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PODCAST

B2B Breakthrough Podcast

Every two weeks, the B2B Breakthrough Podcast brings you the knowledge, insights and strategies that you need to continue to grow your business. By learning from industry experts, successful e-commerce business owners, and the team at Alibaba.com, you’ll be well on your way to your next big business breakthrough. If you’re facing challenges on your path to success as a small business owner, we’re here to give you the tools you need to break through and reach the next level.

technology marketing

All Episodes

00:31:14

The Marmals Method: How to Sell Toys, Test Ideas &...

B2B Breakthrough Podcast ·

2025/08/05

Why do Comic-Con attendees provide better market research than focus groups, and how can trade shows become your product development laboratory?Building a toy business that sparks imagination while navigating supply chain challenges requires persistence, creativity, and direct customer feedback. In this episode of B2B Breakthrough, host Ciara Cristo chats with Jeff Lawber (https://www.linkedin.com/in/jefflawber/), the creative force behind Marmals

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00:39:13

How to Nail Your Next Pitch: Insights from Power to...

B2B Breakthrough Podcast ·

2025/07/22

Why are founders who avoid buzzwords and rhetorical questions 10x more likely to secure follow-up meetings with investors?The difference isn't having the most innovative product or the slickest presentation—it's understanding the psychology behind investor decision-making and communicating with the confidence that comes from genuine preparation. In this episode of B2B Breakthrough, host Ciara Cristo chats with Kat Weaver

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00:35:21

How Mid-Day Squares Disrupted Snacking Through...

B2B Breakthrough Podcast ·

2025/06/24

How did three people with no social media following turn handwritten notes and free samples into a multi-million dollar snacking empire?Building a successful food brand in today's market requires more than just great products—it takes authentic storytelling, community building, and the courage to do things differently. In this episode of B2B Breakthrough, host Ciara Cristo chats with Jake Karls (https://www.linkedin.com/in/jake-karls-653106ba/),

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00:40:50

Scaling a Purpose-Driven Brand: Inside HoneyBug's...

B2B Breakthrough Podcast ·

2025/06/10

What if the secret to breakthrough supplier innovation isn't telling them what to make, but asking them to solve your problem instead?Building a brand that parents trust and kids love requires more than just great products—it takes thoughtful design, strategic partnerships, and an unboxing experience that creates lasting memories. In this episode of B2B Breakthrough, host Ciara Cristo chats with Jen Kennedy, founder and visionary behind HoneyBug, and

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00:40:17

Finding OEM-Friendly Factories: Expert Tips from...

B2B Breakthrough Podcast ·

2025/05/14

How can you tell if an overseas factory is legitimate without visiting in person?Turning ideas into physical products isn't just about creativity—it's about strategic planning and finding the right manufacturing partners. In this episode of B2B Breakthrough, host Ciara Cristo talks with Brian Fried (@brianfriedinventor), serial inventor and Chief Inventor at Inventor Smart, about bridging the gap between great ideas and successful products. With 15

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00:36:25

Camera Struggles to Product Success: A YouTuber’s...

B2B Breakthrough Podcast ·

2025/04/29

In this episode of B2B Breakthrough, host Ciara Cristo chats with Justin McClure, the creator behind The Mighty McClures and founder of QoS Ultra Light. Justin shares his inspiring journey from creating viral content to developing groundbreaking products. Learn how he overcame manufacturing hurdles, built lasting business relationships, sourced suppliers through Alibaba.com, and stayed true to his authentic brand. Whether you're a creator or entrepreneur,

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40:49

AI-Driven E-Commerce: Kuo Zhang on Alibaba.com’s Vision

B2B Breakthrough Podcast ·

2025/03/19

In this special episode of B2B Breakthrough, host Ciara Cristo sits down with Kuo Zhang, President of Alibaba.com, to explore how AI is revolutionizing global trade for small businesses. They discuss Alibaba’s AI-powered sourcing engine, Accio, and its role in enhancing search, communication, and business research. Kuo also shares insights on AI-generated content, strategic logistics partnerships, and Alibaba’s commitment to democratizing trade. Whether you're scaling internationally or optimizing

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33:15

Inflation Fighting: Business payment options in 2025

B2B Breakthrough Podcast ·

2025/03/05

In this episode of B2B Breakthrough, host Ciara Cristo sits down with Michael Spelfogel, Co-Founder and President of Cardless, and Yiran Li, Head of Customer Retention Strategy at Alibaba.com, to explore the evolving world of business financing. They discuss how small businesses can navigate inflation, leverage new credit solutions, and build strong business credit. From the Alibaba.com Business Edge credit card’s unique benefits to strategies for managing cash flow and supplier diversification,

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32:15

March Expo Pro Tips for Profitable Products with Tim...

B2B Breakthrough Podcast ·

2025/02/20

In this episode of B2B Breakthrough, recorded on the sidelines of Alibaba’s March Expo, Ciara Cristo chats with Tim Jordan, E-commerce Seller and Strategy Consultant, and Lulu Yan, Category Specialist at Alibaba.com. Together, they explore March Expo’s sourcing opportunities, from fast shipping to deep discounts, and uncover trending products in fashion, pets, home & garden, sports and beauty. Learn how to navigate rising costs, leverage supplier relationships, and build perceived value in

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30:15

Top 5 Tips to Make it in Retail: Prep for Success...

