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PODCAST

The Diary of a Florist

A floristry podcast that offers guidance, education and inspiration about running a floristry business. Sharing real life experiences that I have encountered over the years and how I have learned from my mistakes. I think it is important to keep things real as after all being a florist really isn’t just ’playing with pretty flowers’ I hope you will come along with me for the ride.

business entrepreneurship

All Episodes

23:51

Episode 21 - Pricing Flowers for Weddings and Events,...

The Diary of a Florist ·

2025/07/17

Today I wanted to open up the conversation surrounding pricing flowers for Weddings and Events. I know this can be a tricky area to navigate for us as florists and whilst I absolutely do not have all the answers, I thought it would be good to have a chat about all the outside factors that can come into play when quoting for weddings and events. As well as why I think we sometimes come up against the challenge of loosing out on jobs due to the client/couple having had a 'more competitive' quote. I

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42:13

Episode 20 - How the Charity Thrive is using...

The Diary of a Florist ·

2025/07/10

Today I am chatting with Amanda Wallace who is head of PR and Media at Thrive. A charity that uses gardening to bring about positive changes in the lives of people living with disabilities or ill health, or who are isolated, disadvantaged or vulnerable. I met Amanda at the Garden Press Event earlier in the year and was really keen to find out more about this amazing charity and what it is they do. Particularly in relation to the work they do with Social and Therapeutic Horticulture (STH) a

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01:09:27

Episode 19 - Using Imported Versus British Flowers...

The Diary of a Florist ·

2025/07/03

Today I am chatting with the lovely Lindsey from The White Horse Flower Company all about the great debate surrounding using imported flowers. As I'm sure you know by now I am a huge champion when it comes to using British flowers, I absolutely adore them! However I would be lying if I said that as a business I didn't also need to use imported flowers too. I wanted to open up the discussion surrounding the use of imported flowers as I know personally I have felt an increasing pressure within the

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01:10:17

Episode 18 - How to Stand out in the Crowd with...

The Diary of a Florist ·

2025/06/26

Today I am thrilled to be talking to the incredible Sophie from U.FL.O (Unidentified Floral Object). All about how to stand out in the crowd. The floristry industry is often described as a saturated market and whilst I would probably tend to agree that this is true. How can we stand out and make ourselves and our business more visable? Sophie is renowned for her amazing, original flower crowns. Each one a beautiful, unique artwork. Her floral crowns have taken her all over the world teaching

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53:23

Episode 17 - Diversifying your Floristry Business...

The Diary of a Florist ·

2025/06/19

In today's episode I am chatting with the wonderful Sarah from Leafy Couture all about how she has built up and diversified her floristry business over the years. From working on weddings and events, to opening a thriving flower school and working on international projects abroad. I really admire Sarah and all that she has achieved with her business over the years and I am excited to share this conversation with you. Joanne Contact Details: Website: www.joannetruby.co.uk Instagram:

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30:39

Episode 16 - My Flower Buying Process over the Years

The Diary of a Florist ·

2025/06/12

Hello and welcome to season 3 of The Diary of a Florist! I am so pleased to be back! In today's episode I am chatting all about my flower buying process over the years since I started my business. The pro's and cons to buying flowers in person versus buying flowers online and how my sourcing journey has changed over the years. I really hope you enjoy listening. Below are all the details for my educational offerings as well as my contact details if you would like to get in touch and have a chat about

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14:25

Episode 15 - Teamwork, why it means everything when...

The Diary of a Florist ·

2024/11/28

In today's episode I am chatting all about teamwork and why it is so important when running our own event floristry businesses. This will be the last episode of season two (which I'm a little sad about!). However I shall be back with season 3 early next year and I am so excited to share more interesting topics and conversations with you then. Thank you so much for listening and sharing the podcast with your friends it really means a lot. Get in touch if you would like to find out more about: My

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53:46

Episode 14 - Disability within the horticultural...

The Diary of a Florist ·

2024/11/14

In today's episode I am chatting with the lovely Lexi from Lexi Floral Fanatic all about disability within the horticultural industry. Lexi is a garden blogger and disability advocate who visits gardens using her mobility scooter. I shared over on my Instagram last year about being born with Spina Bifida which was a huge deal for me as I have spent most of my life not openly talking about it. However I'm realising as I get older that if I want to be part of the change and shed a positive light on

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01:02:13

Episode 13 - How gardening and growing your own...

