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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

25:58

Thoughts on Consumer Insights Leadership

Ponderings from the Perch ·

2025/09/26

*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providing timely medical insights of interest to your organization.*The strongest client relationships are built by those who ask the best questions. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and President of Burke Consulting, Tara Marotti, about the critical importance of asking strategic questions

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29:38

Important Customer Insights from Rare Disease Patients

Ponderings from the Perch ·

2025/09/12

Can pharmaceutical companies truly understand their customers without hearing directly from the patients who use their products?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and PatientSight President, Dave Muggler, about the critical importance of patient-centered research in the healthcare industry. They explore how rare disease patients face complex diagnostic journeys averaging four to five years from initial

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26:13

A Story of Unemployment to Dream Job in Customer...

Ponderings from the Perch ·

2025/09/05

What happens when you walk into a company with no insights function, where everyone is conducting their own research?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Head of Consumer Insights at StarKist, Raina Rusnak, about building an insights function from the ground up. They discuss how she transformed a fragmented research environment into a strategic advantage by focusing on customer insights and

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23:11

Website traffic dropping? Expert Advice for Content...

Ponderings from the Perch ·

2025/08/29

Are you seeing website traffic drops across your content? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the widespread website traffic declines affecting businesses across industries. She explains how Google algorithm updates and AI search integration have fundamentally changed how people consume content online, with AI-generated summaries now providing answers directly in search results, eliminating the need for clicks to

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29:31

A Growth Strategy Framework for Effective Leadership

Ponderings from the Perch ·

2025/08/22

What happens when the biggest obstacles to innovation aren't technical, but human?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, founder and president of Sylver Consulting, Brianna Sylver, about transforming turbulence into trust through emotional leadership. They explore how insights leaders can navigate the inevitable resistance, doubt, and complexity that emerge when driving meaningful change within

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20:57

Social Media Marketing Strategy: Just a Game of...

Ponderings from the Perch ·

2025/08/15

Is your social media marketing strategy failing because you're trying to control something that was never designed to be controlled? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses why most B2B social media strategies fail and how to build one that actually works. She explains that the problem isn't posting at the wrong time or using the wrong hashtags—it's trying to control random elements while ignoring the strategic

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22:23

Decoding the Emotional DNA of Market Research Insights

Ponderings from the Perch ·

2025/08/08

What if the biggest factor driving your business decisions isn't logic, but emotions?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Psyclone CEO Ryan Baum about combining psychological science with data analytics to decode the emotional DNA of consumer and voter behavior. They explore how even seemingly rational B2B purchasing decisions are driven by deep emotional patterns, and why understanding the "big three"

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38:04

Quirks New York Conference Flyover Day 2

Ponderings from the Perch ·

2025/08/01

*This episode is brought to you by Dynata, the world's preeminent provider of market data services and first-party permission-based data.* On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney continues her Conference Flyover of Quirks New York 2025. She conducts interviews with 12 industry leaders, giving you their thoughts on everything from agentic AI workflow automation and post-launch product optimization to fragile consumer sentiment

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39:27

Quirks New York Conference Flyover Day 1

Ponderings from the Perch ·

2025/07/25

*This episode is brought to you by Multilingual Connections, providing unparalleled translation, transcription, transcreation, and localization services to organizations worldwide.* What happens when market researchers need insights yesterday but can't sacrifice quality or authenticity? They meet on the regular at events around the world to make meaningful industry connections and have real conversations! On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and

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20:21

The American Society of Trial Consultants: 2025...

