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Fr8 Marketing Gurus

We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of

business marketing

All Episodes

49:22

EP 2: Women in Supply Chain: Driving Change with...

Fr8 Marketing Gurus ·

2026/02/09

Send us a text In this episode of Fr8 Marketing Gurus, Jennie sits down with Marina Mayer, Editor-in-Chief of Food Logistics and Supply & Demand Chain Executive, and the visionary behind the Women in Supply Chain Forum. They dive into the intentionality behind building authentic communities in logistics, the evolution of media in supply chain, and how events like the Women in Supply Chain Forum are driving real change—not just professionally, but personally. Marina shares behind-the-scene...

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50:46

Building Better Businesses: Lessons from the Growth...

Fr8 Marketing Gurus ·

2026/02/02

Send us a text Tune into this episode of Fr8 Marketing Gurus, where we sit down with Chelsey Reynolds, the visionary Founder of Growth Department, renowned for her insight into shaping successful growth trajectories. Known for engineering two successful exits, Chelsey is here to demystify the strategies and shifts poised to redefine markets in 2025 and beyond. Explore pivotal growth strategies for 2026 and how they can be adapted to your business. Learn from Chelsey's wealth of experience int...

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44:19

Freight Marketing That Actually Works: Real Talk with...

Fr8 Marketing Gurus ·

2026/01/12

Send us a text In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Sandy Cahill of Cahill Consulting for a no-BS conversation about what’s actually working in trucking and logistics marketing today. 🎯 Topics we cover: Why content still reigns—and how to do it rightThe role of thought leadership and executive branding on LinkedInDemand generation tips from 15+ years at DATWhy events are changing—and how to adaptWhat intentionality in marketing really looks likeSales and

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74:10

Mastering the 3 Vs with Intent Data: Volume, ...

Fr8 Marketing Gurus ·

2026/01/05

Send us a text What happens when two top minds in logistics marketing stop pretending to compete and start collaborating? In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Kara Smith Brown, CEO of LeadCoverage, to talk shop on what’s actually working in B2B freight marketing—and what’s holding teams back. 🚛 Topics covered: Why Kara says contacts and content have lost value—and what matters more now The explosion of marketing tech (and how to avoid “tech inflation”)

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50:35

Freight Marketing: Social Media, Strategy, and AI...

Fr8 Marketing Gurus ·

2025/12/08

Send us a text In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Michelle LeBlanc, Founder of Drop & Hook, to talk about how freight marketing is evolving in 2025 — and where it’s heading next. They dive into what’s working in logistics marketing, how social media is transforming B2B visibility, and how AI is changing the game for marketers, content creators, and brands across transportation and supply chain. Michelle shares lessons from leading one of the top marke...

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53:45

Building Relationships That Drive Revenue | Michael...

Fr8 Marketing Gurus ·

2025/12/01

Send us a text In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Michael Jenkins, General Manager at Wheelhouse Logistics, to talk about the real side of building a business in today’s logistics market — from startup challenges to personal branding, authentic relationships, and leading with transparency. Michael shares how he transitioned from 23 years in software to freight brokerage, what it takes to build trust in a volatile market, and why authenticity and process—n...

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65:12

AI SEO Strategy: The Author-Led Playbook That Works...

Fr8 Marketing Gurus ·

2025/11/10

Send us a text Search isn’t dead—it’s multiplying. Google, Bing, ChatGPT, Gemini, Perplexity… your buyers are searching everywhere, and the old SEO playbook doesn’t cut it anymore. In this episode, Jennie Malafarina from Virago Marketing sits down with Wesley Gehman of Web Studios to unpack how AI is reshaping search and what smart marketers are doing to stay visible. We dig into: What actually still works in SEO (and what’s changed)How to build an AI SEO Strategy that ranks and gets ci...

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57:43

Overcoming Obstacles & Finding Purpose: A Raw...

Fr8 Marketing Gurus ·

2025/10/26

Send us a text In this deeply personal episode of FR8 Marketing Gurus, host Jennie Malafarina sits down with Nick Klingensmith from Stride Motivation for an unfiltered conversation about overcoming obstacles, finding purpose, and building mental resilience in both personal and professional life. What You'll Learn: How to reframe challenges as opportunities for growth and storytelling The difference between burnout and losing focus on what matters most Why vulnerability can be a superpower in...

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64:09

When Tech Gets Boring Make It a Story

Fr8 Marketing Gurus ·

2025/10/12

Send us a text In this episode of FR8 Marketing Gurus, host Jennie Malafarina sits down with Mike Marut, Marketing Manager at Revenova, to explore how his background as a TV reporter is revolutionizing marketing in the logistics industry. What You'll Learn: How storytelling techniques from journalism translate to freight tech marketing Why focusing on people over product specs builds stronger customer relationships Creative content strategies that stand out in a crowded TMS market The power...

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59:50

AI in Warehousing: Computer Vision, Safety & Quality...

Fr8 Marketing Gurus ·

2025/10/06

Send us a text Join host Jennie Malafarina as she sits down with Aaron Hatfield, Director of Sales at Arvist AI, for an insightful discussion about AI's practical applications in warehousing operations, the current state of freight, and why relationships still trump technology. In this episode, you'll discover: 👁️ Computer Vision in Action - How AI cameras are revolutionizing warehouse safety and quality control 📈 Real ROI Results - Why one client reduced their QA team from 3 people to 1

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53:51

From Freight Brokerage to FreightTech: Jenni Ruiz on...

