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PODCAST

The Unstoppable Marketer®

Trevor Crump & Mark Goldhardt

Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they"ve learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.

business marketing

All Episodes

31:03

Ep 150 Weathering the Storm: Strategies for...

The Unstoppable Marketer® ·

2025/10/07

Send us a text In this episode Trevor and Mark dive into the challenges keeping e-commerce owners and agency leaders up at night. They explore the impact of AI-generated content, shifting social media landscapes, and macroeconomic pressures on consumer spending. The duo discusses strategies for standing out in a crowded market, the importance of consistent customer touchpoints, and why brands must adapt to new efficiency standards. Despite current hurdles, they highlight opportunities for gro...

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40:49

Ep. 140 Black Friday Bonanza: Mastering Marketing in...

The Unstoppable Marketer® ·

2025/09/30

Send us a text Trevor Crump and Mark Goldhart dive into the challenges posed by iOS 26 for text messaging and email marketing. They explore innovative strategies to combat filtered messages, including Facebook groups, Discord communities, and broadcast channels. The duo shares insights on preparing for Black Friday, emphasizing the importance of scaling ad budgets gradually, maintaining evergreen campaigns, and offering at least 35% discounts. They reveal a unique two-pronged approach to Blac...

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48:09

Ep.139 Diversity or Die: Why Your Ad Creative Needs a...

The Unstoppable Marketer® ·

2025/09/16

Send us a text Join us as Mark Goldhart and Trevor Crump explore the critical importance of creative velocity and diversity in digital advertising. They dive into how uploading varied content more frequently can lead to lower CPMs and better overall ad performance. The duo shares insights on leveraging user-generated content, the value of static ads, and why aiming for "lightning in a bottle" isn't a sustainable strategy. They also touch on the Pareto principle in advertising and draw paralle...

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39:23

EP. 138 Stand Out or Fade Away: This is How You...

The Unstoppable Marketer® ·

2025/09/09

Send us a text Trevor Crump and Mark Goldhardt dive into recent marketing strategies that have captured attention. They analyze Cracker Barrel's logo controversy and subsequent recovery, Cozy Earth's innovative Bedrock Challenge, and Lo Hause's character-driven content approach. The hosts explore how these brands leveraged unique ideas to stand out, discussing the importance of entertainment value, audience engagement, and creative partnerships in modern marketing campaigns. Follow us on ins...

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31:43

Ep. 137 Brands Shouldn't Erase What Makes Them...

The Unstoppable Marketer® ·

2025/09/02

Send us a text Trevor and Mark dive into the recent Cracker Barrel rebrand controversy, exploring its impact on customer trust and brand identity. They dissect the risks of alienating loyal customers, the importance of maintaining unique selling points, and the potential consequences of changing a beloved restaurant experience. The hosts offer creative suggestions for doubling down on Cracker Barrel's nostalgic appeal, proposing unconventional ideas like mismatched chairs and hiring cha...

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37:09

Ep. 136 The Cohort Crisis: Is Your Marketing Getting...

The Unstoppable Marketer® ·

2025/08/26

Trevor Crump and his co-host Mark Goldhardt dive into the critical importance of customer retention for e-commerce brands. They explore why cohort data and email performance have declined since 2021, and how this impacts overall business success. The hosts offer unconventional insights on increasing customer lifetime value, including sending more frequent emails, building community, and staying top-of-mind. They challenge the notion that high ROAS is always best, arguing that brands foc...

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29:37

EP. 135 Brand Identity Crisis: Inclusivity Vs...

The Unstoppable Marketer® ·

2025/08/12

Mark Goldheart and Hevor Krump dissect the aftermath of American Eagle's Sydney Sweeney ad campaign. They explore the pitfalls of chasing trends, the power of niching down in marketing, and why inclusivity isn't always the best strategy for brands. The duo delves into case studies like Lululemon and TikToker Hubs Life to illustrate the risks of expanding too broadly or changing your core audience. They argue that successful marketing often requires targeting specific demographics, even if it ...

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41:11

EP. 134 Jeans, Genes, and Genius Marketing: Decoding...

The Unstoppable Marketer® ·

2025/08/05

In this episode of the Unstoppable Marketer podcast, hosts discuss the controversial American Eagle campaign featuring Sydney Sweeney and its impact on brand visibility. They analyze the marketing strategy, drawing parallels to historical advertising tactics and exploring the potential shift in advertising trends. The hosts also delve into the broader implications for businesses seeking to capture attention in saturated markets. Please connect with Trevor on social media. You can find him any...

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28:50

EP: 133 The Superman Strategy: Standing Out With...

The Unstoppable Marketer® ·

2025/07/22

In this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the importance of levity and entertainment in advertising. They explore how brands can stand out by incorporating humor and vibrant colors in their marketing strategies, drawing parallels to recent trends in movies and social media content. They emphasize the value of bringing joy to consumers' lives through advertising, rather than adding more weight or seriousness. Please connect with Trevor o...

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37:43

EP. 132 Viral Clips and Dirty Jokes: Dr. Squatch's...

The Unstoppable Marketer® ·

2025/07/08

Trevor Crump and Mark Goldheart dissect Dr. Squatch's $1.5 billion acquisition by Unilever, exploring how the brand mastered viral marketing through controversial comedy, strategic sponsorships, and top-of-funnel content. They reveal insights on navigating today's challenging e-commerce landscape, emphasizing the importance of standing out and taking a full-funnel approach. The hosts also discuss the shift in Meta's effectiveness and the need for brands to think beyond immediate ROI. Please c...

