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Business Muscle

Business Muscle Podcast

How do I turn my side hustle into a full time job? What strategies should I implement in my business now to gain financial freedom? How do I launch a business with no outside investors? How do I grow my business to six figures in less than 6 months? How do I market my business to get a return on my investment as quickly as possible? And the MOST important question, how do I quit my day job and build the business of my dreams? Whether you have a business idea and you’re not sure how to make it come

business entrepreneurship

All Episodes

15:31

113. Make Active Income Cool Again

Business Muscle ·

2025/09/22

Solo episode with our co-host Elise today! “Passive income” sounds glamorous, but in today’s episode, Elise shares why it usually starts with sweat equity and late nights. In this episode, she dives into why active income is king for reliable cash flow, faster feedback, and building skills that compound over time. You’ll hear the reality of ratios—thousands per month from a business versus the trickle of ebooks or affiliate links—and her top tips for growing active income: doing the reps, mastering

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21:59

112. Studios, Setbacks & Spark with Simone Bernstein

Business Muscle ·

2025/09/15

Today we’re chatting with Simone Bernstein, founder of barre3 Brookline and Spark Permanent Jewelry—two women-led brands built on creativity, community, and resilience. In this episode, Simone shares how she went from college graduate to fitness studio owner, what it was like to open a second studio just before the pandemic, and how shutting it down—and navigating a traumatic subtenant experience—taught her to protect her energy and put herself first.We also dive into the explosive success of Spark,

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15:16

111. How we are using AI everyday in our business

Business Muscle ·

2025/09/08

Everyone’s talking about AI, but do you actually know how to use it effectively? In this episode, we’re breaking down exactly how we use ChatGPT every single week across multiple businesses and consulting projects—no theory, just practical examples.We cover:How we use ChatGPT as a brainstorming partner for podcast topics, class ideas, event names, and captions.Drafting polished emails in minutes while keeping our tone direct and friendly.Turning messy notes into organized team trainings, agendas,

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26:14

110. Derek Durkin- Train Full Send

Business Muscle ·

2025/08/25

Derek Durkin started with eight clients in the basement of a gym—and now runs Train Full Send, a high-impact group fitness business with two thriving locations. In this episode, he shares how he went from structural engineer to Barry’s trainer, to launching his own virtual platform during COVID, and eventually building out his dream space in Needham Heights!We talk about what it takes to scale a second location, the systems he swears by, and how to lead a team in a seasonal town like Mashpee. Derek

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14:37

109. Why Most Small Businesses Fail (and how to avoid...

Business Muscle ·

2025/08/18

Starting a small business is no joke, and the stats prove it: most don’t make it past five years! But what’s behind that number isn’t just bad luck. In this episode, we’re breaking down the real reasons small businesses fail—and more importantly, how you can avoid falling into the same traps. From unclear target markets to poor cash flow management, we walk through the most common issues that sink businesses.You’ll also hear practical tips for building smarter systems, creating visibility through

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59:43

108. How Courtney Little Paved the Way in Functional...

Business Muscle ·

2025/08/11

Courtney Little was helping people heal long before wellness became trendy. A Clinical Nutritionist and founder of Courtney Little Wellness, she’s been guiding clients through personalized, root-cause healing since 2007. In this episode, Courtney shares how she built her business before the industry really existed—and how her own personal health journey has shaped everything she offers today.We talk about her early days launching CLW, what it was like to grow a wellness brand when few people were

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11:55

107. The Fastest Ways to Fix Your Marketing and Grow...

Business Muscle ·

2025/08/04

You can have the best service, product, or offer in the world—but if no one knows about it, it doesn’t matter. In this episode, we’re digging into why marketing often falls to the bottom of the list for small business owners and what to do about it. Visibility isn’t optional, and you don’t need to be everywhere—you just need to show up where it counts!We’ll walk you through simple, effective marketing strategies you can start today—like updating your Google Business Profile, collecting reviews,

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29:16

106. Launching a Business with No Blueprint: Jessica...

Business Muscle ·

2025/07/28

Today we’re joined by Jessica Dion, founder of Zest—a coworking space made for wellness entrepreneurs. What started as a scribbled idea during a Business Muscle session is now a fully launched space, built with heart, grit, and a whole lot of self-belief. Jessica takes us behind the scenes of building something from scratch, including what surprised her, what scared her, and what she had to unlearn.From marketing a totally new concept to navigating financial risk and isolation as a founder, Jessica

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10:38

105. Decision-Making is a Skill: How to Build...

Business Muscle ·

2025/07/21

If you’ve ever second-guessed a choice, delayed a decision, or felt overwhelmed by too many options—you’re not alone. Decision-making is one of the most overlooked yet crucial business skills. In this episode, we unpack how to treat decision-making like a muscle, and give you tools to start making smarter, faster, and more confident choices.We break down types of decisions you face daily (strategic, tactical, and emotional), share practical frameworks like the 70% rule, and offer simple reflection

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43:05

104. Starting a Product-Based Business from Scratch...

Business Muscle ·

2025/07/14

On today’s episode, we chat with Christine Myers and Kristen Palladino, co-founders of Locals Social Club—a kids’ apparel brand born from a casual idea on a girls' weekend that turned into a nationwide, grassroots success. With no background in retail, they taught themselves everything from design to sales—all while working full-time jobs and raising kids.We talk about what it really looks like to bootstrap a product-based business, how they stayed scrappy (and sane) while scaling, and the power of

