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PODCAST

FreeDive Podcast

Seapoint Digital

Welcome to the FreeDive Podcast, your go-to source for all things digital marketing!Join hosts Kristy and Anna-Lynn every Tuesday at 5 AM EST as they dive deep into the dynamic world of digital marketing. From SEO strategies and social media trends to the latest in AI and video marketing, we cover it all.Brought to you by Seapoint Digital, a leading digital marketing agency, our podcast offers valuable insights and practical tips that have propelled us to success in the industry. Whether you"re a

business marketing

All Episodes

40:04

Viral Marketing Done Right

FreeDive Podcast ·

2025/09/30

Learn how Ryan Reynolds mastered viral marketing and what your business can steal from his playbook. In this week's episode of the FreeDive Podcast, we dive into the world of viral marketing... what makes it work, why some campaigns crash and burn, and how agencies can learn from both. From hilarious stories about past clients (like the restaurant owner who went viral for all the wrong reasons) to analyzing the brilliance of Ryan Reynolds’ marketing style with Aviation Gin, Mint Mobile, and W...

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55:22

Influencers in the Wild: How Social Media Changed Travel

FreeDive Podcast ·

2025/09/16

Is travel about living in the moment—or capturing it for Instagram? In this week's episode, Kevin Burns is back to explore how social media has transformed the way we travel. From influencers staging perfect shots to travelers booking trips thanks to SEO. Expect plenty of laughs, wild personal stories (including concussions and lost souvenirs), and a fresh perspective on what it means to really experience a new place. Let's connect! Send us a message and say hi. It's the end!No it's not...

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49:12

Scroll-Stopping Strategy: Keeping Social Media Real

FreeDive Podcast ·

2025/09/02

In this episode of the FreeDive Podcast, Kristy and Kevin dive into what makes a scroll-stopping social media strategy. From sippy cups and DIY electrolytes to sleep gadgets and gift-giving fails, the laughs come easy—but the real focus is on keeping marketing authentic. What you’ll learn: Why copy-pasting posts across platforms no longer worksHow to balance organic storytelling with polished professionalismThe difference between authentic branding vs. skeezy tacticsWhy knowing your audience ...

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50:34

Is ChatGPT Rotting Our Brains?

FreeDive Podcast ·

2025/08/19

Today we're here to answer the big question: is AI making us dumber or just giving us a new way to think? From trolls in our comments to using ChatGPT as a brain-dump, we talk about how we actually use it, why people are so fired up, and whether or not the panic is overblown. Expect hot takes. (TW: We mention the word therapy....) Note: This episode was recorded before ChatGPT-5 dropped, so the newest updates aren’t covered here. Stay tuned—we’ll get into that soon! Let's connect!...

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44:55

What’s in Your Budget—and Your Bag? Adrian Breaks...

FreeDive Podcast ·

2025/08/05

Buckle up—this one’s a wild ride... We’re finally sitting down with our PPC Manager Adrian to unpack our brains, our bags, and the behind-the-scenes world of PPC. It’s a mix of laughs, marketing wisdom, and one unexpected moment that left us totally speechless. You’re not ready for what’s inside. Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes. Come find us! But wait...

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34:34

GenZ Marketing and Slang: UK vs US Edition

FreeDive Podcast ·

2025/07/22

What does Gen Z really think about marketing? And what even is “chuffed”? In this episode, Bill chats with Catherine Woodley, a marketing student from the UK, and Ava Denucce, our graphic design intern from the US, to compare notes on what it's like to break into the industry as a Gen Z. They explore their marketing passions, laugh about generational trends, and debate the best (and worst) slang from both sides of the Atlantic. Whether you’re a seasoned marketer or just trying to decode TikTo...

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33:14

Business Travel Isn’t Dead: Why In-Person Still Matters

FreeDive Podcast ·

2025/07/08

In this week’s episode, Deb and Bill dive into the surprising ROI of business travel. From whirlwind trips to Texas and factory tours in Wisconsin to unexpected Muppet-themed AI projects, they break down why face-to-face connections still pack a punch in today’s virtual world. Plus, conference tips, a gold tuxedo moment, and the real reason some people on the team don’t do high fives. 👀 Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more.

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46:27

How to Dress Smart for Work (Without Losing Your...

FreeDive Podcast ·

2025/06/24

Does what you wear actually matter at work? (Spoiler: yeah, kinda.) In this episode, we’re talking all about how clothes impact confidence, credibility, and how you show up—whether you’re in-office, remote, or somewhere in between. From pajama Zoom calls to power blazers, we’ve got stories, tips, and plenty of hot takes. Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes.&nb...

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51:34

Organize Your Life with ChatGPT: Productivity,...

FreeDive Podcast ·

2025/06/10

Is ChatGPT your assistant, your therapist, or just a really smart sidekick? In this episode, we break down the real-life ways we’re using AI to streamline everything. From planning your week to managing emotional overwhelm... and yes, even interior design! Whether you're a seasoned AI user or just curious how to make ChatGPT actually helpful, we’ve got hacks you’ll want to steal. Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. Every ...

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53:09

The Genericide Effect: The Products We Refuse to Buy...

FreeDive Podcast ·

2025/05/27

You say "Kleenex," but do you really mean tissue? This week, Anna and Kristy dive into the quirky world of brand names that have become part of our everyday language—even when we’re grabbing the off-brand version. From Q-tips to Band-Aids, we spill which products we’ll go generic on... and which ones we’ll never betray. Plus, we unpack the surprisingly tricky side of becoming too famous (lookin’ at you, Yo-Yo 👀). It's a light-hearted episode full of shopping confessions, marketing

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51:29

Marketing or Manipulation? What Scamanda Teaches Us...

