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PODCAST

Shinerunner Craft Marketing

The Brewing Network

Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.

business management & marketing

All Episodes

26:11

Shinerunner Ep17 | Case History

Shinerunner Craft Marketing ·

2019/05/28

In this episode, Mark invents a fictional brewery – GT-500 Brewing – then uses classic case analysis methodology to review GT-500’s competitive environment, industry trends,Read moreThe post Shinerunner Ep17 | Case History appeared first on The Brewing Network.

en-US

18:35

Shinerunner Ep16 | Wholesaler Training And Motivation

Shinerunner Craft Marketing ·

2019/04/19

In this episode Mark shares with you his in-depth wholesaler sales rep experiences. The post Shinerunner Ep16 | Wholesaler Training And Motivation appeared first on The Brewing Network.

en-US

23:44

Shinerunner Ep15 | Sales Rep Training And Motivation

Shinerunner Craft Marketing ·

2019/04/05

In this exciting episode Mark addresses a listener question on how to maintain sales rep attention and focus throughout a sales incentive. The post Shinerunner Ep15 | Sales Rep Training And Motivation appeared first on The Brewing Network.

en-US

26:03

Shinerunner Ep14 | Chain Merchandising

Shinerunner Craft Marketing ·

2019/03/13

Episode 14 follows on our last episode with more of Mark’s personal supermarket experiences. In this session he explains his, “Drink California” campaign designed toRead more The post Shinerunner Ep14 | Chain Merchandising appeared first on The Brewing Network.

en-US

21:35

Shinerunner Ep13 | Preparing For The Chains

Shinerunner Craft Marketing ·

2019/02/23

This episode details just what it will take to bust into the highly competitive and lucrative channel of chain stores. Mark shares multiple personal caseRead more The post Shinerunner Ep13 | Preparing For The Chains appeared first on The Brewing Network.

en-US

13:36

Shinerunner Ep12 | Marketing Review

Shinerunner Craft Marketing ·

2019/02/23

Episode 12 serves as a review of prior shows, refreshing you on the definition of marketing, the marketing strategy, the target market, the marketing mix,Read more The post Shinerunner Ep12 | Marketing Review appeared first on The Brewing Network.

en-US

17:16

Shinerunner Ep11 – Special Event Do’s And Don’ts

Shinerunner Craft Marketing ·

2019/01/25

This episode follows up on the “Horsepower Bonus” Mark promised at the end of episode #10. Insiders who have heard this podcast thought that MarkRead more The post Shinerunner Ep11 – Special Event Do’s And Don’ts appeared first on The Brewing Network.

en-US

18:44

Shinerunner Ep10 – Special Events – Trial And...

Shinerunner Craft Marketing ·

2019/01/01

In this exciting episode, Mark goes gas-down on the psychology behind special events and why consumers are flocking to them in greater and greater numbers.Read more The post Shinerunner Ep10 – Special Events – Trial And Sampling Synergies appeared first on The Brewing Network.

en-US

8 results

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