B2B Breakthrough Podcast ·

2025/02/05

On this episode of B2B Breakthrough, host Ciara Cristo chats with Yohan Jacob, founder of Retailbound, to uncover essential strategies for thriving in the competitive retail landscape. With over 30 years of experience mentoring 4,000+ clients, Yohan shares tips on product differentiation, meeting buyer expectations, and streamlining supply chains. From mastering negotiations to crafting standout marketing strategies, this episode is packed with actionable insights for entrepreneurs and established

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35:13

Growth from the Ground Up: How Rudy Mawer Builds &...

B2B Breakthrough Podcast ·

2025/01/21

In this episode of B2B Breakthrough, Ciara Cristo chats with Rudy Mawer, CEO of Mawer Capital and celebrity marketer, about mastering a winner's mindset, navigating the shifting marketing landscape, and scaling businesses. Rudy shares insights on resilience, innovative marketing strategies, building loyal communities, and the transformative role of AI in business. He also offers actionable advice for entrepreneurs aiming to thrive in today’s competitive environment. Tune in for key takeaways to

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35:26

Same Player, New Game: How Tony Parker Went from...

B2B Breakthrough Podcast ·

2024/12/03

In this episode of B2B Breakthrough, Ciara Cristo chats with Tony Parker, four-time NBA Champion and Founder and President of Infinity Nine Group, for a dynamic conversation on transitioning from sports to business. Tony shares his insights on the importance of resilience, adaptability, and mentorship. He discusses his ventures, including real estate, his basketball academy, and his investment group, Infinity Nine. Reflecting on his work with Alibaba’s Athlete365 program, he highlights equipping

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33:24

From Fine Arts to Fine Jewelry: Natalie’s...

B2B Breakthrough Podcast ·

2024/11/20

In this episode of B2B Breakthrough, our new host, Ciara Cristo, chats with Natalie Jacob, founder of Etymology Jewelry, about her creative journey and commitment to sustainability. Natalie shares how her fine arts background inspired her to build a thriving jewelry business blending vintage charm and modern style. She discusses challenges and successes in navigating the jewelry industry, from sourcing sustainable materials to connecting with customers. Packed with entrepreneurial insights, this

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37:33

Transforming Brands in the Digital Marketplace with...

B2B Breakthrough Podcast ·

2024/11/06

In this episode of the B2B Breakthrough Podcast, host Sharon Gai is joined by the Founder and CEO of buffaBRAND Marketing, Corey Brown. Corey has had a slightly unconventional journey from building custom apparel websites to becoming a leading expert in Amazon consulting and Walmart account management. This path has revealed many insights around creating brand strategies, navigating the complexities of e-commerce, and adapting to rapid industry changes, many of which he shares with us on the show

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37:20

Crowdfunding Success Secrets: LaunchBoom's Strategies...

B2B Breakthrough Podcast ·

2024/06/18

Join host Sharon Gai in this energizing episode of the B2B Breakthrough podcast as she welcomes crowdfunding expert Will Ford, the President and Co-Founder of LaunchBoom. Together, they explore the world of crowdfunding and how it can revolutionize the way entrepreneurs validate and test new products with less risk. Will shares his expertise in crowdfunding, product ideation, marketing, and fulfillment, offering valuable insights and practical strategies for launching successful campaigns.

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43:45

How to Simplify your Sourcing on Alibaba.com:...

B2B Breakthrough Podcast ·

2024/06/06

Get Ready to learn how to drive your business outcomes by leveraging Alibaba.com's services and tools. This special episode of B2B Breakthrough follows a Q&A format between your host, Sharon Gai, and Ciara Cristo from Alibaba.com. They discuss best practices for sourcing, finding the right supplier for your needs, and Alibaba’s Guaranteed, which protects your purchase for delivery and quality parameters.

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39:47

How Samir Pursued Extreme Success in E-commerce

B2B Breakthrough Podcast ·

2024/04/23

In this episode of B2B Breakthrough Podcast, host Sharon Gai is joined by Samir Balwani, the CEO of QRY, to discuss effective campaigns, the importance of resilience and problem-solving, and strategies for growing and scaling brands.

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29:50

EXCLUSIVE: Unlocking Alibaba.com's Secrets to Success...

B2B Breakthrough Podcast ·

2024/03/28

In this episode of B2B Breakthrough, host Sharon Gai is joined by Yikun Shao, the Head of Supply Chain for B2B North America at Alibaba Group, to explore how Alibaba.com logistics offers cost-effective and efficient shipping solutions to over 220 countries and regions while maintaining top-notch service quality and leverages AI to enhance the operational efficiency and growth prospects of small businesses.

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31:29

How to Master Cross-Border Trade: Insider Tips from...

B2B Breakthrough Podcast ·

2024/03/26

In this episode of B2B Breakthrough, host Sharon Gai is joined by Yikun Shao, the Head of Supply Chain for B2B North America at the Alibaba Group, to share the challenges business owners experience in cross-border trade, his role in connecting global business buyers and suppliers, and Alibaba.com's logistic services that can help support buyers in their purchasing journeys.

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33:44

How Jules 'nailed' trendsetting in the beauty industry

B2B Breakthrough Podcast ·

2024/03/19

In this episode of B2B Breakthrough, host Sharon Gai is joined by Julianna Dahbura, the founder of Deco Beauty, to explore how to build a strong brand, the importance of networking, and why entrepreneurs should focus on long-term goals.

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21 results

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