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PODCAST

The Commerce Lab

The Commerce Lab, hosted by Allen Burt , the Founder and CEO of Blue Stout, is the community for growth-minded eCommerce business owners. On this podcast, we"ll dive deep into the eCommerce economy, analyze cutting edge strategy, meet with industry leaders, and above all, provide you with actionable advice to engineer consistent growth in your business. To access any of the resources discussed in today"s episode, join us in the Commerce Lab Official Community on Facebook or visit

business management & marketing

All Episodes

01:03:34

EP22 - Gathre.com: 7 figures without ads and building...

The Commerce Lab ·

2020/04/24

Devin Killpack is a biologist turned entrepreneur and the CEO and co-founder of Gathre. Gathre was born from the desire to create space for families, quality crafted mats and leather goods that prove “that beautiful things can be functional, that less can be more, that the effort to be together is always worth it.” When Devin Killpack and his wife began Gathre five years ago the operations took place in his parents’ garage. Their ability to create a solid brand that focuses intently on aesthetics

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48:43

EP21 – A warning story for brand founders: The...

The Commerce Lab ·

2020/04/03

Kharma Vella is the Brand Product Director at Poler. Kharma was an original co-founder of the brand, and the creative mastermind behind some of Poler’s most notable products. He was ousted from the company by his partner, but rejoined in October of last year - post brand bankruptcy - as Poler prepared to relaunch under new ownership. Originally founded in 2010, Poler is an outdoor brand that aims to fill the void between action sports and outdoor wear; they have been described as a lovechild of

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01:02:09

EP20 – How to Create Content like REI.com | Joe...

The Commerce Lab ·

2020/03/25

Joe Crosby manages the content and media team at REI, the nation's largest outdoor retailer. Founded in 1938, Lloyd and Mary Anderson started the company in the Seattle area and along with other locals formed a co-op of about 23 people who came together to crowdsource and share the procurement of outdoor equipment, and they have maintained this co-op to the present day. As a third-party retailer, REI sells a lot of other brands' products, and they are thriving even during a time when we see many

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57:52

EP19 – Buying brands, how to sell for a high multiple...

The Commerce Lab ·

2020/02/27

Kyle Widrick is the Founder and CEO of WIN Brands Group (WBG). WBG is a leading operator of a portfolio of direct-to-consumer brands focused on leveraging best in class technology partners to scale the most innovative customer-first brands in the world. WBG partners with companies that have created amazing products currently in the marketplace, acquires the majority of the business and provides them with an extensive top-level shared service team who run the business from a portfolio approach

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42:46

EP18: Increase conversions and AOV with product...

The Commerce Lab ·

2020/02/14

Jordan Gal is the Co-founder and CEO of Carthook, a company offering customizable checkout processes for some of the most groundbreaking eCommerce brands. He and his team are partnering with clients to implement one of the most overlooked strategies in eCom, the post purchase upsell. Carthook clients have seen as much as 42% of past 30 day total revenue be driven by post purchase upsells. In this episode, you’ll learn how to implement product upsells to increase revenue and how you can use product

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53:02

EP17: 6-Figure Tax Savings for Brand Owners (and...

The Commerce Lab ·

2020/01/30

Dan Nicholson, founder of Nth Degree CPAs, is passionate about working with business owners to create financial security. He and his team work to expand financial capabilities and increase the profits of their clients at all points throughout the year. Dan graduated Summa Cum Laude with emphasis in both Accounting and E-Commerce Information Systems from Seattle University. He served as a member of the Governmental Accounting Standards Board (GASB) and has worked in finance and accounting roles

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55:58

EP16: Supply.co: Anatomy of a $1M Month, the...

The Commerce Lab ·

2020/01/21

Patrick Coddou is a master innovator and entrepreneur. After spending years hunting down the “perfect razor” - one that would give a close, comfortable shave without irritating his skin - Patrick gave up and decided to simply design one himself. What began as a personal vendetta against poor quality razors has evolved into Supply, a dynamic company that provides men with premium shaving and grooming products. Since Patrick founded Supply in 2015, he and his small team have seen spectacular

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30:00

EP15: Increasing Average Order Value Using...

The Commerce Lab ·

2020/01/01

Erik Christiansen is the CEO and co-founder of Justuno, a conversion optimization platform. Erik’s marketing journey began in the online retail space. In 2010, he and co-founder Travis Logan launched Justuno, and they’ve been helping today’s digital marketers and ecommerce businesses convert more visitors ever since. Business owners now exist in a world where customer acquisition costs are skyrocketing and brands are having to get creative around driving more value from their customers. In the

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31:17

EP14: How to Use SMS and FB Messenger to Lower...

The Commerce Lab ·

2019/12/20

Did you know you can rev up your marketing by using SMS and Facebook Messenger to increase the value of list members by as much as 30%? You can layer automated SMS text and Facebook messages into the communications you're already having with your customers. Ben Parr, founder and president of Octane AI, sits down with us to talk about the baseline-level strategy you need to put in place if you’re a brand that hasn’t implemented SMS or Facebook Messenger marketing. Learn automations and sequences you

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48:48

EP13: Bootstrapping to 7 Figures, Overcoming Capital...

The Commerce Lab ·

2019/12/11

Fred Perrotta of Tortuga Backpacks takes a contrarian view when it comes to scaling a successful brand. But his approach has allowed him and his team scale Tortuga Backpacks into a multiple-seven-figure business through bootstrapping alone. They haven’t raised any outside venture capital, and they’ve managed to build a fully remote team from day one. Designing and manufacturing products require capital. This is the biggest constraint for bootstrapped businesses. You have to figure out how you can

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42:59

EP12: Reducing Churn: Tactics for Increasing...

