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PODCAST

Strong Automotive Merchandising

Strong Automotive Merchandising

Automotive advertising pro John Paul Strong shares monthly nuggets of wisdom for dealers and marketers alike.

business management & marketing

All Episodes

04:22

Both Sides of the U

Strong Automotive Merchandising ·

2022/09/02

Knowing that the sales journey has changed at the dealership level, we must also consider how the buyer’s journey has changed in 2022.

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04:40

How to Market With Record Inflation

Strong Automotive Merchandising ·

2022/04/06

Even with limited inventory, dealer profitability has remained high. Many dealerships experienced record sales years in 2021. But will that continue for 2022?

en

03:18

YouTube: The Missing Piece to Your Media Strategy

Strong Automotive Merchandising ·

2022/02/01

Year-over-year, YouTube watch time has increased 70% among automotive shoppers – and it’s showing no signs of slowing down. For dealers, this creates the perfect opportunity to amplify an existing media campaign or begin a brand new one.

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03:36

You Just Had Your Most Profitable Year Ever – Now What?

Strong Automotive Merchandising ·

2021/12/01

Here’s how to keep your dealership's sales momentum going in 2022.

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03:32

Skyrocketing Home Equity’s Effect on Car Purchasing...

Strong Automotive Merchandising ·

2021/11/03

Homeowners Carry an Average $153K in Tappable Equity. Here's how to reach automotive customers in an equity position.

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05:52

Recapping the STRONG Virtual Marketing Summit

Strong Automotive Merchandising ·

2021/10/05

Did you make it to the 2021 STRONG Virtual Marketing Summit? If not, you can catch the recap and a link to the full video here.

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03:06

9-21-21 is Coming. Are You On the List?

Strong Automotive Merchandising ·

2021/09/08

The STRONG Virtual Marketing Summit is on 9-21-21. It will cover the latest in recently-released and emerging digital advertising tactics.

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03:41

The Spending Shift is Coming

Strong Automotive Merchandising ·

2021/08/04

Reports from May 2021 show a decline in consumer spending on big-ticket items, including automobiles. Reach buyers before the cooldown hits.

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03:49

How to Advertise on Five Google Platforms with One...

Strong Automotive Merchandising ·

2021/07/08

Google Local Campaigns simplifies digital advertising for automotive dealers.

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03:17

How Does Summer Affect Streaming Viewership?

Strong Automotive Merchandising ·

2021/06/01

Television is known for a lull in primetime viewership during the summer months. It seems that over-the-top television (OTT) platforms like Netflix, Hulu, and Amazon’s Prime Video have caught on, and they’re addressing the reasons behind it.

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04:34

Revenge Spending is Coming

Strong Automotive Merchandising ·

2021/05/04

After a year of pandemic restrictions, a wave of consumer demand is on the horizon. Here's how you can get your dealership ready for it.

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03:47

How to Use Facebook to Grow Your Service Lane

Strong Automotive Merchandising ·

2021/04/05

Increase your dealership's revenue by expanding your service customer base. Learn how to reach more customers with targeted Facebook ads.

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03:57

Paid Search for the Service Lane

Strong Automotive Merchandising ·

2021/02/02

The cost-per-conversion for service-lane ads is 30% less than that of sales ads. Are you taking advantage of this high-ROI tactic?

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03:04

How to Dominate Screens in 2021

Strong Automotive Merchandising ·

2021/01/11

The average customer has 12 paid media and entertainment subscriptions. If you want to be in front of today’s buyer, you have to meet them wherever they’re watching.

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03:13

The Economy’s Bounceback is Coming

Strong Automotive Merchandising ·

2020/12/01

The Congressional Budget Office sees GDP increasing by about 4%. Goldman Sachs predicted GDP will grow by an impressive 5.3% in 2021.

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04:11

Navigating Black Friday in 2020

Strong Automotive Merchandising ·

2020/11/03

This Black Friday will be unlike anything we've seen before. Use this guide to prepare your dealership for sales success.

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03:57

Google is Removing ZIP Code Targeting –What Now?

Strong Automotive Merchandising ·

2020/09/30

The search engine's decision to remove some targeting options for ads related to credit will affect how every U.S. dealership can advertise.

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04:02

Service Departments: Coming Out Stronger in 2020

Strong Automotive Merchandising ·

2020/09/08

Along with unique challenges, 2020 has given dealers new ways to market their service lanes. Don't miss out on the profits hiding here.

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03:59

Used Car Caution

Strong Automotive Merchandising ·

2020/08/12

Used cars have been selling so well that dealers are having trouble keeping up with demand. But that is all likely to reverse later this fall.

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03:26

Great Offers Have Now Changed Everything

Strong Automotive Merchandising ·

2020/07/06

One thing that has become clear in 2020 is that great offers still drive the most automotive sales.

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20 results

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