The Diary of a Florist ·

2024/11/07

I am excited to share with you today's special guest episode with the lovely Sophie Valentine from Look Inside my Garden. I am chatting with Sophie all about how gardening and growing your own flowers has a positive impact on your mental health and well being. I find Sophie's journey into gardening so inspiring. She is a prime example of how gardening and being surrounded by flowers truly can turn your life around. Sophie is always sharing so many useful tips and advice about growing flowers from

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14:27

Episode 12 - Dealing with Creative Blocks

The Diary of a Florist ·

2024/10/31

In today's episode I am talking about creative blocks and what I do to help get over them when they arise.... Website: www.joannetruby.co.uk Email: hello@joannetruby.co.uk Instagram: @joannetrubyfloraldesign Digital Masterclass - How to Start your Own Wedding and Event Floristry Business One to One Floral Workshops Online Business Mentoring

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07:58

Episode 11 - Success, what does it mean for you and...

The Diary of a Florist ·

2024/10/24

In today's episode I'm chatting all about success. What does success mean for you and your business? A question we maybe don't often get time to stop and ask ourselves but I'm hoping today's episode will encourage you to do so. If you would like to find out more about my course offerings, take a look at the links below and if you have anything you would like to ask me just pop me a an email. Website: www.joannetruby.co.uk Email: hello@joannetruby.co.uk Instagram:

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47:20

Episode 10 - The Importance of Photographing your...

The Diary of a Florist ·

2024/10/17

In today's episode I am chatting with the wonderful Sarah Statham from Simply by Arrangement all about the importance of photographing your flowers. I couldn't think of a better person to chat to about this subject as Sarah is not only a very talented florist but she is also brilliant behind a camera too. If you take a look at her Instagram feed you will know exactly what I mean. All of her images are absolutely stunning! Sarah shares her love for floral photography along with lots of useful advice

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12:18

Episode 9 - The Dreaded Midnight Clear Down!

The Diary of a Florist ·

2024/10/10

Hello and welcome back to season 2 of the diary of a florist. I have missed chatting with you guys! In today's episode I am sharing a funny anecdote that happened to me a number of years ago. Whilst doing a midnight clear down at a wedding which served as a good reminder of what we need to think about and remember when we are doing an event derig and collection. I hope you enjoy listening. Below are the links to all of my classes and educational offerings. Please do get in touch if you have any

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13:25

Episode 8 - Dealing with Rejection

The Diary of a Florist ·

2024/07/11

In today's episode I am chatting all about dealing with rejection within your floristry business. We all will have had times where we didn't get a particular job that we had quoted for and sometimes it can be really tricky to navigate. I share with you some potential work rejections that I have experienced fairly recently and how I have learnt to deal with rejection.Contact Joanne: Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk Floral

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12:47

Episode 7 - The Importance of your Wedding Day Checklist

The Diary of a Florist ·

2024/07/04

In today's episode I'm chatting about wedding checklists. I share with you a scenario that happened to me a number of years ago when I was installing a wedding and another big lesson I learnt. If today's episode resonates with you, drop me a message. I would love to hear your stories too! My contact details are below. Contact Joanne: Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk Details below of my floral classes and mentoring services, if

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27:52

Episode 6 - Running your Floristry Business alongside...

The Diary of a Florist ·

2024/06/27

In today's episode I chat with the lovely Rachel from the Rose Shed all about running our floristry businesses alongside motherhood. We share our different experiences and how we have managed to adapt since starting a family. We also share some of the changes that have happened over the years since starting our floristry businesses. Contact Joanne: Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk Contact Rachel: Website: The Rose

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10:35

Episode 5 - The Importance of Investing in Yourself

The Diary of a Florist ·

2024/06/20

In this weeks episode I reminisce over some of the classes and courses that have shaped my business over the years and why I feel investing in yourself is important. Contact Joanne: Website: www.joannetruby.co.uk Instagrarm: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk Class Details: One to One Floral Workshops Hourly online Business Mentoring My Introduction to Floristry Workshop My Digitial Masterclass - How to Start your Own Wedding and Event Floristry Business

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11:58

Episode 4 - Imposter Syndrome

The Diary of a Florist ·

2024/06/13

In this weeks episode I am chatting all about imposter syndrome and how it can effect us when running our floristry business. I also share some of the measures I take to help combat those imposter syndrome thoughts when they arise. Contact Joanne: Email: hello@joannetruby.co.uk Instagram: @joannetrubyfloraldesign Website: www.joannetruby.co.uk

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56:22

Episode 3 - Celebrating British Flowers Week with a...

The Diary of a Florist ·

2024/06/06

I am very excited to share this weeks special British Flowers Week episode where I am chatting with Graeme from Bloom and Burn. Graeme is so refreshingly honest in our conversation and I find it so interesting hearing about what it is he loves about working with British flowers. We also chat about our days when we use to bump into each other at New Covent Garden Flower Market as well as the joys of Instagram! Contact Joanne: Website: https://joannetruby.co.uk/ Instagram:

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10:20

Episode 2 - The importance of Venue Recce's

The Diary of a Florist ·

2024/05/28

In today's episode I am talking all about venue recce's. Reflecting on an experience I had whilst setting up for one of my weddings a number of years back and how this re-emphasised just how important they are. Contact Joanne: Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk

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21 results

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