FreeDive Podcast ·

2025/05/20

In this episode, we put on our (matching) thinking caps—and overalls—to unpack the jaw-dropping true story of Amanda Riley, aka Scamanda. She faked a cancer diagnosis, built a massive support system, and raised over $100K… all through a campaign that, ethically horrific as it was, used surprisingly smart marketing tactics. We break down: The emotional psychology that made her story stickWhat made her "campaign" so effective across platformsThe fine line between influence and manipulation in m...

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56:37

Plane and Simple: Hilarious & Helpful Travel Tips for...

FreeDive Podcast ·

2025/05/13

Headed out on a work trip and not sure what to pack—or how to survive TSA without a meltdown? In this episode, we’re sharing real travel tips (and real chaos) from recent business flights, including what to bring, what to avoid, and how to keep your cool. 🎒 In this episode, you'll learn: What to pack in your carry-on (and what to leave at home)How to stay refreshed on long flightsPro tips for navigating TSA like a bossAnd why dragon bracelets = emotional supportWhether you’re a seasoned...

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58:31

Podcast Like a Pro: Lessons from a Chaotic First Year

FreeDive Podcast ·

2025/05/06

We made it to Season 2, and honestly… we’re just as surprised as you are. In this anniversary episode, we’re pulling back the (faux fur) curtain to spill all the chaotic, unfiltered, occasionally sparkly lessons we’ve learned after a year of podcasting. From dead dad jokes to production burnout to figuring out our actual audience (spoiler: it’s basically Bill), we’re diving into what worked, what didn’t, and why we’re done pretending to be NPR. If you’ve ever thought about starting a podcast—...

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48:27

The Likability Trap: Navigating the Politics of...

FreeDive Podcast ·

2025/04/29

Ever felt like being the nice one, the funny one, or the quiet one meant not being taken seriously at work? In this episode, Kristy and Deb get real about the ways personality and perception play into how we’re treated—and how we treat others. From being underestimated to learning how (and when) to speak up, this one’s full of honest stories, a little laughter, and those “wait… is it just me?” moments. Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There'...

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46:55

ChatGPT as My Co‑Pilot, Colleague & Counselor

FreeDive Podcast ·

2025/04/22

Forget “just another AI chat”—in this episode, Kristy and Anna spill the tea on how ChatGPT went from novelty act to their new office MVP… and impromptu shrink. You’ll hear how a Reddit pixel install turned into a 30‑second flex, why drafting social copy without AI feels like using a flip phone, and whether you really need to keep paying a therapist when your chatbot’s dishing out life advice (and egg‑frying hacks). Equal parts marketing masterclass and digital therapy session—tune in a...

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55:43

How NOT to Be an Influencer

FreeDive Podcast ·

2025/04/15

So You Wanna Be an Influencer? Step 1: Vomit Bags & Lint Rollers Your unhinged starter pack awaits.... Ever wondered what not to do as an influencer? Kristy and Deb are here to show you—complete with emotional support lint rollers, purse confessions, and a surprisingly passionate pitch for vomit bags. This episode dives into the good, the bad, and the downright weird world of influence—whether you're chasing #sponsored dreams or just here for the caffeine wipes. It’s chaos. It’s real. It...

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36:55

Micromanage No More: How Trust Builds Stronger Teams

FreeDive Podcast ·

2025/04/08

Letting go is hard—especially when you're used to having a hand in every project. In this episode, we talk about the challenges of stepping back, trusting your team, and strengthening communication (including a unicorn emoji strategy). Plus, the legendary Twerking Bull makes its grand return. 🐂💃 Tune in for laughs, leadership lessons, and maybe a little chaos! Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. Every Tuesday at 5AM EST we

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42:50

Lost in Translation: Cracking the Code of Office...

FreeDive Podcast ·

2025/04/01

In this episode, we unpack the beautiful disaster that is workplace communication—complete with fur, tinsel, and some light, HR-violating banter. From decoding "Bill-speak" to wondering if we need a company-wide vocab Bible, we’re pulling back the curtain on how creative teams actually try to understand each other. There’s some yelling, some emotional lint rolling, and a very real moment of grief over a missed “Good Morning Starshine.” Welcome to FreeDive, where the sexy baby and ...

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23:55

More Than Middlemen: Demystifying Insurance Marketing

FreeDive Podcast ·

2025/03/25

Think insurance marketing is just about middlemen? Think again! In this episode of the FreeDive Podcast, Tim and Bill break down affinity marketing — a strategy that connects companies with the right communities. Fresh from the PIMA Conference, they share insights on industry trends, the power of trust in marketing, and why this approach is reshaping the insurance world. Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. Every Tuesday at ...

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48:28

The Art of After: Returning to Life after Loss

FreeDive Podcast ·

2025/03/18

Grief doesn’t come with a guidebook, and returning to work after loss can feel like stepping into a world that has kept moving without you. In this deeply personal episode of the FreeDive Podcast, we open up about the experience of navigating life, work, and creativity after losing loved ones to cancer. As part of the Podcasthon, we’re honored to support the American Cancer Society—a cause that’s especially meaningful to us. Through raw conversations, personal stories, and even some much-need...

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58 results

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