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15:34

103. 4 Things We’d Never Do Again in Business

Business Muscle ·

2025/07/07

We’re pulling back the curtain on four hard-earned lessons from our own business journey—the things we’ll never do again. From over-discounting and neglecting our email list to scaling too quickly and saying yes to everything, we’re breaking down what went wrong and how we’ve shifted since. These mistakes cost us time, money, and sanity—so we’re sharing them so you don’t have to learn the hard way!Whether you’re in your first year or scaling up, this episode is packed with action steps and mindset

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37:13

102. How Casey White Scaled Jaju Pierogi to 2,500 Stores

Business Muscle ·

2025/06/30

On this episode, we're hanging out with Casey White, Co-Founder and Co-CEO of Jaju Pierogi, to hear how she turned a niche Polish dumpling into a nationally known brand. From selling out at farmers markets to landing in over 2,500 grocery stores like Whole Foods, Sprouts, and Costco, Casey shares the behind-the-scenes highs and lows of growing a bootstrapped business. She opens up about early doubts, what made her double down on such a specific product, and how she and her team stayed scrappy while

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38:04

101. Changing the Game in Pediatric OT with Creating...

Business Muscle ·

2025/06/23

In this episode, we’re joined by Jenalee and Alie, the best friend duo behind Creating Connections—a pediatric occupational therapy practice that’s redefining what it means to support kids and families. We dive into how they went from traditional OT roles to building a thriving, heart-centered business from scratch! They share the real, behind-the-scenes journey of starting out, navigating growing pains, and staying grounded in their mission through it all. We also chat about what makes their

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25:31

100. Let's Play 21 Questions

Business Muscle ·

2025/06/16

It’s our 100th episode (!!) and we’re celebrating with something a little different—and a lot of fun. We each answered 10 surprise questions generated by ChatGPT, and somehow, they weirdly nailed our personalities. From lighthearted laughs to deeper reflections, this episode is full of unexpected moments and genuine connection as we put each other in the hot seat.We also just want to say a huge THANK YOU for being here for 100 episodes. Whether you’ve been listening since day one or just found us

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19:32

99. Zero Dollar Marketing Strategies

Business Muscle ·

2025/06/09

Trying to grow your business but don’t have the budget for ads? We’ve got you. In this episode, we’re talking all about how to land your first clients without spending a single dollar on marketing. From sliding into DMs the right way to getting creative with social media and tapping into your community, we’re sharing the scrappy, real-world strategies that actually work.If you’re just getting started, bootstrapping your way through, or tired of throwing money at things that aren’t moving the needle,

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22:54

98. Why I closed a fitness studio that I loved

Business Muscle ·

2025/05/26

In this episode, we’re getting real about Elise’s decision to close the Beverly Sweat Fixx studio—and how it came down to a tough, numbers-driven call. Even with an amazing community of clients and a lot of love for the space, the data was telling a different story. Elise shares how rising costs, inconsistent traffic, and performance that didn’t match up to other locations made it clear that something had to change. It wasn’t about the vibe or the people—it was purely a business decision based on

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12:43

97. The Phone system that changed the game for us

Business Muscle ·

2025/05/19

In this episode, we’re chatting about why we love using OpenPhone in our businesses. It has made managing client communication so much easier—no more missing phone calls, losing track of missed calls, or feeling tied to our personal numbers. We’ve been able to set up auto-replies, share a team inbox, and keep everything organized without the chaos. Plus, the voicemail, call recording, and integrations make it feel like we’ve leveled up how we communicate with our clients. It’s one of those tools we

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01:02:50

96. REPLAY Mike Sjogren: Building a short term rental...

Business Muscle ·

2025/05/12

Today we are replaying one of our favorite episodes with Mike Sjogren ! Seven years ago Mike had a life changing event that made him decide he was done trading time for money in the corporate world. He launched his own short term rental business starting with just one rental property, which grew to 15 in the first year, and over 80 today!Mike is the go to guy for all things short term rentals with over 90k followers on instagram, his own short term rental mastermind program which has helped

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20:14

95. LESSONS WE’VE LEARNED AS BUSINESS COACHES

Business Muscle ·

2025/05/05

In this episode, we're sharing the biggest lessons we've learned from coaching other business owners. One thing we know for sure? Clarity beats everything. Whether you're choosing your next offer, marketing direction, or business model, having a clear vision and message makes every decision easier and more impactful. We also talk about how you're never truly stuck — pivots, changes, and new directions are all part of the process.We dive into the power of investing in the right support and how it can

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59:59

94. REPLAY Esther Tetreault : Trillium Brewing Company

Business Muscle ·

2025/04/28

Replaying one of our favorite interviews today! In this episode, we're so excited to chat with Esther Tetreault, the visionary founder and CEO of Trillium Brewing Company. Esther shares the inspiring journey of Trillium, from its modest beginnings in 2013 on Congress Street with just three employees, to its current status as an industry leader with over 300 employees and multiple locations in and around Boston! Trillium's growth encompasses not only beer, but restaurants, beer gardens, farms, and

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114 results

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