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PODCAST

Simplified Marketing | Marketing Strategies for Service Providers

Simplified Marketing is a podcast for service providers who know marketing matters, but don’t want to manage it all on their own anymore. If you’ve shown up, tried to stay consistent, and felt how quickly marketing turns into another responsibility competing for your time and energy, you’re in the right place. This show is about simplifying your marketing through storytelling, clarity, and systems that actually fit your life and business. We’ll talk about staying visible without burning out,

business marketing

All Episodes

15:28

75. Why Your Marketing Should Support Your Life (Not...

Simplified Marketing | Marketing Strategies for... ·

2026/03/25

Marketing doesn’t need to take over your life in order to work. In this episode, I talk about how your marketing should adjust to the season of life you are in, why doing more content isn’t always the answer, and how to build a sustainable approach that supports your energy, priorities, and capacity.In this episode I talk about: How seasons of life impact your marketing capacity Why your marketing should fit into your life, not the other way around How batching and repurposing content can reduce

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25:28

74. How to Outsource Your Marketing and Still Be...

Simplified Marketing | Marketing Strategies for... ·

2026/03/18

Outsourcing your marketing can feel like a big step. Many service providers reach a point where they know marketing matters, but managing everything themselves becomes overwhelming.Between serving clients, running a business, and trying to stay visible online, marketing often turns into another responsibility competing for your time and energy. In this episode, I walk through what outsourcing your marketing actually looks like, how a marketing partnership works behind the scenes, and what you

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10:32

73. Do Engagement Pods Actually Work?

Simplified Marketing | Marketing Strategies for... ·

2026/03/11

Engagement pods promise quick visibility and more comments on your posts, but what they actually create is something very different. In this episode, I explain what engagement pods really are, why they’re still circulating in online business spaces, and how they quietly waste your time while hurting your reach.I also talk about what platforms like LinkedIn are saying about coordinated engagement, and why genuine conversations will always outperform forced interaction. If you’ve ever wondered

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14:18

72. Storytelling in Marketing: How to Be Seen and...

Simplified Marketing | Marketing Strategies for... ·

2026/03/04

Storytelling is one of the most powerful ways to be seen and build trust in your business and it doesn’t require oversharing or turning into an influencer. In this episode, I break down what storytelling actually is, why service providers often struggle to connect online (even when they’re posting), and how to use client stories, values, and real results to create content that feels human. You’ll walk away with simple ways to start using storytelling immediately, plus a practical tip for turning

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18:55

71. KPIs Beyond Social Media: What Your Marketing...

Simplified Marketing | Marketing Strategies for... ·

2026/02/25

What are KPIs? What to track, why it matters, or how to look at your marketing without spiraling over likes and followers.This episode is really about zooming out and looking at your marketing like a whole system and not just individual posts. In this episode I talk about: What KPIs actually are and why they matter beyond social media Why follower count alone doesn’t tell the full story What numbers I personally track across social, email, podcast, and revenue The difference between AI

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11:30

70. Marketing in Seasons (Not Algorithms)

Simplified Marketing | Marketing Strategies for... ·

2026/02/18

Marketing advice loves to focus on algorithms, schedules, and “showing up every day,” but real life doesn’t work that way. In this episode, I talk about why marketing works better when you think in seasons instead of urgency and how to stay visible without forcing yourself through burnout.I share how life, energy, and business seasons all impact the way we show up in our marketing, and why consistency doesn’t mean perfection or doing everything all the time. This episode is about giving yourself

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22:04

69. What I’m Actually Seeing on Instagram Right Now

Simplified Marketing | Marketing Strategies for... ·

2026/02/11

I take you behind the scenes of my Instagram market research and break down what’s really working, what’s being skipped, and why human-centered content is cutting through the noise.I share what I’m seeing across Stories, the feed, and Reels and how I’m applying these insights to my own content and my clients’ strategies without chasing trends or burning out. In this episode, I talk about: Why social media feels heavier and noisier than ever What’s actually getting attention on Instagram right

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15:45

68. Why Consistency Without Strategy Doesn’t Work

Simplified Marketing | Marketing Strategies for... ·

2026/02/04

Everyone says “just be consistent” but no one explains what that actually means. In this episode, I break down what consistency really looks like in marketing, why it feels so hard, and how to simplify your strategy so it actually sticks.In this episode I talk about: Why “be consistent” is incomplete advice The difference between hustle and sustainable structure How strategy impacts consistency Why trying to do everything leads to burnout One simple way to make consistency

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15:58

67. The Messy Middle of Marketing

Simplified Marketing | Marketing Strategies for... ·

2026/01/28

Marketing is rarely clean or perfectly timed. Life happens. Businesses shift. Priorities change. And sometimes the best thing you can do is stop forcing everything to look polished and start moving with what’s real.In this episode of Simplified Marketing, I’m talking about the messy middle of marketing, what it actually looks like when life, business, and growth don’t follow a neat timeline. In this episode I talk about: Why January didn’t feel like a “fresh start” this year and why that’s

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13:36

66. A Heart-to-Heart Recap: Life & Business in 2025...

Simplified Marketing | Marketing Strategies for... ·

2025/11/26

LinkedIn, Instagram, AI, algorithms, content chaos… 2025 was a lot.If you’ve felt whiplash trying to market your firm this year, you’re not alone. In this episode, I’m pulling back the curtain on what 2025 really looked like for me as a marketer, mom, empty nester, and business owner living in Spain plus how I’m shifting into 2026 with more flow and less forcing. In this episode, I chat about: ✨ Why my word of the year was “reset” (and how that actually played out) ✨ The messy middle of

