Atari's surprising return

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56:48

Disney’s Merch Machine Moves Closer to the Movies...

I Want That Too - Disney History and Merchandise ·

2026/08/06

Jim and Lauren examine Disney’s decision to move Consumer Products under the studio umbrella and what it reveals about the company’s larger “One Disney” strategy. They explore how films such as Toy Story 5 can generate value far beyond the box office through streaming, merchandise, and long-term franchise growth. The conversation also covers Disney’s new NFL merchandise collection before Jim concludes his three-part history of Disney’s Contemporary Resort, from its Mary Blair mural and Top of the

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61:28

Disney Outlets, Yen Sid Style, and the Contemporary’s...

I Want That Too - Disney History and Merchandise ·

2026/07/30

Jim Hill and Lauren Hersey explore how Disney is rethinking retail, from temporary Disney Store locations and outlet oddities to Imagineering’s new Yen Sid lifestyle brand. They also recap their Pennsylvania road trip, including Netflix House, the surviving Disney Store outlet in Lancaster, and some surprisingly stubborn souvenir prices. Then Jim continues the story of Disney’s Contemporary Resort, revealing how prefabricated rooms, U.S. Steel, and a costly construction crisis nearly derailed Walt

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58:57

The Contemporary’s Surprisingly Smelly Origin Story...

I Want That Too - Disney History and Merchandise ·

2026/07/23

Jim Hill and Lauren Hersey unpack a whirlwind week of Disney and Universal discoveries, from a chaotic Lorcana release to a little-known Walt Disney World store hidden inside an Orlando parking garage. Lauren shares highlights from her latest theme park merchandise haul, including deeply discounted Universal gear and retro-inspired Contemporary Resort merchandise. Then Jim digs into the surprisingly smelly construction history connecting Seven Seas Lagoon, EPCOT, Disney’s Caribbean Beach Resort, and

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56:30

From All-Stars to Art of Animation: Disney’s Value...

I Want That Too - Disney History and Merchandise ·

2026/07/16

Jim Hill and Lauren Hersey kick off this week’s I Want That Too with concert merch sticker shock, a new family dog named Luna, and a surprising amount of Disney pet gear at Petco. They also dig into Disney’s new auction partnership with Heritage Auctions and the build-a-bag trend popping up in the parks. Then Jim traces the history of Walt Disney World’s value resorts, from the All-Stars to Pop Century to Art of Animation, and explains how 9/11 unexpectedly changed Disney’s hotel strategy.NEWS •

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58:29

Halloween Shows Up Early, D23 Gets a Merch Glow-Up,...

I Want That Too - Disney History and Merchandise ·

2026/07/09

Jim Hill and Lauren Hersey kick off this week’s I Want That Too with a post-Fourth-of-July check-in, one very late ghost train, and a look ahead to Disney’s fast-arriving Halloween season. They dig into the latest D23: The Ultimate Fan Event merchandise previews, the surprisingly early Walt Disney World Halloween drop, and the return of 1990s-style Disney windbreakers. Then Jim explains how Disney’s moderate and value resorts reshaped Walt Disney World’s future, from Caribbean Beach and Port Orleans

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51:04

Texposition: Disney’s Forgotten Dallas Destination...

I Want That Too - Disney History and Merchandise ·

2026/07/02

Jim Hill and Lauren Hersey kick things off with Fourth of July traditions, viral Disney merch, and the growing strategy behind park-specific popcorn buckets and venue-branded souvenirs. Lauren digs into the early arrival of 2027 Walt Disney World merchandise, the mini Mickey ear keychains taking over social media, and why Hollywood Studios suddenly feels like a collectible popcorn bucket hotspot. Then Jim shares the story of Disney Texposition, a proposed Dallas-area regional entertainment concept

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58:21

Toy Story 5, Lorcana Mania, and Disney’s Summer of...

I Want That Too - Disney History and Merchandise ·

2026/06/25

This week on I Want That Too, Jim Hill and Lauren Hersey look at how Toy Story 5 is already reshaping the summer box office, the Disney collector market, and the fast-food promotional landscape. Lauren digs into Lorcana’s sudden surge, Disney Springs’ new merch-drop rules, and the growing trading-card gold rush around Disney, Pixar, Marvel, and Magic: The Gathering. Then Jim and Lauren unpack Disney Store’s AI shopping experiment, the new Hakuna Matata Lion King Broadway collection, Cinderella

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56:06

Mickey’s Big Birthday Plans Keep Missing Their Cue...

I Want That Too - Disney History and Merchandise ·

2026/06/18

Jim Hill and Lauren Hersey are back with a merch-packed episode that starts at Target, swings through Walt Disney World, and lands deep in Mickey Mouse history. Lauren shares what she spotted on her latest Florida trip, from Muppets merch and Uncle Deadly deep cuts to Disney’s colorful new Logo Mania collections. Then Jim looks back at Disney’s repeated attempts to give Mickey Mouse a milestone birthday celebration big enough for the big screen, and why those plans often arrived late, changed shape,

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48:53

Swifties, Cars, and the Mystery of Mickey’s Missing...

I Want That Too - Disney History and Merchandise ·

2026/06/11

Swifties, Cars, and the Mystery of Mickey’s Missing Plaque (Ep. 103)Jim Hill and Lauren Hersey start this week’s episode with a merch-minded look at Disney’s latest collaborations, from Taylor Swift’s Toy Story 5 tie-in to the 20th anniversary of Cars. They also dig into how Disney is already positioning Mickey Mouse for his 100th birthday in 2028 through fashion, music, wellness, and lifestyle partnerships. Then Jim takes Lauren back to Mickey’s 50th anniversary celebration and the strange

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50:50

The Animation Courtyard Has a Florida-Sized Footnote...

I Want That Too - Disney History and Merchandise ·

2026/06/04

Jim Hill and Lauren Hersey dig into Disney’s latest wave of merch-driven experiences, from a London pop-up built around Disney UU collectibles to Trader Sam’s 15th anniversary tiki mug celebration. They also track the growing Toy Story 5 promotional push, including Papa John’s Pizza Planet packaging, movie theater collectibles, and Grogu’s new blue Nilla Nummies. Then Jim turns to Disney’s newly reimagined Animation Courtyard at Hollywood Studios and asks whether Disney will properly honor the

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59:52

The Disney Store Is Back? Inside the Wild Return of...

I Want That Too - Disney History and Merchandise ·

2026/05/28

Jim Hill and Lauren Hersey dive into the surprising return of Disney retail as thousands of fans flood Ross Park Mall for the grand opening of Disney’s newest limited-time store. Along the way, they unpack the latest Disneyland 70th merchandise reveals, the unexpectedly successful Muppets takeover of Rock ‘n’ Roller Coaster, and why Disney’s renewed focus on immersive shopping experiences may signal a much larger strategy under new CEO Josh D’Amaro. Plus, Lauren shares firsthand stories from

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63:20

The Disney Tech That Worked - And the Stuff That...

I Want That Too - Disney History and Merchandise ·

2026/05/21

Jim Hill and Lauren Hersey celebrate 100 episodes of I Want That Too by diving deep into one of Disney’s most fascinating recurring patterns: the company’s obsession with technology. From the rise and fall of Go.com to MagicBands, My Pal Mickey, Disney Infinity, and interactive park experiments that never fully worked, Jim traces Disney’s long history of swinging big on tech innovation. Along the way, they also cover Toy Story 5 fast food partnerships, Alice in Wonderland’s 75th anniversary, and new

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