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55:19

EP. 131 Turning Teacher Know-How into Business Gold...

The Unstoppable Marketer® ·

2025/07/01

In this episode of the Unstoppable Marketer podcast, hosts Trevor Crump and Mark Goldheart interview Noah and Kelsey Cook, co-founders of Learning with Kelsey, a subscription box service for educational activities. The Cooks share their journey from Kelsey's initial preschool packets to a thriving business, discussing the challenges of entrepreneurship, balancing family life, and the importance of curiosity in business growth. Learn valuable insights on building a successful business while ma...

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72:47

EP. 130 Building Brands Through Product Innovation w/...

The Unstoppable Marketer® ·

2025/06/24

In this episode of the Unstoppable Marketer podcast, Jon Richards, co-founder and chief product officer of Nomatic, discusses the company's journey from wallets to premium travel gear. He shares insights on product development, market expansion, and the challenges of entering new product categories like women's bags and apparel. The conversation also explores the impact of AI on business and content creation, offering a glimpse into potential future trends in technology and consumer behavior....

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44:59

EP. 129 Branding Blunders: Jaguar's $500M Mistake

The Unstoppable Marketer® ·

2025/06/17

Trevor Crump and Mark Goldheart dissect Jaguar's disastrous rebranding, which led to a 50% sales drop. They explore the perils of alienating core audiences and the misconception that constant growth is necessary. The duo offers insights on doubling down on existing markets, understanding true market size, and the nuances of customer acquisition costs. They caution against hasty pivots to new audiences without proper market research. Please connect with Trevor on social media. You can find him...

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42:29

EP. 128 AI Content Tsunami: Sink or Swim in the New...

The Unstoppable Marketer® ·

2025/06/10

Trevor Crump and Mark Goldheart dive into the impending AI content revolution and its impact on brand differentiation. They explore how the flood of AI-generated content will force brands to stand out through real-life experiences and authentic connections. The duo discusses examples like Taylor Swift's concerts and Joe Rogan's podcasts, highlighting the importance of creating unique, memorable moments in an increasingly digital world. Follow Trevor Crump on Instagram and TikTok @thetrevorcru...

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67:34

EP. 127 Beyond the Dashboard: Metrics That Actually...

The Unstoppable Marketer® ·

2025/06/03

Trevor Crump and Mark Goldhart welcome Cody Wittick, co-founder and co-CEO of Kynship, to discuss the evolving landscape of e-commerce marketing. They dive into the pitfalls of over reliance on ROAS metrics, the importance of cohort data, and why single-channel agencies need to pivot or perish. The trio shares insights on the future of agencies, the impact of AI on marketing, and why "ugly ads" might be the key to driving business forward. Cody challenges conventional wisdom on attribution to...

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49:08

EP. 126 Trust in Branding: When "Off-Brand" Becomes...

The Unstoppable Marketer® ·

2025/05/27

In this episode of the Unstoppable Marketer podcast, hosts Trevor Crump and Mark Goldhart discuss the concept of brand and its relationship to trust. They explore the effectiveness of "ugly ads" in digital marketing and challenge traditional notions of brand consistency. The hosts emphasize the importance of getting eyeballs on your brand and adapting marketing strategies to overcome consumers' aversion to being sold to. Please connect with Trevor on social media. You can find him anywhere @t...

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57:03

EP. 125 Where Nostalgia Meets the Marketing: The...

The Unstoppable Marketer® ·

2025/05/20

In this episode of The Unstoppable Marketer Podcast, Trevor and Mark chat with Mallory Stevens, co-founder of Taft and founder of Tuff Pops, about her entrepreneurial journey and new protein popsicle venture. Mallory shares insights on transitioning from a D2C shoe company to a CPG frozen treat brand, discussing the challenges of frozen distribution and her innovative marketing approach using a retro ice cream truck. The conversation explores the potential of protein-packed treats for adults ...

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55:55

EP. 124 Disrupting an Outdated & Saturated Market...

The Unstoppable Marketer® ·

2025/05/13

In this episode of the Unstoppable Marketer podcast, host Trevor Crump interviews Tyler Hanks, founder of Happy Tooth Pediatric Dentistry and Happy Tooth Products, about his unique approach to pediatric dentistry and content creation. Tyler shares insights on building a brand, marketing to parents, and the challenges of entrepreneurship in the healthcare space. The conversation covers topics like company culture, going viral, and the importance of routine for entrepreneurs. Please connect wit...

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53:22

EP. 123 Breaking Down Brand Content Strategy Part 1:...

The Unstoppable Marketer® ·

2025/05/06

In this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss effective organic content strategies for e-commerce brands, analyzing the success of Americana Pipe Dream's TikTok account. They explore the importance of storytelling, visual engagement, and consistency in creating compelling content that resonates with audiences. They also draw parallels between content creation and baseball, emphasizing the need for persistence and focus on the target audience. Please connect with...

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42:51

Efficiency vs. Effectiveness: Navigating Marketing...

The Unstoppable Marketer® ·

2025/04/29

In this episode of the Unstoppable Marketer Podcast, hosts Mark and Trevor discuss the crucial difference between efficiency and effectiveness in marketing strategies. They explore how focusing solely on efficiency metrics like ROI or CPA can hinder business growth, especially during challenging economic times. The hosts emphasize the importance of balancing efficiency with effectiveness, urging marketers to consider long-term profitability and customer retention when making decisions about a...

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141 results

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