Ponderings from the Perch ·

2025/07/11

What happens when psychology meets the courtroom and artificial intelligence starts reshaping how we select juries?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney and CRO Stephanie Douglass give you their Conference Flyover from the American Society of Trial Consultants' 44th Annual Conference in New Orleans. They share insights gathered from interviews with trial consultants, psychology students, legal professionals, and industry

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26:01

Better Market Research Insights through Human Truth

Ponderings from the Perch ·

2025/07/03

Why do brilliant marketing strategies with massive budgets still fail spectacularly?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and CEO Alexander Millet about the critical disconnect between what customers say they want and what they want. They explore how Brandtrust uses applied social and behavioral sciences to uncover the more profound human truths that drive real decision-making. Traditional market research

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80:37

IIEX Amsterdam Conference FLYOVER

Ponderings from the Perch ·

2025/06/27

What happens when market researchers from around the world gather in Amsterdam to discuss the future of insights? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney takes you on a conference flyover of Greenbook’s IIX EU Amsterdam conference floor. She conducts interviews with 20 industry leaders, giving you an earful of their thoughts on everything from AI implementation and global data collection to keeping the human in the loop with

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22:44

Customer Insights Under Threat: The Data Quality...

Ponderings from the Perch ·

2025/06/20

Can you defend your research insights if stakeholders challenge them?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, speaker and Full Circle Research Chief Product Officer Alexandrine de Montera about the critical shift in market research data quality standards. They explore how industry events have transformed client conversations from focusing on speed and cost to demanding defensible, transparent research

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19:39

An Entrepreneurial Approach to Delivering Customer...

Ponderings from the Perch ·

2025/06/13

Can you grow a market research company to £6 million in just two years?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Potentia Insight Managing Director Suzy Hassan about building a successful consultative data collection company from the ground up. They explore how Potentia Insight achieved remarkable growth by focusing on human relationships and niche market research solutions rather than relying solely on

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25:59

Practical Advice for High-Quality Shopper Insights

Ponderings from the Perch ·

2025/06/06

What's hiding in consumer blind spots that brands need to uncover?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and President and Head of Client Consulting at Nailbiter, Gram Bowsher, about capturing authentic consumer behavior through their proprietary in-the-moment video methodology, videometrics. They dive into how Nailbiter's approach provides deeper customer insights than traditional survey methods while

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30:34

Algorithms, Influence, and the Illusion of Control

Ponderings from the Perch ·

2025/05/23

Are you exhausted from chasing algorithm "hacks" that stop working the moment you try them? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses why obsessing over algorithms derails marketing strategies and how to build sustainable social influence instead. She explains that algorithms aren't the enemy or your friend—they're like the weather, shifting unpredictably and requiring businesses to focus on what they can actually

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31:18

How Inclusive Research Drives Innovation and...

Ponderings from the Perch ·

2025/05/23

Amplifying patient voices transforms healthcare outcomes beyond what medical professionals alone can achieve.On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Senior Vice President at Rare Patient Voice, Pam Cusick, about the critical importance of including patient perspectives in healthcare research and product development. They discuss how patients with medical conditions are the true experts of their

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38:39

How to Make Marketing Automation Work with...

Ponderings from the Perch ·

2025/05/16

Could understanding the non-conscious drivers of human behavior be the key to creating marketing that truly resonates?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, author and Chief Creative Officer at HBT Marketing Nancy Harhut about behavioral marketing. Harhut explains how understanding hardwired human behaviors can help marketers craft more effective messages that drive customer action. They discuss how

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37:01

Quirks Chicago Conference Flyover Part 2

Ponderings from the Perch ·

2025/05/09

This podcast mini-series is brought to you by Smith Hanley & Associates, connecting businesses worldwide through specialized recruitment solutions.What makes a market research company truly stand out in 2025? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney delivers Part 2 of our Quirks Chicago Conference Flyover as she catches up with industry leaders about the evolving landscape of market research. This collection of candid

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65:10

Quirks Chicago Conference Flyover Part 1

Ponderings from the Perch ·

2025/04/25

*This podcast mini-series is brought to you by Gazelle Global, connecting businesses worldwide through expert research services and specialized recruitment solutions.*How do research pros tackle today's most pressing challenges while preparing for tomorrow's opportunities? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney gives you Part 1 of our 2-part Quirks Chicago Conference Flyover as she talks with market research professionals

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