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20:08

65. How Financial Pros Can Market Their Firm in 2026...

Simplified Marketing | Marketing Strategies for... ·

2025/11/19

Marketing for financial pros can feel like you’re juggling spreadsheets, deadlines, expectations… and then somehow, you’re also expected to be a full-time content creator.Let’s dig into how you can simplify your marketing, protect your energy, and build a rhythm that actually works for your life and business. In this episode, I break down: ✨Why most financial pros burn out with marketing (and how to break the cycle) ✨ How a simple “content hub” saves you hours ✨ Why your natural rhythm matters

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19:28

64. Making SEO Simple (and Compliant) w/ Beth Chernes

Simplified Marketing | Marketing Strategies for... ·

2025/11/12

SEO can feel vague, but for financial firms it’s one of the most reliable ways to grow beyond referrals while staying compliant. In this guest convo, Beth Chernes from Beth Chernes & Co breaks down practical, video-first SEO, keyword research that starts with client language, and simple website fixes that build trust and convert. In this episode, I sit down with Beth, to chat about: What “search everything” SEO really means for financial firms in 2025 How to use video-first SEO to get

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14:46

63. Finding a Marketing Home Base for Your Accounting...

Simplified Marketing | Marketing Strategies for... ·

2025/11/05

LinkedIn might feel like the “suit and tie” of social media… but your real growth comes from picking a home base; the one place you’ll consistently show up with clear messaging and value.In this episode, I break down: What a “marketing home base” is and why it matters How to pick the platform that fits you (and your ideal client) The case for choosing depth over being everywhere How to research where your clients actually hang out A realistic six-month test-and-adjust plan Which platforms fit

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16:29

62. 3 Marketing Myths Keeping Financial Professionals...

Simplified Marketing | Marketing Strategies for... ·

2025/10/29

Marketing in the financial industry can feel way more complicated than it needs to be. There are so many voices telling you what you “should” be doing, but most of them don’t actually understand the unique needs of accountants, CPAs, CFOs, and financial firms.I’m sharing three common marketing myths that are making financial pros feel overwhelmed, overworked, and burnt out; and what to do instead to simplify your strategy without sacrificing results. In this episode I chat about: ✨ Why trying

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14:14

61. 6 Hard Truths About Marketing (Said with Love)

Simplified Marketing | Marketing Strategies for... ·

2025/10/22

Your marketing doesn’t have to blend in to belong. Because when your marketing comes from you, people feel that and that’s what builds trust, credibility, and clients.In this episode, I share a few hard truths about what’s holding financial professionals back from marketing that actually works and how to fix it without burning everything down. In this episode, I chat about: Why random quote posts aren’t doing what you think they are How to know which “holiday posts” actually make sense for

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26:55

60. How to Build and Grow Your Email List w/ Melissa...

Simplified Marketing | Marketing Strategies for... ·

2025/10/15

LinkedIn and Instagram can feel like the “suit and tie” of social… but your inbox? That’s your VIP room. In this guest convo, Melissa Seidman from Not Another Virtual Assistant (NAVA) breaks down how to build and grow an email list, without making it complicated or spammy. In this episode, I sit down with Melissa, to chat about: Why sending newsletters from your personal email is a no-go Platforms and price changes - which is best for you Lead magnets that work for financial firms How

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14:57

59. Why Tax Season is the Wrong Time to Outsource...

Simplified Marketing | Marketing Strategies for... ·

2025/10/08

Don’t hire a marketing strategist in the middle of tax season.Sounds strange coming from me, right? But if you’re a CPA or financial pro trying to outsource your marketing between December and April, you’re setting yourself up for overwhelm. In this episode, I’m breaking down: Why tax season is the worst time to start outsourcing your marketing The real reason onboarding with a strategist takes a full month A behind-the-scenes look at my onboarding process with clients A story of a client I

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10:22

58. How to Humanize Your Marketing with Stories That...

Simplified Marketing | Marketing Strategies for... ·

2025/10/01

Financial professionals are used to numbers, deadlines, and compliance but not always storytelling. The thing is, stories are the bridge to trust, and trust is one of your biggest marketing assets.In this episode, I break down: Why stories help financial pros connect with potential clients How to avoid confusing your audience with financial jargon A simple framework for pulling stories out of your everyday life An example of a story that landed with a client (and saved them $18k!) How to

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15:17

57. The Marketing Metrics That Grow Your Accounting Firm

Simplified Marketing | Marketing Strategies for... ·

2025/09/24

Creating content shouldn’t feel like a guessing game. If you’re posting carousels, reels, emails, and stories but have no clue what’s actually working then it’s time for a reset. This episode is your friendly reminder that you don’t need to track everything; you just need to track the right metrics. In this episode, I’m sharing: What “clarity metrics” actually are and why you need them The 3 types of data that give you marketing direction How to know if your favorite platform is really doing

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27:08

56. Is Your Website Helping or Hurting Your...

Simplified Marketing | Marketing Strategies for... ·

2025/09/17

You can post consistently, show up on social media, send newsletters…But if your website doesn’t match your message, you're sending people into a dead end.Your website is the anchor of your funnel. Not just a “nice-to-have.” In this episode, I sit down with Kristen Corey, Founder of Media Books Agency, to talk about: Why your website needs to match your brand The biggest mistakes accounting firms make with DIY sites What your homepage should really include Why done-for-you copywriting is a

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76 results

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