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PODCAST

Branding with Becks

An uplifting podcast for content creators, influencers, business owners, and personal brands who want to grow with intention. Join your content creator bestie Becks for weekly episodes packed with motivation, marketing tips, and real talk about the highs and lows of life online. 💡 Mondays: Full-length episodes on branding, social media strategy, content planning, and more ☕ Thursdays: The Brew with Becks inspiring pep talks to keep you going #SocialMediaMarketing #BrandingwithBecks

business marketing

All Episodes

00:10:02

Luxury Travel Exposed: Marketing vs. Reality

Branding with Becks ·

2025/11/03

Luxury resorts, five-star cruises, and “exclusive” getaways look incredible online, but is the experience really as glamorous as the marketing makes it seem? In this episode, we break down the psychology behind luxury travel marketing, the red flags that signal a trip might not be worth the splurge, and how to plan a vacation that actually feels luxurious (without overspending).Whether you’re dreaming of your next big escape or just curious how the travel industry sells “the dream,” this episode

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00:11:50

Wholesale Hacks: How to Save Big (and Avoid...

Branding with Becks ·

2025/10/27

Wholesale stores like Costco, Sam’s Club, and BJ’s promise big savings-but are you really saving money, or just buying more than you need?In this episode, we break down the smartest ways to shop wholesale: what to buy, what to skip, and how to maximize your membership. From bulk bargains to hidden deals, we’ll uncover the shopping strategies that actually stretch your dollar without wasting it.Perfect for anyone who loves a good deal (or wants to stop overspending at the warehouse club).

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00:05:27

Marketing Genius Behind the Stanley Cup Obsession

Branding with Becks ·

2025/10/20

The Stanley Cup tumbler isn’t just a water bottle...it’s a cultural phenomenon. But how did a century-old brand suddenly become the must-have accessory?In this episode, we dive into the marketing strategies and psychology behind Stanley’s viral success. From scarcity drops and TikTok hype to influencer partnerships and lifestyle branding, we’ll uncover how Stanley turned hydration into a status symbol.If you’ve ever wondered why everyone suddenly owns the same oversized cup, this breakdown of the

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00:02:23

Truth About Saving Money at Dollar General

Branding with Becks ·

2025/10/15

Dollar General feels like a bargain hunter’s dream, but are you actually saving money? In this episode, we dive into the psychology and business strategy behind discount shopping, breaking down where Dollar General helps your wallet…and where it might not.We’ll explore:The marketing tactics that make everything feel like a dealWhy “small savings” can add up (or trick you into overspending)How Dollar General’s pricing compares to competitorsThe psychology of value, convenience, and perceived

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00:23:15

To Review or Not to Review? The Psychology of Online...

Branding with Becks ·

2025/10/13

Good, bad, or both-should you leave a review? In this mini episode with Lizzie, we're exploring the psychology behind reviews and how they influence businesses and buyers.

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00:08:11

Owning the Cringe: How Millennials Redefined Cool

Branding with Becks ·

2025/10/06

For Millennials, being called “cringe” isn’t an insult, it’s a badge of honor. Unlike previous generations who chased “cool,” Millennials embrace awkwardness, nostalgia, and self-deprecating humor. But why?In this episode, we explore the psychology and cultural shifts that made Millennials comfortable with cringe. From the rise of internet culture to breaking away from perfectionist branding, we’ll compare generational attitudes toward authenticity, image, and identity.If you’ve ever wondered why

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00:05:40

Seasonal Décor Effect: Psychology at Play

Branding with Becks ·

2025/09/29

From pumpkin spice everything to twinkling holiday lights, seasonal décor is more than just decoration-it’s psychology at work. In this episode, we explore why people spend big on items that only come out once a year and how brands use nostalgia, tradition, and social influence to drive those purchases.We’ll break down the emotional triggers behind seasonal shopping, the role of scarcity and FOMO, and why decking the halls feels so satisfying.If you’ve ever wondered why the urge to refresh your home

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00:08:01

From Fans to Customers: Why We Buy Celebrity Products

Branding with Becks ·

2025/09/22

Why do we trust and spend money on celebrity-owned businesses? It’s more than just fame-it’s psychology, social influence, and emotional connection at work. In this episode, we break down the hidden factors that make celebrity-backed brands so appealing, from parasocial relationships to the status boost that comes with buying in.Whether it’s skincare or fashion lines, we’ll uncover how stars turn their influence into thriving businesses-and why so many can’t resist.Connect with Becks

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00:05:18

Crumbl Cookies and the Sweet Science of Consumer Habits

Branding with Becks ·

2025/09/15

From rotating weekly flavors to Instagram-worthy packaging, Crumbl has tapped into powerful psychological triggers that turn casual customers into loyal fans.In this episode, we break down the branding and consumer behavior strategies behind the Crumbl phenomenon. Why do people line up for cookies every week? How does scarcity, social proof, and emotional marketing drive the hype? And what can other businesses learn from Crumbl’s sweet success?If you’ve ever wondered why Crumbl feels irresistible,

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00:08:27

Psychology of Your Daily Starbucks Run

Branding with Becks ·

2025/09/08

Buying Starbucks every day isn’t just about caffeine-it’s about psychology, branding, and behavior. In this episode, we dive into why Starbucks has become more than a coffee shop and how it turned into a daily ritual for millions. From the power of habit loops to the emotional pull of branding, we’ll uncover the business strategies that make your coffee run feel irresistible.If you’ve ever wondered why your morning latte feels like a non-negotiable start to the day, this breakdown of the Starbucks

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00:06:23

Does Influencer Marketing Still Work in 2025?

