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Your Path to Book Publishing

Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors

arts books

All Episodes

9:10

“I Don’t Know Where to Start My Book Publishing...

Your Path to Book Publishing ·

2026/02/09

Feeling stuck at the starting line of book publishing is more common than most authors realize. In this episode of Your Path to Book Publishing, the focus is on the real reason aspiring nonfiction authors feel overwhelmed before they even begin — and why trying to jump straight into writing, publishing options, or marketing is often what keeps them stuck. Instead of rushing into tactics, this episode reframes the starting point of the author journey around orientation before execution. It wal...

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11:33

The Hidden Writing Delays That Slow Down Book...

Your Path to Book Publishing ·

2026/01/26

Why does book publishing almost always take longer than expected? For nonfiction authors — especially coaches, consultants, speakers, and thought leaders — delays in the writing and publishing process are extremely common. Most of the time, these delays aren’t caused by mistakes or lack of discipline. They happen because the real-world timelines between writing, editing, and publishing are often underestimated. In this episode of Your Path to Book Publishing, the focus is on where those hidde...

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7:54

Why Your Publisher Won’t Sell Your Book (And Why...

Your Path to Book Publishing ·

2026/01/19

If you’re a nonfiction author—especially a coach, consultant, speaker, or thought leader—there’s a moment you eventually reach in the publishing process: How much of selling my book is really on me… and how much depends on the publishing path I choose? In this episode of Your Path to Book Publishing, we unpack a mindset that shows up consistently across self-publishing, hybrid publishing, and traditional publishing—and why understanding this early can change how you approach book marketing, m...

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12:50

Brand First? Book First? Why the Two Must Grow Together

Your Path to Book Publishing ·

2026/01/12

If you’re a nonfiction author — especially a coach, consultant, speaker, or thought leader — you’ve probably wrestled with the question: "Should you focus on building your author brand first, or writing the book first?" In this episode of Your Path to Book Publishing, we slow this question down and look at what actually keeps capable authors stuck — and why the answer isn’t as simple as choosing one over the other. You’ll learn why waiting for clarity often creates more friction than progress...

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11:59

Year-End Reflections — What I Learned Working With...

Your Path to Book Publishing ·

2025/12/22

As 2025 comes to a close, this episode of Your Path to Book Publishing is a reflection on what has been learned after working with more than 30 nonfiction authors this year across writing, publishing, launching, and book marketing. If you’re a nonfiction author, coach, consultant, or thought leader navigating how to publish a book — and how to do it with intention — this episode will help you reset, refocus, and think more strategically about your path forward. In this episode, I reflect on: ...

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14:03

37 Ways Nonfiction Authors Make Money (And Why You...

Your Path to Book Publishing ·

2025/12/08

Most nonfiction authors ask the same question at some point: “How do authors actually make money from their books?” In this episode, you’ll learn exactly that — because the truth is, royalties are not where most nonfiction authors earn their income. Your real opportunity comes from the ecosystem around your book. And once you start thinking like an IP company, the number of revenue paths available to you expands dramatically. Today, we walk through 37 income streams nonfiction authors can use...

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10:13

Don’t Hit Publish Yet! 6 Book Publishing Essentials...

Your Path to Book Publishing ·

2025/11/03

Before you hit publish on your nonfiction book, there are a few crucial steps that can make—or break—your launch. In this episode of Your Path to Book Publishing, you’ll learn the six essential things to double-check before launching your book, plus the one final step that determines whether your book quietly fades or builds long-term momentum. Whether you’re self-publishing, hybrid publishing, or going traditional, this episode gives you a practical book publishing checklist to ensure your b...

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10:37

Why I Told This Author Not to Self-Publish Their Book

Your Path to Book Publishing ·

2025/10/27

Self-publishing gives authors incredible freedom—but it’s not the right fit for everyone. In this episode of Your Path to Book Publishing, we’ll look at a real-world example of an author who seemed ready to self-publish—until it became clear that wasn’t the best path for their goals. You’ll learn: When self-publishing might hurt your author brand instead of helping it What to consider before investing time and money into publishing on your own How hybrid or traditional publishing co...

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9:53

The Most Overlooked Part of a Book Launch and Book...

Your Path to Book Publishing ·

2025/10/13

You can write the best book in your field, hire a top editor, and design a beautiful cover—but if you miss this one critical piece of your launch strategy, your book risks fading into the background after just a few weeks. In this episode of Your Path to Book Publishing, you’ll learn: The #1 overlooked element in most nonfiction book launches Why audience engagement must start months before your release date How pre-launch engagement builds momentum, fuels reviews, and drives ...

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10:08

Why Book Reviews Are the Secret Fuel Behind Every...

Your Path to Book Publishing ·

2025/09/29

Episode 112: Why Book Reviews Are the Secret Fuel Behind Every Successful Author Why do some books climb the Amazon charts while others stall out? The answer isn’t just ads, bulk sales, or clever book marketing tactics—it’s reviews. In this episode of Your Path to Book Publishing, we dive deep into why reviews are one of the most powerful tools you have as a nonfiction author. You’ll learn how they boost your book’s visibility, fuel your Amazon ads, build trust with readers, and keep your boo...

