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PODCAST

Your Project Shepherd Construction Podcast

Your Project Shepherd

Your Project Shepherd Podcast is your personal guide for residential construction. Hosted by Curtis Lawson of Shepherd Construction Advisors and Crafted Custom Homes, we explore all facets of the custom home building process through educational storytelling and knowledge-sharing conversations with seasoned industry expert guests. Our mission is to give you the tools you need to make informed decisions and empower you to navigate your project with confidence. No gatekeeping - let’s build success

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All Episodes

00:40:01

From Vision to Reality: How to Navigate the...

Your Project Shepherd Construction Podcast ·

2026/02/06

📘 From Vision to Completion by David Herzog: https://a.co/d/02jNQQt4🏗 Learn more about Herzog Homes: https://www.herzoghomes.com/Whether you’re building your own home or running a construction business, smarter homes don’t start with products—they start with better decisions.In this episode of The Your Project Shepherd Podcast, Curtis Lawson is joined by David Herzog, CEO of Herzog Homes and author of the bestselling book "From Vision to Completion", to unpack what actually leads to

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01:08:28

1 Year Later: What Builders Can Learn From the...

Your Project Shepherd Construction Podcast ·

2026/01/30

Learn more about the Panasonic OASYS system: https://oasys.na.panasonic.comFollow Panasonic IAQ on Instagram: https://www.instagram.com/panasoniciaq/One year after completion, the Panasonic OASYS concept home has been fully lived in, monitored, tested, and analyzed—and the results are in.In this episode of The Your Project Shepherd Podcast, Curtis Lawson is joined by Ken Nelson, Group Sales Manager for Panasonic IAQ, to break down what builders can actually learn from a full year of real-world

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01:08:07

Why Most Builders Are Busy—but Still Broke (And How...

Your Project Shepherd Construction Podcast ·

2026/01/23

Most builders don’t fail because they’re bad at construction — they fail because no one ever taught them how to run a business.In this episode of The Your Project Shepherd Podcast, Curtis Lawson is joined by Kurt Hegetschweiler, international builder coach and author of Million Dollar Builder 2.0, to unpack why so many builders stay busy, stressed, and underpaid despite years of experience.Kurt shares hard-earned insights from coaching thousands of builders worldwide, breaking down the leadership,

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00:58:32

Nobody’s Coming to Save You: A Builder’s Journey From...

Your Project Shepherd Construction Podcast ·

2026/01/16

Running a construction business isn’t just about building houses—it’s about ownership, discipline, and making decisions when nobody’s coming to save you.In this episode of The Your Project Shepherd Podcast, Curtis Lawson sits down with longtime friend and custom homebuilder Chris Ferqueron for an honest, builder-to-builder conversation about what it actually takes to survive—and succeed—in construction.Chris shares his journey from running pizza shops that never shut down, to finding stability,

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01:08:48

What the Palisades Fires Taught Us About Building...

Your Project Shepherd Construction Podcast ·

2026/01/09

One year after the California Palisades wildfires, the rebuilding is still unfolding—and the lessons for builders are just beginning to surface.In this episode, Curtis Lawson sits down with Los Angeles builder Chris Ferqueron to reflect on the fires, the aftermath, and how major disasters permanently change the homebuilding industry. From evolving building codes to shifting expectations around resilience, this conversation explores what builders need to understand before the next disaster

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00:35:45

Jobsite Theft Is Real: How Builders Can Protect Their...

Your Project Shepherd Construction Podcast ·

2025/11/14

Jobsite theft and liability are real challenges for builders — but smart security can make all the difference. In this episode of Your Project Shepherd, Curtis sits down with Alan Martinez, Director of Business Development at Datasmart Home Technologies and Duncan Security, to discuss innovative ways to protect your projects. Alan shares how solar-powered camera systems help builders prevent theft, reduce liability, and bring peace of mind to every jobsite. From real-life incidents to proactive risk

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00:43:39

Why Prefab ADUs Cut Construction Time in Half (And...