Branding with Becks ·

2025/08/28

I’m unpacking whether influencer marketing still actually works, and the shifts creators and brands need to know in 2025.From micro-influencers and niche authority to the power of long-form trust-building, the landscape is changing (but the opportunity is still very real).Let’s talk strategy, impact, and where things are headed. ☕📲

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00:10:07

How I Grew My Hair: What Actually Worked

Branding with Becks ·

2025/08/25

No fluff, no magic potions-just the real habits and products that helped me grow my hair longer, stronger, and healthier over time. In this episode, I’m breaking down my go-to hair care practices, the mindset shift that changed everything, and what I stopped doing to see real results. If you're on a hair growth journey, this is your sign to stay consistent and trust the process.

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00:04:30

Pep Talk for Creators: Keep Showing Up

Branding with Becks ·

2025/08/21

This one’s for the content creator who’s questioning if it’s worth it.In this quick sip of encouragement on The Brew with Becks, I’m reminding you that putting yourself out there takes realcourage. It’s vulnerable. It’s exhausting. But it also makes impact.If you needed a sign to keep going — this is it.You’re doing better than you think. ☕💻

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00:08:49

Break free from trends: Embrace conscious fashion

Branding with Becks ·

2025/08/18

Not following all the latest trends and social media hype is totally achievable and empowering. In today's episode, we discuss defining your personal style, pausing before purchases, investing in quality pieces, and curating a capsule wardrobe. Remember, trends fade but your authentic style lasts-don’t let FOMO get to you!

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00:04:13

Quick Exercise: Find Your Core Content Pillars

Branding with Becks ·

2025/08/14

In this 5-minute microepisode of The Brew with Becks, I’m walking you through a simple, clarity-boosting activity to help you define your top 3 content pillars.Whether you're starting fresh or pivoting your brand, this is your moment to get focused — because when you know your pillars, you never run out of aligned content ideas.Grab a pen and paper (or your Notes app). Let’s brew on it. ☕️

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00:12:35

Why Age-Appropriate Content Converts 🎯

Branding with Becks ·

2025/08/11

🎯 If your content isn’t resonating, it might not be your visuals, captions, or even timing. It might be your audience’s age.In this episode, I’m breaking down why creating age-appropriate content is one of the most overlooked strategies for growth, trust, and engagement on social media.We’ll cover:-How to identify the true age of your audience (with or without analytics)-How tone, trends, and timing shift with age-Why your content might feel “off” to them—and how to fix it-The difference between

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00:06:37

3 Weekly Non-Negotiables That Keep Me Grounded

Branding with Becks ·

2025/08/07

In this quick micro episode of The Brew with Becks, I’m sharing the 3 non-negotiables I always pencil into my calendar — no matter how packed my week gets. From wellness walks and branding blocks to beach days or Disney resets, these calendar appointments help me stay creative, consistent, and connected.Whether you're a content creator, entrepreneur, or just craving a bit more balance — this one’s your reminder to make space for what matters.☕ Let’s sip on it.

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00:37:05

Viral Marketing on a Budget with Callum

Branding with Becks ·

2025/08/04

💥 Can you actually go viral without spending a lot of money on ads? Absolutely. In this episode, we’re diving deep into the art of organic buzz with Callum Gracie from Otto Media. From real-world examples (Callum has gone viral before!) to practical frameworks, you’ll learn:-What makes content shareable-How to tap into trends without selling out-The psychology behind virality-Strategies for growth on TikTok, Instagram, Google & beyond-Why storytelling > spendingWhether you're a small

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00:04:26

Stuck creatively? Here's the truth.

Branding with Becks ·

2025/07/31

Feel like your creative spark disappeared? Did you know that pausing equals power for creatives?In this mini pep talk from The Brew with Becks, we’re diving into the ebb and flow of inspiration, why forcing it never works, and how to stay open for the next wave. This episode is your gentle reminder: your creativity isn’t gone — it’s just resting. Grab your mug and take a breath. The wave always returns. ☕ 🌊

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00:10:10

3 Secrets to a Memorable Personal Brand

Branding with Becks ·

2025/07/28

In a world full of content, standing out isn't the goal—being remembered is. In this episode, I'm breaking down 3 powerful ways to build a personal brand that sticks in people’s minds. From consistent messaging to emotional connection, you’ll learn how to turn your brand into a feeling people can’t forget.Whether you're just starting your brand or refining your presence, these tips will help you become more recognizable, relatable, and unforgettable.

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