Métier to Market

Métier to Market is a show about what happens after the product is good.I'm Lucie Pellier. I help European brands (furniture, lighting, interiors and hospitality) grow in markets where nobody knows their name yet.In each episode I sit down with founders, CEOs, marketing directors and brand managers who have taken a brand into a new market, and I ask the questions that never make it into the case study: what the first year abroad really cost, what they would do differently, and what worked