Your Project Shepherd Construction Podcast ·

2025/10/31

Prefab architect Rame Hruska, co-founder of Intexture Architects and Aura Dwellings and Hospitality, joins host Curtis Lawson to demystify ADUs and modular homes — what they are, how they’re built, and why they’re reshaping construction timelines and quality standards. Rame breaks down inspections (state vs. city), MEP coordination, WUI fire-zone and coastal windstorm requirements, and how factory precision cuts waste and boosts consistency. Learn how Intexture integrates design and manufacturing to

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00:43:07

How a $200K Mistake Changed My Approach to Building...

Your Project Shepherd Construction Podcast ·

2025/10/10

In this episode of Your Project Shepherd, host Curtis Lawson shares the story of the home that nearly broke his business — and the mental health lessons every builder and homeowner can learn from it. Curtis breaks down the hidden costs of poor systems, “slippage,” and burnout in construction, then outlines five transformative steps: preconstruction agreements, transparency, strong processes, communication, and empathy. Whether you’re a builder, architect, or homeowner, this episode offers real-world

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00:15:51

Burnout vs. Anxiety: Why Builders and Homeowners...

Your Project Shepherd Construction Podcast ·

2025/09/26

In this solo episode of Your Project Shepherd, host Curtis Lawson unpacks the hidden costs of construction that no budget accounts for: stress, burnout, and anxiety. Curtis explores how builders face unreliable trades, constant financial pressure, and client demands—while homeowners ride an emotional roller coaster from excitement to regret. These challenges aren’t separate—they’re two sides of the same coin. If you’re a builder, architect, or homeowner, this episode shines a light on why projects

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00:17:35

How Detailed Plans Prevent Disputes Between Builders...

Your Project Shepherd Construction Podcast ·

2025/09/19

In this solo episode of Your Project Shepherd, Curtis Lawson dives into why “winging it” in construction is a recipe for disaster. Using a luxury fence in River Oaks, TX as an example, Curtis unpacks the hidden risks of vague plans, poor alignment, and lack of detail in design. He explains how homeowners, builders, and architects can prevent disputes, avoid costly mistakes, and ensure projects stay on track. From pre-construction planning to selecting the right builder, this episode delivers

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01:13:02

Future-Proofing Homes: The Power of Universal Design

Your Project Shepherd Construction Podcast ·

2025/09/12

In this episode of the Your Project Shepherd podcast, host Curtis Lawson sits down with Dan Bawden, owner of Legal Eagle Contractors and a nationally recognized expert in Universal Design. They explore how smart, adaptable design goes beyond ADA standards to create homes that work for everyone—today and in the future. From zero-step entries and intuitive kitchens to safe, stylish bathrooms and elevator-ready layouts, Dan shares practical tips that add value, safety, and beauty to any project

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00:12:06

How Sticking to Your Process Builds Trust (Even...

Your Project Shepherd Construction Podcast ·

2025/09/05

In this short but powerful episode of the Your Project Shepherd podcast, Curtis Lawson shares a real-world lesson every builder, architect, and designer needs to hear: “stick to your process and win more projects”. In this episode, Curtis shares how his process saved a client from making a costly mistake. From bid comparisons to educating homeowners on scope and budget, this episode shows how consistency builds trust and credibility. Whether you’re a builder or design professional, these insights

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00:45:31

How Architects and Builders Can Stand Out in a...

Your Project Shepherd Construction Podcast ·

2025/08/29

In this episode of the Your Project Shepherd podcast, Curtis Lawson sits down with Brinn Miracle, owner of Architangent, to explore the intersection of branding, architecture, and design. Brinn shares how the “Why of Design” helps business owners and design professionals uncover their deeper purpose, clarify their niche, and create spaces that tell authentic stories. From connecting emotionally with clients to building long-term brand equity, this conversation is packed with insights for builders,

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00:44:20

The Real Cost of Free Bids: Why Builders Should Get...