The Commerce Lab ·

2019/12/04

Kristen LaFrance breaks down the three tactics you need to implement to reduce churn rate in your subscription business. Kristen oversees all things community and growth at ChurnBuster, focusing on creating meaning customer relationships and helping subscription businesses humanize their brands, build stronger communities, and maximize revenue. Kristen and the ChurnBuster team have worked with top companies like Butcher Box, LOLA, and MeUndies to improve their monthly recurring revenue (MRR), build

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53:04

EP11: Death Wish Coffee: Deconstructing the marketing...

The Commerce Lab ·

2019/11/27

Will Critcher is in charge of direct marketing for Death Wish Coffee, a brand that touts itself as the strongest coffee in the world. Will handles everything from email marketing to Amazon to performance marketing spend. He’s tasked with the day-to-day operations that come with working within a team scaling an eight-figure brand. We sit down to talk to Will about the strategies he uses to allocate a marketing budget so you can figure out where to put your money to grow your brand. We talk about

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55:34

EP10: Retargeting Ads: How to Increase Conversions...

The Commerce Lab ·

2019/11/20

Reza Khadjavi is the CEO of Shoelace, a retargeting platform that helps businesses identify overlooked opportunities for increasing conversions and optimizing their retargeting ads and customer journeys. The Shoelace platform lets you mirror successful email advertising campaigns as ads. This is just one example of the many ways that you can layer different elements of your business, including reviews and loyalty programs, to make retargeting ads more effective and profitable. Resa calls this

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42:57

EP9: SandCloud: $1 Million Without Ads, Scaling with...

The Commerce Lab ·

2019/11/13

“People are smart, and they’re catching on to what's happening and what's authentic and what's not.” Steven Ford (34:53-35:03) In this age of high customer-acquisition costs, you can’t just rely on paid marketing to grow. That’s why brands are finding other channels and new ways to scale. Steven Ford and the Sand Cloud team have focused on community-building, which made it possible for them to hit their first million dollars in revenue without spending a single dollar on paid marketing.

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51:50

EP8: How to Leverage a New Sales Channel Using Web...

The Commerce Lab ·

2019/04/19

“Abandoned cart reminders can be the most useful and revenue-driving automation you have.” Felix Suellwold (27:11-27:18) Allen Burt The Commerce Lab Notifications have become second-nature in our everyday lives. There are notifications for emails, voice messages, text messages, and the endless applications we use to connect, communicate, and buy. Notifications have been almost exclusive to mobile devices. But more businesses are taking advantage of web push notifications that are delivered through

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52:44

EP7: How Molekule Built a Predictable 8-Figure Growth...

The Commerce Lab ·

2019/02/22

“We’ve seen massive increase in customer acquisition costs. It’s one of the biggest issues that brands are facing in 2019.” - Allen Burt (1:56-2:04) The growing number of marketing channels has made selling more complex and costly for today’s businesses. As VP of Growth for Molekule, Gaurav Agarwal has developed strategies that have helped the company achieve 7-figure revenues every month since it launched. By developing a framework for success, Molekule is now able to predictably model the growth

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01:01:55

EP6: How to Increase Conversions and Average Order...

The Commerce Lab ·

2019/02/15

“Just getting people over that first conversion hump is the hardest part.” - Robbie Hammett, JustUno (21:28-21:33) Increasing conversion rates and the size of customer orders lays the foundation for lasting growth in your marketplace. There is already a wide range of strategies, tools, and tactics that businesses are using in an attempt to increase their revenue. However, many of these approaches often ruin the user experience (UX) while alienating existing and future customers. JustUno helps

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44:28

EP5: TAFT: How to Raise $5M from NBA Stars While...

The Commerce Lab ·

2019/01/18

“A lot of other entrepreneurs that are trying to scale a business, think about it from an analytical, numbers standpoint. Taft couldn’t do what they do if they didn’t approach it from a relational standpoint. ” - Allen In a culture dominated by the faceless entities of major shoe brands, and shameless customer pursuit through the endorsements of social platform influencers, to say Kory Stevens is a breath of fresh air would be an understatement. Kory is the founder and self-described “Accidental”

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42:09

EP4: Oros: How to Win the PR Game and Reinvent an...

The Commerce Lab ·

2019/01/04

“Innovation is the blood in our veins. It is what drives us every day, so we need to invest in it.” This week on The Commerce Lab, Allan interviews Michael Markesbery, co-founder and CEO of the innovative Oros Apparel. They discuss how Oros got started, what PR can do for a growing brand, and how to develop a product from scratch.Michael has a very unique story. As a pre-med student at Miami of Ohio, Michael got wind of NASA’s Aerogel technology, which is the material they put in space rovers and

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40:30

EP3: How to Add 30% More Store Revenue With Email //...

The Commerce Lab ·

2018/12/28

“Most brands are doing email wrong, or have not optimized it to drive as much revenue through it as they could be.” This week on The Commerce Lab, we’re talking about how to ramp up your ROI utilizing the power of lifecycle email marketing. A business employing an effective marketing strategy should be seeing around 30% of their monthly revenue directly from email. If your revenue falls below that percentage, you are probably not using email correctly or optimizing it as you should. Listen in to

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22 results

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