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PODCAST

The Storm Fitness Academy Podcast

Jon Bond BSc (Hons), MSc, PGCE, QTS

Welcome to The Storm Fitness Academy Podcast, the ultimate show for fitness enthusiasts, aspiring personal trainers, and coaches looking to build a thriving career in the industry. Hosted by Jon Bond—fitness educator, entrepreneur, and strength coach—this podcast dives deep into everything from training principles and business strategies to industry insights and real-world success stories. Each episode is packed with expert advice, no-nonsense discussions, and plenty of humour, making learning both

health & fitness entrepreneurship

All Episodes

14:28

What Most New Personal Trainers Overthink (And What...

The Storm Fitness Academy Podcast ·

2026/04/20

SummaryIn this episode, Jon Bond shares practical insights for personal trainers on simplifying their approach, focusing on fundamentals, and building a successful coaching career without unnecessary complexity.TakeawaysOvercoming the Overwhelm of Becoming a Personal TrainerSimplifying Programme Design for SuccessThe Importance of Knowledge and SpecialisationNavigating Personal Struggles and Imposter SyndromeBuilding Credibility Beyond Physical AppearanceSocial Media: A Tool, Not a

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13:49

The Questions Every New Personal Trainer Gets Asked,...

The Storm Fitness Academy Podcast ·

2026/04/13

SummaryIn this episode, Jon Bond shares expert advice on how personal trainers can confidently answer common client questions, build trust, and enhance their coaching skills. Discover practical tips on handling questions about exercise, fat loss, alcohol, and more, to elevate your fitness career.Chapters00:00 Introduction to Common Questions for Personal Trainers01:04 Understanding Client Goals and Preferences02:31 Nutrition's Role in Fat Loss03:43 Educating Clients on Fat Loss Myths04:43

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6:48

Why You’re Overthinking Becoming a Personal Trainer

The Storm Fitness Academy Podcast ·

2026/03/30

SummaryIn this episode, Jon Bond shares practical insights on overcoming overthinking when starting a career as a personal trainer. He emphasises the importance of action, prioritisation, and learning through doing to build a successful and sustainable fitness career.TakeawaysAction is more valuable than endless planning.Prioritise one goal and focus on it until completion.Learning and growth come from doing, not just thinking.Overthinking can delay progress; start with small

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16:19

How to Know Whether Personal Training Is the Right...

The Storm Fitness Academy Podcast ·

2026/03/23

SummaryConsidering a career in personal training? This episode offers a comprehensive overview of what it takes to succeed, the qualities needed, and how to get started on your journey. Whether you're just curious or ready to dive in, these insights will help you determine if this rewarding career aligns with your passions and strengths. TakeawaysEssential skills for personal trainers: communication, anatomy knowledge, and client managementTraits that make a successful PT: patience,

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8:32

Why Does Social Media Make New Personal Trainers Feel...

The Storm Fitness Academy Podcast ·

2026/03/16

SummaryThis episode tackles the common confidence traps faced by new personal trainers on social media, emphasising the importance of real-world coaching and relationships over online popularity. TakeawaysSocial media's impact on new trainers' confidenceThe highlight reel versus reality in fitness careersThe importance of client relationships over online fameDeveloping confidence through real-world experienceAvoiding comparison and imposter syndrome

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14:11

How do you motivate a client who clearly doesn’t want...

The Storm Fitness Academy Podcast ·

2026/03/09

SummaryThis episode explores how personal trainers can motivate disengaged clients by understanding human behaviour, adjusting coaching strategies, and fostering discipline. Learn practical techniques for creating achievable sessions, asking better questions, and reconnecting clients with their goals.TakeawaysMotivation is often a result, not a starting point, in training.Lower the barrier to effort to help clients start moving.Ask better questions to understand clients' mental

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8:04

Why Charging for Personal Training Feels So Awkward...

The Storm Fitness Academy Podcast ·

2026/03/02

SummaryIn this conversation, Jon Bond explores the common discomfort personal trainers feel when it comes to charging for their services. He delves into the reasons behind this awkwardness, emphasising the importance of separating guilt from value and understanding the true nature of what clients are paying for. Bond encourages trainers to reframe their mindset around pricing, highlighting that confidence in charging comes from experience and repetition. He stresses the need for a

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14:05

What Do You Do After Qualifying as a Personal Trainer?

The Storm Fitness Academy Podcast ·

2026/02/23

SummaryIn this episode, Jon Bond discusses the journey of newly qualified personal trainers and the challenges they face after obtaining their certification. He emphasises the importance of building confidence through action, establishing a professional identity, and focusing on helping clients rather than selling. Jon shares practical steps for overcoming self-doubt, embracing imperfection, and continuously learning in the fitness industry. He encourages trainers to seek support, measure

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18:32

How Do Personal Trainers Get Their First Clients...

The Storm Fitness Academy Podcast ·

2026/02/16

SummaryIn this conversation, Jon Bond discusses the challenges personal trainers face when trying to acquire their first clients without feeling salesy. He emphasises the importance of building trust, being authentic, and focusing on the client's needs rather than traditional sales tactics. The discussion covers various aspects of personal training, including consultations, listening skills, marketing oneself, and overcoming self-doubt regarding pricing and value. Jon encourages trainers to

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14:14

When Do You Start Acting Like a Professional Personal...

