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PODCAST

The Aligned Florist Podcast

The Aligned Florist (formerly Coffee Wine & Flowers) is the go-to podcast for wedding florists, floral designers, and creative entrepreneurs ready to grow a profitable floral business with more clarity, ease, and intention.Hosted by Sarah Wahhab — floral designer, business strategist, and founder of Mulberry & Moss — this show delivers weekly mindset shifts, marketing strategies, and systems thinking for the modern floral entrepreneur.Whether you"re navigating floral pricing, attracting

arts design

All Episodes

33:09

46. A Wedding Week That Feels So Calm It Should Be...

The Aligned Florist Podcast ·

2026/10/01

Some wedding weeks feel chaotic before the flowers even arrive. Others can involve a massive scope, a full team, multiple events, complicated installs—and somehow still feel surprisingly calm. In this episode, I’m breaking down what I’ve changed over the years to make production weeks feel easier, and a lot of it has very little to do with what happens during production week itself. Physically prepping hard goods before flowers arrive is great- but it's only the tip of the iceberg in planning...

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51:23

45. Five Systems I Can't Run My Business Without

The Aligned Florist Podcast ·

2026/09/24

Florists are incredibly resourceful—which is probably why we can function inside some truly questionable systems for YEARS. In this episode, I’m sharing five systems I genuinely can’t imagine running my floral business without anymore—and how each one has evolved as my business has grown. This isn’t about convincing you that you need five new tools by Friday. It’s about noticing where you’ve gotten really good at compensating for unnecessary chaos... and where one better system might ma...

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32:30

44. When to Design For The Clients You Want Vs. The...

The Aligned Florist Podcast ·

2026/09/17

What if every wedding didn’t have to be the best work you’ve ever created? As florists, it’s easy to feel pressure to make every wedding portfolio-worthy—using the most impressive flowers, pushing the design further, or putting more of our profit back into the work because we want it to attract bigger budgets and better-fit clients. But not every wedding needs to do the same job for your floral business. In this episode, I’m sharing how I decide which weddings to optimize for profit and which...

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28:52

43. The $50k Pinterest Board with the $5k Floral Budget

The Aligned Florist Podcast ·

2026/09/10

What happens when you get the dream inquiry... paired with a totally unrealistic budget? In this episode, we’re diving into the conversation many florists are having right now: what to do when a client’s dream Pinterest board and their budget do not match. We unpack these types of inquiries step-by-step, as we uncover things like how to quickly assess whether an inquiry is worth pursuing, when to rely on a pricing guide or a short phone call, and how to protect your time without defaulting to...

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32:21

42. Where Did All The Money Go?

The Aligned Florist Podcast ·

2026/09/03

You start the year with an exciting, booked calendar of high-value events. Then you get to the end of the season and it feels like all the money disappeared. Where did it all go? In this episode, Sarah explains why florists can have strong revenue and still feel financially stressed. The episode points out two places money leaks most often happen: inside individual weddings and in business overhead. Sarah shares strategies for spotting habits, tracking spending, and reducing overhead without ...

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34:14

41. Redefining Florist Culture: From Chaos to Clarity

The Aligned Florist Podcast ·

2026/02/05

The business you're craving does exist. We just don't talk about it enough. In today’s episode, we’re talking about the patterns that are too normalized in the floral industry—like hustle culture, being “booked out” as a status symbol, or doing everything yourself—and the beliefs I’d love to see florists normalize instead: things like rest, clarity, leadership, alignment, and yes.... a manicure whenever you want. If you’ve ever felt like you don’t quite fit the mold of what a successful flori...

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28:14

40. From Price-Shopped to Aligned: The Magic Booking...

The Aligned Florist Podcast ·

2025/08/21

This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like. I’ll walk you...

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18:36

39. Three Steps to a Brand You Can Talk About (Not...

The Aligned Florist Podcast ·

2025/08/14

What if your audience could feel like they knew you—before you ever met? If you’ve ever felt like your marketing is just floating out there without real connection, or like potential clients see your work but don’t really understand the person and purpose behind it…this episode is for you. In this episode of the Designed to Lead series, Sarah explores the power of telling your brand story—not just once on your About page, but strategically and repeatedly in ways that deepen connection and bui...

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31:24

38. Before You Grow, Get Clear: Why Messaging Matters...

The Aligned Florist Podcast ·

2025/08/07

In this episode of The Aligned Florist, we’re diving into one often-overlooked step and a key part of brand growth: messaging. If you’ve ever found yourself wondering, “How do I get more clients to find me?”—or feeling tempted to invest in ads, try a new viral trend, or overhaul your brand visuals—this conversation is for you. Host Sarah shares hard-earned lessons and real examples from her own business journey to reveal why clarity needs to come first, before amplification. We’ll walk throug...

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14:26

Building Deeper, Not Higher: How Vision Creates Peace...

