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PODCAST

Best of Book Marketing

Lainey Cameron and Paulette Stout

A book marketing podcast hosted by Lainey Cameron and Paulette Stout, showcasing what’s worth your time, what’s just hype, and what fellow authors learned along the way! Find tips, resources and free downloads at www.bestofbookmarketing.com

business marketing

All Episodes

00:55:58

Book Cover Design Tips with Damonza

Best of Book Marketing ·

2025/09/26

With special guest, Damon Freeman of Damonza.Book covers have a fraction of a second to make an impression on a reader. Good covers attract the right readers, bad covers don't attract anyone. In this episode, we get book cover design tips from the experts at Damonza. They're the talented team that just remade the cover of Lainey's debut, The Exit Strategy. Get behind-the-scenes details on Lainey's experience recovering her book so you can choose a cover that's right for your book

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01:00:54

Amazon Ads for Authors

Best of Book Marketing ·

2025/08/22

With Special Guest, Janet MargotMany authors wonder whether Amazon Ads can work for your book sales. In this essential episode of the Best of Book Marketing Podcast, we sit down with Janet Margot of Book Geeks Media. As a former Amazon veteran with hands-on experience designing how book campaigns work for the book giant, Janet reveals the strategies that work, and how to decide if Amazon Ads can be a successful approach for you. If you want a truly expert take on Amazon Ads for authors from the

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01:06:48

AI for Authors

Best of Book Marketing ·

2025/06/27

AI for authors is a controversial topic in most writing circles. But authors can't afford to ignore the benefits AI can provide for writing, book marketing, and more.In this episode of The Best of Book Marketing Podcast, Lainey Cameron and Paulette Stout dive deep into the world of AI and share easy ways any author can harness the benefits without sacrificing your values. If you've been curious about AI and how to make sense of it, you'll appreciate this episode!Join our⁠ new Substack

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01:01:31

Facebook Ads for Authors

Best of Book Marketing ·

2025/05/30

With Special Guest, Heidi McIntyreIt's often said that selling books can be harder than writing them. But many authors have found sustainable success running Facebook ads to market their books.In this episode , we dive into the world of Facebook Ads for Authors, covering the ins and outs of this powerful marketing tool with marketing consultant, Heidi McIntyre. If you've consider running Facebook ads, you won't want to miss this episode!Join our new Substack for live chats, posts with quick tips,

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00:56:35

What You've Missed! Season One Recap

Best of Book Marketing ·

2025/05/16

We've covered so many amazing marketing topics for authors in first season of The Best of Book Marketing Podcast, from book blurbs and mindset hacks, to how to work with libraries and bookstores.In this episode, we'll recap each episode to help you catch-up on topics you might have missed and highlight all the amazing expert guests who joined us live. Use it as your listening menu, then go dive in!We’d love if you sent us future episode ideas or suggestions - tell us right here!⁠⁠Join our

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01:01:09

How to Market Controversial Books

Best of Book Marketing ·

2025/04/25

With Special Guests Laura Drake & Sharon DukettMarketing books is hard, but what if your book includes themes readers might consider sensitive or controversial?From political commentary and social issues, to serious medical topics like cancer, dementia or the right to die, how should you approach marketing books like that?Join us for a frank conversation about the challenges and opportunities presented when marketing controversial books.Laura Drake is a hybrid author of Women's Fiction and

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01:05:28

How to Write a Book Blurb that Sells

Best of Book Marketing ·

2025/03/28

With Special Guest Jessie Cunniffe of Book Blurb Magic, expert on writing book blurbs that sell.The book blurb (back cover description) is one of the most essential elements for your book's success. But it can also be one of the most challenging! In this episode, Jessie Cunniff joins Paulette and Lainey to go deep on her formula for writing a great blurb and discuss mistakes to avoid.Jessie Cunniffe is a professional blurb writer and book blurb coach from Sydney, Australia. A passionate advocate

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00:49:10

Navigating Author Career Change

Best of Book Marketing ·

2025/02/28

With Special Guest Camille Pagán, master-certified career and mindset coach and #1 Amazon Charts and Washington Post bestselling author of numerous novels.Nothing in life goes as expected, and the same is true for our author journeys. Making a career change in our author lives can feel uncomfortable, scary and even like admitting failure. But change also presents opportunities to grow, innovate, and become even better. Lainey and Paulette welcome the incomparable, Camille Pagán, to discuss how to

