PODCAST

One Good Post: Local Marketing for Small Service Businesses

One Good Post is local marketing for small service businesses run by women with their hands full. Every week, Cynthia Zilke breaks down one piece of content that"s working and shows you how to make your own version for your cleaning business, esthetics studio, organizing business, or fitness classes. No posting every day. No chasing viral. Just staying findable on Instagram and Google, so the right local clients book you when they"re ready. Cynthia is a millennial mom, caregiver, and the voice

business marketing

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00:11:09

Know Your Ideal Client: The Client's Seat (A Guided...

One Good Post: Local Marketing for Small Service... ·

2026/10/08

Helping your clients look ahead is your job. But first, you need to understand what they're thinking right now.This episode is a little different. Instead of me talking at you, I walk you through a guided visualization, so you can step into your client's shoes for a few minutes.We pick one real client, someone who booked you this year, or maybe the version of you who needed your service before you offered it. Then we follow her through a Monday morning in October. We open her calendar:

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00:12:24

Seasonal Business Marketing: 3 Things to Do Before...

One Good Post: Local Marketing for Small Service... ·

2026/10/03

If your work slows down or stops when the season changes, this one's for you.In this episode, I break down a carousel post we made for my parents' window cleaning business. A past client reached out to book within hours of it going up. I walk through it slide by slide: why it opens with "Friendly reminder, you live in Saskatchewan," why we said "fall is our busiest stretch for a reason" instead of "we're so busy," and why one clear call to action matters

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00:06:18

Stop Overthinking Your Content: Why You Know Your...

One Good Post: Local Marketing for Small Service... ·

2026/10/02

There's no one right way to do social media, and believing there is keeps small business owners stuck in perfectionism and overthinking. Cynthia shares what caregiving taught her about absolutes, what a coach is really for, and why you know your audience best.New here? Go back to the first episode for the framework, because the place to start is with one good, or good enough, post.📩 Questions? info@createwithcoachcynthia.com

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00:16:34

How Local Service Businesses Get Booked Without Going...

One Good Post: Local Marketing for Small Service... ·

2026/09/30

Most local service businesses don't need to go viral. They need the right people in their town to find them and book.My parents' window cleaning business had a video hit 14K views this spring, and it brought in $0. Then we made 3 intentional posts in one week. The result: 18 new local followers across Instagram and Facebook, a stack of free estimate requests, and real jobs booked, 3 of them from the first post alone.In this first episode of One Good Post, I walk you through my 4-step

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One Good Post: Local Marketing for Small Service Businesses

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