The Aligned Florist Podcast ·

2025/07/31

In this episode of The Aligned Florist, we’re diving into a topic that often goes unnoticed but is crucial for sustainable success: vision and alignment. In this episode of The Aligned Florist, host Sarah explores the transformative power of aligning your business with a clear vision. If you've ever felt overwhelmed or like you're constantly chasing trends, this episode is for you. Sarah shares personal insights and practical advice on how to lead with intention and build a business that trul...

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18:36

If You’re Holding It All—Something Isn’t Working: Why...

The Aligned Florist Podcast ·

2025/07/24

In this episode of The Aligned Florist, we’re talking about something that doesn’t always get the spotlight—but quietly runs the show behind the scenes: your systems. If you’ve ever found yourself exhausted, overwhelmed, or rewriting the same proposal at 10pm for the third time… this one’s for you. I’m sharing a real-life moment from my own business that forced me to face the truth: the systems that got me here couldn’t take me where I was going. We’ll walk through: How to know when your syst...

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12:49

Fewer Offers, More Flow: Why Simplifying Creates...

The Aligned Florist Podcast ·

2025/07/17

In this episode of The Aligned Florist, we’re unpacking a truth that might feel a little uncomfortable—but deeply freeing: More offers don’t mean more success. I’m sharing why simplifying your offer suite is one of the most powerful shifts you can make as a creative entrepreneur—and how trying to be everything to everyone is quietly draining your energy, your clarity, and your ability to grow. We’ll talk about: → Why every offer is basically its own full-time job → How simplicity...

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13:17

Build a Brand That Speaks (So You Don’t Have To): The...

The Aligned Florist Podcast ·

2025/07/10

What if your brand could speak for you—before you ever said a word? If you've ever felt like you're constantly explaining your process, defending or justifying your pricing, or answering the same questions about your services over and over again...this episode is a must-listen. In this episode of the Designed to Lead series, Sarah explores one of the most overlooked sources of burnout for florists: constantly having to explain your value, pricing, or process. She shares how a well-crafted bra...

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13:44

Come Home to Your Power: A Gentle Reminder That...

The Aligned Florist Podcast ·

2025/07/03

In this episode, we’re kicking off the Designed to Lead series—an invitation to step into your role as a grounded, intentional leader. If you’ve ever felt like your business is running you, this conversation is your cue to pause, breathe, and come back to center. Sarah explores what it really means to reclaim your power, and reveals a list of sneaky ways you might be handing it over without even realizing it. You’ll hear personal reflections, quiet mindset shifts, and practical strategies for...

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8:25

A New Chapter (and a new name)

The Aligned Florist Podcast ·

2025/06/27

Welcome to The Aligned Florist — formerly Coffee Wine & Flowers. In this kickoff episode, Sarah Wahhab shares why she pressed pause, what’s changed behind the scenes, and how this new season of the podcast is rooted in deeper alignment, purpose, and clarity. If you’re a wedding florist, floral designer, or creative entrepreneur craving more freedom, strategy, and soul in your business… this episode is your official invitation to lead differently. Tune in for a behind-the-scenes look at Sa...

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33:05

5 Tips for Executing a Flawless Luxury Event

The Aligned Florist Podcast ·

2024/08/15

Planning a luxury event can be overwhelming, but what if you could make it easy - and fun? My first $10k wedding had me shaking in my boots, and stressing for months on end. I lost sleep, and basically turned my world upside down making sure everything went off without a hitch for my first big high-end gig. But since then, I've learned a ton, and our team has tackled events exceeding $50k budgets with a sense of ease and flow, and today I'd like to share with you how we do it! In this ep...

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29:22

Your Complete Guide to Pricing With Confidence

The Aligned Florist Podcast ·

2024/08/08

Unlock the secrets to mastering floral pricing in this essential episode! Join me as I dive into the nitty-gritty of pricing, transforming this often daunting task into a powerful tool for your business success. Ever wondered if you're using the right markup? Or how you should charge for delivery, transportation, and setup fees? This episode will provide answers to all of that and more, giving you an empowered sense of direction for creating your own strategic pricing model.Hang in ther...

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34:35

Floral Pricing: The First Steps No One Talks About

The Aligned Florist Podcast ·

2024/08/01

Unlock the secrets to confident and effective floral pricing in this game-changing episode! Join me as I unpack the often daunting topic of pricing, transforming it from a source of anxiety into a powerful tool for your business. With personal stories and practical insights, I'll guide you through the essential strategies for setting prices that reflect your value, ensuring both profitability and client satisfaction.In this episode, you’ll discover the importance of knowing your clientele and...

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27:00

Bold Moves: Reclaiming Joy & Freedom Through Business...

The Aligned Florist Podcast ·

2024/07/25

Ready to transform your business journey and align it with your life’s deepest passions? In this episode, I'm diving into the heart of creating a business that seamlessly fits into your life. Join me as I explore the transformative power of committing to an aligned business and the courageous steps needed to get there.I'll share my personal journey of juggling a growing family and a flourishing business, and the tough choices that come with being a solopreneur. We'll discuss the importance of...

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62:02

Balancing Creativity & Profitability: Cultivating...

The Aligned Florist Podcast ·

2024/03/07

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