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9:43

Ai, Copyright, and the Future of Book Publishing

Your Path to Book Publishing ·

2025/09/15

A $1.5 billion settlement just shook the publishing world—and it directly affects you as an author. Anthropic, the creators of Claude AI, have agreed to pay one of the largest copyright recoveries in U.S. history for using pirated books to train their models. In this episode of Your Path to Book Publishing, we’ll break down what happened, why it matters, and how you can protect your work in the age of AI, whether you’re self-publishing, hybrid publishing, or working with a traditional publish...

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13:52

What I’ve Learned (So Far) Writing My First...

Your Path to Book Publishing ·

2025/08/25

What actually happens when someone who helps authors every day finally sits down to write their own book? In this behind-the-scenes episode of Your Path to Book Publishing, I’m sharing a personal update on my writing process—what’s working, what’s surprising me, and the things I’ll absolutely do differently next time. If you’re writing your first book or somewhere in the messy middle, you’ll find encouragement and practical takeaways from the trenches. Whether you’re self-publishing or explor...

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8:27

Stop Marketing Your Book. Start Building It With Your...

Your Path to Book Publishing ·

2025/08/18

What if your most effective book marketing strategy starts long before you type “The End”? In this episode of Your Path to Publish, we’re flipping the script on how to promote a nonfiction book. Instead of waiting until launch week to start generating buzz, we explore how to invite your audience into the process from the very beginning—so that by the time your book is ready, you’re not marketing to strangers... you’re celebrating with a team of believers. You'll learn: Why traditional launch ...

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10:16

What Does It Really Mean to Be an Amazon Bestselling...

Your Path to Book Publishing ·

2025/07/14

You’ve seen the titles: Amazon Bestseller, Wall Street Journal Bestseller, New York Times Bestseller. But what does it actually take to become a bestselling author—and is it worth it? In this episode of Your Path to Book Publishing, we break down the different types of Amazon bestseller statuses, how they work, and what they mean for your book’s success. If you're a nonfiction author, coach, consultant, or entrepreneur working on your book launch or building your author platform, this is the ...

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11:00

Why Your Book Might Fail (and How to Prevent It): The...

Your Path to Book Publishing ·

2025/07/07

How to Prevent Your Book Launch from Flopping: The Power of a Pre-Mortem You’ve put everything into writing, editing, and launching your nonfiction book—but what if it doesn’t go the way you hoped? In this episode of Your Path to Book Publishing, we’ll explore how to use a pre-mortem strategy to strengthen your book marketing plan, avoid common pitfalls, and increase your chances of success across every stage of your author journey. Whether you're self-publishing, planning a business book lau...

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13:54

Celebrating 100 Episodes: My Thoughts on Book...

Your Path to Book Publishing ·

2025/06/30

It’s our 100th episode, and I’m incredibly grateful to everyone who’s been part of the journey—whether you’ve tuned in from the beginning or just found Your Path to Book Publishing. In this milestone episode, I’m doing things a little differently. I’m sharing lessons learned from 100 podcast episodes and nearly 15 years in the publishing industry. You’ll hear my thoughts on where the publishing world is headed, how AI is reshaping the author experience, and what I believe every nonfiction au...

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10:25

How to Get Your Book on Local Bookstore Shelves (And...

Your Path to Book Publishing ·

2025/06/23

In today's online-heavy world, it’s tempting to think that selling your book on Amazon is the only option that matters. But there’s a powerful—and often overlooked—way to grow your credibility, build reader connection, and keep your book in readers' hands: your local bookstore. In this episode of Your Path to Publish, we’re diving into why bookstores still matter, how to approach them, and what you need to know before walking in with your elevator pitch. BY THE TIME YOU FINISH LISTENING, YOU’...

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11:24

How to Use Your Book to Build a Lead Generation Funnel

Your Path to Book Publishing ·

2025/06/16

You’ve launched your book—congrats! But after the buzz fades, you might find yourself wondering: Now what? If you’re a coach, consultant, or speaker, your book shouldn’t just sit on the shelf. It should bring you leads, build trust, and drive your business forward. In this episode of Your Path to Publish, we break down how to turn your nonfiction book into a lead-generating funnel—one that works behind the scenes to attract your ideal clients. We’ll walk through how the free + shipping model ...

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10:12

Ep. 96 - Self-Published? Here’s Exactly How to Market...

Your Path to Book Publishing ·

2025/06/02

Top Strategies on How to Market a Self-Published Book You hit publish on your book—now what? Whether you're on a tight budget or just overwhelmed by options, marketing your book doesn't have to be complicated or chaotic. In this episode of Your Path to Publish, Zach breaks down a simple, proven framework for self-published authors to build visibility, attract readers, and start selling books. From your author brand to advanced tools like ads and influencers, this episode will help you build a...

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10:19

Ep. 94 - Where to Find Book Publishers (and How to...

Your Path to Book Publishing ·

2025/05/19

You’ve probably Googled “publishers for my book” and found dozens of lists—but how do you actually know which ones are legit, the right fit, or just a waste of time? In this episode of Your Path to Publish, we’re cutting through the noise and diving into how to find credible publishers, research them effectively, and spot the red flags that can derail your publishing journey. Whether you’re writing a nonfiction book, memoir, or business book, this episode will help you focus your energy where...

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