Fr8 Marketing Gurus ·

2025/10/01

Send us a text Join host Jennie Malafarina as she sits down with Jenni Ruiz, Head of Marketing at Transfix, for a refreshingly authentic conversation about navigating major business transformations, the role of AI in marketing, and why being yourself is your secret weapon. In this episode, you'll discover: 🚛 The Great Transfix Transformation - How a top-3 freight broker successfully pivoted to become a freight tech company 🤖 AI as Your Marketing Assistant - Smart ways to leverage AI without

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51:39

Sales Revolution: The 2V to 2R Ratio That's Changing...

Fr8 Marketing Gurus ·

2025/09/08

Send us a text Join host Jennie Malafarina as she interviews Andy Hedrick, founder of Green Path Technology, for an eye-opening discussion about modern B2B sales strategies that are delivering 15x-35x returns for clients. In this episode, you'll learn: 📈 The 2V to 2R Framework - Value + Verified Results must outweigh Risk + Resistance for successful sales 🎯 Executive-First Strategy - Why targeting decision makers (not dispatchers) changes everything 💰 ROI-Driven Results - How clients achieve

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55:40

Marketing and Magic: How to Captivate Your Audience...

Fr8 Marketing Gurus ·

2025/09/01

Send us a text Join host Jennie Malafarina as she sits down with Jimmy Gibson, VP of Brand Communication at Thrive Agency, for a fascinating conversation that blends marketing strategy with the art of magic. In this episode, you'll discover: 🎩 The Magic Script Framework - Jimmy's unique 3-phase approach (Connection, Curiosity, Conversion) that applies magic principles to marketing campaigns 🧠 Brain Chemistry & Marketing - How oxytocin, dopamine, and serotonin play crucial roles in

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49:51

Behind the Scenes of Supply Chaney

Fr8 Marketing Gurus ·

2025/07/28

From Freight Broker to Industry Connector: Nathan Chaney’s Wild Ride Through Supply Chain In this episode of Freight Marketing Gurus, we dive deep with Nathan Chaney of Supply Chaney to explore how one logistics pro turned his entrepreneurial itch into a full-blown ecosystem—complete with a brokerage, a podcast, a newsletter, and a thriving virtual Social Club. Nathan shares how COVID transformed public perception of supply chains, why community and conversation are the real currency in...

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48:52

Cracking the Code on Freight Fraud with Danielle...

Fr8 Marketing Gurus ·

2025/07/07

In this episode of Fr8 Marketing Gurus, Jennie Malafarina chats with Danielle Spinelli of Descartes about her dynamic role in sales, her standout social media presence, and her soon-to-launch podcast, "Tell Me Everything." Danielle shares how she’s built a personal brand rooted in networking, authenticity, and a deep passion for fraud prevention in logistics. They dive into real-world fraud scenarios, from stolen avocados to copper wire, and explore how tools like VIN verification and trackin...

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57:46

The Productivity Playbook: Time Management Hacks &...

Fr8 Marketing Gurus ·

2025/06/23

In this episode, we sit down with Ava Barnes, the powerhouse VP of Brand & Community at Alvys, a fast-growing logistics software company that 3X’d its growth in 2024. With a background in psychology, Ava brings a fresh, human-centered lens to B2B marketing—and it’s transforming how brands connect, grow, and scale. We talk about everything from building customer-led communities and simplifying technical products, to scrappy startup mindsets and time management hacks. Ava also shares how pe...

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58:29

How Coaching & a Growth Mindset Can Transform Your...

Fr8 Marketing Gurus ·

2025/04/16

What if the key to your next big breakthrough isn’t working harder—but getting curious? In this episode of Fr8 Marketing Gurus, Tiana Schowe, COO and Co-Founder of meshVI, shares how coaching and a growth mindset helped her redefine success—and how they can do the same for you. Tiana opens up about her personal evolution from corporate life to conscious leadership, and the mindset shifts that made it possible. From embracing mistakes as feedback to making space for clarity through digital bou...

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68:32

The State of Freight & Emerging Tech Trends for 2025

Fr8 Marketing Gurus ·

2025/04/16

In this episode of the Fr8 Marketing Gurus podcast, host Jennie Malafarina sits down with Aaron Hatfield, Head of Sales at Arvist, for a candid and insightful conversation about what’s ahead for freight and logistics in 2025. From tariffs and inflation to the evolving labor market and rapid AI innovation, Aaron shares his expert take on how these forces are shaping the industry. He also gives us a behind-the-scenes look at Arist AI’s growth and their work in cutting-edge computer vision techn...

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61:47

From Startup to Scale-Up: Building a High-Performance...

Fr8 Marketing Gurus ·

2025/04/07

What does it really take to go from scrappy startup to scalable success? In this episode, we sit down with Chelsey Reynolds—growth strategist and revenue org whisperer—to talk all things team building, scaling smart, and sustaining momentum through hypergrowth phases. Chelsey unpacks the biggest challenges startups face when evolving from founder-led sales to fully formed revenue teams, and shares the must-haves for creating a culture of accountability, clarity, and ownership. From hiring the...

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59:43

Marketing Myths in Freight: What’s Holding Your Brand...

Fr8 Marketing Gurus ·

2025/03/24

Marketing Myths in Freight: What’s Holding Your Brand Back? Is your freight brand stuck in a cycle of outdated marketing strategies? In this episode of FR8 Marketing Gurus, Coleman Ruffin breaks down the biggest myths holding companies back—and what it really takes to stand out in an evolving industry. We dive into: Why trusting your marketing team leads to real innovation How to craft a brand story where your customer is the hero The constraints ...

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39 results

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