Your Project Shepherd Construction Podcast ·

2025/08/22

In this episode of the Your Project Shepherd podcast, Curtis Lawson sits down with Chris Bolio of Alair Homes to unpack why preconstruction agreements are the hidden key to successful builds. Chris explains how investing in planning upfront saves homeowners, architects, and builders from costly mistakes, scope surprises, and broken trust down the road. From budgeting and timelines to uncovering hidden “gotchas,” Chris shares real-world lessons that reshape how professionals approach construction

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00:14:57

I Lost a $3M Project — Here’s Why

Your Project Shepherd Construction Podcast ·

2025/08/15

In this episode of the Your Project Shepherd podcast, Curtis Lawson shares a hard-earned $3M lesson about the dangers of breaking your own process. Curtis opens up about losing a luxury home renovation project — and how skipping key steps, rushing timelines, and letting others take control can cost more than just revenue. You’ll learn why sticking to a proven pre-construction process is critical, how to spot red flags early, and the costly risks of bending to client or partner pressure. Perfect for

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00:17:08

Why Builders Should Start Social Media in 2025 (And...

Your Project Shepherd Construction Podcast ·

2025/08/08

In this solo episode of the Your Project Shepherd podcast, Francis Ramos, Media & Marketing Manager at Crafted Custom Homes and Podcast producer, shares a step-by-step guide to getting started with social media marketing for builders and designers. Discover why social media is more than just trends—it’s a powerful, free marketing tool that works while you sleep. Francis breaks down platform choices, how to post without being a "content creator," and how to build trust with clients

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01:05:02

Why Most Builders Lose Leads After the First Call...

Your Project Shepherd Construction Podcast ·

2025/08/01

Most builders lose leads not because of bad work—but because of bad words. In this episode of Your Project Shepherd, Curtis Lawson sits down with Lauren Jefferson, co-founder of FocusCopy, to uncover how strategic messaging can transform your entire client journey. From fixing broken communication systems to using storytelling to build trust, Lauren shares the exact framework builders need to attract better clients, boost referrals, and stop ghosting in its tracks. If you're tired of feeling

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00:48:42

From Builder to National Leader: Bob Peterson’s...

Your Project Shepherd Construction Podcast ·

2025/07/25

In this episode of Your Project Shepherd, Curtis Lawson sits down with Bob Peterson—Second Vice Chairman of NAHB and founder of Associates in Building and Design. With over 40 years of experience, Bob shares the journey from building homes in Colorado to leading one of the most influential construction organizations in the U.S. Learn how to build a company that can thrive without you, the role of national advocacy, and what younger builders need to succeed in today’s market. If you're in residential

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01:16:12

How Top Builders Scale Without Burning Out w/ Erin...

Your Project Shepherd Construction Podcast ·

2025/07/18

In this episode of Your Project Shepherd, luxury homebuilder Erin Stetzer shares what it really takes to scale from small remodels to $10M+ homes—without sacrificing your family, your sanity, or your standards. Erin breaks down the critical systems, mindset shifts, and team dynamics required to deliver high-end projects. Whether you're a builder, architect, or designer, this conversation offers practical insights on project management, trade relationships, and avoiding burnout while growing in

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00:55:11

From Busy to Profitable: Fixing the Hidden Gaps in...

Your Project Shepherd Construction Podcast ·

2025/07/11

In this episode of Your Project Shepherd, we sit down with remodeling business coach Kyle Hunt of Remodelers On The Rise to uncover why skilled remodelers still struggle with profitability, time management, and burnout. Kyle shares proven strategies for mastering financials, sales, marketing, and leadership—so you can stop running your business in survival mode and start building with confidence. Whether you're new to remodeling or a seasoned pro, this episode delivers high-impact coaching to

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131 results

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