The Storm Fitness Academy Podcast ·

2026/02/09

SummaryIn this episode, Jon Bond explores the common mental barriers faced by new and aspiring personal trainers. He emphasizes that professionalism is about action, not just qualifications, and offers practical advice on building confidence, making progress, and supporting your growth in the fitness industry.Key Topics:The gap between feeling capable and acting like a professionalWhy waiting for confidence delays your progressThe importance of acting before feeling readyHow to build

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12:08

Am I Just Moving the Goalposts in My Fitness Career?

The Storm Fitness Academy Podcast ·

2026/02/02

SummaryIn this episode, we explore the internal dialogue that holds many back from taking action, especially in their fitness journeys. Jon Bond shares insights on how fear, perfectionism, and social media distortions contribute to delaying progress and how to overcome them.Key Topics:The common internal voice that sabotages progress in fitness and lifeWhy people say "not yet" instead of fear, and how this becomes procrastinationThe myth that confidence must come before actionHow social

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15:58

Do I Need to Be Fit Before Starting a Personal...

The Storm Fitness Academy Podcast ·

2026/01/26

SummaryIn this episode, Jon Bond addresses the common question: "Do I need to be fit before starting a personal training course?" He emphasises that fitness is not a prerequisite for becoming a personal trainer and debunks myths about the industry. Jon shares insights on the importance of passion, education, and a supportive network in personal training, highlighting that confidence and competence grow through action and learning, not pre-existing fitness levels.TakeawaysFitness is not a

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27:39

How to Overcome Imposter Syndrome as a Personal Trainer

The Storm Fitness Academy Podcast ·

2026/01/19

SummaryIn this episode, Jon Bond discusses overcoming imposter syndrome and building confidence as a coach. He shares insights on managing expectations, the importance of action over waiting for confidence, and practical tools like graded exposure and positive data logging. Jon emphasises the value of self-reflection, understanding biases, and focusing on personal growth rather than comparison.TakeawaysOvercome imposter syndrome by recognising it and applying simple tools.Confidence is

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20:58

7 Principles for a Meaningful and Sustainable Fitness...

The Storm Fitness Academy Podcast ·

2025/12/29

SummaryJon Bond discusses the seven principles for a meaningful and sustainable fitness career in 2026, emphasising the importance of character, quiet credibility, creating value, respecting people, grounded gratitude, playing the long game, self-discipline, and intentional identity. He shares personal insights and experiences from his journey in the fitness industry, encouraging listeners to focus on internal growth rather than external validation.TakeawaysCharacter is more important than

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13:48

Find Your Why and Transform Your Fitness Career

The Storm Fitness Academy Podcast ·

2025/12/15

SummaryJon Bond discusses the importance of understanding one's 'why' in the fitness industry, emphasising that a deeper purpose drives success and client engagement. He references Simon Sinek's TED Talk on the power of 'why' and shares personal insights on how finding one's purpose can transform a fitness career. Jon Bond highlights the significance of emotional connection and authenticity in marketing and client relationships, urging fitness professionals to lead with their purpose rather

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30:05

The Iron Age Principles of Old-school Strength

The Storm Fitness Academy Podcast ·

2025/12/08

SummaryJon Bond discusses the principles of strength training from the Iron Age, emphasising simplicity, consistency, and the importance of foundational exercises. He highlights the benefits of training the body as a connected system, the value of progressive overload, and the significance of maintaining a healthy lifestyle. Jon Bond also reflects on the evolution of strength training, women's attitudes to strength, and the importance of training for life rather than short-term

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21:04

Am I Good Enough to Become a Personal Trainer?

The Storm Fitness Academy Podcast ·

2025/12/01

SummaryJon Bond discusses the journey and challenges of becoming a personal trainer, emphasising the importance of self-doubt as a motivator for growth. He shares personal experiences and insights on competence leading to confidence, the value of empathy and relatability in coaching, and the flexibility of the fitness industry. Jon encourages aspiring trainers to embrace learning and take action, highlighting the diverse career paths available in personal training.TakeawaysSelf-doubt is

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14:35

Hypercholesterolaemia and Exercise: A Practical Guide...

The Storm Fitness Academy Podcast ·

2025/11/24

SummaryThis episode provides a comprehensive guide for personal trainers on managing hypercholesterolemia through exercise. It covers the role of cholesterol in cardiovascular disease, the importance of balancing LDL and HDL cholesterol, and the impact of lifestyle factors such as diet, exercise, and smoking. The episode emphasises the benefits of aerobic and resistance training in improving cholesterol levels and reducing cardiovascular risk, while also highlighting contraindications and

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16:17

Hyrox: What Fitness Professionals Need to Know

The Storm Fitness Academy Podcast ·

2025/11/17

SummaryIn this episode, Jon Bond discusses the growing popularity of Hyrox, a fitness challenge that combines running and functional strength exercises. He highlights its inclusivity and simplicity compared to CrossFit, making it accessible to a wider audience. Jon shares insights on how personal trainers can leverage Hyrox to enhance their business and engage clients. He also provides training tips for Hyrox, emphasising running conditioning, functional strength endurance, and race

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19:24

Hypertension and Exercise: A Practical Guide for PTs

The Storm Fitness Academy Podcast ·

2025/11/10

SummaryThis recording by Jon Bond provides a comprehensive guide for personal trainers on managing clients with hypertension. It covers the importance of screening for high blood pressure, understanding its causes, and recognising red flags during exercise. The discussion includes lifestyle changes to manage hypertension, the role of aerobic and resistance training, and the significance of proper medication management. Jon emphasises the need for trainers to be well-informed and possibly

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98 results

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