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00:39:56

Setting Writer Goals - How to Focus on What Matters

Best of Book Marketing ·

2025/01/31

Setting goals is a great way to ensure you're spending your precious time and resources on what matters. Join Paulette Stout and Lainey Cameron as they discuss tips for authors looking to set annual goals, including ways you can effectively measure along the way.Your fearless hosts will also go over their personal goals for 2025, and spoiler alert--sometimes not doing something can be a goal too! Book Marketing Help from Lainey:⁠⁠⁠⁠⁠ 12 Weeks to Book Launch Success⁠⁠ ⁠⁠is Lainey’s program to

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01:10:16

How to Get Your Book in a Bookstore or Library

Best of Book Marketing ·

2024/12/27

With Special Guest Mark Leslie Lefebvre, author of An Author's Guide to Working with Libraries and Bookstores.Nothing excites the imagination of an author more than seeing our books on the shelves of bookstores and libraries. But how do you get your book in a bookstore or library? In this episode, we're pleased to welcome Mark Leslie Lefebvre, an author, professional speaker and bookseller with over 30 years of experience, to talk about how to work with book sellers and librarians to get your book

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01:06:18

Making Sense of Your Author Newsletter

Best of Book Marketing ·

2024/11/22

Authors are always told to prioritize author newsletters. But why is that and how should one go about building and engaging with an audience via email? In this episode, we'll dive into the both the basics of author newsletters, how to build a community, and also how to up-level your game if your newsletter has gone stale. Join ⁠Lainey⁠ and ⁠Paulette’s ⁠author newsletters to see how we do it :) Visit our ⁠⁠⁠episode page⁠⁠⁠ for all resources featured in this episode. Episode Sponsor: ⁠Paulette’s

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01:09:22

Marketing Mindset - How to Build a Sustainable Author...

Best of Book Marketing ·

2024/10/25

With Special Guest Tiffany Yates Martin, creator of The Intuitive Author.Building an author career extends beyond putting words on the page. We must master the skills needed to build a meaningful, rewarding, and resilient writing life. And that includes building our knowledge and deciding where to focus our marketing efforts. In this episode, we're pleased to welcome Tiffany Yates Martin, author, editor, speaker and long-time industry veteran, to discuss how to create a sustainable, fulfilling

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00:54:16

Are Book Awards Worth It?

Best of Book Marketing ·

2024/09/27

The publishing industry is flooded with book awards. But are they worth your time? Paulette Stout and Lainey Cameron dive into the world of book awards, discuss our personal strategies and help you decide how to proceed with your own projects.

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01:08:19

How Publishing Path Impacts Your Book Marketing Strategy

Best of Book Marketing ·

2024/08/23

How Publishing Path Impacts Your Book Marketing Strategy - with Special Guests, Michelle Cox and Alison HammerYes a book is a book, but how you market it varies greatly by publishing path. From traditional, to small press, to self-publishing, the tactics and book marketing strategy for each will be different. Tune-in to hear our author panel of Alison Hammer, Michelle Cox, Lainey Cameron and Paulette Stout discuss how to find book marketing success, regardless of how you publish. ⁠⁠Join our

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00:52:03

How to Publish a Book on a Budget

Best of Book Marketing ·

2024/07/26

Publishing and promoting books can be expensive. Lainey and Paulette discuss ways you can save on costs when writing, editing, producing, and distributing your book. We also cover ways to save money when building your author platform and with book marketing. ⁠⁠Join our newsletter ⁠⁠⁠and you'll always hear about new episodes and resources! Plus, don't forget to subscribe to the podcast and leave a quick rating or review! Resources in this episode: Free download from Lainey - Author

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01:01:18

How to Market Books After the Launch

Best of Book Marketing ·

2024/06/28

How to Market Books After the Launch - With Special Guest, Paulette KennedyWe put so much energy into planning book releases, but how do you market and promote books after launch? Join us for an insightful discussion with special guest, Paulette Kennedy on what works when marketing books post-launch. We discuss strategies for authors to maintain sales and engagement, including ideas for building a loyal community of readers. We also touch on the role of adverting, choosing the right Amazon

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00:48:09

Welcome to the Best of Book Marketing!

Best of Book Marketing ·

2024/05/24

Lainey Cameron and Paulette Stout introduce listeners to their new book marketing podcast: The Best of Book Marketing. In this episode, they talk about setting realistic expectations when building an author platform, and how to avoid the biggest book marketing mistakes.Common mistakes that authors make when building a book marketing plan include misunderstanding the role of social media, not defining goals, and lacking a clear target reader. They also chat about the dangers of comparing ourselves

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17 results

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